Luxury Goods in the Netherlands

Luxury Goods in the Netherlands

EXECUTIVE SUMMARY

Good performance driven by both international and domestic demand

Luxury cars dominates and interest in niche Dutch brands rises

Luxury brands turn to limited editions and personalisation

Chronext epitomises the rising demand for preowned luxury goods

Luxury goods faces consumer shifts and distribution changes

MARKET DATA

Table 1 Sales of Luxury Goods by Category: Value 2013-2018
Table 2 Sales of Luxury Goods by Category: % Value Growth 2013-2018
Table 3 Inbound Receipts for Luxury Goods by Country of Origin: Value 2013-2018
Table 4 NBO Company Shares of Luxury Goods: % Value 2013-2017
Table 5 LBN Brand Shares of Luxury Goods: % Value 2014-2017
Table 6 Distribution of Luxury Goods by Format and Category: % Value 2018
Table 7 Forecast Sales of Luxury Goods by Category: Value 2018-2023
Table 8 Forecast Sales of Luxury Goods by Category: % Value Growth 2018-2023

SOURCES

Summary 1 Research Sources

Designer Apparel and Footwear (Ready-To-Wear) in the Netherlands

HEADLINES

PROSPECTS

Most Dutch men are interested in fashion

Increased competition posed for traditional stores from outlets and the internet as consumers search for discounts

Children’s designer products are underdeveloped in the Netherlands

COMPETITIVE LANDSCAPE

Fendi launches first flagship store in Amsterdam

Queen Máxima – fashion and style influencer

De Bijenkorf introduces Fashion Exchange

CATEGORY DATA

Table 9 Sales of Designer Apparel and Footwear (Ready-to-Wear) by Category: Value 2013-2018
Table 10 Sales of Designer Apparel and Footwear (Ready-to-Wear) by Category: % Value Growth 2013-2018
Table 11 NBO Company Shares of Designer Apparel and Footwear (Ready-to-Wear): % Value 2013-2017
Table 12 LBN Brand Shares of Designer Apparel and Footwear (Ready-to-Wear): % Value 2014-2017
Table 13 Distribution of Designer Apparel and Footwear (Ready-to-Wear) by Format: % Value 2013-2018
Table 14 Forecast Sales of Designer Apparel and Footwear (Ready-to-Wear) by Category: Value 2018-2023
Table 15 Forecast Sales of Designer Apparel and Footwear (Ready-to-Wear) by Category: % Value Growth 2018-2023

Fine Wines/Champagne and Spirits in the Netherlands

HEADLINES

PROSPECTS

Retailers confident in their ability to boost demand through education

More efforts made to promote fine champagne through special editions

Internet retailing further consolidates its share of distribution

COMPETITIVE LANDSCAPE

Appealing with champagne special editions

Salentein: Dutch estate offers culinary experience for fine wine promotion

Roberto Cavalli in super premium vodka

CATEGORY DATA

Table 16 Sales of Fine Wines/Champagne and Spirits by Category: Value 2013-2018
Table 17 Sales of Fine Wines/Champagne and Spirits by Category: % Value Growth 2013-2018
Table 18 NBO Company Shares of Fine Wines/Champagne and Spirits: % Value 2013-2017
Table 19 LBN Brand Shares of Fine Wines/Champagne and Spirits: % Value 2014-2017
Table 20 Distribution of Fine Wines/Champagne and Spirits by Format: % Value 2013-2018
Table 21 Forecast Sales of Fine Wines/Champagne and Spirits by Category: Value 2018-2023
Table 22 Forecast Sales of Fine Wines/Champagne and Spirits by Category: % Value Growth 2018-2023

Luxury Cars in the Netherlands

HEADLINES

PROSPECTS

Self-parking and driving technology trigger consumer interest

Event marketing – a tool to deliver a unique brand experience

COMPETITIVE LANDSCAPE

Mercedes-Benz launches renewed A-Class model in Amsterdam

Tesla strikes a chord with Dutch consumers

Porsche is committed to electric technology

CATEGORY DATA

Table 23 Sales of Luxury Cars: Value 2013-2018
Table 24 Sales of Luxury Cars: % Value Growth 2013-2018
Table 25 NBO Company Shares of Luxury Cars: % Value 2013-2017
Table 26 LBN Brand Shares of Luxury Cars: % Value 2014-2017
Table 27 Forecast Sales of Luxury Cars: Value 2018-2023
Table 28 Forecast Sales of Luxury Cars: % Value Growth 2018-2023

