Competitive Landscape
Ikea Accelerates Share Gains as Value Chains Restructure
Home furnishings in the Netherlands remained highly fragmented in 2025, despite a gradual rise in concentration driven by the sustained expansion of Ikea. In 2025, Ikea BV held a 17% value share, a notable increase from 12% in 2020, reflecting continuous year-on-year growth.
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Overview:
Understand the latest market trends and future growth opportunities for the Home Furnishings industry in Netherlands with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Home Furnishings industry in Netherlands, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Home Furnishings in Netherlands report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Home Furnishings in Netherlands?
- Which are the leading brands in Home Furnishings in Netherlands?
- How are products distributed in Home Furnishings in Netherlands?
- How is the rise of e-commerce changing the retail and competitive landscape?
- Where is future growth expected to be most dynamic?
Home Furnishings in the Netherlands - Category analysis
Key Data Insights
Home Furnishings Summary
Kwantum and Leen Bakker Restructure as Value Players Squeeze Mid-Price Rivals
Ikea Sets Accessible Design Trend as Indoor Living Leads Sales
Beter Bed Boosts Sales by Linking Sleep Expertise to Wellbeing
Home Furnishings to Polarise as Value and Design-Led Players Gain Ground
Durable Indoor Living Solutions Set to Drive Future Spending
Bed Specialists Set to Use Expertise to Capture Health-Conscious Shoppers
Ikea Accelerates Share Gains as Value Chains Restructure
Homewares and Home Furnishing Stores Remains Dominant but Loses Share
Retail E-Commerce Continue to Make Gains
Home and Garden in the Netherlands - Industry Overview
2025 Developments
Key Data Insights
Kwantum and Leen Bakker Restructure as Value Pressure Reshapes Retail
Home Furnishings Dominates Household Spending While Home Improvement Outpaces in Growth
Accessible Premiumisation and Practical Innovation for Cautious Consumers
Steady but Modest Growth Amid Cautious Spending and Selective Premiumisation
Practical Innovation and Omnichannel Growth to Drive the Fastest-Growing Areas
Ikea Strengthens Lead as Value and Private Label Shape Competition
Mergers, Acquisitions and Retail Innovation Set the Stage for a More Concentrated Market
Store-Based Specialists Remain Dominant but Lose Share to E-Commerce
Retail E-Commerce Is Fastest-Growing Channel, Driven by Convenience and Competitive Prices
Country Reports Disclaimer
The following categories and subcategories are included:
Home Furnishings
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- Bath Textiles
- Bed Textiles
- Kitchen and Dining Textiles
- Living Room Textiles
- Rugs
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- Beds
- Chests of Drawers
- Mattresses
- Wardrobes
- Dining Furniture
- Home Office Furniture
- Kitchen Furniture
- Living Room Furniture
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- Sofa Beds
- Other Sofas
- Other Sitting Furniture
- Storage Furniture
- Other Indoor Furniture
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- Blinds
- Curtains
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- Charcoal Barbecues
- Electric Barbecues
- Gas Barbecues
- Outdoor Furniture
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- Lighting Fixtures
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- Incandescent Lamps
- Halogen Lamps
- Linear Fluorescent Lamps (LFL)
- Compact Fluorescent Lamps (CFL)
- Light-Emitting Diode Lamps (LED)
Home Furnishings
The furniture and other moveable articles in a home that are necessary or useful for comfort and convenience. Items must be new when sold to the consumer; second-hand/used home furnishings are excluded. Antiques are also excluded. Home furnishings refers to indoor living (home textiles, indoor furniture and window coverings), outdoor living (BBQ's, garden sheds and outdoor furniture) and lighting (lighting sources and light fixtures).
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Home Furnishings research and analysis database.
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