Luxury Goods in Brazil

January 2021
USD 1,210
Request More Information

Delivery:

Files are delivered directly into your account soon after payment is received and any tax is certification is verified (where applicable).

Overview:

Understand the latest market trends and future growth opportunities for the Luxury Goods industry in Brazil with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.

Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.

Data and analysis in this report provides further detailed coverage dedicated to the following key categories, where applicable:

  • Experiential Luxury
  • Luxury Hotels
  • Fine Wines/Champagne
  • Premium and Luxury Cars
  • Personal Luxury
  • Designer Apparel and Footwear
  • Luxury Eyewear
  • Luxury Jewellery
  • Luxury Leather Goods
  • Luxury Portable Consumer Electronics
  • Luxury Timepieces
  • Luxury Writing Instruments and Stationery
  • Super Premium Beauty and Personal Care

If you're in the Luxury Goods industry in Brazil, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.

The Luxury Goods in Brazil report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volume and value sizes, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent research methodology, conducted in-country

This report answers:

  • What is the market size of Luxury Goods in Brazil?
  • Which are the leading brands in Luxury Goods in Brazil?
  • How are products distributed in Luxury Goods in Brazil?
  • How important is tourism in evaluating demand for Luxury Goods in Brazil?
  • How is the rise of e-commerce changing the retail and competitive landscape?
  • How has COVID-19 and global recession impacted demand for luxury goods? What are the opportunities amidst the adversity?
  • Where is future growth expected to be most dynamic?

Luxury Goods in Brazil

EXECUTIVE SUMMARY

COVID-19 pandemic prevents a recovery in sales of luxury goods
COVID-19 country impact
Luxury brands seek new ways to engage with consumers
E-commerce sees sales grow
Greater social inequality forces a focus on HNWIs, requiring a more flexible industry in the coming years

MARKET INDICATORS

Table 1 Number of High Net Worth Individuals (HNWI): 2015-2020

MARKET DATA

Table 2 Sales of Luxury Goods by Category: Value 2015-2020 Table 3 Sales of Luxury Goods by Category: % Value Growth 2015-2020 Table 4 Inbound Receipts for Luxury Goods by Country of Origin: Value 2015-2020 Table 5 NBO Company Shares of Luxury Goods: % Value 2015-2019 Table 6 LBN Brand Shares of Luxury Goods: % Value 2016-2019 Table 7 Distribution of Luxury Goods by Format and Category: % Value 2020 Table 8 Forecast Sales of Luxury Goods by Category: Value 2020-2025 Table 9 Forecast Sales of Luxury Goods by Category: % Value Growth 2020-2025

DISCLAIMER

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

SOURCES

Summary 1 Research Sources

Experiential Luxury in Brazil

KEY DATA FINDINGS

2020 IMPACT

Experiential luxury’s sharp decrease is driven by the lack of international tourists and limited social interactions
Brazilians search for refuge outside the largest cities

RECOVERY AND OPPORTUNITIES

The industry will become more flexible in the face of sudden government restrictions and consumers postponing purchases
Focus on services previously considered complementary

CATEGORY DATA

Table 10 Sales of Experiential Luxury by Category: Value 2015-2020 Table 11 Sales of Experiential Luxury by Category: % Value Growth 2015-2020 Table 12 NBO Company Shares of Experiential Luxury: % Value 2015-2019 Table 13 LBN Brand Shares of Experiential Luxury: % Value 2016-2019 Table 14 Forecast Sales of Experiential Luxury by Category: Value 2020-2025 Table 15 Forecast Sales of Experiential Luxury by Category: % Value Growth 2020-2025

Luxury Hotels in Brazil

KEY DATA FINDINGS

2020 IMPACT

The most impacted sector in the luxury industry due to travel restrictions
Brazilians typically account for only half of the visitors in the main luxury hotels
The impact of foreign travel bans softened by domestic escapist tourism

RECOVERY AND OPPORTUNITIES

Isolation and nature appeal to local consumers
Renting luxury houses in the countryside or on the coast may bring opportunities for new models of service

