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Luxury Goods in Switzerland

November 2022
USD 1,210
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Overview:

Understand the latest market trends and future growth opportunities for the Luxury Goods industry in Switzerland with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.

Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.

Data and analysis in this report provides further detailed coverage dedicated to the following key categories, where applicable:

  • Experiential Luxury
  • Luxury Hotels
  • Fine Wines/Champagne
  • Premium and Luxury Cars
  • Personal Luxury
  • Designer Apparel and Footwear
  • Luxury Eyewear
  • Luxury Jewellery
  • Luxury Leather Goods
  • Luxury Portable Consumer Electronics
  • Luxury Timepieces
  • Luxury Writing Instruments and Stationery
  • Super Premium Beauty and Personal Care

If you're in the Luxury Goods industry in Switzerland, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.

The Luxury Goods in Switzerland report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volume and value sizes, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent research methodology, conducted in-country

This report answers:

  • What is the market size of Luxury Goods in Switzerland?
  • Which are the leading brands in Luxury Goods in Switzerland?
  • How are products distributed in Luxury Goods in Switzerland?
  • How important is tourism in evaluating demand for Luxury Goods in Switzerland?
  • How is the rise of e-commerce changing the retail and competitive landscape?
  • How has COVID-19 and global recession impacted demand for luxury goods? What are the opportunities amidst the adversity?
  • Where is future growth expected to be most dynamic?

Luxury Goods in Switzerland

Luxury goods in 2022: The big picture
2022 key trends
Competitive landscape
Retailing developments
What next for luxury goods?
Table 1 Sales of Luxury Goods by Category: Value 2017-2022
Table 2 Sales of Luxury Goods by Category: % Value Growth 2017-2022
Table 3 Inbound Receipts for Luxury Goods by Country of Origin: Value 2017-2022
Table 4 NBO Company Shares of Luxury Goods: % Value 2017-2021
Table 5 LBN Brand Shares of Luxury Goods: % Value 2018-2021
Table 6 Distribution of Luxury Goods by Format and Category: % Value 2022
Table 7 Forecast Sales of Luxury Goods by Category: Value 2022-2027
Table 8 Forecast Sales of Luxury Goods by Category: % Value Growth 2022-2027

DISCLAIMER

Summary 1 Research Sources

Experiential Luxury in Switzerland

KEY DATA FINDINGS

Rising inbound tourism drives current retail value sales in 2022
Despite cancelled events, business travellers return to hotels
Optimistic outlook for luxury hotels as new venues open their doors
The return of inbound tourism and business travel boosts growth
New luxury experiences to drive value over the forecast period
Competition from short-term rentals is less of a threat for luxury hotels
Table 9 Sales of Experiential Luxury by Category: Value 2017-2022
Table 10 Sales of Experiential Luxury by Category: % Value Growth 2017-2022
Table 11 NBO Company Shares of Experiential Luxury: % Value 2017-2021
Table 12 LBN Brand Shares of Experiential Luxury: % Value 2018-2021
Table 13 Forecast Sales of Experiential Luxury by Category: Value 2022-2027
Table 14 Forecast Sales of Experiential Luxury by Category: % Value Growth 2022-2027

Fine Wines/Champagne and Spirits in Switzerland

KEY DATA FINDINGS

The recovery of on-trade venues dampens retail performance
Luxury whiskies drive retail value growth as fine champagne recovers
Moët Hennessy retains its lead and e-commerce continues to grow
Unit prices stabilise, however, the recovery of the on-trade challenges retail sales
Fine wines benefit from having less dependence on out-of-home consumption
Craft varieties drive retail sales of smaller luxury spirits
Table 15 Sales of Fine Wines/Champagne and Spirits by Category: Value 2017-2022
Table 16 Sales of Fine Wines/Champagne and Spirits by Category: % Value Growth 2017-2022
Table 17 NBO Company Shares of Fine Wines/Champagne and Spirits: % Value 2017-2021
Table 18 LBN Brand Shares of Fine Wines/Champagne and Spirits: % Value 2018-2021
Table 19 Distribution of Fine Wines/Champagne and Spirits by Format: % Value 2017-2022
Table 20 Forecast Sales of Fine Wines/Champagne and Spirits by Category: Value 2022-2027
Table 21 Forecast Sales of Fine Wines/Champagne and Spirits by Category: % Value Growth 2022-2027

