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Luxury Goods in Canada

January 2021
USD 1,210
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Overview:

Understand the latest market trends and future growth opportunities for the Luxury Goods industry in Canada with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.

Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.

Data and analysis in this report provides further detailed coverage dedicated to the following key categories, where applicable:

  • Experiential Luxury
  • Luxury Hotels
  • Fine Wines/Champagne
  • Premium and Luxury Cars
  • Personal Luxury
  • Designer Apparel and Footwear
  • Luxury Eyewear
  • Luxury Jewellery
  • Luxury Leather Goods
  • Luxury Portable Consumer Electronics
  • Luxury Timepieces
  • Luxury Writing Instruments and Stationery
  • Super Premium Beauty and Personal Care

If you're in the Luxury Goods industry in Canada, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.

The Luxury Goods in Canada report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volume and value sizes, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent research methodology, conducted in-country

This report answers:

  • What is the market size of Luxury Goods in Canada?
  • Which are the leading brands in Luxury Goods in Canada?
  • How are products distributed in Luxury Goods in Canada?
  • How important is tourism in evaluating demand for Luxury Goods in Canada?
  • How is the rise of e-commerce changing the retail and competitive landscape?
  • How has COVID-19 and global recession impacted demand for luxury goods? What are the opportunities amidst the adversity?
  • Where is future growth expected to be most dynamic?

Luxury Goods in Canada

EXECUTIVE SUMMARY

COVID-19 impact on luxury goods
COVID-19 country impact
Company response
Retailing shift
What next for luxury goods?

MARKET INDICATORS

Table 1 Number of High Net Worth Individuals (HNWI): 2015-2020

MARKET DATA

Table 2 Sales of Luxury Goods by Category: Value 2015-2020 Table 3 Sales of Luxury Goods by Category: % Value Growth 2015-2020 Table 4 Inbound Receipts for Luxury Goods by Country of Origin: Value 2015-2020 Table 5 NBO Company Shares of Luxury Goods: % Value 2015-2019 Table 6 LBN Brand Shares of Luxury Goods: % Value 2016-2019 Table 7 Distribution of Luxury Goods by Format and Category: % Value 2020 Table 8 Forecast Sales of Luxury Goods by Category: Value 2020-2025 Table 9 Forecast Sales of Luxury Goods by Category: % Value Growth 2020-2025

DISCLAIMER

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

SOURCES

Summary 1 Research Sources

Luxury Hotels in Canada

KEY DATA FINDINGS

2020 IMPACT

Pandemic leads to massive drop in business for luxury hotels
Domestic tourism packages aim to reignite revenues
Not all luxury hotels open or reopen despite authorisation by Provincial governments

RECOVERY AND OPPORTUNITIES

Recovery expected to be beyond the forecast period
Safety measures are necessary to increase luxury hotel guests’ confidence
The more difficult market will require luxury hotels to use further differentiation tactics

CATEGORY DATA

Table 10 Sales in Luxury Hotels: Value 2015-2020 Table 11 Sales in Luxury Hotels: % Value Growth 2015-2020 Table 12 Sales in Luxury Hotels by Country of Origin: % Value 2015-2020 Table 13 NBO Company Shares in Luxury Hotels: % Value 2015-2019 Table 14 LBN Brand Shares in Luxury Hotels: % Value 2016-2019 Table 15 Forecast Sales in Luxury Hotels: Value 2020-2025 Table 16 Forecast Sales in Luxury Hotels: % Value Growth 2020-2025

Fine Wines/Champagne and Spirits in Canada

KEY DATA FINDINGS

2020 IMPACT

Restrictions on gatherings lead to a decline in sales of celebratory luxury alcoholic drinks
Retailers introduce e-commerce delivery options as consumers limit store visits
Players support the on-trade channel with campaigns, promotions and online tutorials

RECOVERY AND OPPORTUNITIES

Shift towards at-home consumption expected to continue with consumers remaining hesitant about returning to bars and restaurants
Premiumisation and a consumer preference for better quality will support growth during the forecast period
Alcohol consumption regulations eased in some cities and provinces to support the hard-hit on-trade channel