Luxury Eyewear in the Netherlands

HEADLINES

PROSPECTS

Sunglasses used as fashion accessories and eye protection for children

International brands dominate

Half of all Dutch adults wear spectacles

COMPETITIVE LANDSCAPE

Luxottica reinforces its position with fashion labels

Ace & Tate grows from a niche position through online sales

Ray-Ban opens its first two stores in the Netherlands

CATEGORY DATA

Table 29 Sales of Luxury Eyewear by Category: Value 2013-2018
Table 30 Sales of Luxury Eyewear by Category: % Value Growth 2013-2018
Table 31 NBO Company Shares of Luxury Eyewear: % Value 2013-2017
Table 32 LBN Brand Shares of Luxury Eyewear: % Value 2014-2017
Table 33 Distribution of Luxury Eyewear by Format: % Value 2013-2018
Table 34 Forecast Sales of Luxury Eyewear by Category: Value 2018-2023
Table 35 Forecast Sales of Luxury Eyewear by Category: % Value Growth 2018-2023

Luxury Hotels in the Netherlands

HEADLINES

PROSPECTS

Staying experience as differentiation

Growing tourist flows to the Netherlands beyond Amsterdam

Prices set to increase but hotels face stiffer competition from online reservation portals

COMPETITIVE LANDSCAPE

NH Hotel Group differentiates with boutique-style nhow hotels

Moët & Chandon opens Maison Moët in Utrecht

Boutique hotel opens in former national bank building

CATEGORY DATA

Table 36 Sales in Luxury Hotels: Value 2013-2018
Table 37 Sales in Luxury Hotels: % Value Growth 2013-2018
Table 38 Sales in Luxury Hotels by Country of Origin: % Value 2013-2017
Table 39 NBO Company Shares in Luxury Hotels: % Value 2013-2017
Table 40 LBN Brand Shares in Luxury Hotels: % Value 2014-2017
Table 41 Forecast Sales in Luxury Hotels: Value 2018-2023
Table 42 Forecast Sales in Luxury Hotels: % Value Growth 2018-2023

Luxury Jewellery in the Netherlands

HEADLINES

PROSPECTS

Jewellery as a fashion accessory

More affordable lines fuel demand among a wider consumer base

Higher consumer interest in sustainable luxury jewellery

COMPETITIVE LANDSCAPE

Bron fulfils local taste for discretion and elegance in jewellery

Gassan shows origin and heritage fuelling interest among tourists

Niche local artisanal brand builds interest via hand-made production and a focus on design

CATEGORY DATA

Table 43 Sales of Luxury Jewellery by Category: Value 2013-2018
Table 44 Sales of Luxury Jewellery by Category: % Value Growth 2013-2018
Table 45 NBO Company Shares of Luxury Jewellery: % Value 2013-2017
Table 46 LBN Brand Shares of Luxury Jewellery: % Value 2014-2017
Table 47 Distribution of Luxury Jewellery by Format: % Value 2013-2018
Table 48 Forecast Sales of Luxury Jewellery by Category: Value 2018-2023
Table 49 Forecast Sales of Luxury Jewellery by Category: % Value Growth 2018-2023

Luxury Leather Goods in the Netherlands

HEADLINES

PROSPECTS

Consumer base increases as more Dutch men adopt luxury leather goods

The Dutch are exposed to greater choice in luxury travel goods

The search for price continues to fuel sales through internet retailing

COMPETITIVE LANDSCAPE

Samsonite is a leading player due to continued innovation and greater focus on style

Dutch brand Fred de la Bretoniere praised for quality sober style

Castelijn & Beerens: Dutch design since 1945 with leather from Italy

CATEGORY DATA

Table 50 Sales of Luxury Leather Goods: Value 2013-2018
Table 51 Sales of Luxury Leather Goods: % Value Growth 2013-2018
Table 52 NBO Company Shares of Luxury Leather Goods: % Value 2013-2017
Table 53 LBN Brand Shares of Luxury Leather Goods: % Value 2014-2017
Table 54 Distribution of Luxury Leather Goods by Format: % Value 2013-2018
Table 55 Forecast Sales of Luxury Leather Goods: Value 2018-2023
Table 56 Forecast Sales of Luxury Leather Goods: % Value Growth 2018-2023

Luxury Portable Consumer Electronics in the Netherlands

HEADLINES

PROSPECTS

Luxury wearables profits from new product development

Wearables are more interesting for Dutch consumers

Price comparisons are made to obtain the best deal

COMPETITIVE LANDSCAPE

Vertu’s bankruptcy is symptomatic of dwindling demand

Accessibility and availability blur the lines between luxury and mass products

Montblanc ties with Google and Android for new Summit model

CATEGORY DATA

Table 57 Sales of Luxury Portable Consumer Electronics by Category: Value 2013-2018
Table 58 Sales of Luxury Portable Consumer Electronics by Category: % Value Growth 2013-2018
Table 59 NBO Company Shares of Luxury Portable Consumer Electronics: % Value 2013-2017
Table 60 LBN Brand Shares of Luxury Portable Consumer Electronics: % Value 2014-2017
Table 61 Distribution of Luxury Portable Consumer Electronics by Format: % Value 2013-2018
Table 62 Forecast Sales of Luxury Portable Consumer Electronics by Category: Value 2018-2023
Table 63 Forecast Sales of Luxury Portable Consumer Electronics by Category: % Value Growth 2018-2023

