There is a growing sense of individuality among today’s consumers, resulting from their increased exposure to the same global phenomenon and changing social dynamics. This has led to buyers wanting to express themselves through material goods.
Mattresses in India has traditionally been unorganised as the usage of cotton, rugs and locally-produced mattresses is high. These products are readily available at reasonable prices which have always been alluring features for buyers.
Indian home furnishings is highly unorganised with branded players holding the minority share. Leading brand retailers include chains like Home Town (Future Group), Home Centre (Landmark Group) and Home Stop (Shoppers Stop) which are still struggling to gain the bigger share of consumer spending.
Philips Electronics India Ltd retained the biggest value share of home furnishings in 2018. Philips has significant presence in lighting and drives sales through its innovations and competitive pricing.
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Overview: Discover the latest market trends and uncover sources of future market growth for the Home Furnishings industry in India with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
The Home Furnishings in India market research report includes:
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This industry report originates from Passport, our Passport market research database.