Executive Summary

Feb 2019
Attractive macroeconomic factors lead to growth

Economic certainty and favourable economic conditions stabilised the current value growth of luxury goods in 2018. The three most important macroeconomic factors affecting sales were increased population growth, higher per capita purchasing power and increasing tourism.

Sustainability is more important than ever

The biggest consumers of luxury goods are millennials, who want to live sustainably and minimise their effects on the environment. Therefore, in order to target this consumer group, sustainable practices are imperative.

International brands win with major mergers and acquisitions

International luxury organisations such as LVMH Moët Hennessy Louis Vuitton, Kering and Cie Financière Richemont, with their wide recognition, high customer loyalty and wide distribution networks, triumph in luxury goods in Australia (excluding luxury cars). Australia is an emerging market for international luxury brands which are concentrated in other markets; hence, more companies are moving towards Australia.

The growing importance of an omnichannel approach

In luxury goods, it is essential to provide a unified and seamless brand experience across all touch points. International luxury brands are increasingly providing omnichannel platforms to offer customers the opportunity to purchase products both online and offline.

The incorporation of technology

Luxury goods has successfully incorporated technology, with the implementation of Augmented Reality and Artificial Intelligence. Estée Lauder, for example, has launched an online adviser that converses with customers and helps them identify their ideal lip shade, while LMVH launched a virtual adviser on Facebook Messenger in 2017.

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Luxury Goods in Australia

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Overview

Discover the latest market trends and uncover sources of future market growth for the Luxury Goods industry in Australia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Luxury Goods industry in Australia, our research will save you time and money while empowering you to make informed, profitable decisions.

The Luxury Goods in Australia market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth  
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Luxury Goods in Australia?
  • What are the major brands in Australia?
  • How dynamic is the growth of Luxury Goods internet sales?
  • What is driving growth?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply function

Luxury Goods in Australia

EXECUTIVE SUMMARY

Attractive macroeconomic factors lead to growth
Sustainability is more important than ever
International brands win with major mergers and acquisitions
The growing importance of an omnichannel approach
The incorporation of technology

MARKET DATA

Table 1 Sales of Luxury Goods by Category: Value 2013-2018
Table 2 Sales of Luxury Goods by Category: % Value Growth 2013-2018
Table 3 Inbound Receipts for Luxury Goods by Country of Origin: Value 2013-2018
Table 4 NBO Company Shares of Luxury Goods: % Value 2013-2017
Table 5 LBN Brand Shares of Luxury Goods: % Value 2014-2017
Table 6 Distribution of Luxury Goods by Format and Category: % Value 2018
Table 7 Forecast Sales of Luxury Goods by Category: Value 2018-2023
Table 8 Forecast Sales of Luxury Goods by Category: % Value Growth 2018-2023

SOURCES

Summary 1 Research Sources

Designer Apparel and Footwear (Ready-To-Wear) in Australia

HEADLINES

PROSPECTS

Focus on streetwear
Made for everyone
Changing demographics

COMPETITIVE LANDSCAPE

Increased bricks-and-mortar presence
Opportunities for expansion draw in new luxury retailers
The increasing power of social media

CATEGORY DATA

Table 9 Sales of Designer Apparel and Footwear (Ready-to-Wear) by Category: Value 2013-2018
Table 10 Sales of Designer Apparel and Footwear (Ready-to-Wear) by Category: % Value Growth 2013-2018
Table 11 NBO Company Shares of Designer Apparel and Footwear (Ready-to-Wear): % Value 2013-2017
Table 12 LBN Brand Shares of Designer Apparel and Footwear (Ready-to-Wear): % Value 2014-2017
Table 13 Distribution of Designer Apparel and Footwear (Ready-to-Wear) by Format: % Value 2013-2018
Table 14 Forecast Sales of Designer Apparel and Footwear (Ready-to-Wear) by Category: Value 2018-2023
Table 15 Forecast Sales of Designer Apparel and Footwear (Ready-to-Wear) by Category: % Value Growth 2018-2023

Fine Wines/Champagne and Spirits in Australia

HEADLINES

PROSPECTS

Premiumisation
Lack of an experiential element
Capitalising on heritage and sustainability

COMPETITIVE LANDSCAPE

Collaborations with other industries
Moët & Chandon leads
Innovation to maintain consumers’ interest

CATEGORY DATA

Table 16 Sales of Fine Wines/Champagne and Spirits by Category: Value 2013-2018
Table 17 Sales of Fine Wines/Champagne and Spirits by Category: % Value Growth 2013-2018
Table 18 NBO Company Shares of Fine Wines/Champagne and Spirits: % Value 2013-2017
Table 19 LBN Brand Shares of Fine Wines/Champagne and Spirits: % Value 2014-2017
Table 20 Distribution of Fine Wines/Champagne and Spirits by Format: % Value 2013-2018
Table 21 Forecast Sales of Fine Wines/Champagne and Spirits by Category: Value 2018-2023
Table 22 Forecast Sales of Fine Wines/Champagne and Spirits by Category: % Value Growth 2018-2023

