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Country Report

Luxury Goods in

Luxury Goods in Taiwan

61 pages, Apr 2018

US$1,210

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Executive Summary

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Unwavering demand for luxury goods, especially affordable luxury

The luxury goods market recorded healthy value growth in 2017 as consumers sought high-end luxury and high-value service. With the expansion of luxury department stores and luxury brands in recent years, consumer awareness of luxury goods has also risen, leading to a wider base of consumers of luxury goods.

Luxury consumers seek experiences from their luxury purchases

Luxury consumers are no longer just seduced by luxury products but want an “experience”, which varies depending on the luxury category. The definition of luxury is changing from exclusivity and prestige pricing to more prioritised personalised relationships and experiences with luxury brands.

Concentrated market increasingly influenced by affordable luxury

The luxury goods market is fairly concentrated with the leading players epitomised by those in luxury cars and luxury jewellery. However, as the younger generations increasingly strive to own luxury goods in pursuit of uniqueness and high quality, there has been an increase in demand for affordable luxury brands.

Growth of outlet malls widens the consumer base for luxury goods in the country

Prior to 2016, there were only a few outlet malls in the country, most of which were located in the southern part of Taiwan. However, the launch of two new malls in the north during 2016 is providing consumers with a new channel from where to buy luxury goods, over and above the previously preferred department stores.

Value growth to see a slowdown but remain positive

Luxury goods is expected to register steady growth in value sales at constant 2017 prices over the forecast period. However, the number of tourists from China is set to continue declining, with ongoing low salaries among younger people ultimately leading to slower value growth over the forecast period compared to the previous five years.

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Luxury Goods Sample Report Luxury Goods Sample Data

Overview

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Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Luxury Goods industry in Taiwan with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Luxury Goods industry in Taiwan, our research will save you time and money while empowering you to make informed, profitable decisions.

The Luxury Goods in Taiwan market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Luxury Goods in Taiwan?
What are the major brands in Taiwan?
How dynamic is the growth of Luxury Goods internet sales?
What is driving growth?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply function

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Luxury Goods in Taiwan

EXECUTIVE SUMMARY

Unwavering demand for luxury goods, especially affordable luxury

Luxury consumers seek experiences from their luxury purchases

Concentrated market increasingly influenced by affordable luxury

Growth of outlet malls widens the consumer base for luxury goods in the country

Value growth to see a slowdown but remain positive

MARKET INDICATORS

Table 1 Number of High Net Worth Individuals (HNWI): 2012-2017

MARKET DATA

Table 2 Sales of Luxury Goods by Category: Value 2012-2017
Table 3 Sales of Luxury Goods by Category: % Value Growth 2012-2017
Table 4 Inbound Receipts for Luxury Goods by Country of Origin: Value 2013-2017
Table 5 NBO Company Shares of Luxury Goods: % Value 2012-2016
Table 6 LBN Brand Shares of Luxury Goods: % Value 2013-2016
Table 7 Distribution of Luxury Goods by Format and Category: % Value 2017
Table 8 Forecast Sales of Luxury Goods by Category: Value 2017-2022
Table 9 Forecast Sales of Luxury Goods by Category: % Value Growth 2017-2022

SOURCES

Summary 1 Research Sources

Designer Apparel and Footwear (Ready-To-Wear) in Taiwan

HEADLINES

PROSPECTS

Stagnating economy set to lead to modest category growth

Changing consumer demand benefits independent designers

Rise in appearance-consciousness also has an impact on men

COMPETITIVE LANDSCAPE

Kering maintains its lead thanks to its classic brands

Understated brand choices preferred over ostentatiousness

Fashion magazines appeal to specific consumer groups for designer apparel and footwear

CATEGORY DATA

Table 10 Sales of Designer Apparel and Footwear (Ready-to-Wear) by Category: Value 2012-2017
Table 11 Sales of Designer Apparel and Footwear (Ready-to-Wear) by Category: % Value Growth 2012-2017
Table 12 NBO Company Shares of Designer Apparel and Footwear (Ready-to-Wear): % Value 2012-2016
Table 13 LBN Brand Shares of Designer Apparel and Footwear (Ready-to-Wear): % Value 2013-2016
Table 14 Distribution of Designer Apparel and Footwear (Ready-to-Wear) by Format: % Value 2012-2017
Table 15 Forecast Sales of Designer Apparel and Footwear (Ready-to-Wear) by Category: Value 2017-2022
Table 16 Forecast Sales of Designer Apparel and Footwear (Ready-to-Wear) by Category: % Value Growth 2017-2022

Fine Wines/Champagne and Spirits in Taiwan

HEADLINES

PROSPECTS

Declining numbers of business and gifting occasions are set to dampen future sales

