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Country Report
Luxury Goods in
Hong Kong, China
Luxury Goods in Hong Kong, China
Jan 2021
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Executive Summary
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COVID-19 impact on luxury goods
The Hong Kong luxury goods market experienced a marked decline in sales in 2020, as the COVID-19 pandemic exacerbated the already challenging conditions resulting from the civil unrest that began in the previous year. The sharp fall in the number of inbound tourists resulting from global restrictions on travel aimed at limiting the spread of COVID-19 and consumers’ reluctance to travel because of concerns about exposure to the novel coronavirus played an important part in driving down sales during the year.
COVID-19 country impact
While Hong Kong initially reacted effectively to COVID-19 and was one of the first places to relax restrictions to allow restaurant dining and hospitality to resume, new restrictions were implemented at the end of July in response to a rising tide of new cases. At the time of writing, Hong Kong is seeing more than 100 new cases each day, raising concerns of an overwhelming new surge.
Company response
The COVID-19 crisis hit luxury goods players already reeling from the impact of the civil unrest that was triggered by the Fugitive Offenders and Mutual Legal Assistance in Criminal Matters Legislation (Amendment) Bill 2019. As a result, several players decided to restructure their retailing strategies during 2020, reducing the number of brick-and-mortar stores they operated, particularly in tourist areas, which saw footfall dramatically impacted by border measures introduced in late March with the aim of limiting the spread of COVID-19.
Retailing shift
In contrast to other markets, Hong Kong did not see forced store closures as part of measures to contain COVID-19. Nonetheless, retail sales of luxury goods fell sharply as consumers’ concerns about becoming infected through social contact discouraged them from visiting physical stores.
What next for luxury goods?
The Hong Kong luxury goods market is expected to return to growth in 2021 and continue to see year-on-year growth throughout the rest of the forecast period, as the immediate threat from COVID-19 wanes and social and economic activity revives. However, by the end of the forecast period, sales are not expected to reach the levels seen in 2018, before the civil unrest and pandemic that led to dramatic declines in sales in 2019 and 2020.
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Overview
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Overview
Discover the latest market trends and uncover sources of future market growth for the Luxury Goods industry in Hong Kong, China with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Luxury Goods industry in Hong Kong, China, our research will save you time and money while empowering you to make informed, profitable decisions.
The Luxury Goods in Hong Kong, China market research report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volumes and values, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent market research methodology, conducted in-country
Our market research reports answer questions such as:
- What is the market size of Luxury Goods in Hong Kong, China?
- What are the major brands in Hong Kong, China?
- How dynamic is the growth of Luxury Goods internet sales?
- What is driving growth?
Why buy this report?
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Request more informationTable of Contents
Luxury Goods in Hong Kong, China
EXECUTIVE SUMMARY
COVID-19 impact on luxury goods
COVID-19 country impact
Company response
Retailing shift
What next for luxury goods?
