Luxury Goods in Taiwan

Luxury Goods in Taiwan

EXECUTIVE SUMMARY

Growth despite challenges

Slower growth at the end of the review period

Challenge of modernising brands without losing classic appeal

Shopping experience remains key

Constraints on forecast period growth

MARKET INDICATORS

Table 1 Number of High Net Worth Individuals (HNWI): 2013-2018

MARKET DATA

Table 2 Sales of Luxury Goods by Category: Value 2013-2018
Table 3 Sales of Luxury Goods by Category: % Value Growth 2013-2018
Table 4 Inbound Receipts for Luxury Goods by Country of Origin: Value 2013-2018
Table 5 NBO Company Shares of Luxury Goods: % Value 2013-2017
Table 6 LBN Brand Shares of Luxury Goods: % Value 2014-2017
Table 7 Distribution of Luxury Goods by Format and Category: % Value 2018
Table 8 Forecast Sales of Luxury Goods by Category: Value 2018-2023
Table 9 Forecast Sales of Luxury Goods by Category: % Value Growth 2018-2023

SOURCES

Summary 1 Research Sources

Designer Apparel and Footwear (Ready-To-Wear) in Taiwan

HEADLINES

PROSPECTS

Slow economy to lead to modest growth

Children’s boutiques receive growing attention

Taipei a major home for international boutiques

COMPETITIVE LANDSCAPE

Kering leads in designer apparel and footwear

Targeting younger consumers

Internet retailing sees share increase

CATEGORY DATA

Table 10 Sales of Designer Apparel and Footwear (Ready-to-Wear) by Category: Value 2013-2018
Table 11 Sales of Designer Apparel and Footwear (Ready-to-Wear) by Category: % Value Growth 2013-2018
Table 12 NBO Company Shares of Designer Apparel and Footwear (Ready-to-Wear): % Value 2013-2017
Table 13 LBN Brand Shares of Designer Apparel and Footwear (Ready-to-Wear): % Value 2014-2017
Table 14 Distribution of Designer Apparel and Footwear (Ready-to-Wear) by Format: % Value 2013-2018
Table 15 Forecast Sales of Designer Apparel and Footwear (Ready-to-Wear) by Category: Value 2018-2023
Table 16 Forecast Sales of Designer Apparel and Footwear (Ready-to-Wear) by Category: % Value Growth 2018-2023

Fine Wines/Champagne and Spirits in Taiwan

HEADLINES

PROSPECTS

Shift in core consumption occasions

Consumer foodservice environment becoming less hospitable to high-end brands

Growing demand for luxury whiskies

COMPETITIVE LANDSCAPE

Moët-Hennessy Taiwan retains the lead

Wine exhibitions is the best approach to potential customers

Targeting the Taiwanese market

CATEGORY DATA

Table 17 Sales of Fine Wines/Champagne and Spirits by Category: Value 2013-2018
Table 18 Sales of Fine Wines/Champagne and Spirits by Category: % Value Growth 2013-2018
Table 19 NBO Company Shares of Fine Wines/Champagne and Spirits: % Value 2013-2017
Table 20 LBN Brand Shares of Fine Wines/Champagne and Spirits: % Value 2014-2017
Table 21 Distribution of Fine Wines/Champagne and Spirits by Format: % Value 2013-2018
Table 22 Forecast Sales of Fine Wines/Champagne and Spirits by Category: Value 2018-2023
Table 23 Forecast Sales of Fine Wines/Champagne and Spirits by Category: % Value Growth 2018-2023

Luxury Cars in Taiwan

HEADLINES

PROSPECTS

Economic difficulties impacting luxury cars, but some growth expected

Millennials becoming increasingly important customers

Fertile environment for EVs

COMPETITIVE LANDSCAPE

Mercedes-Benz extends lead

Electric vehicles on the rise

Luxury sport car, Mazzanti Automobili, enters the Taiwanese market

CATEGORY DATA

Table 24 Sales of Luxury Cars: Value 2013-2018
Table 25 Sales of Luxury Cars: % Value Growth 2013-2018
Table 26 NBO Company Shares of Luxury Cars: % Value 2013-2017
Table 27 LBN Brand Shares of Luxury Cars: % Value 2014-2017
Table 28 Forecast Sales of Luxury Cars: Value 2018-2023
Table 29 Forecast Sales of Luxury Cars: % Value Growth 2018-2023

