LED lamps, within light sources, was one of the few categories within home furnishings to witness higher value sales at constant 2022 prices in 2022 compared with the pre-pandemic level. What is more, it is set to continue to see dynamic growth in both current and constant value terms in the forecast period, in the face of rising energy prices and an increased focus on sustainability amongst consumers.
Brazil’s mattresses category is highly fragmented, with two players – Ortobom and Plumatex – together accounting for just over a fifth of value sales, with all the remaining players accounting for less than 5% each. However, in 2022, all of the top nine players in mattresses lost share to the smallest competitors, included under “others”.
As Brazilian consumers increasingly lead individualised, urban-centric lives, their amount of living space is shrinking. Homes and apartments in Brazil’s dense urban spaces are shrinking, which will drive demand for furniture that can make efficient use of space.
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Understand the latest market trends and future growth opportunities for the Home Furnishings industry in Brazil with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Home Furnishings industry in Brazil, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The furniture and other moveable articles in a home that are necessary or useful for comfort and convenience. Items must be new when sold to the consumer; second-hand/used home furnishings are excluded. Antiques are also excluded. Home furnishings refers to indoor living (home textiles, indoor furniture and window coverings), outdoor living (BBQ's, garden sheds and outdoor furniture) and lighting (lighting sources and light fixtures).See All of Our Definitions
This report originates from Passport, our Home Furnishings research and analysis database.
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