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Country Report
Luxury Goods in
Netherlands
- Argentina
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- China
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- Germany
- Hong Kong, China
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Luxury Goods in the Netherlands
Jan 2020
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Executive Summary
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Luxury goods continues to grow, albeit with less dynamism than of late
Although the real GDP growth rate has been slowing down, unemployment and inflation rates remain low in the Netherlands, providing a reasonably positive backdrop for sales of luxury goods in the country. The luxury goods market therefore continued to see healthy current value growth in 2019, albeit at a lower rate than in the previous two years.
While major brands dominate, Dutch consumers also favour smaller niche luxury brands
Due to the high price of luxury cars, these products continue to account for more than half of total value sales in luxury goods. This means that brands like Mercedes-Benz, BMW and, increasingly, Tesla hold major shares in the industry.
Affordable luxury, sustainability and special/limited editions are key tools
The release of special editions fuels consumer interest in personal luxury, with manufacturers increasingly employing this tool to attract attention. Manufacturers of luxury timepieces, for example, increasingly choose to link their brands to special events or sporting occasions in order to raise awareness and promote new models.
Specialist retailers still dominate distribution, but online sales still seeing strong growth
As is the case with other consumer goods, traditional distribution channels for luxury goods will continue to face changes in consumer purchasing habits, with more people choosing to purchase products online. The Dutch are often considered very educated, cautious and particularly rational consumers, prepared to spend more on quality and design, but still first looking carefully across the various distribution channels to find the best price.
Luxury goods will continue growing, but at slower rates than in recent times
Everything points to continued growth in luxury goods over the forecast period, but sales are also expected to increase at slower rates in current value terms to those seen in 2019 and the review period as a whole. Incoming tourist numbers and GDP are both expected to continue rising, but the coming years could still be affected by factors such as Brexit or the US-China trade war, with President Trump also possibly having the EU in his sights next in terms of what he sees as unreasonable trade surpluses.
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Overview
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Overview
Discover the latest market trends and uncover sources of future market growth for the Luxury Goods industry in Netherlands with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Luxury Goods industry in Netherlands, our research will save you time and money while empowering you to make informed, profitable decisions.
The Luxury Goods in Netherlands market research report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volumes and values, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent market research methodology, conducted in-country
Our market research reports answer questions such as:
- What is the market size of Luxury Goods in Netherlands?
- What are the major brands in Netherlands?
- How dynamic is the growth of Luxury Goods internet sales?
- What is driving growth?
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Request more informationTable of Contents
Luxury Goods in the Netherlands
EXECUTIVE SUMMARY
Luxury goods continues to grow, albeit with less dynamism than of late
While major brands dominate, Dutch consumers also favour smaller niche luxury brands
Affordable luxury, sustainability and special/limited editions are key tools
Specialist retailers still dominate distribution, but online sales still seeing strong growth
Luxury goods will continue growing, but at slower rates than in recent times
MARKET INDICATORS
Table 1 Number of High Net Worth Individuals (HNWI): 2014-2019MARKET DATA
Table 2 Sales of Luxury Goods by Category: Value 2014-2019Table 3 Sales of Luxury Goods by Category: % Value Growth 2014-2019
Table 4 Inbound Receipts for Luxury Goods by Country of Origin: Value 2014-2019
Table 5 NBO Company Shares of Luxury Goods: % Value 2014-2018
Table 6 LBN Brand Shares of Luxury Goods: % Value 2015-2018
