Executive Summary

Feb 2019
Luxury goods maintains robust growth in Canada in 2018

Luxury goods continued its positive momentum in Canada in 2018, recording healthy current value growth. Growth continued to be driven primarily by international tourism, the ongoing arrival of wealthy immigrants and the expansion of global luxury brands into Toronto and Vancouver.

Producers of luxury brands see the growth potential of millennials

Millennials is a significant consumer group in Canada, representing nearly 27% of the population. Although the population of baby boomers is large, and these consumers are considered to be the biggest luxury spenders due to high disposable incomes and a willingness to spend, the purchasing power of millennials is increasing.

The retail landscape in luxury goods remains fragmented and highly competitive

Despite healthy growth, the luxury goods landscape in Canada remains fragmented and highly competitive, with many domestic and global luxury brands in competition with one another. No single player accounted for an outstanding share of value sales in 2017.

Store-based retailing dominates, with mono-brand stores increasing

Luxury department stores remains the leading retail channel. In recent years, US-based luxury stores Nordstrom and Saks Fifth Avenue expanded in Canada, and they compete with Canada-based luxury retailers Holt Renfrew and Harry Rosen.

A more competitive environment looms after expansionary 2017 and 2016

Luxury goods in Canada is expected to maintain robust growth over the forecast period, driven by increasing tourism and immigration. However, its performance will be dictated on a brand-by-brand basis, as consumers gravitate to brands that offer compelling designs, exhibit a strong and unique brand identity grounded in authenticism, connect with consumers through innovative and creative marketing, and deliver a seamless and appealing online and offline shopping experience.

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Luxury Goods in Canada

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Overview

Discover the latest market trends and uncover sources of future market growth for the Luxury Goods industry in Canada with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Luxury Goods industry in Canada, our research will save you time and money while empowering you to make informed, profitable decisions.

The Luxury Goods in Canada market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth  
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Luxury Goods in Canada?
  • What are the major brands in Canada?
  • How dynamic is the growth of Luxury Goods internet sales?
  • What is driving growth?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply function

Luxury Goods in Canada

EXECUTIVE SUMMARY

Luxury goods maintains robust growth in Canada in 2018
Producers of luxury brands see the growth potential of millennials
The retail landscape in luxury goods remains fragmented and highly competitive
Store-based retailing dominates, with mono-brand stores increasing
A more competitive environment looms after expansionary 2017 and 2016

MARKET INDICATORS

Table 1 Number of High Net Worth Individuals (HNWI): 2013-2018

MARKET DATA

Table 2 Sales of Luxury Goods by Category: Value 2013-2018
Table 3 Sales of Luxury Goods by Category: % Value Growth 2013-2018
Table 4 Inbound Receipts for Luxury Goods by Country of Origin: Value 2013-2018
Table 5 NBO Company Shares of Luxury Goods: % Value 2013-2017
Table 6 LBN Brand Shares of Luxury Goods: % Value 2014-2017
Table 7 Distribution of Luxury Goods by Format and Category: % Value 2018
Table 8 Forecast Sales of Luxury Goods by Category: Value 2018-2023
Table 9 Forecast Sales of Luxury Goods by Category: % Value Growth 2018-2023

SOURCES

Summary 1 Research Sources

Designer Apparel and Footwear (Ready-To-Wear) in Canada

HEADLINES

PROSPECTS

Men’s designer footwear records the strongest growth
Streetwear continues to influence designer apparel and footwear
Retail expansion provides consumers with a greater selection of luxury apparel

COMPETITIVE LANDSCAPE

Canada Goose claims leadership in a fragmented landscape
Mono-brand store openings challenge luxury department stores
Internet retailing is relatively underdeveloped despite rapid growth

CATEGORY DATA

Table 10 Sales of Designer Apparel and Footwear (Ready-to-Wear) by Category: Value 2013-2018
Table 11 Sales of Designer Apparel and Footwear (Ready-to-Wear) by Category: % Value Growth 2013-2018
Table 12 NBO Company Shares of Designer Apparel and Footwear (Ready-to-Wear): % Value 2013-2017
Table 13 LBN Brand Shares of Designer Apparel and Footwear (Ready-to-Wear): % Value 2014-2017
Table 14 Distribution of Designer Apparel and Footwear (Ready-to-Wear) by Format: % Value 2013-2018
Table 15 Forecast Sales of Designer Apparel and Footwear (Ready-to-Wear) by Category: Value 2018-2023
Table 16 Forecast Sales of Designer Apparel and Footwear (Ready-to-Wear) by Category: % Value Growth 2018-2023

Fine Wines/Champagne and Spirits in Canada

HEADLINES

PROSPECTS

Premiumisation continues to drive growth in fine wines/champagne and spirits
Fine wines/champagne sees a healthy increase
Forecast period trends

COMPETITIVE LANDSCAPE

The competitive landscape remains highly fragmented
Government liquor stores maintain their role as the key retail channel
Deregulation of alcohol sales to grocery stores presents opportunities

