Luxury Goods in Germany

Luxury Goods in Germany

EXECUTIVE SUMMARY

Luxury goods industry slows down

Economic uncertainty leveraged by tourism

Luxury goods becomes more fragmented

Internet retailing is growing sustainably as store-based retailing rethinks its purpos

Opportunities decrease for value sales growth

MARKET INDICATORS

Table 1 Number of High Net Worth Individuals (HNWI): 2014-2019

MARKET DATA

Table 2 Sales of Luxury Goods by Category: Value 2014-2019
Table 3 Sales of Luxury Goods by Category: % Value Growth 2014-2019
Table 4 Inbound Receipts for Luxury Goods by Country of Origin: Value 2014-2019
Table 5 NBO Company Shares of Luxury Goods: % Value 2014-2018
Table 6 LBN Brand Shares of Luxury Goods: % Value 2015-2018
Table 7 Distribution of Luxury Goods by Format and Category: % Value 2019
Table 8 Forecast Sales of Luxury Goods by Category: Value 2019-2024
Table 9 Forecast Sales of Luxury Goods by Category: % Value Growth 2019-2024

SOURCES

Summary 1 Research Sources

Designer Apparel and Footwear (Ready-To-Wear) in Germany

HEADLINES

PROSPECTS

Development of the internet environment creates conditions for sustainable growth

Sustainability is at the centre of the industry’s strategy

The technological era forces stores and brands to enhance the shopping experience

COMPETITIVE LANDSCAPE

Hugo Boss remains isolated as the leading player

Higher-end designer apparel and footwear (ready-to-wear) excels due to ultra-rich buyers

A better performance from major brands increases concentration

CATEGORY DATA

Table 10 Sales of Designer Apparel and Footwear (Ready-to-Wear) by Category: Value 2014-2019
Table 11 Sales of Designer Apparel and Footwear (Ready-to-Wear) by Category: % Value Growth 2014-2019
Table 12 NBO Company Shares of Designer Apparel and Footwear (Ready-to-Wear): % Value 2014-2018
Table 13 LBN Brand Shares of Designer Apparel and Footwear (Ready-to-Wear): % Value 2015-2018
Table 14 Distribution of Designer Apparel and Footwear (Ready-to-Wear) by Format: % Value 2014-2019
Table 15 Forecast Sales of Designer Apparel and Footwear (Ready-to-Wear) by Category: Value 2019-2024
Table 16 Forecast Sales of Designer Apparel and Footwear (Ready-to-Wear) by Category: % Value Growth 2019-2024

Experiential Luxury in Germany

HEADLINES

PROSPECTS

Economic slowdown causes a downturn in the performance of experiential luxury

International expenditure increases in its preponderance

Internet platforms intensify pressure within the industry

COMPETITIVE LANDSCAPE

Travco Group maintains its leading position

Runner-up players grow weakly

Smaller players achieve above-average growth

CATEGORY DATA

Table 17 Sales of Experiential Luxury by Category: Value 2014-2019
Table 18 Sales of Experiential Luxury by Category: % Value Growth 2014-2019
Table 19 NBO Company Shares of Experiential Luxury: % Value 2014-2018
Table 20 LBN Brand Shares of Experiential Luxury: % Value 2015-2018
Table 21 Forecast Sales of Experiential Luxury by Category: Value 2019-2024
Table 22 Forecast Sales of Experiential Luxury by Category: % Value Growth 2019-2024

Fine Wines/Champagne and Spirits in Germany

HEADLINES

PROSPECTS

High-income individuals drive fine wines/champagne and spirits

Generational shift pushes sales of luxury brandy and cognac down

Consumers develop connoisseur skills and social status

COMPETITIVE LANDSCAPE

LVMH Moët Hennessy Louis Vuitton SA loses steam

Increasing competition shortens the gap with the leading player

Smaller players control the majority of fine wines/champagne and spirits sales

CATEGORY DATA

Table 23 Sales of Fine Wines/Champagne and Spirits by Category: Value 2014-2019
Table 24 Sales of Fine Wines/Champagne and Spirits by Category: % Value Growth 2014-2019
Table 25 NBO Company Shares of Fine Wines/Champagne and Spirits: % Value 2014-2018
Table 26 LBN Brand Shares of Fine Wines/Champagne and Spirits: % Value 2015-2018
Table 27 Distribution of Fine Wines/Champagne and Spirits by Format: % Value 2014-2019
Table 28 Forecast Sales of Fine Wines/Champagne and Spirits by Category: Value 2019-2024
Table 29 Forecast Sales of Fine Wines/Champagne and Spirits by Category: % Value Growth 2019-2024