Table 7 Distribution of Luxury Goods by Format and Category: % Value 2019
Table 8 Forecast Sales of Luxury Goods by Category: Value 2019-2024
Table 9 Forecast Sales of Luxury Goods by Category: % Value Growth 2019-2024
SOURCES
Summary 1 Research SourcesDesigner Apparel and Footwear (Ready-To-Wear) in the Netherlands
HEADLINES
PROSPECTS
Dutch consumers like their designer apparel and footwear, but also like to buy it at discounted prices
Sneakers a popular product in designer footwear
Specialist stores seeing increasing competition from the internet
COMPETITIVE LANDSCAPE
Global brands dominate designer apparel and footwear
Growing interest in men’s designer apparel is boosting its distribution and promotion
Hugo Boss renews its flagship Amsterdam store
CATEGORY DATA
Table 10 Sales of Designer Apparel and Footwear (Ready-to-Wear) by Category: Value 2014-2019Table 11 Sales of Designer Apparel and Footwear (Ready-to-Wear) by Category: % Value Growth 2014-2019
Table 12 NBO Company Shares of Designer Apparel and Footwear (Ready-to-Wear): % Value 2014-2018
Table 13 LBN Brand Shares of Designer Apparel and Footwear (Ready-to-Wear): % Value 2015-2018
Table 14 Distribution of Designer Apparel and Footwear (Ready-to-Wear) by Format: % Value 2014-2019
Table 15 Forecast Sales of Designer Apparel and Footwear (Ready-to-Wear) by Category: Value 2019-2024
Table 16 Forecast Sales of Designer Apparel and Footwear (Ready-to-Wear) by Category: % Value Growth 2019-2024
Experiential Luxury in the Netherlands
HEADLINES
PROSPECTS
Increasing foreign visitor numbers boost revenues
Domestic travellers increasingly looking for luxury experiences
Consumers prefer to use the internet as a search and booking tool for luxury hotels
COMPETITIVE LANDSCAPE
Kruisherenhotel in Maastricht wins major French award
More hotel chains moving towards design or boutique concepts
Pestana Hotel Group opens new outlet in the former Amsterdam city archives
CATEGORY DATA
Table 17 Sales of Experiential Luxury by Category: Value 2014-2019Table 18 Sales of Experiential Luxury by Category: % Value Growth 2014-2019
Table 19 NBO Company Shares of Experiential Luxury: % Value 2014-2018
Table 20 LBN Brand Shares of Experiential Luxury: % Value 2015-2018
Table 21 Forecast Sales of Experiential Luxury by Category: Value 2019-2024
Table 22 Forecast Sales of Experiential Luxury by Category: % Value Growth 2019-2024
Fine Wines/Champagne and Spirits in the Netherlands
HEADLINES
PROSPECTS
Educational efforts helping the shift to more sophisticated products
Vodka moving towards premium/super-premium products
Luxury cognac’s increasing appeal to younger consumers
COMPETITIVE LANDSCAPE
Moët Hennessy maintains its position as leading player, backed by novelties like Grand Vintage 2012
Fine wine players using online portals to promote their products
Events like The Whisky Festival help to increase consumer education about premium spirits
CATEGORY DATA
Table 23 Sales of Fine Wines/Champagne and Spirits by Category: Value 2014-2019Table 24 Sales of Fine Wines/Champagne and Spirits by Category: % Value Growth 2014-2019
Table 25 NBO Company Shares of Fine Wines/Champagne and Spirits: % Value 2014-2018
Table 26 LBN Brand Shares of Fine Wines/Champagne and Spirits: % Value 2015-2018
Table 27 Distribution of Fine Wines/Champagne and Spirits by Format: % Value 2014-2019
Table 28 Forecast Sales of Fine Wines/Champagne and Spirits by Category: Value 2019-2024
Table 29 Forecast Sales of Fine Wines/Champagne and Spirits by Category: % Value Growth 2019-2024
Luxury Eyewear in the Netherlands
HEADLINES
PROSPECTS
Demand for luxury eyewear remains strong with half of all Dutch adults being spectacles wearers
Dutch men increasingly using eyewear for fashion purposes
Internet retailing continues eating into the specialist outlets’ share
COMPETITIVE LANDSCAPE
Luxottica reinforces its position with fashion labels
Despite the importance of international brands, there is still a place for smaller brands
International brands dictate the pace in luxury sunglasses
CATEGORY DATA
Table 30 Sales of Luxury Eyewear by Category: Value 2014-2019Table 31 Sales of Luxury Eyewear by Category: % Value Growth 2014-2019
Table 32 NBO Company Shares of Luxury Eyewear: % Value 2014-2018
Table 33 LBN Brand Shares of Luxury Eyewear: % Value 2015-2018
Table 34 Distribution of Luxury Eyewear by Format: % Value 2014-2019
Table 35 Forecast Sales of Luxury Eyewear by Category: Value 2019-2024
Table 36 Forecast Sales of Luxury Eyewear by Category: % Value Growth 2019-2024
Luxury Hotels in the Netherlands
HEADLINES
PROSPECTS
