Retail constant value sales (2022 prices) of luxury goods continued to recover during 2022 but remained well below their pre-pandemic peak. The easing of COVID-19 restrictions supported demand growth, particularly in luxury hotels, but retail constant value sales of personal luxury declined.
Polish customers are becoming more conscious consumers. On the one hand, they are eager to choose goods from well-known fashion houses in order to show off a product from a famous designer to their friends and emphasise their social status.
The competitive landscape in personal luxury remained highly fragmented in 2021, with Kering SA the leading player, ahead of L'Oréal Polska Sp zoo and Chanel SA. It is particularly strong in designer apparel and footwear with its Yves Saint Lauren and Gucci brands.
E-commerce emerged as a significant distribution channel for personal luxury during 2020, as COVID-19 restrictions forced consumers to shop online for their favourite luxury brands. If they had a positive experience shopping online, many persisted with this channel, appreciating its wide product offer and convenience.
Retail constant value sales of luxury goods will continue to expand at a modest pace throughout the forecast period. However, they will remain below their pre-pandemic peak throughout.
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Understand the latest market trends and future growth opportunities for the Luxury Goods industry in Poland with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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This is an aggregation of: Personal Luxury, Fine Wines/Champagne and Spirits, Luxury Cars and Experiential Luxury.See All of Our Definitions
This report originates from Passport, our Luxury Goods research and analysis database.
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