MARKET INDICATORS
Table 1 Number of High Net Worth Individuals (HNWI): 2015-2020MARKET DATA
Table 2 Sales of Luxury Goods by Category: Value 2015-2020Table 3 Sales of Luxury Goods by Category: % Value Growth 2015-2020
Table 4 Inbound Receipts for Luxury Goods by Country of Origin: Value 2015-2020
Table 5 NBO Company Shares of Luxury Goods: % Value 2015-2019
Table 6 LBN Brand Shares of Luxury Goods: % Value 2016-2019
Table 7 Distribution of Luxury Goods by Format and Category: % Value 2020
Table 8 Forecast Sales of Luxury Goods by Category: Value 2020-2025
Table 9 Forecast Sales of Luxury Goods by Category: % Value Growth 2020-2025
DISCLAIMER
GLOBAL MACROECONOMIC ENVIRONMENT
GLOBAL INDUSTRY ENVIRONMENT
SOURCES
Summary 1 Research SourcesExperiential Luxury in Hong Kong, China
KEY DATA FINDINGS
2020 IMPACT
Lack of inbound tourism has a marked impact
Pandemic policies hit luxury foodservice
COVID-19 exacerbates impact of social unrest
RECOVERY AND OPPORTUNITIES
Constraints on luxury hotels’ recovery
Luxury foodservice faces challenges despite stronger local consumer base
Potential to target demand for hygiene and sanctuary
CATEGORY DATA
Table 10 Sales of Experiential Luxury by Category: Value 2015-2020Table 11 Sales of Experiential Luxury by Category: % Value Growth 2015-2020
Table 12 NBO Company Shares of Experiential Luxury: % Value 2015-2019
Table 13 LBN Brand Shares of Experiential Luxury: % Value 2016-2019
Table 14 Forecast Sales of Experiential Luxury by Category: Value 2020-2025
Table 15 Forecast Sales of Experiential Luxury by Category: % Value Growth 2020-2025
Luxury Foodservice in Hong Kong, China
KEY DATA FINDINGS
2020 IMPACT
Marked decline in sales despite focus on local expenditure
Armani to close Hong Kong outlets
Price promotional activity to stimulate demand
RECOVERY AND OPPORTUNITIES
Limited recovery
Accelerated digital transformation
Luxury players face wide-ranging competition
CATEGORY DATA
Table 16 Sales in Luxury Foodservice: Value 2015-2020Table 17 Sales in Luxury Foodservice: % Value Growth 2015-2020
Table 18 NBO Company Shares in Luxury Foodservice: % Value 2015-2019
Table 19 LBN Brand Shares in Luxury Foodservice: % Value 2016-2019
Table 20 Forecast Sales in Luxury Foodservice: Value 2020-2025
Table 21 Forecast Sales in Luxury Foodservice: % Value Growth 2020-2025
Luxury Hotels in Hong Kong, China
KEY DATA FINDINGS
2020 IMPACT
Luxury hotels players target local consumers
Offers include dining in with a room
Sun Hung Kai Properties leads
RECOVERY AND OPPORTUNITIES
Challenging times ahead
Changing business practices pose a significant threat to recovery
Discounting not a long-term strategy
CATEGORY DATA
Table 22 Sales in Luxury Hotels: Value 2015-2020Table 23 Sales in Luxury Hotels: % Value Growth 2015-2020
Table 24 Sales in Luxury Hotels by Country of Origin: % Value 2015-2020
Table 25 NBO Company Shares in Luxury Hotels: % Value 2015-2019
Table 26 LBN Brand Shares in Luxury Hotels: % Value 2016-2019
Table 27 Forecast Sales in Luxury Hotels: Value 2020-2025
Table 28 Forecast Sales in Luxury Hotels: % Value Growth 2020-2025
Fine Wines/Champagne and Spirits in Hong Kong, China
KEY DATA FINDINGS
2020 IMPACT
Strong local demand not capable of compensating for loss of inbound tourist trade
Aggressive online promotional activity
E-commerce gains share
RECOVERY AND OPPORTUNITIES
Local consumption and lower-priced products to drive recovery
Digital activity has key role to play
Trend towards local craft gin offers potential
CATEGORY DATA
