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Country Report
Luxury Goods in
Netherlands
Luxury Goods in the Netherlands
Jan 2021
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Executive Summary
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COVID-19 impact on luxury goods
Luxury goods experienced a steep decline in demand in 2020 as a result of the confinement and social distance restrictions due to COVID-19, store closures, economic uncertainly and low consumer confidence. Consumers in the Netherlands were encouraged to stay at home during the pandemic, resulting in a general fall in retail sales during the year.
COVID-19 country impact
Within the Netherlands, large gatherings were banned on 12 March 2020. From Sunday 15 March, all food and drink establishments were closed, followed by schools a day later, albeit with some remaining open to the children of healthcare and emergency service workers.
Company response
Due to the high price of luxury cars, these products continue to account for more than half of total value sales in luxury goods, with Tesla taking over the lead in 2020. Other major players include super premium beauty and personal care brands, upmarket hotel chains and purveyors of fine wines and spirits.
Retailing shift
E-commerce performed well for luxury goods players during the lockdown period in 2020 as COVID-19 accelerated the trend towards digitalisation as more consumers felt safer shopping online. Older consumers purchased luxury goods online for the first time, expanding the consumer base for e-commerce.
What next for luxury goods?
Recovery is mainly expected from 2021 onwards, but there is still high uncertainly about the future development of the economy as the main government-based organisations are keeping a short-term planning scheme, unable to predict how demand will evolve. Sales of luxury goods witnessed a sharp decline of 90% in the first period of the COVID-19 pandemic.
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Overview
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Overview
Discover the latest market trends and uncover sources of future market growth for the Luxury Goods industry in Netherlands with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Luxury Goods industry in Netherlands, our research will save you time and money while empowering you to make informed, profitable decisions.
The Luxury Goods in Netherlands market research report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volumes and values, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent market research methodology, conducted in-country
Our market research reports answer questions such as:
- What is the market size of Luxury Goods in Netherlands?
- What are the major brands in Netherlands?
- How dynamic is the growth of Luxury Goods internet sales?
- What is driving growth?
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Request more informationTable of Contents
Luxury Goods in the Netherlands
EXECUTIVE SUMMARY
COVID-19 impact on luxury goods
COVID-19 country impact
Company response
Retailing shift
What next for luxury goods?
MARKET INDICATORS
Table 1 Number of High Net Worth Individuals (HNWI): 2015-2020MARKET DATA
Table 2 Sales of Luxury Goods by Category: Value 2015-2020Table 3 Sales of Luxury Goods by Category: % Value Growth 2015-2020
Table 4 Inbound Receipts for Luxury Goods by Country of Origin: Value 2015-2020
Table 5 NBO Company Shares of Luxury Goods: % Value 2015-2019
Table 6 LBN Brand Shares of Luxury Goods: % Value 2016-2019
Table 7 Distribution of Luxury Goods by Format and Category: % Value 2020
Table 8 Forecast Sales of Luxury Goods by Category: Value 2020-2025
Table 9 Forecast Sales of Luxury Goods by Category: % Value Growth 2020-2025
DISCLAIMER
GLOBAL MACROECONOMIC ENVIRONMENT
GLOBAL INDUSTRY ENVIRONMENT
SOURCES
Summary 1 Research SourcesExperiential Luxury in the Netherlands
KEY DATA FINDINGS
2020 IMPACT
Dramatic demand decline in 2020 with the emergence of COVID-19
