Competitive Landscape
Ikea, Mio and Jysk Retain Lead as Value and Flexibility Drive Loyalty
Home furnishings in Sweden remained fairly consolidated in 2025, with the top three companies of Ikea Svenska Försäljnings AB, Mio AB and Jysk AB comfortably leading. Ikea alone held 29% share, while Mio and Jysk followed with 11% and 8%, respectively.
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Overview:
Understand the latest market trends and future growth opportunities for the Home Furnishings industry in Sweden with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Home Furnishings industry in Sweden, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Home Furnishings in Sweden report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Home Furnishings in Sweden?
- Which are the leading brands in Home Furnishings in Sweden?
- How are products distributed in Home Furnishings in Sweden?
- How is the rise of e-commerce changing the retail and competitive landscape?
- Have home seclusion and social distancing measures following COVID-19 benefited sales of Home Furnishings?
- Has the economic fall-out of COVID-19 negatively or positively impacted consumer interest and demand for Home Furnishings?
- Where is future growth expected to be most dynamic?
Home Furnishings in Sweden - Category analysis
Key Data Insights
Home Furnishings Summary
Ikea and Value Brands Intensify Competition as Households Prioritise Affordability
Modular Indoor Living Solutions Meet Urban Demand for Flexibility
Smart Lighting and Digital Personalisation Drive Resilience and Engagement
Ikea Set to Elevate Digital-Physical Integration to Capture Value-Driven Shoppers
Dux to Strengthen Premium Appeal with Circular Design and Wellness Focus
Jysk Looks to Gain Share by Combining Sharp Pricing and Modular Offers
Ikea, Mio and Jysk Retain Lead as Value and Flexibility Drive Loyalty
Ikea Accelerates Omnichannel Strategy as Physical Stores Retain Lead
Jysk Expands Digital Tools and Circular Offers to Capture Value Seekers
Home and Garden in Sweden - Industry Overview
2025 Developments
Key Data Insights
Ikea and Value Retailers Drive Polarised Spending Habits
Modular Furnishings and Affordable Homewares Anchor Resilient Demand
Ikea Leverages Circularity and Omnichannel to Capture Cautious Shoppers
Ikea Set to Advance Omnichannel Integration to Shape New Shopping Journeys
Homewares and Home Furnishings to Sustain Leadership as Value-Consciousness Endures
Sustainability Regulations Set to Prompt Brands to Invest in Circularity and Compliance
Ikea Defends Lead as Value and Circularity Set New Standards
Ikea, Mio and Jysk Anchor Physical Shops as Consumer Priorities Shift
E-Commerce Accelerates as Digital Tools and Sustainability Reshape Buying Habits
Country Reports Disclaimer
The following categories and subcategories are included:
Home Furnishings
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- Bath Textiles
- Bed Textiles
- Kitchen and Dining Textiles
- Living Room Textiles
- Rugs
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- Beds
- Chests of Drawers
- Mattresses
- Wardrobes
- Dining Furniture
- Home Office Furniture
- Kitchen Furniture
- Living Room Furniture
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- Sofa Beds
- Other Sofas
- Other Sitting Furniture
- Storage Furniture
- Other Indoor Furniture
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- Blinds
- Curtains
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- Charcoal Barbecues
- Electric Barbecues
- Gas Barbecues
- Outdoor Furniture
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- Lighting Fixtures
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- Incandescent Lamps
- Halogen Lamps
- Linear Fluorescent Lamps (LFL)
- Compact Fluorescent Lamps (CFL)
- Light-Emitting Diode Lamps (LED)
Home Furnishings
The furniture and other moveable articles in a home that are necessary or useful for comfort and convenience. Items must be new when sold to the consumer; second-hand/used home furnishings are excluded. Antiques are also excluded. Home furnishings refers to indoor living (home textiles, indoor furniture and window coverings), outdoor living (BBQ's, garden sheds and outdoor furniture) and lighting (lighting sources and light fixtures).
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Home Furnishings research and analysis database.
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