Retail current value sales of home furnishings declined for the first time in more than a decade during 2020. The economic shock of the pandemic had a significant negative effect on consumer confidence.
During the initial stages of the pandemic, many businesses transitioned their employees to a work from home arrangement amidst lockdowns and fear of the spread of COVID-19 in the community. This drove increased demand for home office furniture in 2020, as many people aimed to ensure they could carry out their work properly, and feel comfortable when working for extended periods at home.
With consumers spending more time at home during the pandemic, and non-essential retail outlets closed for an extended period during the spring lockdown in 2020, consumers began to shop online in growing numbers. Homewares and home furnishing stores therefore invested heavily in e-commerce in the midst of the pandemic to drive online sales.
Home furnishings is predicted to see current value growth throughout the forecast period, although slower than in 2021. The anticipated post-pandemic economic recovery will play a role in the continued strong performance of the category.
E-commerce is set to become an even more significant distribution channel for home furnishings in the future, thanks to the very high internet penetration rate amongst residents of the United Arab Emirates and its convenience as a channel. E-commerce is set to become even more convenient, thanks to heavy infrastructure investments by internet providers and mobile network operators, boosting the availability of high-speed 5G mobile networks across the country.
The digitalisation of the home furnishings retail experience is also expected to continue in the forecast period. This accelerated in recent years, partly due to the impact of COVID-19.
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Understand the latest market trends and future growth opportunities for the Home Furnishings industry in United Arab Emirates with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Home Furnishings industry in United Arab Emirates, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The furniture and other moveable articles in a home that are necessary or useful for comfort and convenience. Items must be new when sold to the consumer; second-hand/used home furnishings are excluded. Antiques are also excluded. Home furnishings refers to indoor living (home textiles, indoor furniture and window coverings), outdoor living (BBQ's, garden sheds and outdoor furniture) and lighting (lighting sources and light fixtures).See All of Our Definitions
This report originates from Passport, our Home Furnishings research and analysis database.
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