Luxury Goods in Mexico

Luxury Goods in Mexico

EXECUTIVE SUMMARY

Mexican luxury goods remains a market with strong potential

Industry growth improves as Obrador presidency begins

A Mexican wave of brands set up in luxury goods

More luxury goods are purchased online as brands go omnichannel

Red, white and green growth catalysts are in place

MARKET DATA

Table 1 Sales of Luxury Goods by Category: Value 2014-2019
Table 2 Sales of Luxury Goods by Category: % Value Growth 2014-2019
Table 3 Inbound Receipts for Luxury Goods by Country of Origin: Value 2014-2019
Table 4 NBO Company Shares of Luxury Goods: % Value 2014-2018
Table 5 LBN Brand Shares of Luxury Goods: % Value 2015-2018
Table 6 Distribution of Luxury Goods by Format and Category: % Value 2019
Table 7 Forecast Sales of Luxury Goods by Category: Value 2019-2024
Table 8 Forecast Sales of Luxury Goods by Category: % Value Growth 2019-2024

SOURCES

Summary 1 Research Sources

Experiential Luxury in Mexico

HEADLINES

PROSPECTS

Providing an experience is the number one goal

A few luxury foodservice outlets can be found in the capital

COMPETITIVE LANDSCAPE

All the fun of the fair at The Parks

Elite customers can uncap La Europea’s luxury concierge service

Offering a UNIQ Luxury experience

CATEGORY DATA

Table 9 Sales of Experiential Luxury by Category: Value 2014-2019
Table 10 Sales of Experiential Luxury by Category: % Value Growth 2014-2019
Table 11 NBO Company Shares of Experiential Luxury: % Value 2014-2018
Table 12 LBN Brand Shares of Experiential Luxury: % Value 2015-2018
Table 13 Forecast Sales of Experiential Luxury by Category: Value 2019-2024
Table 14 Forecast Sales of Experiential Luxury by Category: % Value Growth 2019-2024

Luxury Hotels in Mexico

HEADLINES

PROSPECTS

Mexico paves the way to luxury, while value sales recover in 2019

Experiential craze sees luxury hotels innovate their offer

Mexico takes a world view of luxury

COMPETITIVE LANDSCAPE

Grand Velas marries prestige with promotion

Luxury potential sets off chain reaction from Grupo Real Turismo

Mexico says “bonjour” to Sofitel, while Grupo Vidanta is onboard for luxury

CATEGORY DATA

Table 15 Sales in Luxury Hotels: Value 2014-2019
Table 16 Sales in Luxury Hotels: % Value Growth 2014-2019
Table 17 Sales in Luxury Hotels by Country of Origin: % Value 2014-2019
Table 18 NBO Company Shares in Luxury Hotels: % Value 2014-2018
Table 19 LBN Brand Shares in Luxury Hotels: % Value 2015-2018
Table 20 Forecast Sales in Luxury Hotels: Value 2019-2024
Table 21 Forecast Sales in Luxury Hotels: % Value Growth 2019-2024

Fine Wines/Champagne and Spirits in Mexico

HEADLINES

PROSPECTS

Spirits producers add value with limited editions

Fine champagne posts a bubbling performance

Much love is shown for the homegrown spirits

COMPETITIVE LANDSCAPE

Leading tequila brands go the distance – by age and by transport

Patrón turns its attention to the homeland

Chivas Regal tries to strike gold with new launch

CATEGORY DATA

Table 22 Sales of Fine Wines/Champagne and Spirits by Category: Value 2014-2019
Table 23 Sales of Fine Wines/Champagne and Spirits by Category: % Value Growth 2014-2019
Table 24 NBO Company Shares of Fine Wines/Champagne and Spirits: % Value 2014-2018
Table 25 LBN Brand Shares of Fine Wines/Champagne and Spirits: % Value 2015-2018
Table 26 Distribution of Fine Wines/Champagne and Spirits by Format: % Value 2014-2019
Table 27 Forecast Sales of Fine Wines/Champagne and Spirits by Category: Value 2019-2024
Table 28 Forecast Sales of Fine Wines/Champagne and Spirits by Category: % Value Growth 2019-2024

Personal Luxury in Mexico

HEADLINES

PROSPECTS

Mono-, multi-brand and niche channels strengthen

Time for smart luxury

Jewellery with health-tracker functions is launched

COMPETITIVE LANDSCAPE

Grupo Axo brands are the height of luxury

Brands attempt to create additional allure

Hublot celebrates the World Cup with a Big Bang

CATEGORY DATA

Table 29 Sales of Personal Luxury by Category: Value 2014-2019
Table 30 Sales of Personal Luxury by Category: % Value Growth 2014-2019
Table 31 NBO Company Shares of Personal Luxury: % Value 2014-2018
Table 32 LBN Brand Shares of Personal Luxury: % Value 2015-2018
Table 33 Distribution of Personal Luxury by Format: % Value 2014-2019
Table 34 Forecast Sales of Personal Luxury by Category: Value 2019-2024
Table 35 Forecast Sales of Personal Luxury by Category: % Value Growth 2019-2024