Luxury Eyewear in Germany

HEADLINES

PROSPECTS

Fashionable sunglasses viewed as a social status indicator

Customisation and convenience change consumers’ shopping experience

Women’s consumption of luxury eyewear is greater than men’s and increasing

COMPETITIVE LANDSCAPE

Safilo Group leads luxury eyewear

Kering is the fastest growing player

Brand concentration increases

CATEGORY DATA

Table 30 Sales of Luxury Eyewear by Category: Value 2014-2019
Table 31 Sales of Luxury Eyewear by Category: % Value Growth 2014-2019
Table 32 NBO Company Shares of Luxury Eyewear: % Value 2014-2018
Table 33 LBN Brand Shares of Luxury Eyewear: % Value 2015-2018
Table 34 Distribution of Luxury Eyewear by Format: % Value 2014-2019
Table 35 Forecast Sales of Luxury Eyewear by Category: Value 2019-2024
Table 36 Forecast Sales of Luxury Eyewear by Category: % Value Growth 2019-2024

Luxury Foodservice in Germany

HEADLINES

PROSPECTS

Luxury foodservice has potential to expand further in Germany

Consumers focus on experiences and pay accordingly

COMPETITIVE LANDSCAPE

Giorgio Armani dominates entirel

German luxury foodservice is relatively small

CATEGORY DATA

Table 37 Sales in Luxury Foodservice: Value 2014-2019
Table 38 Sales in Luxury Foodservice: % Value Growth 2015-2019
Table 39 NBO Company Shares in Luxury Foodservice: % Value 2014-2018
Table 40 LBN Brand Shares in Luxury Foodservice: % Value 2015-2018
Table 41 Forecast Sales in Luxury Foodservice: Value 2019-2024
Table 42 Forecast Sales in Luxury Foodservice: % Value Growth 2019-2024

Luxury Hotels in Germany

HEADLINES

PROSPECTS

Increasing number of arrivals supports luxury hotels’ growth

Economic uncertainty expected to lower the performance of luxury hotels

Discounted prices and internet booking platforms put pressure on value sales

COMPETITIVE LANDSCAPE

Travco Group maintains its leading position among luxury hotels

Major international brands experience stagnation

Number of outlets decreases and value shares become more distributed among smaller players

CATEGORY DATA

Table 43 Sales in Luxury Hotels: Value 2014-2019
Table 44 Sales in Luxury Hotels: % Value Growth 2014-2019
Table 45 Sales in Luxury Hotels by Country of Origin: % Value 2014-2019
Table 46 NBO Company Shares in Luxury Hotels: % Value 2014-2018
Table 47 LBN Brand Shares in Luxury Hotels: % Value 2015-2018
Table 48 Forecast Sales in Luxury Hotels: Value 2019-2024
Table 49 Forecast Sales in Luxury Hotels: % Value Growth 2019-2024

Luxury Jewellery in Germany

HEADLINES

PROSPECTS

Luxury costume jewellery enters a slowdown due to the high prices charged

Luxury fine jewellery offers fashion and value keeper functions

Increasing international expenditure sustains luxury jewellery’s growth

COMPETITIVE LANDSCAPE

LVMH Moët Hennessy Louis Vuitton leads luxury jewellery despite another negative year

