Competitive Landscape
Dairy Farm International Leads a Fragmented Environment
Home furnishings in Taiwan, China remained notably fragmented in 2025, with no single company approaching dominance and the top 10 companies representing a broad array of business models. The leading player, Dairy Farm International Home Furnishings Taiwan Ltd (the operator of Ikea), held a 7% retail value share, with Test Rite Group (operator of Hola home) following at 3%.
Opportunities to Differentiate by Serving Evolving Demands
Product development in home furnishings in 2025 is concentrated in two areas, neither of which follows the traditional product launch cycle. In lighting, regulatory changes have driven companies to develop LED bulbs with connected controls and tunable features, aiming to turn a compulsory purchase into an upgrade, with companies like Jan Cheng Lighting and Signify targeting this demand with feature-rich products.
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Overview:
Understand the latest market trends and future growth opportunities for the Home Furnishings industry in Taiwan with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Home Furnishings industry in Taiwan, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Home Furnishings in Taiwan report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Home Furnishings in Taiwan?
- Which are the leading brands in Home Furnishings in Taiwan?
- How are products distributed in Home Furnishings in Taiwan?
- How is the rise of e-commerce changing the retail and competitive landscape?
- Have home seclusion and social distancing measures following COVID-19 benefited sales of Home Furnishings?
- Has the economic fall-out of COVID-19 negatively or positively impacted consumer interest and demand for Home Furnishings?
- Where is future growth expected to be most dynamic?
Home Furnishings in Taiwan, China - Category analysis
Key Data Insights
Home Furnishings Summary
Order Captures Full-Room Spend as Households Prioritise Fitted Cabinetry
State-Mandated Led Transition Drives Surge in Lighting as Suppliers Target Retrofit Demand
Online Brands Expected to Capture Demand by Specifying Verifiable Features for Local Homes
Indoor Living Brands Set to Win by Engineering for Accessibility in Ageing Households
Lighting Suppliers Will Leverage Regulation to Accelerate Smart Upgrades
Dairy Farm International Leads a Fragmented Environment
Opportunities to Differentiate by Serving Evolving Demands
Homewares and Home Furnishings Stores Has to Defend Share as E-Commerce Accelerates Value Shift
Online Brands Build Trust through Radical Transparency and Compact Showrooms
Home and Garden in Taiwan, China - Industry Overview
2025 Developments
Key Data Insights
Test Rite Transforms Refurbishment Demand with Managed Renovation Projects
Fitted Cabinetry and Indoor Living Absorb Renovation Budgets
Ikea Expands Reach with New Formats and Direct Selling
Yung Chi and Order Win on Certification as Buyers Demand Proof
Domestic Leaders to Capture Subsidy-Driven Demand as Policy Reshapes Spending
Contractor-Specified Upgrades and Accessible Design to Drive Strategic Divergence
Dairy Farm and Test Rite Sustain Lead Due to a Presence across Categories and Meeting Taiwanese Needs
Opportunities for Domestic Manufacturers with Renovation Subsidy
Homewares and Home Furnishing Stores Maintains Lead While Retail E-Commerce Sees Value Gains
Project-Based Renovation and Direct-To-Consumer Brands to Reshape Purchase Journeys
Country Reports Disclaimer
The following categories and subcategories are included:
Home Furnishings
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- Bath Textiles
- Bed Textiles
- Kitchen and Dining Textiles
- Living Room Textiles
- Rugs
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- Beds
- Chests of Drawers
- Mattresses
- Wardrobes
- Dining Furniture
- Home Office Furniture
- Kitchen Furniture
- Living Room Furniture
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- Sofa Beds
- Other Sofas
- Other Sitting Furniture
- Storage Furniture
- Other Indoor Furniture
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- Blinds
- Curtains
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- Charcoal Barbecues
- Electric Barbecues
- Gas Barbecues
- Outdoor Furniture
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- Lighting Fixtures
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- Incandescent Lamps
- Halogen Lamps
- Linear Fluorescent Lamps (LFL)
- Compact Fluorescent Lamps (CFL)
- Light-Emitting Diode Lamps (LED)
Home Furnishings
The furniture and other moveable articles in a home that are necessary or useful for comfort and convenience. Items must be new when sold to the consumer; second-hand/used home furnishings are excluded. Antiques are also excluded. Home furnishings refers to indoor living (home textiles, indoor furniture and window coverings), outdoor living (BBQ's, garden sheds and outdoor furniture) and lighting (lighting sources and light fixtures).
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Home Furnishings research and analysis database.
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