Executive Summary

Feb 2019
New attributes for luxury goods

Romania had not become a target for strong luxury brands by the end of the review period. In volume and turnover terms, luxury goods in Romania is behind other European countries such as France, Germany or Italy, where the luxury goods market is more established.

Luxury goods displays prominent growth

Luxury goods in Romania recorded prominent current value growth in 2018, significantly benefiting from economic growth. An increase in the spending capacity of consumers and a rise in living standards are among the factors boosting growth.

Competition is fierce

Competition within luxury goods is fierce in Romania. This is primarily because the customer base is comparatively limited and, due to the high prices, repeat purchases are not regular.

Luxury adapting to an omnichannel world

Towards the end of the review period, luxury brands focused on expanding their physical store networks into new markets and territories. Luxury brands are deepening the connection between the in-store and online experience.

Challenges and opportunities facing luxury goods in Romania

Luxury goods in Romania experienced a series of dynamic changes towards the end of the review period. Economic trends, digital transformation and evolved consumer habits are slowly creating a new competitive landscape where traditional strategies will not be enough to maintain healthy growth and profitability.

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Luxury Goods in Romania

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Overview

Discover the latest market trends and uncover sources of future market growth for the Luxury Goods industry in Romania with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Luxury Goods industry in Romania, our research will save you time and money while empowering you to make informed, profitable decisions.

The Luxury Goods in Romania market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth  
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Luxury Goods in Romania?
  • What are the major brands in Romania?
  • How dynamic is the growth of Luxury Goods internet sales?
  • What is driving growth?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply function

Luxury Goods in Romania

EXECUTIVE SUMMARY

New attributes for luxury goods
Luxury goods displays prominent growth
Competition is fierce
Luxury adapting to an omnichannel world
Challenges and opportunities facing luxury goods in Romania

MARKET DATA

Table 1 Sales of Luxury Goods by Category: Value 2013-2018
Table 2 Sales of Luxury Goods by Category: % Value Growth 2013-2018
Table 3 Inbound Receipts for Luxury Goods by Country of Origin: Value 2013-2018
Table 4 NBO Company Shares of Luxury Goods: % Value 2013-2017
Table 5 LBN Brand Shares of Luxury Goods: % Value 2014-2017
Table 6 Distribution of Luxury Goods by Format and Category: % Value 2018
Table 7 Forecast Sales of Luxury Goods by Category: Value 2018-2023
Table 8 Forecast Sales of Luxury Goods by Category: % Value Growth 2018-2023

SOURCES

Summary 1 Research Sources

Fine Wines/Champagne and Spirits in Romania

HEADLINES

PROSPECTS

Fine wines/champagne and spirits evolves
Step towards development is consumer education
Market opportunities

COMPETITIVE LANDSCAPE

Fragmented competitive landscape
Luxury gifting as an opportunity for fine wines/champagne and spirits in Romania
New entrant to luxury spirits

CATEGORY DATA

Table 9 Sales of Fine Wines/Champagne and Spirits by Category: Value 2013-2018
Table 10 Sales of Fine Wines/Champagne and Spirits by Category: % Value Growth 2013-2018
Table 11 NBO Company Shares of Fine Wines/Champagne and Spirits: % Value 2013-2017
Table 12 LBN Brand Shares of Fine Wines/Champagne and Spirits: % Value 2014-2017
Table 13 Distribution of Fine Wines/Champagne and Spirits by Format: % Value 2013-2018
Table 14 Forecast Sales of Fine Wines/Champagne and Spirits by Category: Value 2018-2023
Table 15 Forecast Sales of Fine Wines/Champagne and Spirits by Category: % Value Growth 2018-2023

Luxury Cars in Romania

HEADLINES

PROSPECTS

Luxury cars continues to expand
Variety of factors responsible for growth of luxury cars in Romania
Innovation to broaden product offering

COMPETITIVE LANDSCAPE

Mercedes-Benz leads luxury cars in Romania
Pre-owned luxury cars to expand
Reasons for further growth

CATEGORY DATA

Table 16 Sales of Luxury Cars: Value 2013-2018
Table 17 Sales of Luxury Cars: % Value Growth 2013-2018
Table 18 NBO Company Shares of Luxury Cars: % Value 2013-2017
Table 19 LBN Brand Shares of Luxury Cars: % Value 2014-2017
Table 20 Forecast Sales of Luxury Cars: Value 2018-2023
Table 21 Forecast Sales of Luxury Cars: % Value Growth 2018-2023