CATEGORY DATA

Table 17 Sales of Fine Wines/Champagne and Spirits by Category: Value 2015-2020 Table 18 Sales of Fine Wines/Champagne and Spirits by Category: % Value Growth 2015-2020 Table 19 NBO Company Shares of Fine Wines/Champagne and Spirits: % Value 2015-2019 Table 20 LBN Brand Shares of Fine Wines/Champagne and Spirits: % Value 2016-2019 Table 21 Distribution of Fine Wines/Champagne and Spirits by Format: % Value 2015-2020 Table 22 Forecast Sales of Fine Wines/Champagne and Spirits by Category: Value 2020-2025 Table 23 Forecast Sales of Fine Wines/Champagne and Spirits by Category: % Value Growth 2020-2025

Premium and Luxury Cars in Canada

KEY DATA FINDINGS

2020 IMPACT

Sales plummet as car dealerships are closed during the country’s lockdown
Entry-level models eyed by first-time buyers stoke the recovery
Online tools utilised more by manufacturers and dealerships due to ongoing consumer concerns over health safety and social distancing

RECOVERY AND OPPORTUNITIES

Recovery and growth likely to be supported by wealthy purchasers as aspirational buyers are more impacted economically
The popularity of SUVs will drive the recovery
Electric vehicles continue to emerge but high-end luxury models are ineligible for incentive rebates

CATEGORY DATA

Table 24 Sales of Premium and Luxury Cars: Value 2015-2020 Table 25 Sales of Premium and Luxury Cars: % Value Growth 2015-2020 Table 26 NBO Company Shares of Premium and Luxury Cars: % Value 2015-2019 Table 27 LBN Brand Shares of Premium and Luxury Cars: % Value 2016-2019 Table 28 Forecast Sales of Premium and Luxury Cars: Value 2020-2025 Table 29 Forecast Sales of Premium and Luxury Cars: % Value Growth 2020-2025

Personal Luxury in Canada

KEY DATA FINDINGS

2020 IMPACT

Store and border closures have a highly negative impact on personal luxury sales
Luxury consumers still prefer the in-store experience
Direct-to-customer retailing continues to gain prominence in personal luxury

RECOVERY AND OPPORTUNITIES

Retailers to give more attention to e-commerce to support recovery
Ongoing international travel restrictions will hinder growth in luxury leather goods
Super premium skin care to lead the recovery

CATEGORY DATA

Table 30 Sales of Personal Luxury by Category: Value 2015-2020 Table 31 Sales of Personal Luxury by Category: % Value Growth 2015-2020 Table 32 NBO Company Shares of Personal Luxury: % Value 2015-2019 Table 33 LBN Brand Shares of Personal Luxury: % Value 2016-2019 Table 34 Distribution of Personal Luxury by Format: % Value 2015-2020 Table 35 Forecast Sales of Personal Luxury by Category: Value 2020-2025 Table 36 Forecast Sales of Personal Luxury by Category: % Value Growth 2020-2025

Designer Apparel and Footwear (Ready-To-Wear) in Canada

KEY DATA FINDINGS

2020 IMPACT

Lockdown store closures and reduced consumer spending cause a sharp decline in sales of designer apparel and footwear (ready-to-wear)
Casualwear supported as consumers stay at home and limit social interaction
E-commerce is the clear winner in 2020

RECOVERY AND OPPORTUNITIES

Recovery expected to be slow as the impact of COVID-19 lingers
Spending restraint may be eased by the offer of functional luxury apparel and footwear
Physical stores implement strong health and safety measures and innovative in-store experiences to regain customers

CATEGORY DATA

Table 37 Sales of Designer Apparel and Footwear (Ready-to-Wear) by Category: Value 2015-2020 Table 38 Sales of Designer Apparel and Footwear (Ready-to-Wear) by Category: % Value Growth 2015-2020 Table 39 NBO Company Shares of Designer Apparel and Footwear (Ready-to-Wear): % Value 2015-2019 Table 40 LBN Brand Shares of Designer Apparel and Footwear (Ready-to-Wear): % Value 2016-2019 Table 41 Distribution of Designer Apparel and Footwear (Ready-to-Wear) by Format: % Value 2015-2020 Table 42 Forecast Sales of Designer Apparel and Footwear (Ready-to-Wear) by Category: Value 2020-2025 Table 43 Forecast Sales of Designer Apparel and Footwear (Ready-to-Wear) by Category: % Value Growth 2020-2025

Luxury Eyewear in Canada

KEY DATA FINDINGS

2020 IMPACT

Lockdown store closures and limitations on opticians’ services lead to significant decline in luxury eyewear value sales
E-commerce benefits strongly from the pandemic situation
Luxury eyewear retailers offer discounts to buoy sales