Luxury Cars in Australia

HEADLINES

PROSPECTS

The search for authentic and unique experiences through renting luxury cars
Offering individuality through limited editions
Luxury car tax

COMPETITIVE LANDSCAPE

The introduction of SUVs
Growth for electric/hybrid cars
The future belongs to electric cars

CATEGORY DATA

Table 23 Sales of Luxury Cars: Value 2013-2018
Table 24 Sales of Luxury Cars: % Value Growth 2013-2018
Table 25 NBO Company Shares of Luxury Cars: % Value 2013-2017
Table 26 LBN Brand Shares of Luxury Cars: % Value 2014-2017
Table 27 Forecast Sales of Luxury Cars: Value 2018-2023
Table 28 Forecast Sales of Luxury Cars: % Value Growth 2018-2023

Luxury Eyewear in Australia

HEADLINES

PROSPECTS

Exclusivity is key
Concern about discounts and promotions
Knowledgeable customers

COMPETITIVE LANDSCAPE

Luxottica and Safilo dominate
Distribution
Independent eyewear brands

CATEGORY DATA

Table 29 Sales of Luxury Eyewear by Category: Value 2013-2018
Table 30 Sales of Luxury Eyewear by Category: % Value Growth 2013-2018
Table 31 NBO Company Shares of Luxury Eyewear: % Value 2013-2017
Table 32 LBN Brand Shares of Luxury Eyewear: % Value 2014-2017
Table 33 Distribution of Luxury Eyewear by Format: % Value 2013-2018
Table 34 Forecast Sales of Luxury Eyewear by Category: Value 2018-2023
Table 35 Forecast Sales of Luxury Eyewear by Category: % Value Growth 2018-2023

Luxury Jewellery in Australia

HEADLINES

PROSPECTS

Increasing demand for luxury jewellery
Rising demand for personalisation
Silver and other metals are seeing growing demand

COMPETITIVE LANDSCAPE

The number of boutiques is increasing...
...but it is important not to lose exclusivity or focus
Improving the in-store experience

CATEGORY DATA

Table 36 Sales of Luxury Jewellery by Category: Value 2013-2018
Table 37 Sales of Luxury Jewellery by Category: % Value Growth 2013-2018
Table 38 NBO Company Shares of Luxury Jewellery: % Value 2013-2017
Table 39 LBN Brand Shares of Luxury Jewellery: % Value 2014-2017
Table 40 Distribution of Luxury Jewellery by Format: % Value 2013-2018
Table 41 Forecast Sales of Luxury Jewellery by Category: Value 2018-2023
Table 42 Forecast Sales of Luxury Jewellery by Category: % Value Growth 2018-2023

Luxury Leather Goods in Australia

HEADLINES

PROSPECTS

Increasing demand from the younger generation
Luxury leather goods are becoming more affordable
Demand for handbags is growing

COMPETITIVE LANDSCAPE

The changing layout of stores
Increased mergers and acquisitions and collaborations
Companies incorporate personalisation

CATEGORY DATA

Table 43 Sales of Luxury Leather Goods: Value 2013-2018
Table 44 Sales of Luxury Leather Goods: % Value Growth 2013-2018
Table 45 NBO Company Shares of Luxury Leather Goods: % Value 2013-2017
Table 46 LBN Brand Shares of Luxury Leather Goods: % Value 2014-2017
Table 47 Distribution of Luxury Leather Goods by Format: % Value 2013-2018
Table 48 Forecast Sales of Luxury Leather Goods: Value 2018-2023
Table 49 Forecast Sales of Luxury Leather Goods: % Value Growth 2018-2023

Luxury Portable Consumer Electronics in Australia

HEADLINES

PROSPECTS

Growing demand from millennials
Increasing privacy concerns
Growing demand for luxury wearables

COMPETITIVE LANDSCAPE

Vertu goes bankrupt
Innovation in smartwatches
Increased collaborations

CATEGORY DATA

Table 50 Sales of Luxury Portable Consumer Electronics by Category: Value 2013-2018
Table 51 Sales of Luxury Portable Consumer Electronics by Category: % Value Growth 2013-2018
Table 52 NBO Company Shares of Luxury Portable Consumer Electronics: % Value 2013-2017
Table 53 LBN Brand Shares of Luxury Portable Consumer Electronics: % Value 2014-2017
Table 54 Distribution of Luxury Portable Consumer Electronics by Format: % Value 2013-2018
Table 55 Forecast Sales of Luxury Portable Consumer Electronics by Category: Value 2018-2023
Table 56 Forecast Sales of Luxury Portable Consumer Electronics by Category: % Value Growth 2018-2023