Luxury Eyewear in Taiwan

HEADLINES

PROSPECTS

Upper mass segment blurring boundaries through emphasis on design

Value optical stores present a challenge to luxury spectacle frames

Upper mass expansion poses marketing dilemma

COMPETITIVE LANDSCAPE

Kerings takes control of eyewear operations

Safilo enters market through new partnership

Distribution shifting to department stores

CATEGORY DATA

Table 30 Sales of Luxury Eyewear by Category: Value 2013-2018
Table 31 Sales of Luxury Eyewear by Category: % Value Growth 2013-2018
Table 32 NBO Company Shares of Luxury Eyewear: % Value 2013-2017
Table 33 LBN Brand Shares of Luxury Eyewear: % Value 2014-2017
Table 34 Distribution of Luxury Eyewear by Format: % Value 2013-2018
Table 35 Forecast Sales of Luxury Eyewear by Category: Value 2018-2023
Table 36 Forecast Sales of Luxury Eyewear by Category: % Value Growth 2018-2023

Luxury Jewellery in Taiwan

HEADLINES

PROSPECTS

Luxury jewellery is in high demand

Shift away from gold

Lower spending by Chinese tourists

COMPETITIVE LANDSCAPE

Tiffany & Co retains lead

New aesthetic for modern consumers

More luxury players expanding into the category

CATEGORY DATA

Table 37 Sales of Luxury Jewellery by Category: Value 2013-2018
Table 38 Sales of Luxury Jewellery by Category: % Value Growth 2013-2018
Table 39 NBO Company Shares of Luxury Jewellery: % Value 2013-2017
Table 40 LBN Brand Shares of Luxury Jewellery: % Value 2014-2017
Table 41 Distribution of Luxury Jewellery by Format: % Value 2013-2018
Table 42 Forecast Sales of Luxury Jewellery by Category: Value 2018-2023
Table 43 Forecast Sales of Luxury Jewellery by Category: % Value Growth 2018-2023

Luxury Leather Goods in Taiwan

HEADLINES

PROSPECTS

Millennials driving growth in pre-owned luxury fashion market

LVMN expands to e-commerce

Women’s bags and small leather goods to remain dominant

COMPETITIVE LANDSCAPE

Coach impacted by period of global transition

Gucci benefiting from global expansion strategy

Louis Vuitton sees share eroded despite bringing new brand to market

CATEGORY DATA

Table 44 Sales of Luxury Leather Goods: Value 2013-2018
Table 45 Sales of Luxury Leather Goods: % Value Growth 2013-2018
Table 46 NBO Company Shares of Luxury Leather Goods: % Value 2013-2017
Table 47 LBN Brand Shares of Luxury Leather Goods: % Value 2014-2017
Table 48 Distribution of Luxury Leather Goods by Format: % Value 2013-2018
Table 49 Forecast Sales of Luxury Leather Goods: Value 2018-2023
Table 50 Forecast Sales of Luxury Leather Goods: % Value Growth 2018-2023

Luxury Portable Consumer Electronics in Taiwan

HEADLINES

PROSPECTS

Luxury portable consumer electronics sees ongoing decline

Competitive challenges

Luxury wearable growing fast, but not without threats

COMPETITIVE LANDSCAPE

Vertu withdraws from the market

Luxury brands continue to offer smart devices

Obstacles to development

CATEGORY DATA

Table 51 Sales of Luxury Portable Consumer Electronics by Category: Value 2013-2018
Table 52 Sales of Luxury Portable Consumer Electronics by Category: % Value Growth 2013-2018
Table 53 NBO Company Shares of Luxury Portable Consumer Electronics: % Value 2013-2017
Table 54 LBN Brand Shares of Luxury Portable Consumer Electronics: % Value 2014-2017
Table 55 Distribution of Luxury Portable Consumer Electronics by Format: % Value 2013-2018
Table 56 Forecast Sales of Luxury Portable Consumer Electronics by Category: Value 2018-2023
Table 57 Forecast Sales of Luxury Portable Consumer Electronics by Category: % Value Growth 2018-2023

Luxury Timepieces in Taiwan

HEADLINES

PROSPECTS

Shift in nature of demand

Changing character of the consumer base

Men prefer luxury timepieces to display status

COMPETITIVE LANDSCAPE

Luxury brands offer smartwatches

Differing consumer bases for smartwatches and traditional products

Rolex retains the lead

CATEGORY DATA

Table 58 Sales of Luxury Timepieces by Category: Value 2013-2018
Table 59 Sales of Luxury Timepieces by Category: % Value Growth 2013-2018
Table 60 NBO Company Shares of Luxury Timepieces: % Value 2013-2017
Table 61 LBN Brand Shares of Luxury Timepieces: % Value 2014-2017
Table 62 Distribution of Luxury Timepieces by Format: % Value 2013-2018
Table 63 Forecast Sales of Luxury Timepieces by Category: Value 2018-2023
Table 64 Forecast Sales of Luxury Timepieces by Category: % Value Growth 2018-2023

