Home furnishings in South Africa

June 2021
USD 990
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Overview:

Understand the latest market trends and future growth opportunities for the Home Furnishings industry in South Africa with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.

Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.

If you're in the Home Furnishings industry in South Africa, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.

The Home Furnishings in South Africa report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volume and value sizes, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent research methodology, conducted in-country

This report answers:

  • What is the market size of Home Furnishings in South Africa?
  • Which are the leading brands in Home Furnishings in South Africa?
  • How are products distributed in Home Furnishings in South Africa?
  • How is the rise of e-commerce changing the retail and competitive landscape?
  • Have home seclusion and social distancing measures following COVID-19 benefited sales of Home Furnishings?
  • Has the economic fall-out of COVID-19 negatively or positively impacted consumer interest and demand for Home Furnishings?
  • Where is future growth expected to be most dynamic?

Home Furnishings in South Africa - Category analysis

KEY DATA FINDINGS

2020 IMPACT

Nesting instinct outweighs economic shock of pandemic to drive acceleration in retail current value sales growth
LED eclipses other light sources
Competitive pricing helps Mr Price maintain its leadership

RECOVERY AND OPPORTUNITIES

Post-pandemic economic rebound will boost demand for home furnishings among younger consumers
Increased socialising will boost demand for outdoor living, particularly barbeques
Direct-to-consumer model could be a growth opportunity for local furniture manufacturers

CATEGORY DATA

Table 1 Sales of Home Furnishings by Category: Value 2015-2020 Table 2 Sales of Home Furnishings by Category: % Value Growth 2015-2020 Table 3 NBO Company Shares of Home Furnishings: % Value 2016-2020 Table 4 LBN Brand Shares of Home Furnishings: % Value 2017-2020 Table 5 LBN Brand Shares of Light Sources: % Value 2017-2020 Table 6 Distribution of Home Furnishings by Format: % Value 2015-2020 Table 7 Forecast Sales of Home Furnishings by Category: Value 2020-2025 Table 8 Forecast Sales of Home Furnishings by Category: % Value Growth 2020-2025

Home and Garden in South Africa - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on home and garden
COVID-19 country impact
Company response
Retailing shift
What next for home and garden?

MARKET DATA

Table 9 Sales of Home and Garden by Category: Value 2015-2020 Table 10 Sales of Home and Garden by Category: % Value Growth 2015-2020 Table 11 NBO Company Shares of Home and Garden: % Value 2016-2020 Table 12 LBN Brand Shares of Home and Garden: % Value 2017-2020 Table 13 Penetration of Private Label in Home and Garden by Category: % Value 2015-2020 Table 14 Distribution of Home and Garden by Format: % Value 2015-2020 Table 15 Distribution of Home and Garden by Format and Category: % Value 2020 Table 16 Forecast Sales of Home and Garden by Category: Value 2020-2025 Table 17 Forecast Sales of Home and Garden by Category: % Value Growth 2020-2025

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

DISCLAIMER

SOURCES

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Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This report originates from Passport, our Home Furnishings research and analysis database.

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