Storage furniture was one of the best-performing categories in home furnishings in Japan in 2022, as consumers focused on minimalist and multifunctional furniture. Small-space living has become more prevalent in Japan in recent years, especially in urban areas, which raised demand for storage furniture.
Japan’s population is rapidly ageing, which could contribute to a drop in demand for home furnishings, because elderly consumers tend to buy fewer home furnishings. Moreover, Japan’s local home furnishings companies may experience competition from foreign manufacturers, resulting in lower sales for domestic producers.
Customising home furnishings to meet individual preferences and demands may be of rising interest to consumers. This could lead to an upsurge in customised or personalised furniture, such as modular sofas, adjustable desks, wall-mounted shelving systems, etc.
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Understand the latest market trends and future growth opportunities for the Home Furnishings industry in Japan with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Home Furnishings industry in Japan, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The furniture and other moveable articles in a home that are necessary or useful for comfort and convenience. Items must be new when sold to the consumer; second-hand/used home furnishings are excluded. Antiques are also excluded. Home furnishings refers to indoor living (home textiles, indoor furniture and window coverings), outdoor living (BBQ's, garden sheds and outdoor furniture) and lighting (lighting sources and light fixtures).See All of Our Definitions
This report originates from Passport, our Home Furnishings research and analysis database.
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