Table 29 Sales of Fine Wines/Champagne and Spirits by Category: Value 2015-2020Table 30 Sales of Fine Wines/Champagne and Spirits by Category: % Value Growth 2015-2020
Table 31 NBO Company Shares of Fine Wines/Champagne and Spirits: % Value 2015-2019
Table 32 LBN Brand Shares of Fine Wines/Champagne and Spirits: % Value 2016-2019
Table 33 Distribution of Fine Wines/Champagne and Spirits by Format: % Value 2015-2020
Table 34 Forecast Sales of Fine Wines/Champagne and Spirits by Category: Value 2020-2025
Table 35 Forecast Sales of Fine Wines/Champagne and Spirits by Category: % Value Growth 2020-2025
Premium and Luxury Cars in Hong Kong, China
KEY DATA FINDINGS
2020 IMPACT
Consumption power remains though pessimistic atmosphere undermines demand
Mercedes-Benz’s digital sales service and new model support its leading position
Advanced technology and well-established infrastructure drive electric car growth
RECOVERY AND OPPORTUNITIES
Electric models expected to play important role in recovery
Growing demand for premium and luxury SUVs
Technology convergence becoming the key differentiator
CATEGORY DATA
Table 36 Sales of Premium and Luxury Cars: Value 2015-2020Table 37 Sales of Premium and Luxury Cars: % Value Growth 2015-2020
Table 38 NBO Company Shares of Premium and Luxury Cars: % Value 2015-2019
Table 39 LBN Brand Shares of Premium and Luxury Cars: % Value 2016-2019
Table 40 Forecast Sales of Premium and Luxury Cars: Value 2020-2025
Table 41 Forecast Sales of Premium and Luxury Cars: % Value Growth 2020-2025
Personal Luxury in Hong Kong, China
KEY DATA FINDINGS
2020 IMPACT
Fall in visitors from Mainland China hits personal luxury
Local middle class demand undermined
E-commerce a challenging environment for luxury brands
RECOVERY AND OPPORTUNITIES
Pre-owned luxury set to continue to grow in popularity
Hard luxury expected to see quicker recovery
Continued emphasis on digital development
CATEGORY DATA
Table 42 Sales of Personal Luxury by Category: Value 2015-2020Table 43 Sales of Personal Luxury by Category: % Value Growth 2015-2020
Table 44 NBO Company Shares of Personal Luxury: % Value 2015-2019
Table 45 LBN Brand Shares of Personal Luxury: % Value 2016-2019
Table 46 Distribution of Personal Luxury by Format: % Value 2015-2020
Table 47 Forecast Sales of Personal Luxury by Category: Value 2020-2025
Table 48 Forecast Sales of Personal Luxury by Category: % Value Growth 2020-2025
Designer Apparel and Footwear (Ready-To-Wear) in Hong Kong, China
KEY DATA FINDINGS
2020 IMPACT
Decline in inbound tourism contributes to dramatic fall in sales
Fall in local demand
High-end retailers offer considerable discounts
RECOVERY AND OPPORTUNITIES
Continued focus on local demand
Eco-consciousness and thrift encourage the development of second-hand luxury fashion platforms
Increasing focus on digital development
CATEGORY DATA
Table 49 Sales of Designer Apparel and Footwear (Ready-to-Wear) by Category: Value 2015-2020Table 50 Sales of Designer Apparel and Footwear (Ready-to-Wear) by Category: % Value Growth 2015-2020
Table 51 NBO Company Shares of Designer Apparel and Footwear (Ready-to-Wear): % Value 2015-2019
Table 52 LBN Brand Shares of Designer Apparel and Footwear (Ready-to-Wear): % Value 2016-2019
Table 53 Distribution of Designer Apparel and Footwear (Ready-to-Wear) by Format: % Value 2015-2020
Table 54 Forecast Sales of Designer Apparel and Footwear (Ready-to-Wear) by Category: Value 2020-2025
Table 55 Forecast Sales of Designer Apparel and Footwear (Ready-to-Wear) by Category: % Value Growth 2020-2025
Luxury Eyewear in Hong Kong, China