“Hotel stop” policy will limit expansion of luxury holiday accommodation in Amsterdam
The Netherlands looks to attract people away from Amsterdam to other parts of the country
Luxury hotels looking to make stays an “experience” as a means of differentiation
COMPETITIVE LANDSCAPE
New NH Hotel Collection Amsterdam Flower Market opens
NH Hotel Group investing in its nhow boutique concept
Fattal Hotel Group opens new Leonardo Royal Hotel Amsterdam luxury hotel
CATEGORY DATA
Table 37 Sales in Luxury Hotels: Value 2014-2019Table 38 Sales in Luxury Hotels: % Value Growth 2014-2019
Table 39 Sales in Luxury Hotels by Country of Origin: % Value 2014-2019
Table 40 NBO Company Shares in Luxury Hotels: % Value 2014-2018
Table 41 LBN Brand Shares in Luxury Hotels: % Value 2015-2018
Table 42 Forecast Sales in Luxury Hotels: Value 2019-2024
Table 43 Forecast Sales in Luxury Hotels: % Value Growth 2019-2024
Luxury Jewellery in the Netherlands
HEADLINES
PROSPECTS
Jewellery bought as a fashion accessory is expanding the purchase occasions
Sustainability becoming increasingly important in luxury jewellery
Internet retailing continues to gain share
COMPETITIVE LANDSCAPE
Gassan offering tours of its Amsterdam ateliers
Local player ANNA + NINA expands its distribution reach
Steltman launches its new Steltman Gem collection of rings
CATEGORY DATA
Table 44 Sales of Luxury Jewellery by Category: Value 2014-2019Table 45 Sales of Luxury Jewellery by Category: % Value Growth 2014-2019
Table 46 NBO Company Shares of Luxury Jewellery: % Value 2014-2018
Table 47 LBN Brand Shares of Luxury Jewellery: % Value 2015-2018
Table 48 Distribution of Luxury Jewellery by Format: % Value 2014-2019
Table 49 Forecast Sales of Luxury Jewellery by Category: Value 2019-2024
Table 50 Forecast Sales of Luxury Jewellery by Category: % Value Growth 2019-2024
Luxury Leather Goods in the Netherlands
HEADLINES
PROSPECTS
The Dutch increasingly value style, design and quality in their bags
Increasing mobility boosts demand for bags
Internet retailing on the rise in luxury leather goods
COMPETITIVE LANDSCAPE
Internet retailing and social media help smaller niche brands gain a presence
Coccinelle opens redesigned De Bijenkorf store-in-store
Major international names still lead despite the increasing presence of smaller players
CATEGORY DATA
Table 51 Sales of Luxury Leather Goods: Value 2014-2019Table 52 Sales of Luxury Leather Goods: % Value Growth 2014-2019
Table 53 NBO Company Shares of Luxury Leather Goods: % Value 2014-2018
Table 54 LBN Brand Shares of Luxury Leather Goods: % Value 2015-2018
Table 55 Distribution of Luxury Leather Goods by Format: % Value 2014-2019
Table 56 Forecast Sales of Luxury Leather Goods: Value 2019-2024
Table 57 Forecast Sales of Luxury Leather Goods: % Value Growth 2019-2024
Luxury Portable Consumer Electronics in the Netherlands
HEADLINES
PROSPECTS
Luxury wearables profits from new product development
Younger consumers showing more interest in luxury portable consumer electronic products
Ease of payment an attraction for luxury portable consumer electronic products
COMPETITIVE LANDSCAPE
Apple and TAG Heuer continue to innovate
Swedish brand Kronaby focuses on the design aspect in wearables
Danger for players in the blurring of the lines between luxury and mass products
CATEGORY DATA
Table 58 Sales of Luxury Portable Consumer Electronics by Category: Value 2014-2019Table 59 Sales of Luxury Portable Consumer Electronics by Category: % Value Growth 2014-2019
Table 60 NBO Company Shares of Luxury Portable Consumer Electronics: % Value 2014-2018
Table 61 LBN Brand Shares of Luxury Portable Consumer Electronics: % Value 2015-2018
Table 62 Distribution of Luxury Portable Consumer Electronics by Format: % Value 2014-2019
Table 63 Forecast Sales of Luxury Portable Consumer Electronics by Category: Value 2019-2024
Table 64 Forecast Sales of Luxury Portable Consumer Electronics by Category: % Value Growth 2019-2024
Luxury Timepieces in the Netherlands
HEADLINES
PROSPECTS
Growing popularity of vintage and second-hand luxury timepieces
Special editions help to fuel curiosity
Internet retailing continues to take share from store-based retailers
COMPETITIVE LANDSCAPE
Rolex boosts its share through new products and promotions
Internet retailer Xupes opens pop-up shop at De Bijenkorf’s main Amsterdam store
Van der Gang looking to boost its presence
CATEGORY DATA
Table 65 Sales of Luxury Timepieces by Category: Value 2014-2019Table 66 Sales of Luxury Timepieces by Category: % Value Growth 2014-2019
Table 67 NBO Company Shares of Luxury Timepieces: % Value 2014-2018
