Home Furnishings in South Africa

PROSPECTS

DIY solutions popular in adding aesthetic appeal at lower cost

The strain caused by the tough economic conditions over the review period continued to be felt in home furnishings as consumers scale down their purchasing behaviour. However, as consumers continue to seek money-saving opportunities, DIY solutions in subcategories such as home textiles are becoming increasingly popular to add aesthetic appeal at lower cost to consumers.

Outdoor living enjoying ups and downs

As braaing and the outdoors go hand in hand, this traditional South African pastime remains relevant for subcategories in outdoor living such as barbeques. Charcoal barbeques remain the most favoured format found outside South African homes, as they remain affordable and various brands are available at competitive prices.

LED bulbs gaining in cost efficiency

Convincing consumers to move over to LED bulbs might have proved difficult before the start of the review period, but consumers have come to realise that these formats benefit not only their budgets, but also the environment over the long run. LED lamps enjoy longer lifespans, compared to their incandescent counterparts, which have all but vanished from store shelves.

COMPETITIVE LANDSCAPE

Mr Price continues to remain relevant with on-trend product offerings at competitive prices

Mr Price product offerings continue to enjoy mass appeal as the group actively introduces product offerings based on seasonal trends and consumer preferences. The company also manages to introduce these offerings at such competitive prices that consumers often buy more than what they came for when visiting these stores.

Lewis Group’s expansion strategy is paying off

Furniture is most typically bought from homewares and home furnishings stores. One of the leading retailers that sell several home furnishings is Lewis Group.

Barbeque brands remain prevalent

Barbequing remains a popular activity throughout the year for many South Africans. The category continues to evolve as smaller players broaden their products’ availability.

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