CATEGORY DATA

Table 16 Sales in Luxury Hotels: Value 2015-2020 Table 17 Sales in Luxury Hotels: % Value Growth 2015-2020 Table 18 Sales in Luxury Hotels by Country of Origin: % Value 2015-2020 Table 19 NBO Company Shares in Luxury Hotels: % Value 2015-2019 Table 20 LBN Brand Shares in Luxury Hotels: % Value 2016-2019 Table 21 Forecast Sales in Luxury Hotels: Value 2020-2025 Table 22 Forecast Sales in Luxury Hotels: % Value Growth 2020-2025

Fine Wines/Champagne and Spirits in Brazil

KEY DATA FINDINGS

2020 IMPACT

Growth in consumption at home does not compensate for the on-trade loss
High-end luxury drinks see rising demand for at-home consumption

RECOVERY AND OPPORTUNITIES

More frequent drinking on weekdays
Digital strategies include live interactions with experts

CATEGORY DATA

Table 23 Sales of Fine Wines/Champagne and Spirits by Category: Value 2015-2020 Table 24 Sales of Fine Wines/Champagne and Spirits by Category: % Value Growth 2015-2020 Table 25 NBO Company Shares of Fine Wines/Champagne and Spirits: % Value 2015-2019 Table 26 LBN Brand Shares of Fine Wines/Champagne and Spirits: % Value 2016-2019 Table 27 Distribution of Fine Wines/Champagne and Spirits by Format: % Value 2015-2020 Table 28 Forecast Sales of Fine Wines/Champagne and Spirits by Category: Value 2020-2025 Table 29 Forecast Sales of Fine Wines/Champagne and Spirits by Category: % Value Growth 2020-2025

Premium and Luxury Cars in Brazil

KEY DATA FINDINGS

2020 IMPACT

Premium/luxury cars is the only luxury category to see growth in value in 2020
Restrictions on international trips lead to increased domestic travel by car

RECOVERY AND OPPORTUNITIES

Sustainability expected to drive post-pandemic launches
Luxury and premium cars are expected to see growth accelerate in 2021

CATEGORY DATA

Table 30 Sales of Premium and Luxury Cars: Value 2015-2020 Table 31 Sales of Premium and Luxury Cars: % Value Growth 2015-2020 Table 32 NBO Company Shares of Premium and Luxury Cars: % Value 2015-2019 Table 33 LBN Brand Shares of Premium and Luxury Cars: % Value 2016-2019 Table 34 Forecast Sales of Premium and Luxury Cars: Value 2020-2025 Table 35 Forecast Sales of Premium and Luxury Cars: % Value Growth 2020-2025

Personal Luxury in Brazil

KEY DATA FINDINGS

2020 IMPACT

Lack of social interactions and outdoor activities, together with closed stores, drive sales downwards
Closed stores, price rises and difficulties with logistics harm businesses
Cancelled international trips soften revenue losses

RECOVERY AND OPPORTUNITIES

Highest priced luxury items expected to see best response to the new challenges
E-commerce enhancements and closer contact with clients expected to be leveraged
Stronger connection with new values to gain relevance among younger consumers

CATEGORY DATA

Table 36 Sales of Personal Luxury by Category: Value 2015-2020 Table 37 Sales of Personal Luxury by Category: % Value Growth 2015-2020 Table 38 NBO Company Shares of Personal Luxury: % Value 2015-2019 Table 39 LBN Brand Shares of Personal Luxury: % Value 2016-2019 Table 40 Distribution of Personal Luxury by Format: % Value 2015-2020 Table 41 Forecast Sales of Personal Luxury by Category: Value 2020-2025 Table 42 Forecast Sales of Personal Luxury by Category: % Value Growth 2020-2025

Designer Apparel and Footwear (Ready-To-Wear) in Brazil

KEY DATA FINDINGS

2020 IMPACT

Designer apparel and footwear sees a strong decrease, softened by consumers not travelling abroad
Home-related categories gain relevance over apparel and footwear
Difficulties in importing result in a lack of products even during periods of reduced demand

