Sitting furniture is expected to record stable growth over the forecast period, as this product type tends to experience more natural wear and tear from frequent use. However, consumers in Brazil are now looking for more durable furniture with larger seating and cosy fabrics and versatility, such as modular or reclining sofas.
The burgeoning gardening culture in Brazil, driven by a growing desire for outdoor activities and nature immersion, signifies promising prospects for outdoor furniture over the forecast period. With a rising emphasis on landscaping, an increasing number of consumers are investing in enhancing outdoor spaces such as residential gardens, parks, and condominium common areas, thereby driving demand for outdoor furniture.
There has been a notable shift in the distribution of home furnishings in Brazil towards e-commerce, with online marketplaces emerging as a key strategy for expansion. Players are prioritising exclusive assortments tailored for marketplaces, leveraging reduced prices and logistics solutions to enhance platform relevance.
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Understand the latest market trends and future growth opportunities for the Home Furnishings industry in Brazil with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Home Furnishings industry in Brazil, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Home Furnishings
The furniture and other moveable articles in a home that are necessary or useful for comfort and convenience. Items must be new when sold to the consumer; second-hand/used home furnishings are excluded. Antiques are also excluded. Home furnishings refers to indoor living (home textiles, indoor furniture and window coverings), outdoor living (BBQ's, garden sheds and outdoor furniture) and lighting (lighting sources and light fixtures).
See All of Our DefinitionsThis report originates from Passport, our Home Furnishings research and analysis database.
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