During the pandemic and consequent lockdowns, retail e-commerce saw considerable growth in home furnishings in South Korea, largely out of necessity. While online sales remained popular, retail e-commerce saw a sales contraction in 2022, and lost share in several home furnishings categories, such as indoor furniture and home textiles.
South Korean consumers are thought to be moving towards more premium choices when it comes to purchases of home furnishings. In 2022, this trend prompted the leading player in home furnishings, Hanssem, to announce that it would launch 14 new premium furniture products to cater to this demand.
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Understand the latest market trends and future growth opportunities for the Home Furnishings industry in South Korea with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Home Furnishings industry in South Korea, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The furniture and other moveable articles in a home that are necessary or useful for comfort and convenience. Items must be new when sold to the consumer; second-hand/used home furnishings are excluded. Antiques are also excluded. Home furnishings refers to indoor living (home textiles, indoor furniture and window coverings), outdoor living (BBQ's, garden sheds and outdoor furniture) and lighting (lighting sources and light fixtures).See All of Our Definitions
This report originates from Passport, our Home Furnishings research and analysis database.
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