The leading player’s competitors are equally losing value shares

Three players continue to outperform among major brands

CATEGORY DATA

Table 50 Sales of Luxury Jewellery by Category: Value 2014-2019
Table 51 Sales of Luxury Jewellery by Category: % Value Growth 2014-2019
Table 52 NBO Company Shares of Luxury Jewellery: % Value 2014-2018
Table 53 LBN Brand Shares of Luxury Jewellery: % Value 2015-2018
Table 54 Distribution of Luxury Jewellery by Format: % Value 2014-2019
Table 55 Forecast Sales of Luxury Jewellery by Category: Value 2019-2024
Table 56 Forecast Sales of Luxury Jewellery by Category: % Value Growth 2019-2024

Luxury Leather Goods in Germany

HEADLINES

PROSPECTS

Leather goods are fashionable and consumers look for premiumisation

The development of the internet environment shapes luxury leather goods in Germany

Economic uncertainty is likely to impact the luxury leather goods industry’s growth

COMPETITIVE LANDSCAPE

Kering’s growth eyes the leading position

LVMH Moët Hennessy Louis Vuitton achieves above-average growth

Concentration increases exponentially

CATEGORY DATA

Table 57 Sales of Luxury Leather Goods: Value 2014-2019
Table 58 Sales of Luxury Leather Goods: % Value Growth 2014-2019
Table 59 NBO Company Shares of Luxury Leather Goods: % Value 2014-2018
Table 60 LBN Brand Shares of Luxury Leather Goods: % Value 2015-2018
Table 61 Distribution of Luxury Leather Goods by Format: % Value 2014-2019
Table 62 Forecast Sales of Luxury Leather Goods: Value 2019-2024
Table 63 Forecast Sales of Luxury Leather Goods: % Value Growth 2019-2024

Luxury Portable Consumer Electronics in Germany

HEADLINES

PROSPECTS

The niche category of luxury portable consumer electronics struggles to grow

Competition from non-luxury consumer electronics increases

Luxury wearables set for higher growth prospects

COMPETITIVE LANDSCAPE

Porsche Design narrowly loses its leading position in luxury portable consumer electronics

LVMH Moët Hennessy Louis Vuitton takes the top position

Concentration is decreasing in unstable luxury portable consumer electronics

CATEGORY DATA

Table 64 Sales of Luxury Portable Consumer Electronics by Category: Value 2014-2019
Table 65 Sales of Luxury Portable Consumer Electronics by Category: % Value Growth 2014-2019
Table 66 NBO Company Shares of Luxury Portable Consumer Electronics: % Value 2014-2018
Table 67 LBN Brand Shares of Luxury Portable Consumer Electronics: % Value 2015-2018
Table 68 Distribution of Luxury Portable Consumer Electronics by Format: % Value 2014-2019
Table 69 Forecast Sales of Luxury Portable Consumer Electronics by Category: Value 2019-2024
Table 70 Forecast Sales of Luxury Portable Consumer Electronics by Category: % Value Growth 2019-2024

Luxury Timepieces in Germany

HEADLINES

PROSPECTS

Economic uncertainty is the main factor behind imminent slowdown

E-commerce developments set to shape luxury timepieces

International expenditure grows unprecedentedly

COMPETITIVE LANDSCAPE

Rolex leads comfortably with a satisfactory performance

Richemont’s performance in Germany declines

Fashion-orientated brands are expected to outpace others in luxury timepieces

CATEGORY DATA

Table 71 Sales of Luxury Timepieces by Category: Value 2014-2019
Table 72 Sales of Luxury Timepieces by Category: % Value Growth 2014-2019
Table 73 NBO Company Shares of Luxury Timepieces: % Value 2014-2018
Table 74 LBN Brand Shares of Luxury Timepieces: % Value 2015-2018
Table 75 Distribution of Luxury Timepieces by Format: % Value 2014-2019
Table 76 Forecast Sales of Luxury Timepieces by Category: Value 2019-2024
Table 77 Forecast Sales of Luxury Timepieces by Category: % Value Growth 2019-2024

Luxury Writing Instruments and Stationery in Germany

HEADLINES

PROSPECTS

Writing’s traditional element brings more consumers who seek higher-quality items

