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Luxury Goods in Indonesia

January 2021
USD 1,210
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Overview:

Understand the latest market trends and future growth opportunities for the Luxury Goods industry in Indonesia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.

Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.

Data and analysis in this report provides further detailed coverage dedicated to the following key categories, where applicable:

  • Experiential Luxury
  • Luxury Hotels
  • Fine Wines/Champagne
  • Premium and Luxury Cars
  • Personal Luxury
  • Designer Apparel and Footwear
  • Luxury Eyewear
  • Luxury Jewellery
  • Luxury Leather Goods
  • Luxury Portable Consumer Electronics
  • Luxury Timepieces
  • Luxury Writing Instruments and Stationery
  • Super Premium Beauty and Personal Care

If you're in the Luxury Goods industry in Indonesia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.

The Luxury Goods in Indonesia report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volume and value sizes, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent research methodology, conducted in-country

This report answers:

  • What is the market size of Luxury Goods in Indonesia?
  • Which are the leading brands in Luxury Goods in Indonesia?
  • How are products distributed in Luxury Goods in Indonesia?
  • How important is tourism in evaluating demand for Luxury Goods in Indonesia?
  • How is the rise of e-commerce changing the retail and competitive landscape?
  • How has COVID-19 and global recession impacted demand for luxury goods? What are the opportunities amidst the adversity?
  • Where is future growth expected to be most dynamic?

Luxury Goods in Indonesia

EXECUTIVE SUMMARY

COVID-19 impact on luxury goods
COVID-19 country impact
Company response
Retailing shift
What next for luxury goods?

MARKET INDICATORS

Table 1 Number of High Net Worth Individuals (HNWI): 2015-2020

MARKET DATA

Table 2 Sales of Luxury Goods by Category: Value 2015-2020 Table 3 Sales of Luxury Goods by Category: % Value Growth 2015-2020 Table 4 Inbound Receipts for Luxury Goods by Country of Origin: Value 2015-2020 Table 5 NBO Company Shares of Luxury Goods: % Value 2015-2019 Table 6 LBN Brand Shares of Luxury Goods: % Value 2016-2019 Table 7 Distribution of Luxury Goods by Format and Category: % Value 2020 Table 8 Forecast Sales of Luxury Goods by Category: Value 2020-2025 Table 9 Forecast Sales of Luxury Goods by Category: % Value Growth 2020-2025

DISCLAIMER

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

SOURCES

Summary 1 Research Sources

Experiential Luxury in Indonesia

KEY DATA FINDINGS

2020 IMPACT

Experiential luxury hit particularly hard by the COVID-19 pandemic
Luxury travel faces a bleak year as the COVID-19 pandemic devastates the industry
Substantial decline in business travel a major factor in experiential luxury’s woes

RECOVERY AND OPPORTUNITIES

Conservative spending and sombre social mood to delay recovery of experiential luxury
Shift to online channels shows a way out of the darkness for experiential luxury players
Anticipated shifts in travel and tourism trends likely to influence experiential luxury

CATEGORY DATA

Table 10 Sales of Experiential Luxury by Category: Value 2015-2020 Table 11 Sales of Experiential Luxury by Category: % Value Growth 2015-2020 Table 12 NBO Company Shares of Experiential Luxury: % Value 2015-2019 Table 13 LBN Brand Shares of Experiential Luxury: % Value 2016-2019 Table 14 Forecast Sales of Experiential Luxury by Category: Value 2020-2025 Table 15 Forecast Sales of Experiential Luxury by Category: % Value Growth 2020-2025

Luxury Hotels in Indonesia

KEY DATA FINDINGS

2020 IMPACT

Control measures designed to curb the spread of COVID-19 hit luxury hotels hard
Luxury hoteliers respond to COVID-19 situation with generous discounts on room rates
Promotional campaigns seek to diversify guest profiles amidst plummeting demand

RECOVERY AND OPPORTUNITIES

The development of MICE tourism set to be crucial to the recovery of luxury hotels
Greater focus on hygiene and cleanliness to emerge from the COVID-19 pandemic
The return of international visitors to be crucial factor supporting growth in luxury hotels

