Luxury Goods in Poland

December 2021
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Overview:

Understand the latest market trends and future growth opportunities for the Luxury Goods industry in Poland with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.

Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.

Data and analysis in this report provides further detailed coverage dedicated to the following key categories, where applicable:

  • Experiential Luxury
  • Luxury Hotels
  • Fine Wines/Champagne
  • Premium and Luxury Cars
  • Personal Luxury
  • Designer Apparel and Footwear
  • Luxury Eyewear
  • Luxury Jewellery
  • Luxury Leather Goods
  • Luxury Portable Consumer Electronics
  • Luxury Timepieces
  • Luxury Writing Instruments and Stationery
  • Super Premium Beauty and Personal Care

If you're in the Luxury Goods industry in Poland, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.

The Luxury Goods in Poland report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volume and value sizes, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent research methodology, conducted in-country

This report answers:

  • What is the market size of Luxury Goods in Poland?
  • Which are the leading brands in Luxury Goods in Poland?
  • How are products distributed in Luxury Goods in Poland?
  • How important is tourism in evaluating demand for Luxury Goods in Poland?
  • How is the rise of e-commerce changing the retail and competitive landscape?
  • How has COVID-19 and global recession impacted demand for luxury goods? What are the opportunities amidst the adversity?
  • Where is future growth expected to be most dynamic?

Luxury Goods in Poland

EXECUTIVE SUMMARY

Luxury goods in 2021: The big picture
2021 key trends
Competitive landscape
Retailing developments
What next for luxury goods?

MARKET DATA

Table 1 Sales of Luxury Goods by Category: Value 2016-2021 Table 2 Sales of Luxury Goods by Category: % Value Growth 2016-2021 Table 3 Inbound Receipts for Luxury Goods by Country of Origin: Value 2016-2021 Table 4 NBO Company Shares of Luxury Goods: % Value 2016-2020 Table 5 LBN Brand Shares of Luxury Goods: % Value 2017-2020 Table 6 Distribution of Luxury Goods by Format and Category: % Value 2021 Table 7 Forecast Sales of Luxury Goods by Category: Value 2021-2026 Table 8 Forecast Sales of Luxury Goods by Category: % Value Growth 2021-2026

DISCLAIMER

SOURCES

Summary 1 Research Sources

Experiential Luxury in Poland

KEY DATA FINDINGS

2021 DEVELOPMENTS

Recovery in value sales, after dramatic slump in 2020
Luxury hotels main purveyors of experiential luxury in Poland
Luxury foodservice remains negligible

PROSPECTS AND OPPORTUNITIES

Positive outlook, though there are uncertainties
Increasing tourism leads to demand for certain quality standards
Wellness tourism leads to expansion of luxury resorts outside of the cities

CATEGORY DATA

Table 9 Sales of Experiential Luxury by Category: Value 2016-2021 Table 10 Sales of Experiential Luxury by Category: % Value Growth 2016-2021 Table 11 NBO Company Shares of Experiential Luxury: % Value 2016-2020 Table 12 LBN Brand Shares of Experiential Luxury: % Value 2017-2020 Table 13 Forecast Sales of Experiential Luxury by Category: Value 2021-2026 Table 14 Forecast Sales of Experiential Luxury by Category: % Value Growth 2021-2026

Luxury Hotels in Poland

KEY DATA FINDINGS

2021 DEVELOPMENTS

Rebound is visible, but the situation is still difficult
Local players could gain value share over the forecast period
Slow recovery in business guests

PROSPECTS AND OPPORTUNITIES

Positive outlook, though there are uncertainties
Increased capacity, early in forecast period
Varying demands of different demographics regarding luxury hotel experience

CATEGORY DATA

Table 15 Sales in Luxury Hotels: Value 2016-2021 Table 16 Sales in Luxury Hotels: % Value Growth 2016-2021 Table 17 NBO Company Shares in Luxury Hotels: % Value 2016-2020 Table 18 LBN Brand Shares in Luxury Hotels: % Value 2017-2020 Table 19 Forecast Sales in Luxury Hotels: Value 2021-2026 Table 20 Forecast Sales in Luxury Hotels: % Value Growth 2021-2026