Advancement in technology increases the budget for luxury stationery

Internet retailing is increasingly supporting luxury writing instruments and stationery

COMPETITIVE LANDSCAPE

Richemont leads with good performances

Hermès International overtakes LVMH

Consolidation constantly increases

CATEGORY DATA

Table 78 Sales of Luxury Writing Instruments and Stationery: Value 2014-2019
Table 79 Sales of Luxury Writing Instruments and Stationery: % Value Growth 2014-2019
Table 80 NBO Company Shares of Luxury Writing Instruments and Stationery: % Value 2014-2018
Table 81 LBN Brand Shares of Luxury Writing Instruments and Stationery: % Value 2015-2018
Table 82 Distribution of Luxury Writing Instruments and Stationery by Format: % Value 2014-2019
Table 83 Forecast Sales of Luxury Writing Instruments and Stationery: Value 2019-2024
Table 84 Forecast Sales of Luxury Writing Instruments and Stationery: % Value Growth 2019-2024

Personal Luxury in Germany

HEADLINES

PROSPECTS

The next downturn in personal luxury is triggered

Store-based retailers overhaul the luxury shopping experience

Development of the internet environment is a challenge to major brands

COMPETITIVE LANDSCAPE

LVMH eyes the position as leading player in personal luxury

Hugo Boss struggles while Kering rises at a fast pace

Concentration among the top brands increases substantially

CATEGORY DATA

Table 85 Sales of Personal Luxury by Category: Value 2014-2019
Table 86 Sales of Personal Luxury by Category: % Value Growth 2014-2019
Table 87 NBO Company Shares of Personal Luxury: % Value 2014-2018
Table 88 LBN Brand Shares of Personal Luxury: % Value 2015-2018
Table 89 Distribution of Personal Luxury by Format: % Value 2014-2019
Table 90 Forecast Sales of Personal Luxury by Category: Value 2019-2024
Table 91 Forecast Sales of Personal Luxury by Category: % Value Growth 2019-2024

Super Premium Beauty and Personal Care in Germany

HEADLINES

PROSPECTS

Consumers search constantly for better-quality product

Product diversification and availability increase consumers’ eagerness to buy

Niche organic and natural products grow sustainably

COMPETITIVE LANDSCAPE

Major brands lose ground due to adversity in super premium beauty and personal care

Coty Inc enlarges the gap with its competition

Chanel maintains a steady value share compared to its competitors

CATEGORY DATA

Table 92 Sales of Super Premium Beauty and Personal Care by Category: Value 2014-2019
Table 93 Sales of Super Premium Beauty and Personal Care by Category: % Value Growth 2014-2019
Table 94 NBO Company Shares of Super Premium Beauty and Personal Care: % Value 2014-2018
Table 95 LBN Brand Shares of Super Premium Beauty and Personal Care: % Value 2015-2018
Table 96 Distribution of Super Premium Beauty and Personal Care by Format: % Value 2014-2019
Table 97 Forecast Sales of Super Premium Beauty and Personal Care by Category: Value 2019-2024
Table 98 Forecast Sales of Super Premium Beauty and Personal Care by Category: % Value Growth 2019-2024

Premium and Luxury Cars in Germany

HEADLINES

PROSPECTS

The increasing urban population reduces luxury cars’ potential

Electric vehicle sales grow steadily in Germany

Economic uncertainty delays or downgrades car purchases

COMPETITIVE LANDSCAPE

Daimler leads luxury cars

BMW continues to distance itself from Volkswagen

Tesla’s performance earns it a higher ranking among all luxury car brands

CATEGORY DATA

Table 99 Sales of Premium and Luxury Cars: Value 2014-2019
Table 100 Sales of Premium and Luxury Cars: % Value Growth 2014-2019
Table 101 NBO Company Shares of Premium and Luxury Cars: % Value 2014-2018
Table 102 LBN Brand Shares of Premium and Luxury Cars: % Value 2015-2018
Table 103 Forecast Sales of Premium and Luxury Cars: Value 2019-2024
Table 104 Forecast Sales of Premium and Luxury Cars: % Value Growth 2019-2024

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