RECOVERY AND OPPORTUNITIES

E-commerce emerges as the most important means to resist the challenges of the pandemic
Personal communication is highly valued among Brazilian consumers and is going digital
“Athluxury” gains importance among prestige apparel and footwear manufacturers

CATEGORY DATA

Table 43 Sales of Designer Apparel and Footwear (Ready-to-Wear) by Category: Value 2015-2020 Table 44 Sales of Designer Apparel and Footwear (Ready-to-Wear) by Category: % Value Growth 2015-2020 Table 45 NBO Company Shares of Designer Apparel and Footwear (Ready-to-Wear): % Value 2015-2019 Table 46 LBN Brand Shares of Designer Apparel and Footwear (Ready-to-Wear): % Value 2016-2019 Table 47 Distribution of Designer Apparel and Footwear (Ready-to-Wear) by Format: % Value 2015-2020 Table 48 Forecast Sales of Designer Apparel and Footwear (Ready-to-Wear) by Category: Value 2020-2025 Table 49 Forecast Sales of Designer Apparel and Footwear (Ready-to-Wear) by Category: % Value Growth 2020-2025

Luxury Eyewear in Brazil

KEY DATA FINDINGS

2020 IMPACT

Sales drop in luxury eyewear softened by domestic consumption after cancelled international trips
Lack of outdoor activities is the main driver of the decline in sales of sunglasses
Store closures impact distribution

RECOVERY AND OPPORTUNITIES

Illicit trade will continue to hinder the recovery of luxury eyewear
Social media, live streaming and training will support the recovery
Shift in expenditure by higher income consumers favours luxury eyewear

CATEGORY DATA

Table 50 Sales of Luxury Eyewear by Category: Value 2015-2020 Table 51 Sales of Luxury Eyewear by Category: % Value Growth 2015-2020 Table 52 NBO Company Shares of Luxury Eyewear: % Value 2015-2019 Table 53 LBN Brand Shares of Luxury Eyewear: % Value 2016-2019 Table 54 Distribution of Luxury Eyewear by Format: % Value 2015-2020 Table 55 Forecast Sales of Luxury Eyewear by Category: Value 2020-2025 Table 56 Forecast Sales of Luxury Eyewear by Category: % Value Growth 2020-2025

Luxury Jewellery in Brazil

KEY DATA FINDINGS

2020 IMPACT

Lack of social occasions is the main driver behind falling sales
Currency devaluation and difficulties in importing cause price rises
New priorities in home furniture and indoor leisure overshadow jewellery

RECOVERY AND OPPORTUNITIES

High-end items see strong resilience during the pandemic
Digitalisation becomes a priority for the main operators in jewellery
Indulgent purchases may gain force after the long periods of quarantine

CATEGORY DATA

Table 57 Sales of Luxury Jewellery by Category: Value 2015-2020 Table 58 Sales of Luxury Jewellery by Category: % Value Growth 2015-2020 Table 59 NBO Company Shares of Luxury Jewellery: % Value 2015-2019 Table 60 LBN Brand Shares of Luxury Jewellery: % Value 2016-2019 Table 61 Distribution of Luxury Jewellery by Format: % Value 2015-2020 Table 62 Forecast Sales of Luxury Jewellery by Category: Value 2020-2025 Table 63 Forecast Sales of Luxury Jewellery by Category: % Value Growth 2020-2025

Luxury Leather Goods in Brazil

KEY DATA FINDINGS

2020 IMPACT

Leather goods suffers from the lack of social occasions and fierce competition from household categories
Luxury consumers establish temporary residences in distant locations, hampering delivery
Small gatherings following the relaxation of quarantine restrictions revive demand

RECOVERY AND OPPORTUNITIES

Wealthy consumers shift spending to long-term investments during quarantine
Second-hand market grows and strengthens the appeal of luxury leather goods

CATEGORY DATA

Table 64 Sales of Luxury Leather Goods: Value 2015-2020 Table 65 Sales of Luxury Leather Goods: % Value Growth 2015-2020 Table 66 NBO Company Shares of Luxury Leather Goods: % Value 2015-2019 Table 67 LBN Brand Shares of Luxury Leather Goods: % Value 2016-2019 Table 68 Distribution of Luxury Leather Goods by Format: % Value 2015-2020 Table 69 Forecast Sales of Luxury Leather Goods: Value 2020-2025 Table 70 Forecast Sales of Luxury Leather Goods: % Value Growth 2020-2025