Fine Wines/Champagne and Spirits in Poland

KEY DATA FINDINGS

2021 DEVELOPMENTS

Recovery from slump, but increasing price sensitivity
Wyborowa’s leadership supported by wide product portfolio, driven by luxury whiskeys
Growth driven by whiskey

PROSPECTS AND OPPORTUNITIES

Positive outlook for affordable luxury
Millennials driving value growth and focusing on quality over quantity
Consumers appreciate specialist advice, but e-commerce records strong performance

CATEGORY DATA

Table 21 Sales of Fine Wines/Champagne and Spirits by Category: Value 2016-2021 Table 22 Sales of Fine Wines/Champagne and Spirits by Category: % Value Growth 2016-2021 Table 23 NBO Company Shares of Fine Wines/Champagne and Spirits: % Value 2016-2020 Table 24 LBN Brand Shares of Fine Wines/Champagne and Spirits: % Value 2017-2020 Table 25 Distribution of Fine Wines/Champagne and Spirits by Format: % Value 2016-2021 Table 26 Forecast Sales of Fine Wines/Champagne and Spirits by Category: Value 2021-2026 Table 27 Forecast Sales of Fine Wines/Champagne and Spirits by Category: % Value Growth 2021-2026

Premium and Luxury Cars in Poland

KEY DATA FINDINGS

2021 DEVELOPMENTS

Pent-up demand drives strong value sales in 2021
Little movement among leading players
Hybrid and electric vehicles gaining traction

PROSPECTS AND OPPORTUNITIES

Steady growth over the forecast period
Price differential between luxury and premium cars widens
Continued interest from global brands in Poland

CATEGORY DATA

Table 28 Sales of Premium and Luxury Cars: Value 2016-2021 Table 29 Sales of Premium and Luxury Cars: % Value Growth 2016-2021 Table 30 NBO Company Shares of Premium and Luxury Cars: % Value 2016-2020 Table 31 LBN Brand Shares of Premium and Luxury Cars: % Value 2017-2020 Table 32 Forecast Sales of Premium and Luxury Cars: Value 2021-2026 Table 33 Forecast Sales of Premium and Luxury Cars: % Value Growth 2021-2026

Personal Luxury in Poland

KEY DATA FINDINGS

2021 DEVELOPMENTS

Recovery, though value sales still lower than before pandemic
Personal luxury remains highly fragmented, led by Kering and its diverse portfolio
Omnichannel strategy the way forward

PROSPECTS AND OPPORTUNITIES

Varied performance, depending on product
Increase in competitiveness over forecast period
Digital channels will become more experiential over the forecast period

CATEGORY DATA

Table 34 Sales of Personal Luxury by Category: Value 2016-2021 Table 35 Sales of Personal Luxury by Category: % Value Growth 2016-2021 Table 36 NBO Company Shares of Personal Luxury: % Value 2016-2020 Table 37 LBN Brand Shares of Personal Luxury: % Value 2017-2020 Table 38 Distribution of Personal Luxury by Format: % Value 2016-2021 Table 39 Forecast Sales of Personal Luxury by Category: Value 2021-2026 Table 40 Forecast Sales of Personal Luxury by Category: % Value Growth 2021-2026

Designer Apparel and Footwear (Ready-To-Wear) in Poland

KEY DATA FINDINGS

2021 DEVELOPMENTS

Visible rebound in 2021
Kering SA leads in highly fragmented and competitive landscape
E-commerce is the new battleground

PROSPECTS AND OPPORTUNITIES

Moderate constant value growth over forecast period
Decline of fast fashion benefits designer apparel and footwear
Luxury brands increasingly understand importance of investing in Poland due to its strong growth potential

CATEGORY DATA

Table 41 Sales of Designer Apparel and Footwear (Ready-to-Wear) by Category: Value 2016-2021 Table 42 Sales of Designer Apparel and Footwear (Ready-to-Wear) by Category: % Value Growth 2016-2021 Table 43 NBO Company Shares of Designer Apparel and Footwear (Ready-to-Wear): % Value 2016-2020 Table 44 LBN Brand Shares of Designer Apparel and Footwear (Ready-to-Wear): % Value 2017-2020 Table 45 Distribution of Designer Apparel and Footwear (Ready-to-Wear) by Format: % Value 2016-2021 Table 46 Forecast Sales of Designer Apparel and Footwear (Ready-to-Wear) by Category: Value 2021-2026 Table 47 Forecast Sales of Designer Apparel and Footwear (Ready-to-Wear) by Category: % Value Growth 2021-2026