KEY DATA FINDINGS
2020 IMPACT
Marked fall in demand from both inbound tourists and local consumers
Growing demand for less expensive, more functional products
Heavy discounting
RECOVERY AND OPPORTUNITIES
Wide range of price points and association with eye health to support recovery
E-commerce faces the challenge of consumers’ preference for trying on spectacle frames
Recovery of luxury sunglasses limited by slow revival of international travel
CATEGORY DATA
Table 56 Sales of Luxury Eyewear by Category: Value 2015-2020Table 57 Sales of Luxury Eyewear by Category: % Value Growth 2015-2020
Table 58 NBO Company Shares of Luxury Eyewear: % Value 2015-2019
Table 59 LBN Brand Shares of Luxury Eyewear: % Value 2016-2019
Table 60 Distribution of Luxury Eyewear by Format: % Value 2015-2020
Table 61 Forecast Sales of Luxury Eyewear by Category: Value 2020-2025
Table 62 Forecast Sales of Luxury Eyewear by Category: % Value Growth 2020-2025
Luxury Jewellery in Hong Kong, China
KEY DATA FINDINGS
2020 IMPACT
Fall in demand from both inbound tourists and local consumers
Investment value supports persistent demand for gold
Luxury jewellery brands turn to digital channels to stay in touch with consumers
RECOVERY AND OPPORTUNITIES
Targeting local demand trends
Important role for product placement
Potential for longer-term development of e-commerce
CATEGORY DATA
Table 63 Sales of Luxury Jewellery by Category: Value 2015-2020Table 64 Sales of Luxury Jewellery by Category: % Value Growth 2015-2020
Table 65 NBO Company Shares of Luxury Jewellery: % Value 2015-2019
Table 66 LBN Brand Shares of Luxury Jewellery: % Value 2016-2019
Table 67 Distribution of Luxury Jewellery by Format: % Value 2015-2020
Table 68 Forecast Sales of Luxury Jewellery by Category: Value 2020-2025
Table 69 Forecast Sales of Luxury Jewellery by Category: % Value Growth 2020-2025
Luxury Leather Goods in Hong Kong, China
KEY DATA FINDINGS
2020 IMPACT
Luxury leather goods suffers from falling demand from tourists and locals
Renowned traditional brands remain relatively resilient
Louis Vuitton Hong Kong Ltd retains lead
RECOVERY AND OPPORTUNITIES
Growing focus on second-hand luxury and sell-on value
Further online development
Local consumers to drive initial recovery
CATEGORY DATA
Table 70 Sales of Luxury Leather Goods: Value 2015-2020Table 71 Sales of Luxury Leather Goods: % Value Growth 2015-2020
Table 72 NBO Company Shares of Luxury Leather Goods: % Value 2015-2019
Table 73 LBN Brand Shares of Luxury Leather Goods: % Value 2016-2019
Table 74 Distribution of Luxury Leather Goods by Format: % Value 2015-2020
Table 75 Forecast Sales of Luxury Leather Goods: Value 2020-2025
Table 76 Forecast Sales of Luxury Leather Goods: % Value Growth 2020-2025
Luxury Portable Consumer Electronics in Hong Kong, China
KEY DATA FINDINGS
2020 IMPACT
Local demand for luxury wearables supported by increased interest in fitness and wellbeing
Luxury mobile phones remains a niche category
LVMH Watch & Jewelry retains lead through TAG Heuer
RECOVERY AND OPPORTUNITIES
Inbound tourism key to recovery
Pressure for traditional watchmakers to partner with tech companies to develop presence in luxury wearables
Lack of investment potential an obstacle
CATEGORY DATA
Table 77 Sales of Luxury Portable Consumer Electronics by Category: Value 2015-2020Table 78 Sales of Luxury Portable Consumer Electronics by Category: % Value Growth 2015-2020
Table 79 NBO Company Shares of Luxury Portable Consumer Electronics: % Value 2015-2019
Table 80 LBN Brand Shares of Luxury Portable Consumer Electronics: % Value 2016-2019
