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Country Report

Luxury Goods in

Luxury Goods in Germany

79 pages, Feb 2019

US$1,210

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Executive Summary

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Luxury goods continues to perform well

In 2018, luxury goods in Germany recorded a further increase in value sales as several trends had a positive impact on growth across different categories. Consumers continued to seek material assets at a time of low interest rates and therefore showed a greater interest in higher value products.

Market increasingly being transformed by younger generations

In 2018, luxury goods in Germany continued to benefit from factors such as the prestige and status associated with renowned luxury brands, especially as Germans showed a greater interest in more expensive products. Against a backdrop of low unemployment, steady GDP growth and low interest rates, luxury goods were also increasingly purchased as financial investments, especially limited editions and rare collections in luxury timepieces and jewellery.

Level of fragmentation varies significantly between categories

In 2018, the leading companies in luxury goods were those with strong positions in the largest categories. In this context, luxury transportation recorded the highest value sales by far, while also having the highest level of concentration in terms of its competitive landscape.

Store-based channels facing growing competition from internet retailing

In 2018, store-based channels continued to account for the majority of value sales in luxury goods. However, the growing importance of younger consumers not only affected manufacturers’ brand portfolios but also how products were sold.

Luxury goods set to record further growth over the forecast period

Over the forecast period luxury goods in Germany is expected to record further solid growth. Most importantly, macroeconomic conditions are anticipated to remain positive, thus helping to maintain consumer confidence and lead to a further increase in the number of affluent residents.

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Luxury Goods Sample Report Luxury Goods Sample Data

Overview

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Overview

Discover the latest market trends and uncover sources of future market growth for the Luxury Goods industry in Germany with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Luxury Goods industry in Germany, our research will save you time and money while empowering you to make informed, profitable decisions.

The Luxury Goods in Germany market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Luxury Goods in Germany?
What are the major brands in Germany?
How dynamic is the growth of Luxury Goods internet sales?
What is driving growth?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply function

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Luxury Goods in Germany

EXECUTIVE SUMMARY

Luxury goods continues to perform well

Market increasingly being transformed by younger generations

Level of fragmentation varies significantly between categories

Store-based channels facing growing competition from internet retailing

Luxury goods set to record further growth over the forecast period

MARKET DATA

Table 1 Sales of Luxury Goods by Category: Value 2013-2018
Table 2 Sales of Luxury Goods by Category: % Value Growth 2013-2018
Table 3 Inbound Receipts for Luxury Goods by Country of Origin: Value 2013-2018
Table 4 NBO Company Shares of Luxury Goods: % Value 2013-2017
Table 5 LBN Brand Shares of Luxury Goods: % Value 2014-2017
Table 6 Distribution of Luxury Goods by Format and Category: % Value 2018
Table 7 Forecast Sales of Luxury Goods by Category: Value 2018-2023
Table 8 Forecast Sales of Luxury Goods by Category: % Value Growth 2018-2023

SOURCES

Summary 1 Research Sources

Designer Apparel and Footwear (Ready-To-Wear) in Germany

HEADLINES

PROSPECTS

Younger Germans increasingly driving growth

Designer footwear records the strongest performance

Stores focus on a more exciting shopping experience amidst rising online sales

COMPETITIVE LANDSCAPE

Hugo Boss remains the leading player in designer apparel and footwear

Kering benefits from the strong popularity of the Gucci and Balenciaga brands

International brands account for the majority of value sales

CATEGORY DATA

Table 9 Sales of Designer Apparel and Footwear (Ready-to-Wear) by Category: Value 2013-2018
Table 10 Sales of Designer Apparel and Footwear (Ready-to-Wear) by Category: % Value Growth 2013-2018
Table 11 NBO Company Shares of Designer Apparel and Footwear (Ready-to-Wear): % Value 2013-2017
Table 12 LBN Brand Shares of Designer Apparel and Footwear (Ready-to-Wear): % Value 2014-2017
Table 13 Distribution of Designer Apparel and Footwear (Ready-to-Wear) by Format: % Value 2013-2018
Table 14 Forecast Sales of Designer Apparel and Footwear (Ready-to-Wear) by Category: Value 2018-2023
Table 15 Forecast Sales of Designer Apparel and Footwear (Ready-to-Wear) by Category: % Value Growth 2018-2023