CATEGORY DATA

Table 16 Sales in Luxury Hotels: Value 2015-2020 Table 17 Sales in Luxury Hotels: % Value Growth 2015-2020 Table 18 Sales in Luxury Hotels by Country of Origin: % Value 2015-2020 Table 19 NBO Company Shares in Luxury Hotels: % Value 2015-2019 Table 20 LBN Brand Shares in Luxury Hotels: % Value 2016-2019 Table 21 Forecast Sales in Luxury Hotels: Value 2020-2025 Table 22 Forecast Sales in Luxury Hotels: % Value Growth 2020-2025

Fine Wines/Champagne and Spirits in Indonesia

KEY DATA FINDINGS

2020 IMPACT

Social distancing places pressure on sales of fine wines/champagne and spirits
The postponement of celebrations and social gatherings further undermines demand
The strong shift in category sales to e-commerce motivates regulatory action

RECOVERY AND OPPORTUNITIES

Economic recovery and the rising popularity of alcoholic drinks to spur demand
New World wines and local wine from Bali slated to emerge strongly
Japanese whisky poised to emerge strongly

CATEGORY DATA

Table 23 Sales of Fine Wines/Champagne and Spirits by Category: Value 2015-2020 Table 24 Sales of Fine Wines/Champagne and Spirits by Category: % Value Growth 2015-2020 Table 25 NBO Company Shares of Fine Wines/Champagne and Spirits: % Value 2015-2019 Table 26 LBN Brand Shares of Fine Wines/Champagne and Spirits: % Value 2016-2019 Table 27 Distribution of Fine Wines/Champagne and Spirits by Format: % Value 2015-2020 Table 28 Forecast Sales of Fine Wines/Champagne and Spirits by Category: Value 2020-2025 Table 29 Forecast Sales of Fine Wines/Champagne and Spirits by Category: % Value Growth 2020-2025

Premium and Luxury Cars in Indonesia

KEY DATA FINDINGS

2020 IMPACT

Slowdown in production and sales as the COVID-19 pandemic hits demand
Adoption of online channel strategies by key players
Driven by new product launches, BMW Group led sales during the first half of 2020

RECOVERY AND OPPORTUNITIES

Supply and demand constraints expected to recover post-COVID-19
Reformation in tax structure for vehicles to drive the growth of electric/hybrid cars
Opportunities in growing cities outside of capital

CATEGORY DATA

Table 30 Sales of Premium and Luxury Cars: Value 2015-2020 Table 31 Sales of Premium and Luxury Cars: % Value Growth 2015-2020 Table 32 NBO Company Shares of Premium and Luxury Cars: % Value 2015-2019 Table 33 LBN Brand Shares of Premium and Luxury Cars: % Value 2016-2019 Table 34 Forecast Sales of Premium and Luxury Cars: Value 2020-2025 Table 35 Forecast Sales of Premium and Luxury Cars: % Value Growth 2020-2025

Personal Luxury in Indonesia

KEY DATA FINDINGS

2020 IMPACT

Sales under pressure due to the adverse and uncertain economic environment
Quarantine lockdown and social distancing place pressure on store-based sales
Major shift to online marketing as e-commerce finally emerges in some categories

RECOVERY AND OPPORTUNITIES

Recovery of international travel set to support a return to positive sales growth
Pace of economic recovery likely to determine the intensity of sales recovery
The pandora’s box of online sales of personal luxury is now well and truly open

CATEGORY DATA

Table 36 Sales of Personal Luxury by Category: Value 2015-2020 Table 37 Sales of Personal Luxury by Category: % Value Growth 2015-2020 Table 38 NBO Company Shares of Personal Luxury: % Value 2015-2019 Table 39 LBN Brand Shares of Personal Luxury: % Value 2016-2019 Table 40 Distribution of Personal Luxury by Format: % Value 2015-2020 Table 41 Forecast Sales of Personal Luxury by Category: Value 2020-2025 Table 42 Forecast Sales of Personal Luxury by Category: % Value Growth 2020-2025

Designer Apparel and Footwear (Ready-To-Wear) in Indonesia

KEY DATA FINDINGS

2020 IMPACT

Unavailability of store-based retailing during quarantine lockdown hits sales
Social distancing has a negative impact on demand for designer apparel and footwear
Major shift towards online channels seen over the course of the year