Plan to boost tourism in areas beyond the traditional tourists hotspots
Shift to more direct contact between provider and client
RECOVERY AND OPPORTUNITIES
Expected recovery with the introduction of a COVID-19 vaccine
Transformation of historic buildings and landmarks
Growing demand for different experiences
CATEGORY DATA
Table 10 Sales of Experiential Luxury by Category: Value 2015-2020Table 11 Sales of Experiential Luxury by Category: % Value Growth 2015-2020
Table 12 NBO Company Shares of Experiential Luxury: % Value 2015-2019
Table 13 LBN Brand Shares of Experiential Luxury: % Value 2016-2019
Table 14 Forecast Sales of Experiential Luxury by Category: Value 2020-2025
Table 15 Forecast Sales of Experiential Luxury by Category: % Value Growth 2020-2025
Luxury Hotels in the Netherlands
KEY DATA FINDINGS
2020 IMPACT
Severe decline with the closure of borders due to COVID-19
Luxury hotels to adapt to new market conditions post COVID-19
Products and service adaptation necessary to face increased competition
RECOVERY AND OPPORTUNITIES
Differentiation to attract customers and increase demand post COVID-19
Measures to ensure hotels make customers and staff feel safe
Scheveningen to see a rise in visitors
CATEGORY DATA
Table 16 Sales in Luxury Hotels: Value 2015-2020Table 17 Sales in Luxury Hotels: % Value Growth 2015-2020
Table 18 Sales in Luxury Hotels by Country of Origin: % Value 2015-2020
Table 19 NBO Company Shares in Luxury Hotels: % Value 2015-2019
Table 20 LBN Brand Shares in Luxury Hotels: % Value 2016-2019
Table 21 Forecast Sales in Luxury Hotels: Value 2020-2025
Table 22 Forecast Sales in Luxury Hotels: % Value Growth 2020-2025
Fine Wines/Champagne and Spirits in the Netherlands
KEY DATA FINDINGS
2020 IMPACT
Decline in 2020 limited by more people at home due to COVID-19
Continued shift to super premium vodka amongst young consumers
Moët Hennessy maintains its lead with continued investment and special editions
RECOVERY AND OPPORTUNITIES
Sluggish recovery, with more negative foodservice prospects following COVID-19
Consumer willingness to experiment with different flavours
Online and zoom workshops to introduce consumers to fine wines
CATEGORY DATA
Table 23 Sales of Fine Wines/Champagne and Spirits by Category: Value 2015-2020Table 24 Sales of Fine Wines/Champagne and Spirits by Category: % Value Growth 2015-2020
Table 25 NBO Company Shares of Fine Wines/Champagne and Spirits: % Value 2015-2019
Table 26 LBN Brand Shares of Fine Wines/Champagne and Spirits: % Value 2016-2019
Table 27 Distribution of Fine Wines/Champagne and Spirits by Format: % Value 2015-2020
Table 28 Forecast Sales of Fine Wines/Champagne and Spirits by Category: Value 2020-2025
Table 29 Forecast Sales of Fine Wines/Champagne and Spirits by Category: % Value Growth 2020-2025
Premium and Luxury Cars in the Netherlands
KEY DATA FINDINGS
2020 IMPACT
Dutch ‘intelligent lockdown’ to contain COVID-19 maintains car sales, with a spike in demand for electric models
Electric cars lead in the luxury segment, with Tesla Model 3 as the number one seller
Severe decline in sales for top luxury car manufacturers Daimler AG and Bayerische Motoren Werke AG
RECOVERY AND OPPORTUNITIES
The Netherlands is convinced that electric cars are the future and competition in this segment will increase
Overall luxury cars set to record slower growth, although SUVs will remain popular
Modernisation of luxury car shopping as a response to the COVID-19 pandemic
CATEGORY DATA
Table 30 Sales of Premium and Luxury Cars: Value 2015-2020Table 31 Sales of Premium and Luxury Cars: % Value Growth 2015-2020
Table 32 NBO Company Shares of Premium and Luxury Cars: % Value 2015-2019
Table 33 LBN Brand Shares of Premium and Luxury Cars: % Value 2016-2019
Table 34 Forecast Sales of Premium and Luxury Cars: Value 2020-2025
Table 35 Forecast Sales of Premium and Luxury Cars: % Value Growth 2020-2025
Personal Luxury in the Netherlands
KEY DATA FINDINGS
2020 IMPACT