Luxury Timepieces in Brazil

KEY DATA FINDINGS

2020 IMPACT

Closed frontiers soften the impact of the pandemic on local luxury stores
Consumers are going beyond gift giving, with quarantine purchases seeing self-indulgence grow
Local demand hampered by difficulties in importing products

RECOVERY AND OPPORTUNITIES

The strong appeal of leading brands means that consumers are prepared to wait for imported products
Second-hand transactions grow and transform acquisitions into long-term investments
Closer contact with clients make sales possible even during the quarantine period

CATEGORY DATA

Table 71 Sales of Luxury Timepieces by Category: Value 2015-2020 Table 72 Sales of Luxury Timepieces by Category: % Value Growth 2015-2020 Table 73 NBO Company Shares of Luxury Timepieces: % Value 2015-2019 Table 74 LBN Brand Shares of Luxury Timepieces: % Value 2016-2019 Table 75 Distribution of Luxury Timepieces by Format: % Value 2015-2020 Table 76 Forecast Sales of Luxury Timepieces by Category: Value 2020-2025 Table 77 Forecast Sales of Luxury Timepieces by Category: % Value Growth 2020-2025

Luxury Writing Instruments and Stationery in Brazil

KEY DATA FINDINGS

2020 IMPACT

Long periods of remote working strongly impact business meetings and luxury writing instruments
New store opening in the middle of the pandemic shows technology with a luxury angle

RECOVERY AND OPPORTUNITIES

The main manufacturer diversifies its portfolio into other categories
Leading brand seeks to associate itself with more modern values
Experience and technology as protagonists in the moment of the purchase

CATEGORY DATA

Table 78 Sales of Luxury Writing Instruments and Stationery: Value 2015-2020 Table 79 Sales of Luxury Writing Instruments and Stationery: % Value Growth 2015-2020 Table 80 NBO Company Shares of Luxury Writing Instruments and Stationery: % Value 2015-2019 Table 81 LBN Brand Shares of Luxury Writing Instruments and Stationery: % Value 2016-2019 Table 82 Distribution of Luxury Writing Instruments and Stationery by Format: % Value 2015-2020 Table 83 Forecast Sales of Luxury Writing Instruments and Stationery: Value 2020-2025 Table 84 Forecast Sales of Luxury Writing Instruments and Stationery: % Value Growth 2020-2025

Super Premium Beauty and Personal Care in Brazil

KEY DATA FINDINGS

2020 IMPACT

Colour cosmetics and fragrances feel the strongest impact due to the lack of social occasions
Spa and treatment concepts gain traction, making the bath a moment of mental health
Online shopping grows and new e-commerce sites are launched

RECOVERY AND OPPORTUNITIES

Mix of classic items and novelties expected in the coming years
Online sales gain technological features and reduce consumers’ concerns regarding digital purchases
Vibrant, colourful and celebratory items expected to emerge, due to the desire for the normalisation of social lives

CATEGORY DATA

Table 85 Sales of Super Premium Beauty and Personal Care by Category: Value 2015-2020 Table 86 Sales of Super Premium Beauty and Personal Care by Category: % Value Growth 2015-2020 Table 87 NBO Company Shares of Super Premium Beauty and Personal Care: % Value 2015-2019 Table 88 LBN Brand Shares of Super Premium Beauty and Personal Care: % Value 2016-2019 Table 89 Distribution of Super Premium Beauty and Personal Care by Format: % Value 2015-2020 Table 90 Forecast Sales of Super Premium Beauty and Personal Care by Category: Value 2020-2025 Table 91 Forecast Sales of Super Premium Beauty and Personal Care by Category: % Value Growth 2020-2025
Share:

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This report originates from Passport, our Luxury Goods research and analysis database.

NEW REPORT GUARANTEE

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE! Home Page