Luxury Timepieces in the Netherlands

HEADLINES

PROSPECTS

Positive environment for consumers to spend on more expensive watches

Interest grows in vintage and second-hand luxury timepieces

Special editions – a tool to fuel curiosity

COMPETITIVE LANDSCAPE

Cartier remains in the lead thanks to innovations

The Swatch Group invests in its Hublot brand

Tag Heuer achieves sales impulse through special editions to celebrate Ayrton Senna

CATEGORY DATA

Table 64 Sales of Luxury Timepieces by Category: Value 2013-2018
Table 65 Sales of Luxury Timepieces by Category: % Value Growth 2013-2018
Table 66 NBO Company Shares of Luxury Timepieces: % Value 2013-2017
Table 67 LBN Brand Shares of Luxury Timepieces: % Value 2014-2017
Table 68 Distribution of Luxury Timepieces by Format: % Value 2013-2018
Table 69 Forecast Sales of Luxury Timepieces by Category: Value 2018-2023
Table 70 Forecast Sales of Luxury Timepieces by Category: % Value Growth 2018-2023

Luxury Writing Instruments and Stationery in the Netherlands

HEADLINES

PROSPECTS

Smaller consumer base but a focus on collector’s items

Special editions use nostalgia as the trigger

Sustainable and green products

COMPETITIVE LANDSCAPE

Montblanc builds interest through special editions

Nakaya fountain pens praised for Japanese tradition

Moleskine is synonymous with quality and design in stationery products

CATEGORY DATA

Table 71 Sales of Luxury Writing Instruments and Stationery: Value 2013-2018
Table 72 Sales of Luxury Writing Instruments and Stationery: % Value Growth 2013-2018
Table 73 NBO Company Shares of Luxury Writing Instruments and Stationery: % Value 2013-2017
Table 74 LBN Brand Shares of Luxury Writing Instruments and Stationery: % Value 2014-2017
Table 75 Distribution of Luxury Writing Instruments and Stationery by Format: % Value 2013-2018
Table 76 Forecast Sales of Luxury Writing Instruments and Stationery: Value 2018-2023
Table 77 Forecast Sales of Luxury Writing Instruments and Stationery: % Value Growth 2018-2023

Personal Luxury in the Netherlands

HEADLINES

PROSPECTS

The good performance of personal luxury continues

Internet retailing continues to grow

Store-based retailing counterattacks

COMPETITIVE LANDSCAPE

Change in purchasing habits fuels sales through internet retailing

Niche Dutch brands grow in popularity

The industry has a positive outlook

CATEGORY DATA

Table 78 Sales of Personal Luxury by Category: Value 2013-2018
Table 79 Sales of Personal Luxury by Category: % Value Growth 2013-2018
Table 80 NBO Company Shares of Personal Luxury: % Value 2013-2017
Table 81 LBN Brand Shares of Personal Luxury: % Value 2014-2017
Table 82 Forecast Sales of Personal Luxury by Category: Value 2018-2023
Table 83 Forecast Sales of Personal Luxury by Category: % Value Growth 2018-2023

Super Premium Beauty and Personal Care in the Netherlands

HEADLINES

PROSPECTS

Positive environment for luxury products ensures demand

Empty physical retail store space enforces brands and launches

Greater interest in personal image among Dutch Consumers

COMPETITIVE LANDSCAPE

Chanel reinforces its position through extensions that honour Coco Chanel

L’Occitane praised for use of natural ingredients

Zadig & Voltaire invest to raise brand presence

CATEGORY DATA

Table 84 Sales of Super Premium Beauty and Personal Care by Category: Value 2013-2018
Table 85 Sales of Super Premium Beauty and Personal Care by Category: % Value Growth 2013-2018
Table 86 NBO Company Shares of Super Premium Beauty and Personal Care: % Value 2013-2017
Table 87 LBN Brand Shares of Super Premium Beauty and Personal Care: % Value 2014-2017
Table 88 Distribution of Super Premium Beauty and Personal Care by Format: % Value 2013-2018
Table 89 Forecast Sales of Super Premium Beauty and Personal Care by Category: Value 2018-2023
Table 90 Forecast Sales of Super Premium Beauty and Personal Care by Category: % Value Growth 2018-2023

---