Competitive Landscape
Seven Sea Chemicals, Dfi?Retail Group and Airland Defend Share against Cross-Border Platforms
Home furnishings in Hong Kong, China displays a moderately concentrated structure, with the top three companies together accounting for a 25% share of retail value in 2025. Seven Sea Chemicals (Holdings) led with an 11% value share, followed by DFI Retail Group at 9%, and Airland Holdings at 6%.
Delivery:
Files are delivered directly into your account soon after payment is received and any tax is certification is verified (where applicable).
This report comes in PDF with additional info in Excel included.
Overview:
Understand the latest market trends and future growth opportunities for the Home Furnishings industry in Hong Kong, China with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Home Furnishings industry in Hong Kong, China, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Home Furnishings in Hong Kong, China report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Home Furnishings in Hong Kong, China?
- Which are the leading brands in Home Furnishings in Hong Kong, China?
- How are products distributed in Home Furnishings in Hong Kong, China?
- How is the rise of e-commerce changing the retail and competitive landscape?
- Have home seclusion and social distancing measures following COVID-19 benefited sales of Home Furnishings?
- Has the economic fall-out of COVID-19 negatively or positively impacted consumer interest and demand for Home Furnishings?
- Where is future growth expected to be most dynamic?
Home Furnishings in Hong Kong, China - Category analysis
Key Data Insights
Home Furnishings Summary
Airland Mattresses Secure Loyalty as Sleep Is Reframed as Health
Lighting Sees Resilience as Households Defer Major Upgrades
Muji’S Compact Formats and Digital Layers Reshape Retail Touchpoints
Sleep Specialists Expected to Leverage Health Claims to Preserve Premium Pricing
Service Differentiation and Voluntary Health Standards Set to Shape Future Margins
Seven Sea Chemicals, Dfi?Retail Group and Airland Defend Share against Cross-Border Platforms
Homewares and Home Furnishing Stores Retains Dominance as Retail E-Commerce Gains for Lighter Goods
Retailers Innovate with Formats and Circular Concepts to Retain Value
Home and Garden in Hong Kong, China - Industry Overview
2025 Developments
Key Data Insights
Nippon Paint and Airland Justify Prices through Health Claims
Thermos and Starbucks Shift Demand as Regulation Targets Single-Use Plastics
Jhc and Ikea Increase Loyalty by Blending Digital with Proximity
Frequent Low-Commitment Purchases to Reshape Spending Patterns
Reusable Homewares to Outpace Large Home Furnishings as Regulations Bite
Physical Retail Expected to Win as Digital Drives In-Store Conversion
Seven Sea Chemicals and Dfi Retail Group Anchor Leadership
Range Improvements Reinforce the Existing Competitive Dynamics but Opportunities Remain
Home Products Specialists Defends Value through Tailored Service
Ikea and Pricerite Adapt Formats to Changing Demand
Cross-Border E-Commerce Limits Domestic Online Channel Growth
Country Reports Disclaimer
The following categories and subcategories are included:
Home Furnishings
-
-
- Bath Textiles
- Bed Textiles
- Kitchen and Dining Textiles
- Living Room Textiles
- Rugs
-
-
- Beds
- Chests of Drawers
- Mattresses
- Wardrobes
- Dining Furniture
- Home Office Furniture
- Kitchen Furniture
- Living Room Furniture
-
- Sofa Beds
- Other Sofas
- Other Sitting Furniture
- Storage Furniture
- Other Indoor Furniture
-
-
- Blinds
- Curtains
-
-
-
- Charcoal Barbecues
- Electric Barbecues
- Gas Barbecues
- Outdoor Furniture
-
-
- Lighting Fixtures
-
- Incandescent Lamps
- Halogen Lamps
- Linear Fluorescent Lamps (LFL)
- Compact Fluorescent Lamps (CFL)
- Light-Emitting Diode Lamps (LED)
Home Furnishings
The furniture and other moveable articles in a home that are necessary or useful for comfort and convenience. Items must be new when sold to the consumer; second-hand/used home furnishings are excluded. Antiques are also excluded. Home furnishings refers to indoor living (home textiles, indoor furniture and window coverings), outdoor living (BBQ's, garden sheds and outdoor furniture) and lighting (lighting sources and light fixtures).
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Home Furnishings research and analysis database.
NEW REPORT GUARANTEE
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!