Increasingly high tech businesses reduce the need for travel and face-to face meetings

Grocery retailers retain their monopoly

COMPETITIVE LANDSCAPE

Moët-Hennessy Taiwan remains the strongest player

Players become increasingly inventive in their marketing ambitions

Private celebrations help redeem value sales performance for leading industry players

CATEGORY DATA

Table 17 Sales of Fine Wines/Champagne and Spirits by Category: Value 2012-2017
Table 18 Sales of Fine Wines/Champagne and Spirits by Category: % Value Growth 2012-2017
Table 19 NBO Company Shares of Fine Wines/Champagne and Spirits: % Value 2012-2016
Table 20 LBN Brand Shares of Fine Wines/Champagne and Spirits: % Value 2013-2016
Table 21 Distribution of Fine Wines/Champagne and Spirits by Format: % Value 2012-2017
Table 22 Forecast Sales of Fine Wines/Champagne and Spirits by Category: Value 2017-2022
Table 23 Forecast Sales of Fine Wines/Champagne and Spirits by Category: % Value Growth 2017-2022

Luxury Cars in Taiwan

HEADLINES

PROSPECTS

Luxury cars remain fairly resilient despite a cooling in the overall car industry

Sales boosted by the government’s scrappage programme

Younger buyers stimulate sales of luxury cars, especially SUVs

COMPETITIVE LANDSCAPE

German brands characterise Taiwanese luxury car category

Volkswagen sets up local subsidiary

Increasingly competitive category

CATEGORY DATA

Table 24 Sales of Luxury Cars: Value 2012-2017
Table 25 Sales of Luxury Cars: % Value Growth 2012-2017
Table 26 NBO Company Shares of Luxury Cars: % Value 2012-2016
Table 27 LBN Brand Shares of Luxury Cars: % Value 2013-2016
Table 28 Forecast Sales of Luxury Cars: Value 2017-2022
Table 29 Forecast Sales of Luxury Cars: % Value Growth 2017-2022

Luxury Eyewear in Taiwan

HEADLINES

PROSPECTS

Competition intensifies for luxury brands struggling to fend off non-luxury alternatives

Diminishing sales of luxury spectacle frames

Slowing growth for luxury sunglasses due to limited opportunities to showcase these products

COMPETITIVE LANDSCAPE

Safilo retains the lead, while Kering enjoys strong year-on-year growth

The luxury category accounts for half of total eyewear sales

Optical stores advertise discounts and their overall services on TV

CATEGORY DATA

Table 30 Sales of Luxury Eyewear by Category: Value 2012-2017
Table 31 Sales of Luxury Eyewear by Category: % Value Growth 2012-2017
Table 32 NBO Company Shares of Luxury Eyewear: % Value 2012-2016
Table 33 LBN Brand Shares of Luxury Eyewear: % Value 2013-2016
Table 34 Distribution of Luxury Eyewear by Format: % Value 2012-2017
Table 35 Forecast Sales of Luxury Eyewear by Category: Value 2017-2022
Table 36 Forecast Sales of Luxury Eyewear by Category: % Value Growth 2017-2022

Luxury Hotels (5-Star Plus) in Taiwan

HEADLINES

PROSPECTS

Changing tourist make-up negatively affects demand for luxury hotels

Technology advancements could lead to decline in business travellers

Growing demand from leisure visitors for luxury experience

COMPETITIVE LANDSCAPE

Contraction in Chinese tourists dents sales for luxury hotels

Political fallout from China leads to cessation of hotel construction

Luxury players adopt online bookings

CATEGORY DATA

Table 37 Sales in Luxury Hotels (5-star plus): Value 2012-2017
Table 38 Sales in Luxury Hotels (5-star plus): % Value Growth 2012-2017
Table 39 Sales in Luxury Hotels (5-star plus) by Country of Origin: % Value 2013-2017
Table 40 NBO Company Shares of Luxury Hotels (5-star plus): % Value 2012-2016
Table 41 LBN Brand Shares of Luxury Hotels (5-star plus): % Value 2013-2016
Table 42 Forecast Sales in Luxury Hotels (5-star plus): Value 2017-2022
Table 43 Forecast Sales in Luxury Hotels (5-star plus): % Value Growth 2017-2022

Luxury Jewellery in Taiwan

HEADLINES

PROSPECTS

Women’s luxury jewellery set to register the strongest growth

Current trend for silver and diamonds erodes popularity of gold

Ongoing preference for fine jewellery as opposed to costume alternatives

COMPETITIVE LANDSCAPE

Tiffany & Co leads the category

Department stores and mixed retailers prevail for luxury jewellery

Players prefer magazines, especially trade magazines, to advertise luxury jewellery

