Competitive Landscape
Leading Players Strengthen Positions through Innovation and Urban Retail Expansion
Home furnishings in South Korea remains moderately concentrated, with Hanssem accounting for 12% of sales in 2025, followed by Inter IKEA Systems at 5% and Hyundai Livart Furniture at 4%. From 2020 to 2025, Hanssem’s share declined slightly from 13% to 12%, while Inter IKEA Systems share fell from 7% to 5%.
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Overview:
Understand the latest market trends and future growth opportunities for the Home Furnishings industry in South Korea with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Home Furnishings industry in South Korea, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Home Furnishings in South Korea report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Home Furnishings in South Korea?
- Which are the leading brands in Home Furnishings in South Korea?
- How are products distributed in Home Furnishings in South Korea?
- How is the rise of e-commerce changing the retail and competitive landscape?
- Where is future growth expected to be most dynamic?
Home Furnishings in South Korea - Category analysis
Key Data Insights
Home Furnishings Summary
Hanssem Positions Storage as a Lifestyle Investment
Ikea Strengthens Urban Access through Omnichannel Expansion
Wellness and Outdoor Living Shape Growth Opportunities
Hanssem Set to Prioritise Built-In Storage to Address Shrinking Urban Spaces
Ikea Expected to Connect City Showrooms and Online Platforms to Reshape Retail
Simmons to Position Wellness and Quality-Of-Life Spending as Premium Growth Drivers
Leading Players Strengthen Positions through Innovation and Urban Retail Expansion
Homewares and Home Furnishing Stores Remain the Dominant Purchasing Channel
Urban Retail Formats Enhance Accessibility and Customer Reach
Retail E-Commerce Gains Momentum through Expanded Fulfilment Capabilities
Home and Garden in South Korea - Industry Overview
2025 Developments
Key Data Insights
Hanssem Drives Storage Innovation as Households Adapt Compact Living Spaces
Ikea Redefines Convenience as Omnichannel Retailing Takes Centre Stage
Simmons Builds Trust with Verified Safety as Wellness Becomes Essential
Compact Flat Living Drives Demand for Multifunctional Design and Safety
Homewares and Furnishings Sustain Leadership as Growth Moderates
Gardening and Home Improvement Accelerate with Urban Diy and Compact Innovation
Hanssem Extends Leadership as Storage and Convenience Shape Competition
Hanssem and Ikea Korean Continue to Build on Urban Storage Solutions
Hanssem and Daelim Bath Drive Innovation with Storage and Renovation Launches
Ikea Gangdong Accelerates Omnichannel Growth as Store Formats Shift
City-Based Omnichannel Stores Drive Convenience-Led Innovation
Country Reports Disclaimer
The following categories and subcategories are included:
Home Furnishings
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- Bath Textiles
- Bed Textiles
- Kitchen and Dining Textiles
- Living Room Textiles
- Rugs
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- Beds
- Chests of Drawers
- Mattresses
- Wardrobes
- Dining Furniture
- Home Office Furniture
- Kitchen Furniture
- Living Room Furniture
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- Sofa Beds
- Other Sofas
- Other Sitting Furniture
- Storage Furniture
- Other Indoor Furniture
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- Blinds
- Curtains
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- Charcoal Barbecues
- Electric Barbecues
- Gas Barbecues
- Outdoor Furniture
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- Lighting Fixtures
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- Incandescent Lamps
- Halogen Lamps
- Linear Fluorescent Lamps (LFL)
- Compact Fluorescent Lamps (CFL)
- Light-Emitting Diode Lamps (LED)
Home Furnishings
The furniture and other moveable articles in a home that are necessary or useful for comfort and convenience. Items must be new when sold to the consumer; second-hand/used home furnishings are excluded. Antiques are also excluded. Home furnishings refers to indoor living (home textiles, indoor furniture and window coverings), outdoor living (BBQ's, garden sheds and outdoor furniture) and lighting (lighting sources and light fixtures).
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Home Furnishings research and analysis database.
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