Table 68 LBN Brand Shares of Luxury Timepieces: % Value 2015-2018
Table 69 Distribution of Luxury Timepieces by Format: % Value 2014-2019
Table 70 Forecast Sales of Luxury Timepieces by Category: Value 2019-2024
Table 71 Forecast Sales of Luxury Timepieces by Category: % Value Growth 2019-2024
Luxury Writing Instruments and Stationery in the Netherlands
HEADLINES
PROSPECTS
Players bank on there being an audience for products seen as collector’s items
Digitalisation will continue to prove a problem for luxury writing instruments and stationery
Growing internet retailing share and sustainability will continue to be key trends
COMPETITIVE LANDSCAPE
Montblanc helps cement its strong position through special editions
Moleskine is synonymous with quality and design in stationery products
Pre-owned products catching on in luxury writing instruments and stationery
CATEGORY DATA
Table 72 Sales of Luxury Writing Instruments and Stationery: Value 2014-2019Table 73 Sales of Luxury Writing Instruments and Stationery: % Value Growth 2014-2019
Table 74 NBO Company Shares of Luxury Writing Instruments and Stationery: % Value 2014-2018
Table 75 LBN Brand Shares of Luxury Writing Instruments and Stationery: % Value 2015-2018
Table 76 Distribution of Luxury Writing Instruments and Stationery by Format: % Value 2014-2019
Table 77 Forecast Sales of Luxury Writing Instruments and Stationery: Value 2019-2024
Table 78 Forecast Sales of Luxury Writing Instruments and Stationery: % Value Growth 2019-2024
Personal Luxury in the Netherlands
HEADLINES
PROSPECTS
Personal luxury continues to record a good performance
Affordable luxury trend helping to bring products within the spending range of more consumers
Internet retailing continues to grow, but specialist retailers still dominate
COMPETITIVE LANDSCAPE
Dutch consumers generally favour international luxury brands
De Bijenkorf introduces new sustainable line of products
Niche Dutch brands growing in popularity
CATEGORY DATA
Table 79 Sales of Personal Luxury by Category: Value 2014-2019Table 80 Sales of Personal Luxury by Category: % Value Growth 2014-2019
Table 81 NBO Company Shares of Personal Luxury: % Value 2014-2018
Table 82 LBN Brand Shares of Personal Luxury: % Value 2015-2018
Table 83 Distribution of Personal Luxury by Format: % Value 2014-2019
Table 84 Forecast Sales of Personal Luxury by Category: Value 2019-2024
Table 85 Forecast Sales of Personal Luxury by Category: % Value Growth 2019-2024
Super Premium Beauty and Personal Care in the Netherlands
HEADLINES
PROSPECTS
Positive environment for luxury products ensures continued demand
Super premium skin care most dynamic as Dutch consumers look for the latest formula innovations
Internet retailing is seeing strong sales growth but its share is still lower than in other categories
COMPETITIVE LANDSCAPE
Chanel reinforces its position through new products, communication and promotions
Lancôme’s new Idole fragrance boasts sustainable features and celebrity-backed advertising
La Mer steps up its promotional activities
CATEGORY DATA
Table 86 Sales of Super Premium Beauty and Personal Care by Category: Value 2014-2019Table 87 Sales of Super Premium Beauty and Personal Care by Category: % Value Growth 2014-2019
Table 88 NBO Company Shares of Super Premium Beauty and Personal Care: % Value 2014-2018
Table 89 LBN Brand Shares of Super Premium Beauty and Personal Care: % Value 2015-2018
Table 90 Distribution of Super Premium Beauty and Personal Care by Format: % Value 2014-2019
Table 91 Forecast Sales of Super Premium Beauty and Personal Care by Category: Value 2019-2024
Table 92 Forecast Sales of Super Premium Beauty and Personal Care by Category: % Value Growth 2019-2024
Premium and Luxury Cars in the Netherlands
HEADLINES
PROSPECTS
SUV, electric and hybrid models enjoying strong demand in luxury cars
Manufacturers looking to make luxury cars available to a wider audience
Sustainability becoming ever more important in the car industry
COMPETITIVE LANDSCAPE
Mercedes-Benz acting to fight off the increasing competition
Electric cars are all the rage in the Netherlands
Volvo kicks off a major campaign to promote the XC90 hybrid SUV
CATEGORY DATA
Table 93 Sales of Premium and Luxury Cars: Value 2014-2019Table 94 Sales of Premium and Luxury Cars: % Value Growth 2014-2019
Table 95 NBO Company Shares of Premium and Luxury Cars: % Value 2014-2018
Table 96 LBN Brand Shares of Premium and Luxury Cars: % Value 2015-2018
Table 97 Forecast Sales of Premium and Luxury Cars: Value 2019-2024
Table 98 Forecast Sales of Premium and Luxury Cars: % Value Growth 2019-2024
Why buy this report?
