A number of factors are expected to drive growth for home furnishings in Turkey in value terms at constant 2022 prices from 2023 onwards. Inflation is expected to be reined in to some extent; elections in 2023 will likely see increased government spending on consumer credit facilities, increasing purchasing power; and the same is likely to have a positive impact on mortgage rates, which will drive new home ownership once again over the forecast period.
The marriage season (from May to August) is an important driver of sales in home furnishings in Turkey. However, during the pandemic many marriages had to be put off due to lockdowns and restrictions.
Growth in the share of distribution accounted for by retail e-commerce slowed considerably in 2022, after growing dynamically during the pandemic. The pandemic forced consumers to venture into online shopping, but the channel’s share is not expected to grow significantly over the forecast period, largely because many Turkish consumers do not trust online channels.
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Understand the latest market trends and future growth opportunities for the Home Furnishings industry in Turkey with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Home Furnishings industry in Turkey, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The furniture and other moveable articles in a home that are necessary or useful for comfort and convenience. Items must be new when sold to the consumer; second-hand/used home furnishings are excluded. Antiques are also excluded. Home furnishings refers to indoor living (home textiles, indoor furniture and window coverings), outdoor living (BBQ's, garden sheds and outdoor furniture) and lighting (lighting sources and light fixtures).See All of Our Definitions
This report originates from Passport, our Home Furnishings research and analysis database.
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