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Home Furnishings in
India

Country Report

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Executive Summary

Jun 2019
PROSPECTS
Increasing interest in home decoration and differentiation expected to boost sales of home furnishings

There is a growing sense of individuality among today’s consumers, resulting from their increased exposure to the same global phenomenon and changing social dynamics. This has led to buyers wanting to express themselves through material goods.

The focus on health and premiumisation is set to drive the uptake of premium mattresses

Mattresses in India has traditionally been unorganised as the usage of cotton, rugs and locally-produced mattresses is high. These products are readily available at reasonable prices which have always been alluring features for buyers.

COMPETITIVE LANDSCAPE
IKEA pushes organised sector sales in home furnishings

Indian home furnishings is highly unorganised with branded players holding the minority share. Leading brand retailers include chains like Home Town (Future Group), Home Centre (Landmark Group) and Home Stop (Shoppers Stop) which are still struggling to gain the bigger share of consumer spending.

Philips Electronics remains the leading player in home furnishings

Philips Electronics India Ltd retained the biggest value share of home furnishings in 2018. Philips has significant presence in lighting and drives sales through its innovations and competitive pricing.

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Home Furnishings in India

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Overview: Discover the latest market trends and uncover sources of future market growth for the Home Furnishings industry in India with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

The Home Furnishings in India market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Production, imports by origin, exports by destination
  • Robust and transparent market research methodology, conducted in-country

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Passport market research database.

Home Furnishings in India - Category analysis

HEADLINES

PROSPECTS

Increasing interest in home decoration and differentiation expected to boost sales of home furnishings
The focus on health and premiumisation is set to drive the uptake of premium mattresses

COMPETITIVE LANDSCAPE

IKEA pushes organised sector sales in home furnishings
Philips Electronics remains the leading player in home furnishings

CATEGORY DATA

Table 1 Sales of Home Furnishings by Category: Value 2013-2018
Table 2 Sales of Home Furnishings by Category: % Value Growth 2013-2018
Table 3 NBO Company Shares of Home Furnishings: % Value 2014-2018
Table 4 LBN Brand Shares of Home Furnishings: % Value 2015-2018
Table 5 LBN Brand Shares of Light Sources: % Value 2015-2018
Table 6 Distribution of Home Furnishings by Format: % Value 2013-2018
Table 7 Forecast Sales of Home Furnishings by Category: Value 2018-2023
Table 8 Forecast Sales of Home Furnishings by Category: % Value Growth 2018-2023

Home and Garden in India - Industry Overview

EXECUTIVE SUMMARY

Consumers’ willingness to spend more helps home and garden grow
Internet connectivity is heightening consumers’ aspiration to own premium products
IKEA is expected to have a major impact on home and garden
Home and garden specialist retailers remains the largest distribution channel
Steady growth is expected over the forecast period

MARKET DATA

Table 9 Sales of Home and Garden by Category: Value 2013-2018
Table 10 Sales of Home and Garden by Category: % Value Growth 2013-2018
Table 11 NBO Company Shares of Home and Garden: % Value 2014-2018
Table 12 LBN Brand Shares of Home and Garden: % Value 2015-2018
Table 13 Distribution of Home and Garden by Format: % Value 2013-2018
Table 14 Distribution of Home and Garden by Format and Category: % Value 2018
Table 15 Forecast Sales of Home and Garden by Category: Value 2018-2023
Table 16 Forecast Sales of Home and Garden by Category: % Value Growth 2018-2023

SOURCES

Summary 1 Research Sources