The most influential Megatrends set to shape the world through 2030, identified by Euromonitor International, help businesses better anticipate market developments and lead change for their industries.
Learn moreEuromonitor addresses your unique questions and challenges across all B2B and B2C industries and geographies through custom, tailor-made research projects, designed to your specific goals.
Learn moreApr 2019
US$990Added to Cart
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!
The decline in housing, real estate and construction market in France did no favour for home furnishings in 2018. End of the year saw negative impact from social movement ‘gilets jaunes’ which encourages many consumers to collectively curtail shopping habits and deliberate more carefully when making investments in properties, with regards to both existing holdings and new acquisitions.
With home furnishing budgets greatly downsized, practical minded French consumers continue to invest in both Kitchen and Bedroom upgrades, realizing the importance of home functionality and its effect on overall quality of life. Cooking is very important to the French and consequently, kitchen appliance sales continue steady.
While it remains a small retail channel overall, internet retailing continues to increase in importance as a distribution channel for home furnishings. Sales are rising as technologically advanced products are offered online at prices that are marginally lower than in stores, while online players are engaging in aggressive advertising campaigns in an effort to capture the interest of a consumer base who now spend a lot of time in front of computers and mobile devices.
Chained retailers continue to dominate the positions at the top of the leader board in home furnishings in France. Among the most prominent of these are IKEA, Conforama, BUT, Maisons du Monde, Schmidt and Fly, all of which operate chains of very popular stores that offer the complete range of home furnishings under one roof.
Internet pure-players offering home furnishings have an increasingly prominent media advertising presence in France, with Made.com the prime example of this.
The competitive landscape in home furnishings in France is largely defined by the stark dichotomy that exists between companies and brands that focus on offering high-quality, beautifully designed home furnishings at the higher end of the price spectrum; and those which pursue a strategy of offering basic items with neutral design features at the lowest possible prices. This mean that there are two major consumer groups for home furnishings: those who are looking for long-lasting furniture and textiles, often French-designed and French-made, that will be part of their home’s décor for many years on the one hand; and those who are looking for items to fulfil an immediate need.
Files are delivered directly into your account within a few minutes of purchase.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.
Delivery: Files are delivered directly into your account within a few minutes of purchase.
Overview: Discover the latest market trends and uncover sources of future market growth for the Home Furnishings industry in France with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
The Home Furnishings in France market research report includes:
Why buy this report?
This industry report originates from Passport, our Passport market research database.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.