Lower consumer confidence and tourist inflows impact personal luxury
Shift to non-store retailing with COVID-19
Affordable luxury products promoted to appeal to a wider audience
RECOVERY AND OPPORTUNITIES
Sluggish recovery from 2021 onwards expected
Further growth of convenient and safe e-commerce
Discounts and promotions to attract customers
CATEGORY DATA
Table 36 Sales of Personal Luxury by Category: Value 2015-2020Table 37 Sales of Personal Luxury by Category: % Value Growth 2015-2020
Table 38 NBO Company Shares of Personal Luxury: % Value 2015-2019
Table 39 LBN Brand Shares of Personal Luxury: % Value 2016-2019
Table 40 Distribution of Personal Luxury by Format: % Value 2015-2020
Table 41 Forecast Sales of Personal Luxury by Category: Value 2020-2025
Table 42 Forecast Sales of Personal Luxury by Category: % Value Growth 2020-2025
Designer Apparel and Footwear (Ready-To-Wear) in the Netherlands
KEY DATA FINDINGS
2020 IMPACT
Low consumer confidence and footfall, plus a focus on essential items in 2020
Global designer brands dominate and invest in 2020 despite COVID-19
Smaller brands expand their presence in 2020
RECOVERY AND OPPORTUNITIES
Ongoing low consumer confidence and fewer social events could impact future sales
Further shift to e-commerce expected
Affordable luxury to appeal to price-sensitive Dutch consumers
CATEGORY DATA
Table 43 Sales of Designer Apparel and Footwear (Ready-to-Wear) by Category: Value 2015-2020Table 44 Sales of Designer Apparel and Footwear (Ready-to-Wear) by Category: % Value Growth 2015-2020
Table 45 NBO Company Shares of Designer Apparel and Footwear (Ready-to-Wear): % Value 2015-2019
Table 46 LBN Brand Shares of Designer Apparel and Footwear (Ready-to-Wear): % Value 2016-2019
Table 47 Distribution of Designer Apparel and Footwear (Ready-to-Wear) by Format: % Value 2015-2020
Table 48 Forecast Sales of Designer Apparel and Footwear (Ready-to-Wear) by Category: Value 2020-2025
Table 49 Forecast Sales of Designer Apparel and Footwear (Ready-to-Wear) by Category: % Value Growth 2020-2025
Luxury Eyewear in the Netherlands
KEY DATA FINDINGS
2020 IMPACT
Cautious spending and eroded consumer confidence due to COVID-19
Shift to e-commerce influences unit price development
High degree of concentration
RECOVERY AND OPPORTUNITIES
Gradual recovery anticipated as consumers are keen to experiment with their look
Growth of niche, artisanal brands
E-commerce to continue eating into the specialist outlets’ share
CATEGORY DATA
Table 50 Sales of Luxury Eyewear by Category: Value 2015-2020Table 51 Sales of Luxury Eyewear by Category: % Value Growth 2015-2020
Table 52 NBO Company Shares of Luxury Eyewear: % Value 2015-2019
Table 53 LBN Brand Shares of Luxury Eyewear: % Value 2016-2019
Table 54 Distribution of Luxury Eyewear by Format: % Value 2015-2020
Table 55 Forecast Sales of Luxury Eyewear by Category: Value 2020-2025
Table 56 Forecast Sales of Luxury Eyewear by Category: % Value Growth 2020-2025
Luxury Jewellery in the Netherlands
KEY DATA FINDINGS
2020 IMPACT
Sales drop drastically with store closures and low consumer confidence in 2020
Diamond Point expands its e-commerce and focuses on the domestic market
Affordable luxury players increasingly popular, targeting younger consumers
RECOVERY AND OPPORTUNITIES
Manufacturers and retailers to expand the consumer base by promoting affordable luxury pieces
Consolidation and a further shift towards e-commerce anticipated
Sustainability becoming increasingly important in luxury jewellery
CATEGORY DATA
Table 57 Sales of Luxury Jewellery by Category: Value 2015-2020Table 58 Sales of Luxury Jewellery by Category: % Value Growth 2015-2020
Table 59 NBO Company Shares of Luxury Jewellery: % Value 2015-2019
Table 60 LBN Brand Shares of Luxury Jewellery: % Value 2016-2019
Table 61 Distribution of Luxury Jewellery by Format: % Value 2015-2020
Table 62 Forecast Sales of Luxury Jewellery by Category: Value 2020-2025
Table 63 Forecast Sales of Luxury Jewellery by Category: % Value Growth 2020-2025
