Home Furnishings in Italy

May 2022
USD 1,195
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Overview:

Understand the latest market trends and future growth opportunities for the Home Furnishings industry in Italy with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.

Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.

If you're in the Home Furnishings industry in Italy, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.

The Home Furnishings in Italy report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volume and value sizes, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent research methodology, conducted in-country

This report answers:

  • What is the market size of Home Furnishings in Italy?
  • Which are the leading brands in Home Furnishings in Italy?
  • How are products distributed in Home Furnishings in Italy?
  • How is the rise of e-commerce changing the retail and competitive landscape?
  • Have home seclusion and social distancing measures following COVID-19 benefited sales of Home Furnishings?
  • Has the economic fall-out of COVID-19 negatively or positively impacted consumer interest and demand for Home Furnishings?
  • Where is future growth expected to be most dynamic?

Home Furnishings in Italy - Category analysis

KEY DATA FINDINGS

2021 DEVELOPMENTS

Shift back towards focus on sustainability as the pandemic situation eases
Residual remote working policies and government bonus scheme foster expenditure on home renovation
Growing array of actors widens scope for home furnishings

PROSPECTS AND OPPORTUNITIES

Confirmation of government stimulus expected to favour household investment in furniture
Licensed and higher-end vs low-cost textiles to create a level of polarisation
Store-based retailers to offer emotional shopping experiences and omnichannel approach to resist e-commerce shift

CATEGORY DATA

Table 1 Sales of Home Furnishings by Category: Value 2016-2021 Table 2 Sales of Home Furnishings by Category: % Value Growth 2016-2021 Table 3 NBO Company Shares of Home Furnishings: % Value 2017-2021 Table 4 LBN Brand Shares of Home Furnishings: % Value 2018-2021 Table 5 LBN Brand Shares of Light Sources: % Value 2018-2021 Table 6 Distribution of Home Furnishings by Format: % Value 2016-2021 Table 7 Forecast Sales of Home Furnishings by Category: Value 2021-2026 Table 8 Forecast Sales of Home Furnishings by Category: % Value Growth 2021-2026

Home and Garden in Italy - Industry Overview

EXECUTIVE SUMMARY

Home and garden in 2021: The big picture
2021 key trends
Competitive landscape
Retailing developments
What next for home and garden?

MARKET DATA

Table 9 Sales of Home and Garden by Category: Value 2016-2021 Table 10 Sales of Home and Garden by Category: % Value Growth 2016-2021 Table 11 NBO Company Shares of Home and Garden: % Value 2017-2021 Table 12 LBN Brand Shares of Home and Garden: % Value 2018-2021 Table 13 Distribution of Home and Garden by Format: % Value 2016-2021 Table 14 Distribution of Home and Garden by Format and Category: % Value 2021 Table 15 Forecast Sales of Home and Garden by Category: Value 2021-2026 Table 16 Forecast Sales of Home and Garden by Category: % Value Growth 2021-2026

DISCLAIMER

SOURCES

Summary 1 Research Sources
The following categories and subcategories are included:

Home Furnishings

      • Bath Textiles
      • Bed Textiles
      • Kitchen and Dining Textiles
      • Living Room Textiles
      • Rugs
        • Beds
        • Chests of Drawers
        • Mattresses
        • Wardrobes
      • Dining Furniture
      • Home Office Furniture
      • Kitchen Furniture
      • Living Room Furniture
        • Sofa Beds
        • Other Sofas
        • Other Sitting Furniture
      • Storage Furniture
      • Other Indoor Furniture
      • Blinds
      • Curtains
      • Charcoal Barbecues
      • Electric Barbecues
      • Gas Barbecues
    • Outdoor Furniture
    • Lighting Fixtures
      • Incandescent Lamps
      • Halogen Lamps
      • Linear Fluorescent Lamps (LFL)
      • Compact Fluorescent Lamps (CFL)
      • Light-Emitting Diode Lamps (LED)

Home Furnishings

The furniture and other moveable articles in a home that are necessary or useful for comfort and convenience. Items must be new when sold to the consumer; second-hand/used home furnishings are excluded. Antiques are also excluded. Home furnishings refers to indoor living (home textiles, indoor furniture and window coverings), outdoor living (BBQ's, garden sheds and outdoor furniture) and lighting (lighting sources and light fixtures).

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Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This report originates from Passport, our Home Furnishings research and analysis database.

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