Premium and Luxury Cars in Switzerland

KEY DATA FINDINGS

Consumers that postponed purchases during COVID-19 invest in luxury cars
The competitive landscape remains unchanged, with consumers trusting top players
The sustainability trend continues to rise, making its mark on the landscape
Growth is set to become moderate, challenged by the second-hand market
Sustainability and electric cars will continue to play a significant role
E-commerce continues to grow as consumers appreciate convenience
Table 22 Sales of Premium and Luxury Cars: Value 2017-2022
Table 23 Sales of Premium and Luxury Cars: % Value Growth 2017-2022
Table 24 NBO Company Shares of Premium and Luxury Cars: % Value 2017-2021
Table 25 LBN Brand Shares of Premium and Luxury Cars: % Value 2018-2021
Table 26 Forecast Sales of Premium and Luxury Cars: Value 2022-2027
Table 27 Forecast Sales of Premium and Luxury Cars: % Value Growth 2022-2027

Personal Luxury in Switzerland

KEY DATA FINDINGS

Consumers purchase formal attire within designer apparel and footwear (ready-to-wear)
A return to out-of-home and socialising aids sale of luxury eyewear
Luxury jewellery retailers invest in in-store experience to drive sales
Tourism levels and counterfeit items remain challenges for luxury leather goods
Luxury wearables manufacturers focus on customisable styles to boost sales
A decline in impulse purchases and investment in experiences challenge luxury timepieces
Lack of tourists limits sales of luxury writing instruments and stationery
The return of events drives growth in super premium beauty and personal care
Health, wellness and eco-friendly attributes shape development and drive sales
Store-based retailers offer additional benefits against the competition from e-commerce
Smaller players offer unique, niche offerings as major players retain their leads
Table 28 Sales of Personal Luxury by Category: Value 2017-2022
Table 29 Sales of Personal Luxury by Category: % Value Growth 2017-2022
Table 30 NBO Company Shares of Personal Luxury: % Value 2017-2021
Table 31 LBN Brand Shares of Personal Luxury: % Value 2018-2021
Table 32 Distribution of Personal Luxury by Format: % Value 2017-2022
Table 33 Forecast Sales of Personal Luxury by Category: Value 2022-2027
Table 34 Forecast Sales of Personal Luxury by Category: % Value Growth 2022-2027
The following categories and subcategories are included:

Luxury Goods

    • Luxury Foodservice
    • Luxury Hotels
      • Fine Champagne
      • Other Fine Wine
      • Luxury Brandy and Cognac
      • Luxury Whiskies
      • Other Luxury Spirits
  • Premium and Luxury Cars
        • Men's Designer Apparel
        • Women's Designer Apparel
        • Designer Childrenswear
        • Designer Clothing Accessories and Hosiery
        • Children's Designer Footwear
        • Men's Designer Footwear
        • Women's Designer Footwear
      • Luxury Spectacle Frames
        • Men's Luxury Sun Glasses
        • Women's Luxury Sun Glasses
      • Luxury Costume Jewellery
        • Men's Luxury Fine Jewellery
        • Women's Luxury Fine Jewellery
        • Men's Luxury Bags and Small Leather Goods
        • Women's Luxury Bags and Small Leather Goods
      • Luxury Travel Goods
    • Luxury Wearables Electronics
      • Men's Luxury Timepieces
      • Women's Luxury Timepieces
    • Luxury Writing Instruments and Stationery
      • Super Premium Colour Cosmetics
      • Super Premium Fragrances
      • Super Premium Skin Care
      • Other Super Premium Beauty and Personal Care

Luxury Goods

This is an aggregation of: Personal Luxury, Fine Wines/Champagne and Spirits, Luxury Cars and Experiential Luxury.

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This report originates from Passport, our Luxury Goods research and analysis database.

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