RECOVERY AND OPPORTUNITIES

Designer apparel and footwear brands likely to adjust their offer to the new reality
Shift towards online channels to be supported by the emergence of new technologies
Fashion shows expected to become available once again, with social distancing applied

CATEGORY DATA

Table 43 Sales of Designer Apparel and Footwear (Ready-to-Wear) by Category: Value 2015-2020 Table 44 Sales of Designer Apparel and Footwear (Ready-to-Wear) by Category: % Value Growth 2015-2020 Table 45 NBO Company Shares of Designer Apparel and Footwear (Ready-to-Wear): % Value 2015-2019 Table 46 LBN Brand Shares of Designer Apparel and Footwear (Ready-to-Wear): % Value 2016-2019 Table 47 Distribution of Designer Apparel and Footwear (Ready-to-Wear) by Format: % Value 2015-2020 Table 48 Forecast Sales of Designer Apparel and Footwear (Ready-to-Wear) by Category: Value 2020-2025 Table 49 Forecast Sales of Designer Apparel and Footwear (Ready-to-Wear) by Category: % Value Growth 2020-2025

Luxury Eyewear in Indonesia

KEY DATA FINDINGS

2020 IMPACT

Closure of retail stores a major factor influencing negative sales growth
Luxury sun glasses faces a bleak year as border closures inhibit overseas travel
Antifog lenses become a particular popular feature due to mandatory facemask wearing

RECOVERY AND OPPORTUNITIES

A strong recovery expected for luxury eyewear as innovation comes to the fore
The return of international travel set to spur growth in luxury sun glasses
New technologies and services set to emerge to reduce reliance on store-based sales

CATEGORY DATA

Table 50 Sales of Luxury Eyewear by Category: Value 2015-2020 Table 51 Sales of Luxury Eyewear by Category: % Value Growth 2015-2020 Table 52 NBO Company Shares of Luxury Eyewear: % Value 2015-2019 Table 53 LBN Brand Shares of Luxury Eyewear: % Value 2016-2019 Table 54 Distribution of Luxury Eyewear by Format: % Value 2015-2020 Table 55 Forecast Sales of Luxury Eyewear by Category: Value 2020-2025 Table 56 Forecast Sales of Luxury Eyewear by Category: % Value Growth 2020-2025

Luxury Jewellery in Indonesia

KEY DATA FINDINGS

2020 IMPACT

Postponement of weddings and other gift-giving celebrations suppresses demand
Social distancing and travel restrictions take their toll on demand for luxury jewellery
Rising gold price and falling incomes combine to suppress demand for luxury jewellery

RECOVERY AND OPPORTUNITIES

The price of gold expected to rise further, placing pressure on the recovery of sales
The rising price of gold set to spur a shift towards luxury costume jewellery
Celebrity endorsements and social media influencers set to become crucial to marketing

CATEGORY DATA

Table 57 Sales of Luxury Jewellery by Category: Value 2015-2020 Table 58 Sales of Luxury Jewellery by Category: % Value Growth 2015-2020 Table 59 NBO Company Shares of Luxury Jewellery: % Value 2015-2019 Table 60 LBN Brand Shares of Luxury Jewellery: % Value 2016-2019 Table 61 Distribution of Luxury Jewellery by Format: % Value 2015-2020 Table 62 Forecast Sales of Luxury Jewellery by Category: Value 2020-2025 Table 63 Forecast Sales of Luxury Jewellery by Category: % Value Growth 2020-2025

Luxury Leather Goods in Indonesia

KEY DATA FINDINGS

2020 IMPACT

Social distancing and closure of retail stores contribute to poor sales performance
Adverse, uncertain economic environment suppresses demand for luxury leather goods
The closure of Indonesia’s borders hits demand for luxury travel goods

RECOVERY AND OPPORTUNITIES

A strong recovery expected for luxury leather goods as postponed demand is realised
The return of international travel set to spur growth in sales of luxury travel goods
Luxury bags and small leather goods set to face a slow recovery

CATEGORY DATA

Table 64 Sales of Luxury Leather Goods: Value 2015-2020 Table 65 Sales of Luxury Leather Goods: % Value Growth 2015-2020 Table 66 NBO Company Shares of Luxury Leather Goods: % Value 2015-2019 Table 67 LBN Brand Shares of Luxury Leather Goods: % Value 2016-2019 Table 68 Distribution of Luxury Leather Goods by Format: % Value 2015-2020 Table 69 Forecast Sales of Luxury Leather Goods: Value 2020-2025 Table 70 Forecast Sales of Luxury Leather Goods: % Value Growth 2020-2025