Designer Apparel and Footwear (Ready-To-Wear) in Mexico

HEADLINES

PROSPECTS

Online shopping grows, but mixed retailers still draw the most crowds

Designer goods become more affordable

More brands offer the personal touch

COMPETITIVE LANDSCAPE

Resortwear design causes a cultural stir

International names see the opportunity in Mexico

Louis Vuitton uses a sporty strategy to endear itself to locals

CATEGORY DATA

Table 36 Sales of Designer Apparel and Footwear (Ready-to-Wear) by Category: Value 2014-2019
Table 37 Sales of Designer Apparel and Footwear (Ready-to-Wear) by Category: % Value Growth 2014-2019
Table 38 NBO Company Shares of Designer Apparel and Footwear (Ready-to-Wear): % Value 2014-2018
Table 39 LBN Brand Shares of Designer Apparel and Footwear (Ready-to-Wear): % Value 2015-2018
Table 40 Distribution of Designer Apparel and Footwear (Ready-to-Wear) by Format: % Value 2014-2019
Table 41 Forecast Sales of Designer Apparel and Footwear (Ready-to-Wear) by Category: Value 2019-2024
Table 42 Forecast Sales of Designer Apparel and Footwear (Ready-to-Wear) by Category: % Value Growth 2019-2024

Luxury Eyewear in Mexico

HEADLINES

PROSPECTS

Optical shops remains the optimal channel

Mexicans want extra eyewear to be seen in

COMPETITIVE LANDSCAPE

Luxottica’s brand focus proves too sharp for competitors

Distributors rather than brands dictate sales locations, while Costco shows non-luxury players can succeed

Colours trending in sunglasses reflect the season

CATEGORY DATA

Table 43 Sales of Luxury Eyewear by Category: Value 2014-2019
Table 44 Sales of Luxury Eyewear by Category: % Value Growth 2014-2019
Table 45 NBO Company Shares of Luxury Eyewear: % Value 2014-2018
Table 46 LBN Brand Shares of Luxury Eyewear: % Value 2015-2018
Table 47 Distribution of Luxury Eyewear by Format: % Value 2014-2019
Table 48 Forecast Sales of Luxury Eyewear by Category: Value 2019-2024
Table 49 Forecast Sales of Luxury Eyewear by Category: % Value Growth 2019-2024

Luxury Jewellery in Mexico

HEADLINES

PROSPECTS

Proactive innovation keeps the shine on luxury jewellery

Brands shimmer the most in jewellery and watch specialist retailers

COMPETITIVE LANDSCAPE

Many facets to Swarovski Crystal’s success

Tiffany & Co offers the personal touch in fine jewellery

Richemont emphasises design innovation

CATEGORY DATA

Table 50 Sales of Luxury Jewellery by Category: Value 2014-2019
Table 51 Sales of Luxury Jewellery by Category: % Value Growth 2014-2019
Table 52 NBO Company Shares of Luxury Jewellery: % Value 2014-2018
Table 53 LBN Brand Shares of Luxury Jewellery: % Value 2015-2018
Table 54 Distribution of Luxury Jewellery by Format: % Value 2014-2019
Table 55 Forecast Sales of Luxury Jewellery by Category: Value 2019-2024
Table 56 Forecast Sales of Luxury Jewellery by Category: % Value Growth 2019-2024

Luxury Leather Goods in Mexico

HEADLINES

PROSPECTS

More price-accessible equals a greater reach, while the men’s range expands

Omnichannel strategies proliferate

Having highest prices lowers sales altitude of luxury travel goods

COMPETITIVE LANDSCAPE

Montblanc taps into a retro look

Mexico has affordable luxury in the bag

Louis Vuitton embraces the social media culture

CATEGORY DATA

Table 57 Sales of Luxury Leather Goods: Value 2014-2019
Table 58 Sales of Luxury Leather Goods: % Value Growth 2014-2019
Table 59 NBO Company Shares of Luxury Leather Goods: % Value 2014-2018
Table 60 LBN Brand Shares of Luxury Leather Goods: % Value 2015-2018
Table 61 Distribution of Luxury Leather Goods by Format: % Value 2014-2019
Table 62 Forecast Sales of Luxury Leather Goods: Value 2019-2024
Table 63 Forecast Sales of Luxury Leather Goods: % Value Growth 2019-2024