RECOVERY AND OPPORTUNITIES

Slow recovery expected due to ongoing travel restrictions and spending polarisation
The slow recovery of luxury sunglasses sales relies on aspirational consumers
Luxury eyewear purchases via e-commerce are expected to increase

CATEGORY DATA

Table 44 Sales of Luxury Eyewear by Category: Value 2015-2020 Table 45 Sales of Luxury Eyewear by Category: % Value Growth 2015-2020 Table 46 NBO Company Shares of Luxury Eyewear: % Value 2015-2019 Table 47 LBN Brand Shares of Luxury Eyewear: % Value 2016-2019 Table 48 Distribution of Luxury Eyewear by Format: % Value 2015-2020 Table 49 Forecast Sales of Luxury Eyewear by Category: Value 2020-2025 Table 50 Forecast Sales of Luxury Eyewear by Category: % Value Growth 2020-2025

Luxury Jewellery in Canada

KEY DATA FINDINGS

2020 IMPACT

Luxury jewellery suffers heavy impact due to store and international border closures
Lower consumer confidence and sentiment impact luxury jewellery sales
E-commerce emerges more strongly aided by high-end retailers offering luxury jewellery online

RECOVERY AND OPPORTUNITIES

Recovery to be hampered by difficult economic circumstances in the forecast period
Retailers likely to take steps to stand out in the new normal retailing environment
E-commerce set to grow in importance boosted by millennial generation shoppers

CATEGORY DATA

Table 51 Sales of Luxury Jewellery by Category: Value 2015-2020 Table 52 Sales of Luxury Jewellery by Category: % Value Growth 2015-2020 Table 53 NBO Company Shares of Luxury Jewellery: % Value 2015-2019 Table 54 LBN Brand Shares of Luxury Jewellery: % Value 2016-2019 Table 55 Distribution of Luxury Jewellery by Format: % Value 2015-2020 Table 56 Forecast Sales of Luxury Jewellery by Category: Value 2020-2025 Table 57 Forecast Sales of Luxury Jewellery by Category: % Value Growth 2020-2025

Luxury Leather Goods in Canada

KEY DATA FINDINGS

2020 IMPACT

Severe decline suffered by luxury leather goods with travel halted and stores closed
Reopening period sees popular brands lead the recovery
Consumers shift more strongly towards e-commerce amid the pandemic

RECOVERY AND OPPORTUNITIES

Slow recovery of travel and tourism will hamper growth in new purchases of luxury luggage
Handbags expected to drive the faster recovery of women’s luxury bags and small leather goods
E-commerce is expected to continue making gains

CATEGORY DATA

Table 58 Sales of Luxury Leather Goods: Value 2015-2020 Table 59 Sales of Luxury Leather Goods: % Value Growth 2015-2020 Table 60 NBO Company Shares of Luxury Leather Goods: % Value 2015-2019 Table 61 LBN Brand Shares of Luxury Leather Goods: % Value 2016-2019 Table 62 Distribution of Luxury Leather Goods by Format: % Value 2015-2020 Table 63 Forecast Sales of Luxury Leather Goods: Value 2020-2025 Table 64 Forecast Sales of Luxury Leather Goods: % Value Growth 2020-2025

Luxury Portable Consumer Electronics in Canada

KEY DATA FINDINGS

2020 IMPACT

Store closures lead to a drop in sales of luxury wearables during the pandemic
Luxury mobile phones unlikely to emerge

RECOVERY AND OPPORTUNITIES

Predominantly domestic consumption will bring about swift recovery of luxury wearables
Steady growth forecast for luxury wearables

CATEGORY DATA

Table 65 Sales of Luxury Portable Consumer Electronics by Category: Value 2015-2020 Table 66 Sales of Luxury Portable Consumer Electronics by Category: % Value Growth 2015-2020 Table 67 NBO Company Shares of Luxury Portable Consumer Electronics: % Value 2015-2019 Table 68 LBN Brand Shares of Luxury Portable Consumer Electronics: % Value 2016-2019 Table 69 Distribution of Luxury Portable Consumer Electronics by Format: % Value 2015-2020 Table 70 Forecast Sales of Luxury Portable Consumer Electronics by Category: Value 2020-2025 Table 71 Forecast Sales of Luxury Portable Consumer Electronics by Category: % Value Growth 2020-2025

Luxury Timepieces in Canada

KEY DATA FINDINGS

2020 IMPACT

Sales decline substantially with consumers unable to enjoy luxury in-store purchasing
Recovery post-lockdown is hampered by store safety measures and reduced tourist expenditure
Robustness of domestic demand shown by the increasingly competitive environment