Luxury Writing Instruments and Stationery in Taiwan

HEADLINES

PROSPECTS

Digital devices undermine need for writing instruments and stationery

Growing emphasis on status to push up prices

Businessmen represent key consumer group

COMPETITIVE LANDSCAPE

Montblanc remains the leading brand

Tiffany & Co sees fastest growth

Opportunity to introduce products for digital devices

CATEGORY DATA

Table 65 Sales of Luxury Writing Instruments and Stationery: Value 2013-2018
Table 66 Sales of Luxury Writing Instruments and Stationery: % Value Growth 2013-2018
Table 67 NBO Company Shares of Luxury Writing Instruments and Stationery: % Value 2013-2017
Table 68 LBN Brand Shares of Luxury Writing Instruments and Stationery: % Value 2014-2017
Table 69 Distribution of Luxury Writing Instruments and Stationery by Format: % Value 2013-2018
Table 70 Forecast Sales of Luxury Writing Instruments and Stationery: Value 2018-2023
Table 71 Forecast Sales of Luxury Writing Instruments and Stationery: % Value Growth 2018-2023

Super Premium Beauty and Personal Care in Taiwan

HEADLINES

PROSPECTS

Premium fragrances drives growth

Growing competition from mass-market brands

SOGO Zhongxiao store a favourite destination for premium beauty shoppers

COMPETITIVE LANDSCAPE

Chanel retains the lead

Parfums Chistian Dior shows strong growth

Raising awareness while retaining brand kudos

CATEGORY DATA

Table 72 Sales of Super Premium Beauty and Personal Care by Category: Value 2013-2018
Table 73 Sales of Super Premium Beauty and Personal Care by Category: % Value Growth 2013-2018
Table 74 NBO Company Shares of Super Premium Beauty and Personal Care: % Value 2013-2017
Table 75 LBN Brand Shares of Super Premium Beauty and Personal Care: % Value 2014-2017
Table 76 Distribution of Super Premium Beauty and Personal Care by Format: % Value 2013-2018
Table 77 Forecast Sales of Super Premium Beauty and Personal Care by Category: Value 2018-2023
Table 78 Forecast Sales of Super Premium Beauty and Personal Care by Category: % Value Growth 2018-2023

Luxury Foodservice in Taiwan

HEADLINES

PROSPECTS

LVMH pioneers category through Cova

CATEGORY DATA

Table 79 Sales in Luxury Foodservice: Value 2013-2018
Table 80 Sales in Luxury Foodservice: % Value Growth 2013-2018
Table 81 NBO Company Shares in Luxury Foodservice: % Value 2013-2017
Table 82 LBN Brand Shares in Luxury Foodservice: % Value 2014-2017
Table 83 Forecast Sales in Luxury Foodservice: Value 2018-2023
Table 84 Forecast Sales in Luxury Foodservice: % Value Growth 2018-2023

Luxury Hotels in Taiwan

HEADLINES

PROSPECTS

Luxury hotels on the rise

Luxury hotels target domestic travellers

Technology a double-edged sword

COMPETITIVE LANDSCAPE

Contraction in Chinese tourists dents sales for luxury hotels

Four Points by Sheraton breaks ties with Marriott International

Luxury hotels adopt online bookings

CATEGORY DATA

Table 85 Sales in Luxury Hotels: Value 2013-2018
Table 86 Sales in Luxury Hotels: % Value Growth 2013-2018
Table 87 Sales in Luxury Hotels by Country of Origin: % Value 2013-2017
Table 88 NBO Company Shares in Luxury Hotels: % Value 2013-2017
Table 89 LBN Brand Shares in Luxury Hotels: % Value 2014-2017
Table 90 Forecast Sales in Luxury Hotels: Value 2018-2023
Table 91 Forecast Sales in Luxury Hotels: % Value Growth 2018-2023

Personal Luxury in Taiwan

HEADLINES

PROSPECTS

Digital developments influencing several categories

Luxury leather goods growing strongly

Decline in visitors from China a potential constraint on growth

COMPETITIVE LANDSCAPE

Gucci helps Kering to take top spot

Gucci Asian Holding sees dynamic growth

Growing focus on internet distribution

CATEGORY DATA

Table 92 Sales of Personal Luxury by Category: Value 2013-2018
Table 93 Sales of Personal Luxury by Category: % Value Growth 2013-2018
Table 94 NBO Company Shares of Personal Luxury: % Value 2013-2017
Table 95 LBN Brand Shares of Personal Luxury: % Value 2014-2017
Table 96 Forecast Sales of Personal Luxury by Category: Value 2018-2023
Table 97 Forecast Sales of Personal Luxury by Category: % Value Growth 2018-2023

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