Luxury Portable Consumer Electronics in Mexico

HEADLINES

PROSPECTS

Smartwatches are making luxury wearables tick

Smart jewellery less likely to go the distance

No reception yet for luxury mobile phones in Mexico

COMPETITIVE LANDSCAPE

Michael Kors can Access more Mexicans through lower prices

Montblanc aims for the Summit while TAG Heuer drives into the golf range

Hublot celebrates the World Cup with a Big Bang

CATEGORY DATA

Table 64 Sales of Luxury Portable Consumer Electronics by Category: Value 2014-2019
Table 65 Sales of Luxury Portable Consumer Electronics by Category: % Value Growth 2014-2019
Table 66 NBO Company Shares of Luxury Portable Consumer Electronics: % Value 2014-2018
Table 67 LBN Brand Shares of Luxury Portable Consumer Electronics: % Value 2015-2018
Table 68 Distribution of Luxury Portable Consumer Electronics by Format: % Value 2014-2019
Table 69 Forecast Sales of Luxury Portable Consumer Electronics by Category: Value 2019-2024
Table 70 Forecast Sales of Luxury Portable Consumer Electronics by Category: % Value Growth 2019-2024

Luxury Timepieces in Mexico

HEADLINES

PROSPECTS

A timely reminder that the category is economy-proof

Tradition will keep a strong hand in the industry

Millennials tick the boxes for sales growth

COMPETITIVE LANDSCAPE

Bovet and Panerai look to sync with the Mexican market

New brands fly the flag on watch designs for patriotic appeal

CATEGORY DATA

Table 71 Sales of Luxury Timepieces by Category: Value 2014-2019
Table 72 Sales of Luxury Timepieces by Category: % Value Growth 2014-2019
Table 73 NBO Company Shares of Luxury Timepieces: % Value 2014-2018
Table 74 LBN Brand Shares of Luxury Timepieces: % Value 2015-2018
Table 75 Distribution of Luxury Timepieces by Format: % Value 2014-2019
Table 76 Forecast Sales of Luxury Timepieces by Category: Value 2019-2024
Table 77 Forecast Sales of Luxury Timepieces by Category: % Value Growth 2019-2024

Luxury Writing Instruments and Stationery in Mexico

HEADLINES

PROSPECTS

Novelties set to proliferate as brands look to refresh ailing consumer interest

Consumers seek gifts to write home about

Offering customers the best of both paper and digital worlds is the way forward

COMPETITIVE LANDSCAPE

Special editions that are out of this world

Luxury brands have a back-to-school boost

CATEGORY DATA

Table 78 Sales of Luxury Writing Instruments and Stationery: Value 2014-2019
Table 79 Sales of Luxury Writing Instruments and Stationery: % Value Growth 2014-2019
Table 80 NBO Company Shares of Luxury Writing Instruments and Stationery: % Value 2014-2018
Table 81 LBN Brand Shares of Luxury Writing Instruments and Stationery: % Value 2015-2018
Table 82 Distribution of Luxury Writing Instruments and Stationery by Format: % Value 2014-2019
Table 83 Forecast Sales of Luxury Writing Instruments and Stationery: Value 2019-2024
Table 84 Forecast Sales of Luxury Writing Instruments and Stationery: % Value Growth 2019-2024

Super Premium Beauty and Personal Care in Mexico

HEADLINES

PROSPECTS

Most volume sales decline, but super premium skin care remains resilient

Consumers enjoy colourful novelties

Brands use new launches to keep consumers on the scent

COMPETITIVE LANDSCAPE

Chanel has a noteworthy lead

Digital comms and internet retailing are leveraged to aid expansion

Super premium hair care fails to shine

CATEGORY DATA

Table 85 Sales of Super Premium Beauty and Personal Care by Category: Value 2014-2019
Table 86 Sales of Super Premium Beauty and Personal Care by Category: % Value Growth 2014-2019
Table 87 NBO Company Shares of Super Premium Beauty and Personal Care: % Value 2014-2018
Table 88 LBN Brand Shares of Super Premium Beauty and Personal Care: % Value 2015-2018
Table 89 Distribution of Super Premium Beauty and Personal Care by Format: % Value 2014-2019
Table 90 Forecast Sales of Super Premium Beauty and Personal Care by Category: Value 2019-2024
Table 91 Forecast Sales of Super Premium Beauty and Personal Care by Category: % Value Growth 2019-2024

Premium and Luxury Cars in Mexico

HEADLINES

PROSPECTS

Presidential elections provide speed bump in sales performance

Luxury brands are sparking demand for electric cars

Women are increasingly in the driving seat, while payment flexibility works well in an uncertain economy

COMPETITIVE LANDSCAPE

Daimler leads the way

Ferrari keeps its brand name vibrant

BMW adds to its mid-income appeal, while adverts depict female empowerment

CATEGORY DATA

Table 92 Sales of Premium and Luxury Cars: Value 2014-2019
Table 93 Sales of Premium and Luxury Cars: % Value Growth 2014-2019
Table 94 NBO Company Shares of Premium and Luxury Cars: % Value 2014-2018
Table 95 LBN Brand Shares of Premium and Luxury Cars: % Value 2015-2018
Table 96 Forecast Sales of Premium and Luxury Cars: Value 2019-2024
Table 97 Forecast Sales of Premium and Luxury Cars: % Value Growth 2019-2024

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