CATEGORY DATA

Table 44 Sales of Luxury Jewellery by Category: Value 2012-2017
Table 45 Sales of Luxury Jewellery by Category: % Value Growth 2012-2017
Table 46 NBO Company Shares of Luxury Jewellery: % Value 2012-2016
Table 47 LBN Brand Shares of Luxury Jewellery: % Value 2013-2016
Table 48 Distribution of Luxury Jewellery by Format: % Value 2012-2017
Table 49 Forecast Sales of Luxury Jewellery by Category: Value 2017-2022
Table 50 Forecast Sales of Luxury Jewellery by Category: % Value Growth 2017-2022

Luxury Leather Goods in Taiwan

HEADLINES

PROSPECTS

Women continue to be the main consumer base for these products

Players focus on creating stronger direct ties with consumers to engender brand loyalty

Growth in luxury men’s bags

COMPETITIVE LANDSCAPE

Coach retains the lead thanks to its entry-level luxury propositions

Non-grocery retailers remain the leading channel for luxury leather goods

Industry players respond to rising demand for women’s luxury bags

CATEGORY DATA

Table 51 Sales of Luxury Leather Goods: Value 2012-2017
Table 52 Sales of Luxury Leather Goods: % Value Growth 2012-2017
Table 53 NBO Company Shares of Luxury Leather Goods: % Value 2012-2016
Table 54 LBN Brand Shares of Luxury Leather Goods: % Value 2013-2016
Table 55 Distribution of Luxury Leather Goods by Format: % Value 2012-2017
Table 56 Forecast Sales of Luxury Leather Goods: Value 2017-2022
Table 57 Forecast Sales of Luxury Leather Goods: % Value Growth 2017-2022

Luxury Portable Consumer Electronics in Taiwan

HEADLINES

PROSPECTS

Consumers eschew luxury portable consumer electronics as sales decline

Consumers are drawn to the novelty of luxury wearables

Ever-changing technology is nevertheless off-putting for some

COMPETITIVE LANDSCAPE

Vertu retains leadership but to face stronger challenges

Lack of availability limits consumer choices

Price point remains relevant in gaining consumer acceptance

CATEGORY DATA

Table 58 Sales of Luxury Portable Consumer Electronics by Category: Value 2012-2017
Table 59 Sales of Luxury Portable Consumer Electronics by Category: % Value Growth 2012-2017
Table 60 NBO Company Shares of Luxury Portable Consumer Electronics: % Value 2012-2016
Table 61 LBN Brand Shares of Luxury Portable Consumer Electronics: % Value 2013-2016
Table 62 Distribution of Luxury Portable Consumer Electronics by Format: % Value 2012-2017
Table 63 Forecast Sales of Luxury Portable Consumer Electronics by Category: Value 2017-2022
Table 64 Forecast Sales of Luxury Portable Consumer Electronics by Category: % Value Growth 2017-2022

Luxury Timepieces in Taiwan

HEADLINES

PROSPECTS

Mass usage of electronic devices dampens demand for luxury timepieces

Men prefer luxury timepieces to display status

Sales set to contract further due to decline in Chinese tourists

COMPETITIVE LANDSCAPE

Rolex remains popular thanks to its reputable image

New smartphone launches do not influence sales of luxury timepieces

Luxury timepieces available via multiple channels

CATEGORY DATA

Table 65 Sales of Luxury Timepieces by Category: Value 2012-2017
Table 66 Sales of Luxury Timepieces by Category: % Value Growth 2012-2017
Table 67 NBO Company Shares of Luxury Timepieces: % Value 2012-2016
Table 68 LBN Brand Shares of Luxury Timepieces: % Value 2013-2016
Table 69 Distribution of Luxury Timepieces by Format: % Value 2012-2017
Table 70 Forecast Sales of Luxury Timepieces by Category: Value 2017-2022
Table 71 Forecast Sales of Luxury Timepieces by Category: % Value Growth 2017-2022

Luxury Writing Instruments and Stationery in Taiwan

HEADLINES

PROSPECTS

The consumer base continues to diminish as consumers embrace the digital age

Ongoing contraction in unit prices

Luxury writing instruments increases its share of writing instruments as a whole

COMPETITIVE LANDSCAPE

Good luck associations help Montblanc retain its popularity

Businessmen and stationery experts remain the main consumer groups

Limited but highly focused marketing activities

CATEGORY DATA

Table 72 Sales of Luxury Writing Instruments and Stationery: Value 2012-2017
Table 73 Sales of Luxury Writing Instruments and Stationery: % Value Growth 2012-2017
Table 74 NBO Company Shares of Luxury Writing Instruments and Stationery: % Value 2012-2016
Table 75 LBN Brand Shares of Luxury Writing Instruments and Stationery: % Value 2013-2016
Table 76 Distribution of Luxury Writing Instruments and Stationery by Format: % Value 2012-2017
Table 77 Forecast Sales of Luxury Writing Instruments and Stationery: Value 2017-2022
Table 78 Forecast Sales of Luxury Writing Instruments and Stationery: % Value Growth 2017-2022