CATEGORY DATA

Table 17 Sales of Fine Wines/Champagne and Spirits by Category: Value 2013-2018
Table 18 Sales of Fine Wines/Champagne and Spirits by Category: % Value Growth 2013-2018
Table 19 NBO Company Shares of Fine Wines/Champagne and Spirits: % Value 2013-2017
Table 20 LBN Brand Shares of Fine Wines/Champagne and Spirits: % Value 2014-2017
Table 21 Distribution of Fine Wines/Champagne and Spirits by Format: % Value 2013-2018
Table 22 Forecast Sales of Fine Wines/Champagne and Spirits by Category: Value 2018-2023
Table 23 Forecast Sales of Fine Wines/Champagne and Spirits by Category: % Value Growth 2018-2023

Luxury Cars in Canada

HEADLINES

PROSPECTS

Luxury cars maintains a strong performance
Luxury SUVs continue to attract attention
More luxury electric cars are entering the Canadian market

COMPETITIVE LANDSCAPE

Daimler continues to lead luxury cars in Canada with Mercedes-Benz
Volkswagen and Bayerische Motoren Werke follow
The traditional car dealership model evolves and adjusts to knowledgeable buyers

CATEGORY DATA

Table 24 Sales of Luxury Cars: Value 2013-2018
Table 25 Sales of Luxury Cars: % Value Growth 2013-2018
Table 26 NBO Company Shares of Luxury Cars: % Value 2013-2017
Table 27 LBN Brand Shares of Luxury Cars: % Value 2014-2017
Table 28 Forecast Sales of Luxury Cars: Value 2018-2023
Table 29 Forecast Sales of Luxury Cars: % Value Growth 2018-2023

Luxury Eyewear in Canada

HEADLINES

PROSPECTS

Women’s luxury sunglasses continues to drive growth
Luxury spectacle frames continues to dominate
Premium spectacle frames challenge the growth of luxury spectacle frames

COMPETITIVE LANDSCAPE

Luxottica maintains its lead in luxury eyewear
Licensing remains a key strategy despite moves to take designs in-house
Non-grocery specialists retains its lead in distribution despite growth in online sales

CATEGORY DATA

Table 30 Sales of Luxury Eyewear by Category: Value 2013-2018
Table 31 Sales of Luxury Eyewear by Category: % Value Growth 2013-2018
Table 32 NBO Company Shares of Luxury Eyewear: % Value 2013-2017
Table 33 LBN Brand Shares of Luxury Eyewear: % Value 2014-2017
Table 34 Distribution of Luxury Eyewear by Format: % Value 2013-2018
Table 35 Forecast Sales of Luxury Eyewear by Category: Value 2018-2023
Table 36 Forecast Sales of Luxury Eyewear by Category: % Value Growth 2018-2023

Luxury Jewellery in Canada

HEADLINES

PROSPECTS

Tourism bolsters growth in Toronto, Vancouver and Montreal
Luxury fine jewellery grows faster than costume jewellery
Millennials is the key demographic influencing growth

COMPETITIVE LANDSCAPE

A highly fragmented category, led by Swarovski and Tiffany & Co
The expansion of boutiques
Internet retailing is expanding but is not yet a significant channel

CATEGORY DATA

Table 37 Sales of Luxury Jewellery by Category: Value 2013-2018
Table 38 Sales of Luxury Jewellery by Category: % Value Growth 2013-2018
Table 39 NBO Company Shares of Luxury Jewellery: % Value 2013-2017
Table 40 LBN Brand Shares of Luxury Jewellery: % Value 2014-2017
Table 41 Distribution of Luxury Jewellery by Format: % Value 2013-2018
Table 42 Forecast Sales of Luxury Jewellery by Category: Value 2018-2023
Table 43 Forecast Sales of Luxury Jewellery by Category: % Value Growth 2018-2023

Luxury Leather Goods in Canada

HEADLINES

PROSPECTS

Healthy growth in women’s luxury bags and small leather goods
Classic, retro, neutral and floral designs are in demand
Luxury players offer personalisation to enhance the customer experience

COMPETITIVE LANDSCAPE

Michael Kors retains its lead despite promotional discounting
The continued rise of Gucci
Internet retailing is expected to record the fastest growth

CATEGORY DATA

Table 44 Sales of Luxury Leather Goods: Value 2013-2018
Table 45 Sales of Luxury Leather Goods: % Value Growth 2013-2018
Table 46 NBO Company Shares of Luxury Leather Goods: % Value 2013-2017
Table 47 LBN Brand Shares of Luxury Leather Goods: % Value 2014-2017
Table 48 Distribution of Luxury Leather Goods by Format: % Value 2013-2018
Table 49 Forecast Sales of Luxury Leather Goods: Value 2018-2023
Table 50 Forecast Sales of Luxury Leather Goods: % Value Growth 2018-2023

Luxury Portable Consumer Electronics in Canada

PROSPECTS

Luxury Timepieces in Canada

HEADLINES

PROSPECTS

The slowdown in sales of watches globally reaches Canada
Tourism remains the key driver of sales in the luxury markets of Toronto and Vancouver
Wearable technology is an opportunity for luxury brands, challenging luxury timepieces