Fine Wines/Champagne and Spirits in Germany

HEADLINES

PROSPECTS

Category records solid growth despite challenging environment for alcoholic drinks

Growth driven by millennials’ increasing focus on premium products

Luxury spirits benefiting from ongoing innovation and premiumisation

COMPETITIVE LANDSCAPE

Moët Hennessy maintains its leading position

Start-ups aim to benefit from growing consumer interest in quality

Internet retailing expected to become more relevant

CATEGORY DATA

Table 16 Sales of Fine Wines/Champagne and Spirits by Category: Value 2013-2018
Table 17 Sales of Fine Wines/Champagne and Spirits by Category: % Value Growth 2013-2018
Table 18 NBO Company Shares of Fine Wines/Champagne and Spirits: % Value 2013-2017
Table 19 LBN Brand Shares of Fine Wines/Champagne and Spirits: % Value 2014-2017
Table 20 Distribution of Fine Wines/Champagne and Spirits by Format: % Value 2013-2018
Table 21 Forecast Sales of Fine Wines/Champagne and Spirits by Category: Value 2018-2023
Table 22 Forecast Sales of Fine Wines/Champagne and Spirits by Category: % Value Growth 2018-2023

Luxury Cars in Germany

HEADLINES

PROSPECTS

Luxury cars set to be affected by profound transformation of the automotive industry

Electric cars becoming more relevant in the luxury segment

Luxury SUVs and ultra luxury cars record further growth

COMPETITIVE LANDSCAPE

Tesla continues to record strong growth in Germany

Competition intensifies in high-end SUVs

CATEGORY DATA

Table 23 Sales of Luxury Cars: Value 2013-2018
Table 24 Sales of Luxury Cars: % Value Growth 2013-2018
Table 25 NBO Company Shares of Luxury Cars: % Value 2013-2017
Table 26 LBN Brand Shares of Luxury Cars: % Value 2014-2017
Table 27 Forecast Sales of Luxury Cars: Value 2018-2023
Table 28 Forecast Sales of Luxury Cars: % Value Growth 2018-2023

Luxury Eyewear in Germany

HEADLINES

PROSPECTS

Luxury eyewear continues to perform well

Growing demand for higher value spectacle frames

Luxury sunglasses benefiting from a consumer focus on fashion trends

COMPETITIVE LANDSCAPE

Luxottica remains the clear leader in luxury eyewear

Luxottica expected to maintain its leading position over the forecast period

Other players expected to increase their efforts to gain share

CATEGORY DATA

Table 29 Sales of Luxury Eyewear by Category: Value 2013-2018
Table 30 Sales of Luxury Eyewear by Category: % Value Growth 2013-2018
Table 31 NBO Company Shares of Luxury Eyewear: % Value 2013-2017
Table 32 LBN Brand Shares of Luxury Eyewear: % Value 2014-2017
Table 33 Distribution of Luxury Eyewear by Format: % Value 2013-2018
Table 34 Forecast Sales of Luxury Eyewear by Category: Value 2018-2023
Table 35 Forecast Sales of Luxury Eyewear by Category: % Value Growth 2018-2023

Luxury Foodservice in Germany

HEADLINES

PROSPECTS

Presence of luxury foodservice in Germany expected to increase

Luxury foodservice a reaction to growing online competition

Luxury foodservice driven by trend towards experiential luxury

COMPETITIVE LANDSCAPE

Emporio Armani Caffè seeks to enhance the brand experience

Limited competition in luxury foodservice

CATEGORY DATA

Table 36 Sales in Luxury Foodservice: Value 2013-2018
Table 37 Sales in Luxury Foodservice: % Value Growth 2013-2018
Table 38 NBO Company Shares in Luxury Foodservice: % Value 2013-2017
Table 39 LBN Brand Shares in Luxury Foodservice: % Value 2014-2017
Table 40 Forecast Sales in Luxury Foodservice: Value 2018-2023
Table 41 Forecast Sales in Luxury Foodservice: % Value Growth 2018-2023