Luxury Portable Consumer Electronics in Indonesia

KEY DATA FINDINGS

2020 IMPACT

Few changes seen in sales of luxury portable consumer electronics
Very limited availability a major drag on sales

RECOVERY AND OPPORTUNITIES

Demand for luxury portable consumer electronics unlikely to rise above negligible levels

Luxury Timepieces in Indonesia

KEY DATA FINDINGS

2020 IMPACT

Sales of luxury timepieces slump due to enforced closure of retail stores
Emergence of adverse, uncertain economic scenario puts the brakes on sales growth
The emergence of a substantial second-hand market puts pressure on sales growth

RECOVERY AND OPPORTUNITIES

A slow and muted recovery expected for luxury timepieces
Men’s luxury timepieces unlikely to lose its dominant status
Technology set to be employed to and the category’s reliance on store-based sales

CATEGORY DATA

Table 71 Sales of Luxury Timepieces by Category: Value 2015-2020 Table 72 Sales of Luxury Timepieces by Category: % Value Growth 2015-2020 Table 73 NBO Company Shares of Luxury Timepieces: % Value 2015-2019 Table 74 LBN Brand Shares of Luxury Timepieces: % Value 2016-2019 Table 75 Distribution of Luxury Timepieces by Format: % Value 2015-2020 Table 76 Forecast Sales of Luxury Timepieces by Category: Value 2020-2025 Table 77 Forecast Sales of Luxury Timepieces by Category: % Value Growth 2020-2025

Luxury Writing Instruments and Stationery in Indonesia

KEY DATA FINDINGS

2020 IMPACT

Diminished gifting opportunities hits luxury writing instruments and stationery hard
Absence of foreign tourists another negative factor suppressing demand
Huge shift towards e-commerce as category products lend themselves to online sales

RECOVERY AND OPPORTUNITIES

A slow and difficult recovery expected for luxury writing instruments and stationery
The return of gifting opportunities likely to spur demand
The opening of international borders set to be positive for category sales

CATEGORY DATA

Table 78 Sales of Luxury Writing Instruments and Stationery: Value 2015-2020 Table 79 Sales of Luxury Writing Instruments and Stationery: % Value Growth 2015-2020 Table 80 NBO Company Shares of Luxury Writing Instruments and Stationery: % Value 2015-2019 Table 81 LBN Brand Shares of Luxury Writing Instruments and Stationery: % Value 2016-2019 Table 82 Distribution of Luxury Writing Instruments and Stationery by Format: % Value 2015-2020 Table 83 Forecast Sales of Luxury Writing Instruments and Stationery: Value 2020-2025 Table 84 Forecast Sales of Luxury Writing Instruments and Stationery: % Value Growth 2020-2025

Super Premium Beauty and Personal Care in Indonesia

KEY DATA FINDINGS

2020 IMPACT

Category sales slump despite substantial shift to e-commerce
Pressure on category sales motivates more of a focus on key consumer groups
Demand comes under pressure due to the reduced need for personal grooming

RECOVERY AND OPPORTUNITIES

A positive performance expected over the forecast period
The greater focus on younger consumers set to spur growth
Skin care set to emerge as the key category of super premium beauty and personal care

CATEGORY DATA

Table 85 Sales of Super Premium Beauty and Personal Care by Category: Value 2015-2020 Table 86 Sales of Super Premium Beauty and Personal Care by Category: % Value Growth 2015-2020 Table 87 NBO Company Shares of Super Premium Beauty and Personal Care: % Value 2015-2019 Table 88 LBN Brand Shares of Super Premium Beauty and Personal Care: % Value 2016-2019 Table 89 Distribution of Super Premium Beauty and Personal Care by Format: % Value 2015-2020 Table 90 Forecast Sales of Super Premium Beauty and Personal Care by Category: Value 2020-2025 Table 91 Forecast Sales of Super Premium Beauty and Personal Care by Category: % Value Growth 2020-2025
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This report originates from Passport, our Luxury Goods research and analysis database.

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