Competitive Landscape
Home Center Indonesia Leverages Omnichannel Reach to Outpace Rivals
Home furnishings in Indonesia remains highly fragmented, with no company holding even a double-digit retail value share. In 2025, the largest player, Home Center Indonesia PT, secured a 5% share, overtaking the previous leader, Signify Indonesia PT, which held 4%.
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Overview:
Understand the latest market trends and future growth opportunities for the Home Furnishings industry in Indonesia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Home Furnishings industry in Indonesia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Home Furnishings in Indonesia report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Home Furnishings in Indonesia?
- Which are the leading brands in Home Furnishings in Indonesia?
- How are products distributed in Home Furnishings in Indonesia?
- How is the rise of e-commerce changing the retail and competitive landscape?
- Have home seclusion and social distancing measures following COVID-19 benefited sales of Home Furnishings?
- Has the economic fall-out of COVID-19 negatively or positively impacted consumer interest and demand for Home Furnishings?
- Where is future growth expected to be most dynamic?
Home Furnishings in Indonesia - Category analysis
Key Data Insights
Home Furnishings Summary
Multifunctional Innovation Meets Urban Compact Living Needs
Dekoruma Expands Omnichannel Reach to Unlock Digital and Physical Discovery
Ikea and Svlk–Fsc Partnership Elevates Trust and Export Access for Certified Wood
Steady Growth Expected as Economic Indicators Are Positive and the Population Is Set to Rise
Retailers to Invest in Omnichannel Innovation to Capture Evolving Demand
Players to Address Compact Living with Modular, Multifunctional Solutions
Home Center Indonesia Leverages Omnichannel Reach to Outpace Rivals
Trust Is Secured for Homewares and Home Furnishings Stores with In-Person Experiences
Tokopedia and Shopee Accelerate E-Commerce Gains in Specific Products
Dekoruma and Mr.Diy Broaden Reach with Hybrid Concepts
Adapting to Modern Lifestyles through Smart Design
Pioneering Versatility and Sustainable Solutions
Commercial Advantages of Strategic Product Development
Home and Garden in Indonesia - Industry Overview
2025 Developments
Key Data Insights
Ikea Partners with Local Suppliers to Scale Certified, Sustainable Furnishings
Toko Trubus Converts Urban Gardening into Repeat Solution-Led Demand
Tokopedia and Shopee Leverage Live Shopping to Drive Online Home and Garden Sales
Modular Furniture and Easy Upgrades to Drive Value as Urban Living Intensifies
Home Furnishings to Maintain Dominance, While Home Improvement and Gardening Set to Accelerate
Certified Materials and Omnichannel Fulfilment Set New Standards for Trust and Differentiation
Home Center Indonesia Leverages Range and Trust to Drive Share Growth
Home Products Specialists Expand Hybrid Retail to Reach New Consumers
Tokopedia and Shopee Drive E-Commerce Growth through Live Shopping
Country Reports Disclaimer
The following categories and subcategories are included:
Home Furnishings
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- Bath Textiles
- Bed Textiles
- Kitchen and Dining Textiles
- Living Room Textiles
- Rugs
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- Beds
- Chests of Drawers
- Mattresses
- Wardrobes
- Dining Furniture
- Home Office Furniture
- Kitchen Furniture
- Living Room Furniture
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- Sofa Beds
- Other Sofas
- Other Sitting Furniture
- Storage Furniture
- Other Indoor Furniture
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- Blinds
- Curtains
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- Charcoal Barbecues
- Electric Barbecues
- Gas Barbecues
- Outdoor Furniture
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- Lighting Fixtures
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- Incandescent Lamps
- Halogen Lamps
- Linear Fluorescent Lamps (LFL)
- Compact Fluorescent Lamps (CFL)
- Light-Emitting Diode Lamps (LED)
Home Furnishings
The furniture and other moveable articles in a home that are necessary or useful for comfort and convenience. Items must be new when sold to the consumer; second-hand/used home furnishings are excluded. Antiques are also excluded. Home furnishings refers to indoor living (home textiles, indoor furniture and window coverings), outdoor living (BBQ's, garden sheds and outdoor furniture) and lighting (lighting sources and light fixtures).
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Home Furnishings research and analysis database.
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