Table 81 Distribution of Luxury Portable Consumer Electronics by Format: % Value 2015-2020
Table 82 Forecast Sales of Luxury Portable Consumer Electronics by Category: Value 2020-2025
Table 83 Forecast Sales of Luxury Portable Consumer Electronics by Category: % Value Growth 2020-2025
Luxury Timepieces in Hong Kong, China
KEY DATA FINDINGS
2020 IMPACT
Significant decline in both local and tourist demand
Enduring demand amongst collectors
Growing competitive pressure from premium smartwatches
RECOVERY AND OPPORTUNITIES
High-end luxury set to see quickest recovery
Female consumers expected to account for a growing share of sales
Potential for e-commerce expansion and further development of pre-owned segment
CATEGORY DATA
Table 84 Sales of Luxury Timepieces by Category: Value 2015-2020Table 85 Sales of Luxury Timepieces by Category: % Value Growth 2015-2020
Table 86 NBO Company Shares of Luxury Timepieces: % Value 2015-2019
Table 87 LBN Brand Shares of Luxury Timepieces: % Value 2016-2019
Table 88 Distribution of Luxury Timepieces by Format: % Value 2015-2020
Table 89 Forecast Sales of Luxury Timepieces by Category: Value 2020-2025
Table 90 Forecast Sales of Luxury Timepieces by Category: % Value Growth 2020-2025
Luxury Writing Instruments and Stationery in Hong Kong, China
KEY DATA FINDINGS
2020 IMPACT
COVID-19 crisis exacerbates already challenging situation for luxury writing instruments and stationery
Category hit by consumers avoiding brick-and-mortar stores
Leader targets young urban consumers
RECOVERY AND OPPORTUNITIES
Luxury writing instruments and stationery not expected to achieve full recovery
Need to strengthen online presence
Increasing emphasis on distinctive design
CATEGORY DATA
Table 91 Sales of Luxury Writing Instruments and Stationery: Value 2015-2020Table 92 Sales of Luxury Writing Instruments and Stationery: % Value Growth 2015-2020
Table 93 NBO Company Shares of Luxury Writing Instruments and Stationery: % Value 2015-2019
Table 94 LBN Brand Shares of Luxury Writing Instruments and Stationery: % Value 2016-2019
Table 95 Distribution of Luxury Writing Instruments and Stationery by Format: % Value 2015-2020
Table 96 Forecast Sales of Luxury Writing Instruments and Stationery: Value 2020-2025
Table 97 Forecast Sales of Luxury Writing Instruments and Stationery: % Value Growth 2020-2025
Super Premium Beauty and Personal Care in Hong Kong, China
KEY DATA FINDINGS
2020 IMPACT
Sharp decline in sales in 2020
Skincare and “other” super premium beauty and personal care prove more resilient than colour cosmetics and fragrances
Inventory challenges
RECOVERY AND OPPORTUNITIES
Enduring shift to digital platforms
Growing focus on natural products
Demand for personalisation
CATEGORY DATA
Table 98 Sales of Super Premium Beauty and Personal Care by Category: Value 2015-2020Table 99 Sales of Super Premium Beauty and Personal Care by Category: % Value Growth 2015-2020
Table 100 NBO Company Shares of Super Premium Beauty and Personal Care: % Value 2015-2019
Table 101 LBN Brand Shares of Super Premium Beauty and Personal Care: % Value 2016-2019
Table 102 Distribution of Super Premium Beauty and Personal Care by Format: % Value 2015-2020
Table 103 Forecast Sales of Super Premium Beauty and Personal Care by Category: Value 2020-2025
Table 104 Forecast Sales of Super Premium Beauty and Personal Care by Category: % Value Growth 2020-2025
Why buy this report?
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.
Want to find out more about this report?