RECOVERY AND OPPORTUNITIES

Luxury timepieces faces slow recovery due to economic and tourism restraints
E-commerce likely to grow but consumers will still prefer the in-store experience
Unit price growth restrained by online discounts and the pre-owned market

CATEGORY DATA

Table 72 Sales of Luxury Timepieces by Category: Value 2015-2020 Table 73 Sales of Luxury Timepieces by Category: % Value Growth 2015-2020 Table 74 NBO Company Shares of Luxury Timepieces: % Value 2015-2019 Table 75 LBN Brand Shares of Luxury Timepieces: % Value 2016-2019 Table 76 Distribution of Luxury Timepieces by Format: % Value 2015-2020 Table 77 Forecast Sales of Luxury Timepieces by Category: Value 2020-2025 Table 78 Forecast Sales of Luxury Timepieces by Category: % Value Growth 2020-2025

Luxury Writing Instruments and Stationery in Canada

KEY DATA FINDINGS

2020 IMPACT

Sales slump due to store and border closures
Opportunities for gifting much reduced in 2020
Montblanc promotes handwriting and calligraphy with global initiative

RECOVERY AND OPPORTUNITIES

Recovery to be hampered by the slow return of tourism and disposable incomes
E-commerce expected to make slow gains in the forecast period
Luxury consumers required to work from home could support sales of luxury writing instruments

CATEGORY DATA

Table 79 Sales of Luxury Writing Instruments and Stationery: Value 2015-2020 Table 80 Sales of Luxury Writing Instruments and Stationery: % Value Growth 2015-2020 Table 81 NBO Company Shares of Luxury Writing Instruments and Stationery: % Value 2015-2019 Table 82 LBN Brand Shares of Luxury Writing Instruments and Stationery: % Value 2016-2019 Table 83 Distribution of Luxury Writing Instruments and Stationery by Format: % Value 2015-2020 Table 84 Forecast Sales of Luxury Writing Instruments and Stationery: Value 2020-2025 Table 85 Forecast Sales of Luxury Writing Instruments and Stationery: % Value Growth 2020-2025

Super Premium Beauty and Personal Care in Canada

KEY DATA FINDINGS

2020 IMPACT

Super premium skin care proves the most resilient to the impact of the pandemic
Super premium colour cosmetics and fragrances feel a greater negative impact
E-commerce makes slight gains amid the pandemic

RECOVERY AND OPPORTUNITIES

Swift normalisation expected but the in-store experience has changed
Luxury skin care set to recover fastest
E-commerce to benefit from the ongoing impact of COVID-19 on social interaction

CATEGORY DATA

Table 86 Sales of Super Premium Beauty and Personal Care by Category: Value 2015-2020 Table 87 Sales of Super Premium Beauty and Personal Care by Category: % Value Growth 2015-2020 Table 88 NBO Company Shares of Super Premium Beauty and Personal Care: % Value 2015-2019 Table 89 LBN Brand Shares of Super Premium Beauty and Personal Care: % Value 2016-2019 Table 90 Distribution of Super Premium Beauty and Personal Care by Format: % Value 2015-2020 Table 91 Forecast Sales of Super Premium Beauty and Personal Care by Category: Value 2020-2025 Table 92 Forecast Sales of Super Premium Beauty and Personal Care by Category: % Value Growth 2020-2025

Experiential Luxury in Canada

KEY DATA FINDINGS

2020 IMPACT

Experiential luxury hit hardest as COVID-19 closes borders and halts international travel
COVID-19 safety measures hamper the foodservice experience
Luxury restaurants focus on high-end takeaway services

RECOVERY AND OPPORTUNITIES

The road to recovery is likely to be long
Luxury hotels will continue to struggle due to limited international travel and tourism
Brands confidently progress their planned openings

CATEGORY DATA

Table 93 Sales of Experiential Luxury by Category: Value 2015-2020 Table 94 Sales of Experiential Luxury by Category: % Value Growth 2015-2020 Table 95 NBO Company Shares of Experiential Luxury: % Value 2015-2019 Table 96 LBN Brand Shares of Experiential Luxury: % Value 2016-2019 Table 97 Forecast Sales of Experiential Luxury by Category: Value 2020-2025 Table 98 Forecast Sales of Experiential Luxury by Category: % Value Growth 2020-2025
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This report originates from Passport, our Luxury Goods research and analysis database.

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