Luxury Hotels in Germany

HEADLINES

PROSPECTS

Luxury hotels benefiting from rising demand from both domestic and international tourists

Rising importance of experiential luxury supports growth

Leading destinations in Germany increase their number of luxury hotels

COMPETITIVE LANDSCAPE

Leading luxury hotel companies maintain their strong positions

Luxury spa and resort hotels enjoy growing demand

CATEGORY DATA

Table 42 Sales in Luxury Hotels: Value 2013-2018
Table 43 Sales in Luxury Hotels: % Value Growth 2013-2018
Table 44 Sales in Luxury Hotels by Country of Origin: % Value 2013-2017
Table 45 NBO Company Shares in Luxury Hotels: % Value 2013-2017
Table 46 LBN Brand Shares in Luxury Hotels: % Value 2014-2017
Table 47 Forecast Sales in Luxury Hotels: Value 2018-2023
Table 48 Forecast Sales in Luxury Hotels: % Value Growth 2018-2023

Luxury Jewellery in Germany

HEADLINES

PROSPECTS

Luxury jewellery seen as an investment

Women’s luxury fine jewellery benefits the most from current trends

Internet retailing continues to gain ground in luxury jewellery

COMPETITIVE LANDSCAPE

Cartier maintains its position as the leading player

Wellendorff continues to benefit from a more traditional approach

International brands remain dominant in luxury jewellery

CATEGORY DATA

Table 49 Sales of Luxury Jewellery by Category: Value 2013-2018
Table 50 Sales of Luxury Jewellery by Category: % Value Growth 2013-2018
Table 51 NBO Company Shares of Luxury Jewellery: % Value 2013-2017
Table 52 LBN Brand Shares of Luxury Jewellery: % Value 2014-2017
Table 53 Distribution of Luxury Jewellery by Format: % Value 2013-2018
Table 54 Forecast Sales of Luxury Jewellery by Category: Value 2018-2023
Table 55 Forecast Sales of Luxury Jewellery by Category: % Value Growth 2018-2023

Luxury Leather Goods in Germany

HEADLINES

PROSPECTS

Luxury leather goods set to remain on a growth path

Germans’ increasing focus on fashion supports luxury brands

Internet retailing rapidly growing in significance

COMPETITIVE LANDSCAPE

Rimowa remains the leading player in luxury leather goods

Louis Vuitton enjoys growing sales thanks to a focus on changing demands

International brands remain dominant

CATEGORY DATA

Table 56 Sales of Luxury Leather Goods: Value 2013-2018
Table 57 Sales of Luxury Leather Goods: % Value Growth 2013-2018
Table 58 NBO Company Shares of Luxury Leather Goods: % Value 2013-2017
Table 59 LBN Brand Shares of Luxury Leather Goods: % Value 2014-2017
Table 60 Distribution of Luxury Leather Goods by Format: % Value 2013-2018
Table 61 Forecast Sales of Luxury Leather Goods: Value 2018-2023
Table 62 Forecast Sales of Luxury Leather Goods: % Value Growth 2018-2023