Request more informationComplete Catalogue
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- Luxury Goods in Mexico | Jan 2021
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- Luxury Goods in South Africa | Mar 2021
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- Luxury Goods in Spain | Jan 2021
- Luxury Goods in Sweden | Jan 2021
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- Luxury Goods in Taiwan | Jan 2021
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- Luxury Goods in the US | Jan 2021
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Company Reports
- Bulgari SpA in Luxury Goods | Jan 2011
- Burberry Group Plc in Luxury Goods | Jul 2018
- Coach Inc in Luxury Goods | Mar 2015
- Compagnie Financière Richemont SA in Luxury Goods | May 2014
- Fifth & Pacific Companies Inc in Luxury Goods | Jul 2014
- Gucci Group NV in Luxury Goods | Nov 2010
- Hermès International SCA in Luxury Goods | Mar 2016
- Kering SA in Luxury Goods | Jan 2016
- LVMH Moët Hennessy Louis Vuitton SA in Luxury Goods | Mar 2018
- Moncler SpA in Luxury Goods | Jun 2014
- Polo Ralph Lauren Corp in Luxury Goods | May 2013
- PPR SA in Luxury Goods | Jun 2013
- Prada SpA in Luxury Goods | Mar 2016
- Ralph Lauren Corp in Luxury Goods | Jul 2019
- Richemont SA, Cie Financière in Luxury Goods | Mar 2015
- Salvatore Ferragamo SpA in Luxury Goods | Oct 2019
- Swatch Group Ltd, The in Luxury Goods | Jan 2011
- Tiffany & Co in Luxury Goods | Jun 2013
- Tory Burch Llc in Luxury Goods | Jun 2014
- Valentino Fashion Group SpA in Luxury Goods | Jan 2011
Complete Catalogue
Country Reports
- Luxury Goods in Argentina | Jan 2021
- Luxury Goods in Australia | Jan 2021
- Luxury Goods in Brazil | Jan 2021
- Luxury Goods in Canada | Jan 2021
- Luxury Goods in China | Jan 2021
- Luxury Goods in France | Jan 2021
- Luxury Goods in Germany | Jan 2021
- Luxury Goods in India | Feb 2021
- Luxury Goods in Indonesia | Jan 2021
- Luxury Goods in Italy | Jan 2021
- Luxury Goods in Japan | Jan 2021
- Luxury Goods in Malaysia | Feb 2021
- Luxury Goods in Mexico | Jan 2021
- Luxury Goods in Poland | Jan 2021
- Luxury Goods in Romania | Jan 2021
- Luxury Goods in Russia | Jan 2021
- Luxury Goods in Singapore | Jan 2021
- Luxury Goods in South Africa | Mar 2021
- Luxury Goods in South Korea | Jan 2021
- Luxury Goods in Spain | Jan 2021
- Luxury Goods in Sweden | Jan 2021
- Luxury Goods in Switzerland | Jan 2021
- Luxury Goods in Taiwan | Jan 2021
- Luxury Goods in Thailand | Jan 2021
- Luxury Goods in the Netherlands | Jan 2021
- Luxury Goods in the Philippines | Jan 2021
- Luxury Goods in the United Arab Emirates | Jan 2021
- Luxury Goods in the United Kingdom | Jan 2021
- Luxury Goods in the US | Jan 2021
- Luxury Goods in Turkey | Jan 2021
- Luxury Goods in Ukraine | Jan 2021
Strategy Reports
- The World Beyond the Pandemic | Jun 2021
- Global Recovery Tracker: Q1 2021 | Mar 2021
- Global Recovery Tracker: Q3 2020 | Nov 2020
- New Emerging Markets: Nigeria, Indonesia, Mexico, The Philippines and Turkey | Jan 2015
- The Haves and Have Nots: The Impact of the Widening Gap Between Rich and Poor | Nov 2011
Company Reports
- Bulgari SpA in Luxury Goods | Jan 2011
- Burberry Group Plc in Luxury Goods | Jul 2018
- Coach Inc in Luxury Goods | Mar 2015
- Compagnie Financière Richemont SA in Luxury Goods | May 2014
- Fifth & Pacific Companies Inc in Luxury Goods | Jul 2014
- Gucci Group NV in Luxury Goods | Nov 2010
- Hermès International SCA in Luxury Goods | Mar 2016
- Kering SA in Luxury Goods | Jan 2016
- LVMH Moët Hennessy Louis Vuitton SA in Luxury Goods | Mar 2018
- Moncler SpA in Luxury Goods | Jun 2014
- Polo Ralph Lauren Corp in Luxury Goods | May 2013
- PPR SA in Luxury Goods | Jun 2013
- Prada SpA in Luxury Goods | Mar 2016
- Ralph Lauren Corp in Luxury Goods | Jul 2019
- Richemont SA, Cie Financière in Luxury Goods | Mar 2015
- Salvatore Ferragamo SpA in Luxury Goods | Oct 2019
- Swatch Group Ltd, The in Luxury Goods | Jan 2011
- Tiffany & Co in Luxury Goods | Jun 2013
- Tory Burch Llc in Luxury Goods | Jun 2014
- Valentino Fashion Group SpA in Luxury Goods | Jan 2011