Super Premium Beauty and Personal Care in Taiwan

HEADLINES

PROSPECTS

Growing competition from mid-range brands

Consumers demand efficacy in order to justify the higher expense

Lack of new launches hinders category growth

COMPETITIVE LANDSCAPE

Chanel leads the category thanks to its iconic brands

Consumers take advantage of department store events

TV advertising and product endorsements boost sales of super premium beauty and personal care

CATEGORY DATA

Table 79 Sales of Super Premium Beauty and Personal Care by Category: Value 2012-2017
Table 80 Sales of Super Premium Beauty and Personal Care by Category: % Value Growth 2012-2017
Table 81 NBO Company Shares of Super Premium Beauty and Personal Care: % Value 2012-2016
Table 82 LBN Brand Shares of Super Premium Beauty and Personal Care: % Value 2013-2016
Table 83 Distribution of Super Premium Beauty and Personal Care by Format: % Value 2012-2017
Table 84 Forecast Sales of Super Premium Beauty and Personal Care by Category: Value 2017-2022
Table 85 Forecast Sales of Super Premium Beauty and Personal Care by Category: % Value Growth 2017-2022

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Megatrends

Country Report

Luxury Goods in Taiwan

New Report Guarantee

Executive Summary

New Report Guarantee

Unwavering demand for luxury goods, especially affordable luxury

Luxury consumers seek experiences from their luxury purchases

Concentrated market increasingly influenced by affordable luxury

Growth of outlet malls widens the consumer base for luxury goods in the country

Value growth to see a slowdown but remain positive

Samples

Overview

Why buy this report?

Samples (FAQs about samples):

Want to find out more about this report?

Table of Contents

Luxury Goods in Taiwan

EXECUTIVE SUMMARY

Unwavering demand for luxury goods, especially affordable luxury

Luxury consumers seek experiences from their luxury purchases

Concentrated market increasingly influenced by affordable luxury

Growth of outlet malls widens the consumer base for luxury goods in the country

Value growth to see a slowdown but remain positive

MARKET INDICATORS

MARKET DATA

SOURCES

Designer Apparel and Footwear (Ready-To-Wear) in Taiwan

HEADLINES

PROSPECTS

Stagnating economy set to lead to modest category growth

Changing consumer demand benefits independent designers

Rise in appearance-consciousness also has an impact on men

COMPETITIVE LANDSCAPE

Kering maintains its lead thanks to its classic brands

Understated brand choices preferred over ostentatiousness

Fashion magazines appeal to specific consumer groups for designer apparel and footwear

CATEGORY DATA

Fine Wines/Champagne and Spirits in Taiwan

HEADLINES

PROSPECTS

Declining numbers of business and gifting occasions are set to dampen future sales

Increasingly high tech businesses reduce the need for travel and face-to face meetings

Grocery retailers retain their monopoly

COMPETITIVE LANDSCAPE

Moët-Hennessy Taiwan remains the strongest player

Players become increasingly inventive in their marketing ambitions

Private celebrations help redeem value sales performance for leading industry players

CATEGORY DATA

Luxury Cars in Taiwan

HEADLINES

PROSPECTS

Luxury cars remain fairly resilient despite a cooling in the overall car industry

Sales boosted by the government’s scrappage programme

Younger buyers stimulate sales of luxury cars, especially SUVs

COMPETITIVE LANDSCAPE

German brands characterise Taiwanese luxury car category

Volkswagen sets up local subsidiary

Increasingly competitive category

CATEGORY DATA

Luxury Eyewear in Taiwan

HEADLINES

PROSPECTS

Competition intensifies for luxury brands struggling to fend off non-luxury alternatives

Diminishing sales of luxury spectacle frames

Slowing growth for luxury sunglasses due to limited opportunities to showcase these products

COMPETITIVE LANDSCAPE

Safilo retains the lead, while Kering enjoys strong year-on-year growth

The luxury category accounts for half of total eyewear sales

Optical stores advertise discounts and their overall services on TV

CATEGORY DATA

Luxury Hotels (5-Star Plus) in Taiwan

HEADLINES

PROSPECTS

Changing tourist make-up negatively affects demand for luxury hotels

Technology advancements could lead to decline in business travellers

Growing demand from leisure visitors for luxury experience

COMPETITIVE LANDSCAPE

Contraction in Chinese tourists dents sales for luxury hotels

Political fallout from China leads to cessation of hotel construction