COMPETITIVE LANDSCAPE

Omega, Rolex and TAG Heuer remain the leading brands
The category is fragmented and becoming more competitive
Jewellery and watch specialist retailers maintains its distribution dominance

CATEGORY DATA

Table 51 Sales of Luxury Timepieces by Category: Value 2013-2018
Table 52 Sales of Luxury Timepieces by Category: % Value Growth 2013-2018
Table 53 NBO Company Shares of Luxury Timepieces: % Value 2013-2017
Table 54 LBN Brand Shares of Luxury Timepieces: % Value 2014-2017
Table 55 Distribution of Luxury Timepieces by Format: % Value 2013-2018
Table 56 Forecast Sales of Luxury Timepieces by Category: Value 2018-2023
Table 57 Forecast Sales of Luxury Timepieces by Category: % Value Growth 2018-2023

Luxury Writing Instruments and Stationery in Canada

HEADLINES

PROSPECTS

Domestic demand for luxury writing instruments and stationery continues to weaken
Tourism continues to support the growth of luxury writing instruments and stationery
Luxury fountain pens maintain relevance in a digital world

COMPETITIVE LANDSCAPE

Montblanc continues to lead luxury writing instruments and stationery
Writing instruments and stationery positioned as luxury fashion accessories
Non-grocery specialist retailers and mixed retailers remain leading distribution channels

CATEGORY DATA

Table 58 Sales of Luxury Writing Instruments and Stationery: Value 2013-2018
Table 59 Sales of Luxury Writing Instruments and Stationery: % Value Growth 2013-2018
Table 60 NBO Company Shares of Luxury Writing Instruments and Stationery: % Value 2013-2017
Table 61 LBN Brand Shares of Luxury Writing Instruments and Stationery: % Value 2014-2017
Table 62 Distribution of Luxury Writing Instruments and Stationery by Format: % Value 2013-2018
Table 63 Forecast Sales of Luxury Writing Instruments and Stationery: Value 2018-2023
Table 64 Forecast Sales of Luxury Writing Instruments and Stationery: % Value Growth 2018-2023

Super Premium Beauty and Personal Care in Canada

HEADLINES

PROSPECTS

Steady growth is forecast for super premium beauty and personal care
Luxury brands continue to focus on super premium fragrances
Skin care products containing natural ingredients are starting to become popular

COMPETITIVE LANDSCAPE

Coty (Canada) and Chanel lead super premium beauty and personal care
Luxury department stores remains the key retail channel
The launch of new super premium fragrances

CATEGORY DATA

Table 65 Sales of Super Premium Beauty and Personal Care by Category: Value 2013-2018
Table 66 Sales of Super Premium Beauty and Personal Care by Category: % Value Growth 2013-2018
Table 67 NBO Company Shares of Super Premium Beauty and Personal Care: % Value 2013-2017
Table 68 LBN Brand Shares of Super Premium Beauty and Personal Care: % Value 2014-2017
Table 69 Distribution of Super Premium Beauty and Personal Care by Format: % Value 2013-2018
Table 70 Forecast Sales of Super Premium Beauty and Personal Care by Category: Value 2018-2023
Table 71 Forecast Sales of Super Premium Beauty and Personal Care by Category: % Value Growth 2018-2023

Luxury Hotels in Canada

HEADLINES

PROSPECTS

International tourists drive strong growth for luxury hotels in Canada
Canadian cities are becoming popular global destinations
Continued investment in luxury hotels

COMPETITIVE LANDSCAPE

Marriott International expands in luxury hotels in Canada
The boutique hotel trend is gaining popularity by offering unique experiences
Online bookings and technology impact luxury hotels

CATEGORY DATA

Table 72 Sales in Luxury Hotels: Value 2013-2018
Table 73 Sales in Luxury Hotels: % Value Growth 2013-2018
Table 74 Sales in Luxury Hotels by Country of Origin: % Value 2013-2017
Table 75 NBO Company Shares in Luxury Hotels: % Value 2013-2017
Table 76 LBN Brand Shares in Luxury Hotels: % Value 2014-2017
Table 77 Forecast Sales in Luxury Hotels: Value 2018-2023
Table 78 Forecast Sales in Luxury Hotels: % Value Growth 2018-2023

Personal Luxury in Canada

HEADLINES

PROSPECTS

Designer apparel and footwear (ready-to-wear) leads in 2018
Luxury eyewear also sees a strong performance in 2018
Luxury eyewear is projected to see the strongest growth in the forecast period

COMPETITIVE LANDSCAPE

Michael Kors maintains its lead despite a challenging year
Canada Goose moves into second position
Mono-brand stand-alone stores challenge luxury department stores

CATEGORY DATA

Table 79 Sales of Personal Luxury by Category: Value 2013-2018
Table 80 Sales of Personal Luxury by Category: % Value Growth 2013-2018
Table 81 NBO Company Shares of Personal Luxury: % Value 2013-2017
Table 82 LBN Brand Shares of Personal Luxury: % Value 2014-2017
Table 83 Forecast Sales of Personal Luxury by Category: Value 2018-2023
Table 84 Forecast Sales of Personal Luxury by Category: % Value Growth 2018-2023

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