Luxury Eyewear in Romania

HEADLINES

PROSPECTS

Sales of luxury eyewear in Romania increase in 2018
Rising living standards and growing fashion trends
Changing consumer lifestyles and habits to influence luxury eyewear

COMPETITIVE LANDSCAPE

Luxottica Group SpA – a leader in style in 2018
New optical goods store officially launched
Innovation at the core of luxury eyewear

CATEGORY DATA

Table 22 Sales of Luxury Eyewear by Category: Value 2013-2018
Table 23 Sales of Luxury Eyewear by Category: % Value Growth 2013-2018
Table 24 NBO Company Shares of Luxury Eyewear: % Value 2013-2017
Table 25 LBN Brand Shares of Luxury Eyewear: % Value 2014-2017
Table 26 Distribution of Luxury Eyewear by Format: % Value 2013-2018
Table 27 Forecast Sales of Luxury Eyewear by Category: Value 2018-2023
Table 28 Forecast Sales of Luxury Eyewear by Category: % Value Growth 2018-2023

Luxury Hotels in Romania

HEADLINES

PROSPECTS

Luxury hotels continues to grow in Romania
Bucharest remains a predominant business destination
Opportunities for growth

COMPETITIVE LANDSCAPE

Luxury hotel chain enters Romania
Marriott International Inc retains leadership of luxury hotels in 2017

CATEGORY DATA

Table 29 Sales in Luxury Hotels: Value 2013-2018
Table 30 Sales in Luxury Hotels: % Value Growth 2013-2018
Table 31 Sales in Luxury Hotels by Country of Origin: % Value 2013-2017
Table 32 NBO Company Shares in Luxury Hotels: % Value 2013-2017
Table 33 LBN Brand Shares in Luxury Hotels: % Value 2014-2017
Table 34 Forecast Sales in Luxury Hotels: Value 2018-2023
Table 35 Forecast Sales in Luxury Hotels: % Value Growth 2018-2023

Luxury Jewellery in Romania

HEADLINES

PROSPECTS

Luxury jewellery records consistent growth
Rise of women buying for themselves
All objects of precious metals will be sold with official Romanian state mark

COMPETITIVE LANDSCAPE

Category remains fragmented and dominated by international brands
Customisation and authenticity
Emerging opportunities within luxury jewellery in Romania

CATEGORY DATA

Table 36 Sales of Luxury Jewellery by Category: Value 2013-2018
Table 37 Sales of Luxury Jewellery by Category: % Value Growth 2013-2018
Table 38 NBO Company Shares of Luxury Jewellery: % Value 2013-2017
Table 39 LBN Brand Shares of Luxury Jewellery: % Value 2014-2017
Table 40 Distribution of Luxury Jewellery by Format: % Value 2013-2018
Table 41 Forecast Sales of Luxury Jewellery by Category: Value 2018-2023
Table 42 Forecast Sales of Luxury Jewellery by Category: % Value Growth 2018-2023

Luxury Leather Goods in Romania

HEADLINES

PROSPECTS

Luxury leather goods overview
Increasing number of men use leather goods

COMPETITIVE LANDSCAPE

Increasing awareness of branded products
Counterfeit products remain a problem for luxury leather goods in Romania

CATEGORY DATA

Table 43 Sales of Luxury Leather Goods: Value 2013-2018
Table 44 Sales of Luxury Leather Goods: % Value Growth 2013-2018
Table 45 NBO Company Shares of Luxury Leather Goods: % Value 2013-2017
Table 46 LBN Brand Shares of Luxury Leather Goods: % Value 2014-2017
Table 47 Distribution of Luxury Leather Goods by Format: % Value 2013-2018
Table 48 Forecast Sales of Luxury Leather Goods: Value 2018-2023
Table 49 Forecast Sales of Luxury Leather Goods: % Value Growth 2018-2023

Luxury Timepieces in Romania

HEADLINES

PROSPECTS

Luxury timepieces in Romania experiences high demand in 2018
Smartwatches influence luxury timepieces in certain ways
Luxury timepieces offers experience

COMPETITIVE LANDSCAPE

Luxury timepieces is dynamic
Technology innovates

CATEGORY DATA

Table 50 Sales of Luxury Timepieces by Category: Value 2013-2018
Table 51 Sales of Luxury Timepieces by Category: % Value Growth 2013-2018
Table 52 NBO Company Shares of Luxury Timepieces: % Value 2013-2017
Table 53 LBN Brand Shares of Luxury Timepieces: % Value 2014-2017
Table 54 Distribution of Luxury Timepieces by Format: % Value 2013-2018
Table 55 Forecast Sales of Luxury Timepieces by Category: Value 2018-2023
Table 56 Forecast Sales of Luxury Timepieces by Category: % Value Growth 2018-2023