Luxury Eyewear in Poland

KEY DATA FINDINGS

2021 DEVELOPMENTS

Recovery from slump in value sales in 2021
Highly competitive landscape for luxury eyewear, with small players holding largest combined value share
Luxury sun glasses appeal to women and men looking for affordable stylish products

PROSPECTS AND OPPORTUNITIES

The rebound will continue over forecast period
Online channels increasingly offer interactive consumer experience
Sustainability increasingly influencing purchase decisions

CATEGORY DATA

Table 48 Sales of Luxury Eyewear by Category: Value 2016-2021 Table 49 Sales of Luxury Eyewear by Category: % Value Growth 2016-2021 Table 50 NBO Company Shares of Luxury Eyewear: % Value 2016-2020 Table 51 LBN Brand Shares of Luxury Eyewear: % Value 2017-2020 Table 52 Distribution of Luxury Eyewear by Format: % Value 2016-2021 Table 53 Forecast Sales of Luxury Eyewear by Category: Value 2021-2026 Table 54 Forecast Sales of Luxury Eyewear by Category: % Value Growth 2021-2026

Luxury Jewellery in Poland

KEY DATA FINDINGS

2021 DEVELOPMENTS

Recovery in 2021, but value sales lower than before pandemic
Highly fragmented environment, led by established global brands
Rising inflation encourages value sales

PROSPECTS AND OPPORTUNITIES

Plenty of room for growth leads to very healthy constant value growth
Younger consumers look to affordable luxury jewellery
The demand for men's jewellery is growing

CATEGORY DATA

Table 55 Sales of Luxury Jewellery by Category: Value 2016-2021 Table 56 Sales of Luxury Jewellery by Category: % Value Growth 2016-2021 Table 57 NBO Company Shares of Luxury Jewellery: % Value 2016-2020 Table 58 LBN Brand Shares of Luxury Jewellery: % Value 2017-2020 Table 59 Distribution of Luxury Jewellery by Format: % Value 2016-2021 Table 60 Forecast Sales of Luxury Jewellery by Category: Value 2021-2026 Table 61 Forecast Sales of Luxury Jewellery by Category: % Value Growth 2021-2026

Luxury Leather Goods in Poland

KEY DATA FINDINGS

2021 DEVELOPMENTS

Recovery from pandemic losses in 2020
Fragmented competitive landscape led by well-known global brands
As travels opens up, luxury travel goods rebound

PROSPECTS AND OPPORTUNITIES

Opening up of travel and economic recovery likely to fuel forecast period growth
Sustainability of manufacturing process will come more to the fore over the forecast period
Brick-and-mortar still dominant channel

CATEGORY DATA

Table 62 Sales of Luxury Leather Goods: Value 2016-2021 Table 63 Sales of Luxury Leather Goods: % Value Growth 2016-2021 Table 64 NBO Company Shares of Luxury Leather Goods: % Value 2016-2020 Table 65 LBN Brand Shares of Luxury Leather Goods: % Value 2017-2020 Table 66 Distribution of Luxury Leather Goods by Format: % Value 2016-2021 Table 67 Forecast Sales of Luxury Leather Goods: Value 2021-2026 Table 68 Forecast Sales of Luxury Leather Goods: % Value Growth 2021-2026

Luxury Portable Consumer Electronics in Poland

KEY DATA FINDINGS

2021 DEVELOPMENTS

Slight increase in value sales in 2021
Tag Heuer main brand available
Negligible value sales of luxury mobile phones

PROSPECTS AND OPPORTUNITIES

Muted value growth over forecast period
International travel could dampen value sales
Younger consumers more interested in luxury portable consumer electronics but cannot afford them