Luxury Timepieces in Australia

HEADLINES

PROSPECTS

Exclusivity is key
Demand is only slightly affected by smartwatches
Connecting with customers

COMPETITIVE LANDSCAPE

Companies are continually innovating
Collaborations with non-related industries
More outlets for distribution

CATEGORY DATA

Table 57 Sales of Luxury Timepieces by Category: Value 2013-2018
Table 58 Sales of Luxury Timepieces by Category: % Value Growth 2013-2018
Table 59 NBO Company Shares of Luxury Timepieces: % Value 2013-2017
Table 60 LBN Brand Shares of Luxury Timepieces: % Value 2014-2017
Table 61 Distribution of Luxury Timepieces by Format: % Value 2013-2018
Table 62 Forecast Sales of Luxury Timepieces by Category: Value 2018-2023
Table 63 Forecast Sales of Luxury Timepieces by Category: % Value Growth 2018-2023

Luxury Writing Instruments and Stationery in Australia

HEADLINES

PROSPECTS

Chinese consumers purchase luxury writing instruments as gifts
Challenges and opportunities
Creating a nostalgic experience

COMPETITIVE LANDSCAPE

Luxury writing instruments brands are diversifying
Distribution through authorised dealers
Brands are innovating

CATEGORY DATA

Table 64 Sales of Luxury Writing Instruments and Stationery: Value 2013-2018
Table 65 Sales of Luxury Writing Instruments and Stationery: % Value Growth 2013-2018
Table 66 NBO Company Shares of Luxury Writing Instruments and Stationery: % Value 2013-2017
Table 67 LBN Brand Shares of Luxury Writing Instruments and Stationery: % Value 2014-2017
Table 68 Distribution of Luxury Writing Instruments and Stationery by Format: % Value 2013-2018
Table 69 Forecast Sales of Luxury Writing Instruments and Stationery: Value 2018-2023
Table 70 Forecast Sales of Luxury Writing Instruments and Stationery: % Value Growth 2018-2023

Super Premium Beauty and Personal Care in Australia

HEADLINES

PROSPECTS

A focus on premium ingredients
Incorporating sustainable practices
Premium packaging

COMPETITIVE LANDSCAPE

Innovation in marketing
Thinking outside of the box
A new target consumer group

CATEGORY DATA

Table 71 Sales of Super Premium Beauty and Personal Care by Category: Value 2013-2018
Table 72 Sales of Super Premium Beauty and Personal Care by Category: % Value Growth 2013-2018
Table 73 NBO Company Shares of Super Premium Beauty and Personal Care: % Value 2013-2017
Table 74 LBN Brand Shares of Super Premium Beauty and Personal Care: % Value 2014-2017
Table 75 Distribution of Super Premium Beauty and Personal Care by Format: % Value 2013-2018
Table 76 Forecast Sales of Super Premium Beauty and Personal Care by Category: Value 2018-2023
Table 77 Forecast Sales of Super Premium Beauty and Personal Care by Category: % Value Growth 2018-2023

Luxury Hotels in Australia

HEADLINES

PROSPECTS

The demand for experiential luxury
Personalisation
New disruptors

COMPETITIVE LANDSCAPE

Upcoming hotels
Collaborations
The desire to connect and interact

CATEGORY DATA

Table 78 Sales in Luxury Hotels: Value 2013-2018
Table 79 Sales in Luxury Hotels: % Value Growth 2013-2018
Table 80 Sales in Luxury Hotels by Country of Origin: % Value 2013-2017
Table 81 NBO Company Shares in Luxury Hotels: % Value 2013-2017
Table 82 LBN Brand Shares in Luxury Hotels: % Value 2014-2017
Table 83 Forecast Sales in Luxury Hotels: Value 2018-2023
Table 84 Forecast Sales in Luxury Hotels: % Value Growth 2018-2023

Personal Luxury in Australia

HEADLINES

PROSPECTS

The changing definition of personal luxury
Balancing exclusivity and availability
Rarity no longer necessarily equals luxury

COMPETITIVE LANDSCAPE

Strategic collaborations in luxury accessories
Local designers go global
Luxottica Australia maintains its lead

CATEGORY DATA

Table 85 Sales of Personal Luxury by Category: Value 2013-2018
Table 86 Sales of Personal Luxury by Category: % Value Growth 2013-2018
Table 87 NBO Company Shares of Personal Luxury: % Value 2013-2017
Table 88 LBN Brand Shares of Personal Luxury: % Value 2014-2017
Table 89 Forecast Sales of Personal Luxury by Category: Value 2018-2023
Table 90 Forecast Sales of Personal Luxury by Category: % Value Growth 2018-2023