Luxury Writing Instruments and Stationery in Romania

HEADLINES

PROSPECTS

In a fully digital era, luxury writing instruments and stationery prospers
Luxury writing instruments – an acquisition of a true experience
Opportunities for growth

COMPETITIVE LANDSCAPE

Montblanc continues to lead luxury writing instruments and stationery
Limited activities witnessed on social media
Manufacturers are expanding into other industries

CATEGORY DATA

Table 57 Sales of Luxury Writing Instruments and Stationery: Value 2013-2018
Table 58 Sales of Luxury Writing Instruments and Stationery: % Value Growth 2013-2018
Table 59 NBO Company Shares of Luxury Writing Instruments and Stationery: % Value 2013-2017
Table 60 LBN Brand Shares of Luxury Writing Instruments and Stationery: % Value 2014-2017
Table 61 Distribution of Luxury Writing Instruments and Stationery by Format: % Value 2013-2018
Table 62 Forecast Sales of Luxury Writing Instruments and Stationery: Value 2018-2023
Table 63 Forecast Sales of Luxury Writing Instruments and Stationery: % Value Growth 2018-2023

Personal Luxury in Romania

HEADLINES

PROSPECTS

Millennials – an important consumer group
A positive trend across all key segments of personal luxury
Tourists boost spending of luxury goods in Romania

COMPETITIVE LANDSCAPE

Online sales of luxury goods in Romania
Counterfeit luxury products – a threat to growth
From physical products to digital experiential

CATEGORY DATA

Table 64 Sales of Personal Luxury by Category: Value 2013-2018
Table 65 Sales of Personal Luxury by Category: % Value Growth 2013-2018
Table 66 NBO Company Shares of Personal Luxury: % Value 2013-2017
Table 67 LBN Brand Shares of Personal Luxury: % Value 2014-2017
Table 68 Forecast Sales of Personal Luxury by Category: Value 2018-2023
Table 69 Forecast Sales of Personal Luxury by Category: % Value Growth 2018-2023

Super Premium Beauty and Personal Care in Romania

HEADLINES

PROSPECTS

Super premium beauty and personal care is underdeveloped
Consumer preferences for natural beauty products
Internet retailing slowly becomes an important distribution channel

COMPETITIVE LANDSCAPE

Christian Dior and Givenchy are leading brands
Innovation and portfolio extension leads to product premiumisation
Romanian consumers slow to be convinced by luxury brands

CATEGORY DATA

Table 70 Sales of Super Premium Beauty and Personal Care by Category: Value 2013-2018
Table 71 Sales of Super Premium Beauty and Personal Care by Category: % Value Growth 2013-2018
Table 72 NBO Company Shares of Super Premium Beauty and Personal Care: % Value 2013-2017
Table 73 LBN Brand Shares of Super Premium Beauty and Personal Care: % Value 2014-2017
Table 74 Distribution of Super Premium Beauty and Personal Care by Format: % Value 2013-2018
Table 75 Forecast Sales of Super Premium Beauty and Personal Care by Category: Value 2018-2023
Table 76 Forecast Sales of Super Premium Beauty and Personal Care by Category: % Value Growth 2018-2023

Designer Apparel and Footwear (Ready-To-Wear) in Romania

HEADLINES

PROSPECTS

Overview of designer apparel and footwear in Romania
Modest but fashionable
Internet retailing grows strongly

COMPETITIVE LANDSCAPE

Luxury brands for a selected audience
Room for further development
Well-known brands suffer from counterfeiting

CATEGORY DATA

Table 77 Sales of Designer Apparel and Footwear (Ready-to-Wear) by Category: Value 2013-2018
Table 78 Sales of Designer Apparel and Footwear (Ready-to-Wear) by Category: % Value Growth 2013-2018
Table 79 NBO Company Shares of Designer Apparel and Footwear (Ready-to-Wear): % Value 2013-2017
Table 80 LBN Brand Shares of Designer Apparel and Footwear (Ready-to-Wear): % Value 2014-2017
Table 81 Distribution of Designer Apparel and Footwear (Ready-to-Wear) by Format: % Value 2013-2018
Table 82 Forecast Sales of Designer Apparel and Footwear (Ready-to-Wear) by Category: Value 2018-2023
Table 83 Forecast Sales of Designer Apparel and Footwear (Ready-to-Wear) by Category: % Value Growth 2018-2023

Luxury Portable Consumer Electronics in Romania

PROSPECTS