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Country Report

Home Furnishings in

Home Furnishings in South Africa

16 pages, Apr 2018

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Home textiles continues to contribute to positive consumer expenditure based on cost-saving product offerings

As difficult economic conditions and rising product costs continue to impact, the strain on household incomes and expenditure continues to be seen in home furnishings. Consumers are increasingly looking to save money.

Incandescent light bulbs no longer shining so bright as halogen lamps and LED formats steal the spotlight

Lighting continues to post high growth in value terms as increased innovation is observed. Increased rates of electrification and a shift towards more energy-efficient lighting sources all contribute to positive growth.

Braaing remains a favoured South African traditional pastime

Barbequing, or braaing as it is referred to locally, remains a deeply-embedded tradition in South African households, supported throughout the year. Households either have an indoor braai area, or braai facility outside.

COMPETITIVE LANDSCAPE

Mr Price Group solidifies strong position based on mass appeal and competitive price points

Mr Price Group maintains leadership in a very fragmented industry. It continues to benefit from wide product penetration and on-trend products that are both affordable and widely available to the mass market.

Weber and CADAC remain prominent brands in barbeques

Barbequing products remained popular throughout the year across consumer groups as the pastime of braaing remains well entrenched among South Africans. Weber remains the most popular brand, leading charcoal barbeques and electric barbeques, while CADAC leads gas barbeques.

Poor economic performance expected to lead to constrained growth over the forecast period

As uncertain economic conditions persist alongside financial constraints, it is anticipated that home furnishings will register negative value growth at constant 2017 prices over the forecast period. Recent revelations about leading indoor furnisher Steinhoff International Holdings are expected to have a detrimental effect on this player in the industry over the forecast period.

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Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Delivery: Files are delivered directly into your account within a few minutes of purchase.

Overview: Discover the latest market trends and uncover sources of future market growth for the Home Furnishings industry in South Africa with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

The Home Furnishings in South Africa market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Production, imports by origin, exports by destination
Robust and transparent market research methodology, conducted in-country

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Passport market research database.

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Home Furnishings in South Africa - Category analysis

HEADLINES

PROSPECTS

Home textiles continues to contribute to positive consumer expenditure based on cost-saving product offerings

Incandescent light bulbs no longer shining so bright as halogen lamps and LED formats steal the spotlight

Braaing remains a favoured South African traditional pastime

COMPETITIVE LANDSCAPE

Mr Price Group solidifies strong position based on mass appeal and competitive price points

Weber and CADAC remain prominent brands in barbeques

Poor economic performance expected to lead to constrained growth over the forecast period

CATEGORY DATA

Table 1 Sales of Home Furnishings by Category: Value 2012-2017
Table 2 Sales of Home Furnishings by Category: % Value Growth 2012-2017
Table 3 NBO Company Shares of Home Furnishings: % Value 2013-2017
Table 4 LBN Brand Shares of Home Furnishings: % Value 2014-2017
Table 5 LBN Brand Shares of Light Sources: % Value 2014-2017
Table 6 Distribution of Home Furnishings by Format: % Value 2012-2017
Table 7 Forecast Sales of Home Furnishings by Category: Value 2017-2022
Table 8 Forecast Sales of Home Furnishings by Category: % Value Growth 2017-2022

Home and Garden in South Africa - Industry Overview

EXECUTIVE SUMMARY

Despite water restrictions, home and garden continues to grow

Gardening heavily influenced by ongoing drought

Millennials gaining momentum as crucial consumer segment as their spending power increases

Home and garden industry remains heavily fragmented

Consumers expected to support industry with marginal home and garden growth, with DIY products gaining traction

MARKET DATA

Table 9 Sales of Home and Garden by Category: Value 2012-2017
Table 10 Sales of Home and Garden by Category: % Value Growth 2012-2017
Table 11 NBO Company Shares of Home and Garden: % Value 2013-2017
Table 12 LBN Brand Shares of Home and Garden: % Value 2014-2017
Table 13 Distribution of Home and Garden by Format: % Value 2012-2017
Table 14 Forecast Sales of Home and Garden by Category: Value 2017-2022
Table 15 Forecast Sales of Home and Garden by Category: % Value Growth 2017-2022

Megatrends

Country Report

Home Furnishings in South Africa

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Home textiles continues to contribute to positive consumer expenditure based on cost-saving product offerings

Incandescent light bulbs no longer shining so bright as halogen lamps and LED formats steal the spotlight

Braaing remains a favoured South African traditional pastime

COMPETITIVE LANDSCAPE

Mr Price Group solidifies strong position based on mass appeal and competitive price points

Weber and CADAC remain prominent brands in barbeques

Poor economic performance expected to lead to constrained growth over the forecast period

Overview

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Table of Contents

Home Furnishings in South Africa - Category analysis

HEADLINES

PROSPECTS

Home textiles continues to contribute to positive consumer expenditure based on cost-saving product offerings

Incandescent light bulbs no longer shining so bright as halogen lamps and LED formats steal the spotlight

Braaing remains a favoured South African traditional pastime

COMPETITIVE LANDSCAPE

Mr Price Group solidifies strong position based on mass appeal and competitive price points

Weber and CADAC remain prominent brands in barbeques

Poor economic performance expected to lead to constrained growth over the forecast period

CATEGORY DATA

Home and Garden in South Africa - Industry Overview

EXECUTIVE SUMMARY

Despite water restrictions, home and garden continues to grow

Gardening heavily influenced by ongoing drought

Millennials gaining momentum as crucial consumer segment as their spending power increases

Home and garden industry remains heavily fragmented

Consumers expected to support industry with marginal home and garden growth, with DIY products gaining traction

MARKET DATA

DEFINITIONS

SOURCES

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