CATEGORY DATA

Table 69 Sales of Luxury Portable Consumer Electronics by Category: Value 2016-2021 Table 70 Sales of Luxury Portable Consumer Electronics by Category: % Value Growth 2016-2021 Table 71 NBO Company Shares of Luxury Portable Consumer Electronics: % Value 2016-2020 Table 72 LBN Brand Shares of Luxury Portable Consumer Electronics: % Value 2017-2020 Table 73 Distribution of Luxury Portable Consumer Electronics by Format: % Value 2016-2021 Table 74 Forecast Sales of Luxury Portable Consumer Electronics by Category: Value 2021-2026 Table 75 Forecast Sales of Luxury Portable Consumer Electronics by Category: % Value Growth 2021-2026

Luxury Timepieces in Poland

KEY DATA FINDINGS

2021 DEVELOPMENTS

Luxury timepieces return to value growth
Fragmented competitive landscape lead by prestigious global brands
Online space continues to have role, though physical channel still most important

PROSPECTS AND OPPORTUNITIES

Moderate growth over forecast period.
Portable consumer electronics lure consumers away from luxury watches
Consumers become more discerning

CATEGORY DATA

Table 76 Sales of Luxury Timepieces by Category: Value 2016-2021 Table 77 Sales of Luxury Timepieces by Category: % Value Growth 2016-2021 Table 78 NBO Company Shares of Luxury Timepieces: % Value 2016-2020 Table 79 LBN Brand Shares of Luxury Timepieces: % Value 2017-2020 Table 80 Distribution of Luxury Timepieces by Format: % Value 2016-2021 Table 81 Forecast Sales of Luxury Timepieces by Category: Value 2021-2026 Table 82 Forecast Sales of Luxury Timepieces by Category: % Value Growth 2021-2026

Luxury Writing Instruments and Stationery in Poland

KEY DATA FINDINGS

2021 DEVELOPMENTS

Values sales still significantly lower than before the pandemic
Montblanc retains convincing leadership but comes under pressure from increasing number of smaller brands entering the product area
Brick-and-mortar remains dominant channel

PROSPECTS AND OPPORTUNITIES

Lower value growth than other luxury goods
Expensive limited editions attract serious collectors
Product area too small to justify own stores for many brands, while internet retailing gains ground as showcase for range of products

CATEGORY DATA

Table 83 Sales of Luxury Writing Instruments and Stationery: Value 2016-2021 Table 84 Sales of Luxury Writing Instruments and Stationery: % Value Growth 2016-2021 Table 85 NBO Company Shares of Luxury Writing Instruments and Stationery: % Value 2016-2020 Table 86 LBN Brand Shares of Luxury Writing Instruments and Stationery: % Value 2017-2020 Table 87 Distribution of Luxury Writing Instruments and Stationery by Format: % Value 2016-2021 Table 88 Forecast Sales of Luxury Writing Instruments and Stationery: Value 2021-2026 Table 89 Forecast Sales of Luxury Writing Instruments and Stationery: % Value Growth 2021-2026

Super Premium Beauty and Personal Care in Poland

KEY DATA FINDINGS

2021 DEVELOPMENTS

Value sales growth in 2021
L’Oréal continues to have significant value share in competitive landscape
Fragrances most dynamic in 2021

PROSPECTS AND OPPORTUNITIES

Moderate growth over forecast period
E-commerce continues to gain value share over forecast period
Consumers increasingly look for environmentally-friendly products

CATEGORY DATA

Table 90 Sales of Super Premium Beauty and Personal Care by Category: Value 2016-2021 Table 91 Sales of Super Premium Beauty and Personal Care by Category: % Value Growth 2016-2021 Table 92 NBO Company Shares of Super Premium Beauty and Personal Care: % Value 2016-2020 Table 93 LBN Brand Shares of Super Premium Beauty and Personal Care: % Value 2017-2020 Table 94 Distribution of Super Premium Beauty and Personal Care by Format: % Value 2016-2021 Table 95 Forecast Sales of Super Premium Beauty and Personal Care by Category: Value 2021-2026 Table 96 Forecast Sales of Super Premium Beauty and Personal Care by Category: % Value Growth 2021-2026
The following categories and subcategories are included:

Luxury Goods

Luxury Goods

This is an aggregation of: Personal Luxury, Fine Wines/Champagne and Spirits, Luxury Cars and Experiential Luxury.

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This report originates from Passport, our Luxury Goods research and analysis database.

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