Competitive Landscape
Ikea Gains Leadership as Indoor Living Dominates
Home furnishings in India remained highly fragmented in 2025, with no company holding a dominant position. Ikea India Pvt Ltd gained category leadership in 2025, rising to 2% value share, pushing former leader Godrej & Boyce Mfg Co Ltd into second position.
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Overview:
Understand the latest market trends and future growth opportunities for the Home Furnishings industry in India with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Home Furnishings industry in India, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Home Furnishings in India report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Home Furnishings in India?
- Which are the leading brands in Home Furnishings in India?
- How are products distributed in Home Furnishings in India?
- How is the rise of e-commerce changing the retail and competitive landscape?
- Have home seclusion and social distancing measures following COVID-19 benefited sales of Home Furnishings?
- Has the economic fall-out of COVID-19 negatively or positively impacted consumer interest and demand for Home Furnishings?
- Where is future growth expected to be most dynamic?
Home Furnishings in India - Category analysis
Key Data Insights
Home Furnishings Summary
Urbanisation and Aspirational Consumption Drive Robust Growth in Indian Home Furnishings
Godrej Interio Redefines Expectations with Modular Innovation
Pepperfry’S Omnichannel Expansion Raises Expectations for Seamless Journeys
Modular Innovation Set to Reshape Urban Living as Indoor Solutions Surge
Omnichannel Strategies and Eco-Credentials Will Drive Consumer Loyalty
Ikea Gains Leadership as Indoor Living Dominates
Specialist Stores and Hypermarkets Anchor Offline Distribution
E-Commerce and Omnichannel Integration Accelerate Digital Transformation
Space Optimisation and Reconfigurable Design Redefine Product Development
Sofa Beds and Artisan-Crafted Textiles Lead Recent Market Activity
Profitability Milestones and Organised Retail Expansion Secure Competitive Advantage
Home and Garden in India - Industry Overview
2025 Developments
Key Data Insights
Omnichannel Retail and Digital Engagement Drive Strong Value Growth in Home and Garden
Home Furnishings Leads by Value as Home Improvement Drives the Most Dynamic Growth
Sustainability Moves From Niche to Mainstream across Home and Garden
Players to Expand Omnichannel Reach as Digital Drives Demand
Further Push to Win Trust with Eco-Credentials and Provenance
Value Growth to Be Increasingly Shaped by Design-Led Premiumisation
Asian Paints Extends Lead as Private Label Gains in Value Segments
Specialist Stores Retain Dominance through Trusted In-Person Experience and Premium Ranges
E-Commerce Accelerates Growth through Digital Convenience and Augmented Reality Innovation
Country Reports Disclaimer
The following categories and subcategories are included:
Home Furnishings
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- Bath Textiles
- Bed Textiles
- Kitchen and Dining Textiles
- Living Room Textiles
- Rugs
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- Beds
- Chests of Drawers
- Mattresses
- Wardrobes
- Dining Furniture
- Home Office Furniture
- Kitchen Furniture
- Living Room Furniture
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- Sofa Beds
- Other Sofas
- Other Sitting Furniture
- Storage Furniture
- Other Indoor Furniture
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- Blinds
- Curtains
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- Charcoal Barbecues
- Electric Barbecues
- Gas Barbecues
- Outdoor Furniture
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- Lighting Fixtures
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- Incandescent Lamps
- Halogen Lamps
- Linear Fluorescent Lamps (LFL)
- Compact Fluorescent Lamps (CFL)
- Light-Emitting Diode Lamps (LED)
Home Furnishings
The furniture and other moveable articles in a home that are necessary or useful for comfort and convenience. Items must be new when sold to the consumer; second-hand/used home furnishings are excluded. Antiques are also excluded. Home furnishings refers to indoor living (home textiles, indoor furniture and window coverings), outdoor living (BBQ's, garden sheds and outdoor furniture) and lighting (lighting sources and light fixtures).
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Home Furnishings research and analysis database.
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