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- Compagnie Financière Richemont SA in Luxury Goods | May 2014
- Fifth & Pacific Companies Inc in Luxury Goods | Jul 2014
- Gucci Group NV in Luxury Goods | Nov 2010
- Hermès International SCA in Luxury Goods | Mar 2016
- Kering SA in Luxury Goods | Jan 2016
- LVMH Moët Hennessy Louis Vuitton SA in Luxury Goods | Mar 2018
- Moncler SpA in Luxury Goods | Jun 2014
- Polo Ralph Lauren Corp in Luxury Goods | May 2013
- PPR SA in Luxury Goods | Jun 2013
- Prada SpA in Luxury Goods | Mar 2016
- Ralph Lauren Corp in Luxury Goods | Jul 2019
- Richemont SA, Cie Financière in Luxury Goods | Mar 2015
- Salvatore Ferragamo SpA in Luxury Goods | Oct 2019
- Swatch Group Ltd, The in Luxury Goods | Jan 2011
- Tiffany & Co in Luxury Goods | Jun 2013
- Tory Burch Llc in Luxury Goods | Jun 2014
- Valentino Fashion Group SpA in Luxury Goods | Jan 2011
Complete Catalogue
Country Reports
- Luxury Goods in Argentina | Jan 2020
- Luxury Goods in Australia | Feb 2020
- Luxury Goods in Brazil | Feb 2020
- Luxury Goods in Canada | Jan 2020
- Luxury Goods in China | Jan 2020
- Luxury Goods in France | Jan 2020
- Luxury Goods in Germany | Feb 2020
- Luxury Goods in Hong Kong, China | Feb 2019
- Luxury Goods in Hong Kong, China | Jan 2020
- Luxury Goods in India | Feb 2020
- Luxury Goods in Indonesia | Jan 2020
- Luxury Goods in Italy | Jan 2020
- Luxury Goods in Japan | Jan 2020
- Luxury Goods in Malaysia | Jan 2020
- Luxury Goods in Mexico | Feb 2020
- Luxury Goods in Poland | Jan 2020
- Luxury Goods in Romania | Jan 2020
- Luxury Goods in Russia | Jan 2020
- Luxury Goods in Singapore | Feb 2020
- Luxury Goods in South Africa | Feb 2020
- Luxury Goods in South Korea | Jan 2020
- Luxury Goods in Spain | Jan 2020
- Luxury Goods in Sweden | Jan 2020
- Luxury Goods in Switzerland | Jan 2020
- Luxury Goods in Taiwan | Feb 2020
- Luxury Goods in Thailand | Feb 2020
- Luxury Goods in the Philippines | Jan 2020
- Luxury Goods in the United Arab Emirates | Mar 2020
- Luxury Goods in the United Kingdom | Jan 2020
- Luxury Goods in the US | Feb 2020
- Luxury Goods in Turkey | Jan 2020
- Luxury Goods in Ukraine | Jan 2020
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- Bulgari SpA in Luxury Goods | Jan 2011
- Burberry Group Plc in Luxury Goods | Jul 2018
- Coach Inc in Luxury Goods | Mar 2015
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- LVMH Moët Hennessy Louis Vuitton SA in Luxury Goods | Mar 2018
- Moncler SpA in Luxury Goods | Jun 2014
- Polo Ralph Lauren Corp in Luxury Goods | May 2013
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- Salvatore Ferragamo SpA in Luxury Goods | Oct 2019
- Swatch Group Ltd, The in Luxury Goods | Jan 2011
- Tiffany & Co in Luxury Goods | Jun 2013
- Tory Burch Llc in Luxury Goods | Jun 2014
- Valentino Fashion Group SpA in Luxury Goods | Jan 2011