Luxury Portable Consumer Electronics in Germany

HEADLINES

PROSPECTS

Luxury portable consumer electronics expected to remain a niche

Luxury mobile phones benefiting from trend towards more expensive products

Growth in luxury wearables continues as new players enter the category

COMPETITIVE LANDSCAPE

Vertu’s bankruptcy leads to a re-evaluation of the luxury mobile phones category

Successful collaboration between Porsche Design and Huawei

LVMH leads luxury wearables

CATEGORY DATA

Table 63 Sales of Luxury Portable Consumer Electronics by Category: Value 2013-2018
Table 64 Sales of Luxury Portable Consumer Electronics by Category: % Value Growth 2013-2018
Table 65 NBO Company Shares of Luxury Portable Consumer Electronics: % Value 2013-2017
Table 66 LBN Brand Shares of Luxury Portable Consumer Electronics: % Value 2014-2017
Table 67 Distribution of Luxury Portable Consumer Electronics by Format: % Value 2013-2018
Table 68 Forecast Sales of Luxury Portable Consumer Electronics by Category: Value 2018-2023
Table 69 Forecast Sales of Luxury Portable Consumer Electronics by Category: % Value Growth 2018-2023

Luxury Timepieces in Germany

HEADLINES

PROSPECTS

Growth of luxury timepieces continues to strengthen

Manufacturers increasingly focus on the demands of millennials

Internet retailing continues to gain share in luxury timepieces

COMPETITIVE LANDSCAPE

Swiss manufacturers continue to lead the German market

Rolex remains the leading brand

Relevance of internet retailing reflected in Omega’s online flash sale

CATEGORY DATA

Table 70 Sales of Luxury Timepieces by Category: Value 2013-2018
Table 71 Sales of Luxury Timepieces by Category: % Value Growth 2013-2018
Table 72 NBO Company Shares of Luxury Timepieces: % Value 2013-2017
Table 73 LBN Brand Shares of Luxury Timepieces: % Value 2014-2017
Table 74 Distribution of Luxury Timepieces by Format: % Value 2013-2018
Table 75 Forecast Sales of Luxury Timepieces by Category: Value 2018-2023
Table 76 Forecast Sales of Luxury Timepieces by Category: % Value Growth 2018-2023

Luxury Writing Instruments and Stationery in Germany

HEADLINES

PROSPECTS

Luxury writing instruments continues to grow despite the digital age

Long tradition and prestige of luxury fountain pens attract consumer interest

Leading players focus on modern boutiques to attract new consumers

COMPETITIVE LANDSCAPE

Richemont strengthens its leading position

Faber-Castell benefits from growing brand awareness

Other players aim to benefit from increasing consumer interest

CATEGORY DATA

Table 77 Sales of Luxury Writing Instruments and Stationery: Value 2013-2018
Table 78 Sales of Luxury Writing Instruments and Stationery: % Value Growth 2013-2018
Table 79 NBO Company Shares of Luxury Writing Instruments and Stationery: % Value 2013-2017
Table 80 LBN Brand Shares of Luxury Writing Instruments and Stationery: % Value 2014-2017
Table 81 Distribution of Luxury Writing Instruments and Stationery by Format: % Value 2013-2018
Table 82 Forecast Sales of Luxury Writing Instruments and Stationery: Value 2018-2023
Table 83 Forecast Sales of Luxury Writing Instruments and Stationery: % Value Growth 2018-2023

Personal Luxury in Germany

HEADLINES

PROSPECTS

Growth driven by an increasing consumer base and focus on material assets

Evolving perception of luxury emphasises emotional connection with brands

New brands and channels to benefit from shifting focus towards experiences

COMPETITIVE LANDSCAPE

Strong position in designer apparel and footwear gives Hugo Boss the lead

Louis Vuitton maintains its position as the second leading player

CATEGORY DATA

Table 84 Sales of Personal Luxury by Category: Value 2013-2018
Table 85 Sales of Personal Luxury by Category: % Value Growth 2013-2018
Table 86 NBO Company Shares of Personal Luxury: % Value 2013-2017
Table 87 LBN Brand Shares of Personal Luxury: % Value 2014-2017
Table 88 Forecast Sales of Personal Luxury by Category: Value 2018-2023
Table 89 Forecast Sales of Personal Luxury by Category: % Value Growth 2018-2023

Super Premium Beauty and Personal Care in Germany

HEADLINES

PROSPECTS

Stronger focus on ingredients and appearance supports growth

Super premium skin care offers strong growth potential

Niche players benefit from increasing demand

COMPETITIVE LANDSCAPE

Leading players profit from a broad brand portfolio

Growth of La Prairie reflects a consumer willingness to trade up

New players continue to enter a highly fragmented category

CATEGORY DATA

Table 90 Sales of Super Premium Beauty and Personal Care by Category: Value 2013-2018
Table 91 Sales of Super Premium Beauty and Personal Care by Category: % Value Growth 2013-2018
Table 92 NBO Company Shares of Super Premium Beauty and Personal Care: % Value 2013-2017
Table 93 LBN Brand Shares of Super Premium Beauty and Personal Care: % Value 2014-2017
Table 94 Distribution of Super Premium Beauty and Personal Care by Format: % Value 2013-2018
Table 95 Forecast Sales of Super Premium Beauty and Personal Care by Category: Value 2018-2023
Table 96 Forecast Sales of Super Premium Beauty and Personal Care by Category: % Value Growth 2018-2023

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Megatrends

Country Report

Luxury Goods in Germany

New Report Guarantee

Executive Summary

New Report Guarantee

Luxury goods continues to perform well

Market increasingly being transformed by younger generations

Level of fragmentation varies significantly between categories

Store-based channels facing growing competition from internet retailing

Luxury goods set to record further growth over the forecast period

Samples

Overview

Why buy this report?

Samples (FAQs about samples):

Want to find out more about this report?

Table of Contents

Luxury Goods in Germany

EXECUTIVE SUMMARY

Luxury goods continues to perform well

Market increasingly being transformed by younger generations

Level of fragmentation varies significantly between categories

Store-based channels facing growing competition from internet retailing

Luxury goods set to record further growth over the forecast period

MARKET DATA

SOURCES

Designer Apparel and Footwear (Ready-To-Wear) in Germany

HEADLINES

PROSPECTS

Younger Germans increasingly driving growth

Designer footwear records the strongest performance

Stores focus on a more exciting shopping experience amidst rising online sales

COMPETITIVE LANDSCAPE

Hugo Boss remains the leading player in designer apparel and footwear

Kering benefits from the strong popularity of the Gucci and Balenciaga brands

International brands account for the majority of value sales

CATEGORY DATA

Fine Wines/Champagne and Spirits in Germany

HEADLINES

PROSPECTS

Category records solid growth despite challenging environment for alcoholic drinks

Growth driven by millennials’ increasing focus on premium products

Luxury spirits benefiting from ongoing innovation and premiumisation

COMPETITIVE LANDSCAPE

Moët Hennessy maintains its leading position

Start-ups aim to benefit from growing consumer interest in quality

Internet retailing expected to become more relevant

CATEGORY DATA

Luxury Cars in Germany

HEADLINES

PROSPECTS

Luxury cars set to be affected by profound transformation of the automotive industry

Electric cars becoming more relevant in the luxury segment

Luxury SUVs and ultra luxury cars record further growth

COMPETITIVE LANDSCAPE

Tesla continues to record strong growth in Germany

Competition intensifies in high-end SUVs

CATEGORY DATA

Luxury Eyewear in Germany

HEADLINES

PROSPECTS

Luxury eyewear continues to perform well

Growing demand for higher value spectacle frames

Luxury sunglasses benefiting from a consumer focus on fashion trends

COMPETITIVE LANDSCAPE

Luxottica remains the clear leader in luxury eyewear

Luxottica expected to maintain its leading position over the forecast period

Other players expected to increase their efforts to gain share

CATEGORY DATA

Luxury Foodservice in Germany

HEADLINES

PROSPECTS

Presence of luxury foodservice in Germany expected to increase

Luxury foodservice a reaction to growing online competition

Luxury foodservice driven by trend towards experiential luxury

COMPETITIVE LANDSCAPE

Emporio Armani Caffè seeks to enhance the brand experience

Limited competition in luxury foodservice

CATEGORY DATA

Luxury Hotels in Germany