Luxury Leather Goods in the Netherlands
KEY DATA FINDINGS
2020 IMPACT
Decline in consumer confidence and tourism due to COVID-19 results in steep sales drop
Manufacturers seek to attract consumers with affordable luxury products
Major international names continue to lead
RECOVERY AND OPPORTUNITIES
More positive outlook from 2021
E-commerce set to gain further ground
Growing consumer interest in sustainability and transparency
CATEGORY DATA
Table 64 Sales of Luxury Leather Goods: Value 2015-2020Table 65 Sales of Luxury Leather Goods: % Value Growth 2015-2020
Table 66 NBO Company Shares of Luxury Leather Goods: % Value 2015-2019
Table 67 LBN Brand Shares of Luxury Leather Goods: % Value 2016-2019
Table 68 Distribution of Luxury Leather Goods by Format: % Value 2015-2020
Table 69 Forecast Sales of Luxury Leather Goods: Value 2020-2025
Table 70 Forecast Sales of Luxury Leather Goods: % Value Growth 2020-2025
Luxury Portable Consumer Electronics in the Netherlands
KEY DATA FINDINGS
2020 IMPACT
Luxury wearables prove resilient in 2020 due to their association with healthy living
COVID-19 travel restrictions have a limited impact
Further shift online due to lockdown
RECOVERY AND OPPORTUNITIES
Marketing campaigns, new products and tourists to drive recovery
E-commerce investment to ensure further channel growth
Danger for players in the blurring of the lines between luxury and mass products
CATEGORY DATA
Table 71 Sales of Luxury Portable Consumer Electronics by Category: Value 2015-2020Table 72 Sales of Luxury Portable Consumer Electronics by Category: % Value Growth 2015-2020
Table 73 NBO Company Shares of Luxury Portable Consumer Electronics: % Value 2015-2019
Table 74 LBN Brand Shares of Luxury Portable Consumer Electronics: % Value 2016-2019
Table 75 Distribution of Luxury Portable Consumer Electronics by Format: % Value 2015-2020
Table 76 Forecast Sales of Luxury Portable Consumer Electronics by Category: Value 2020-2025
Table 77 Forecast Sales of Luxury Portable Consumer Electronics by Category: % Value Growth 2020-2025
Luxury Timepieces in the Netherlands
KEY DATA FINDINGS
2020 IMPACT
Tourism slump and lower consumer confidence impact sales, with growing interest in vintage products in 2020
Shift to e-commerce continues
Growing interest in smaller domestic brands
RECOVERY AND OPPORTUNITIES
Gradual improvement from 2021
Rolex continues to invest, foreseeing recovery with travel restrictions and increased demand
Interest in vintage items expected to grow
CATEGORY DATA
Table 78 Sales of Luxury Timepieces by Category: Value 2015-2020Table 79 Sales of Luxury Timepieces by Category: % Value Growth 2015-2020
Table 80 NBO Company Shares of Luxury Timepieces: % Value 2015-2019
Table 81 LBN Brand Shares of Luxury Timepieces: % Value 2016-2019
Table 82 Distribution of Luxury Timepieces by Format: % Value 2015-2020
Table 83 Forecast Sales of Luxury Timepieces by Category: Value 2020-2025
Table 84 Forecast Sales of Luxury Timepieces by Category: % Value Growth 2020-2025
Luxury Writing Instruments and Stationery in the Netherlands
KEY DATA FINDINGS
2020 IMPACT
Category influenced by tourism decline and shift to e-commerce
Special editions to generate consumer interest
Montblanc maintains its lead with special editions
RECOVERY AND OPPORTUNITIES
Focus on local consumers and promotions to drive sales
Digitalisation will continue to impact future sales
Growing e-commerce share and sustainability concerns
CATEGORY DATA
Table 85 Sales of Luxury Writing Instruments and Stationery: Value 2015-2020Table 86 Sales of Luxury Writing Instruments and Stationery: % Value Growth 2015-2020
Table 87 NBO Company Shares of Luxury Writing Instruments and Stationery: % Value 2015-2019
Table 88 LBN Brand Shares of Luxury Writing Instruments and Stationery: % Value 2016-2019
Table 89 Distribution of Luxury Writing Instruments and Stationery by Format: % Value 2015-2020
Table 90 Forecast Sales of Luxury Writing Instruments and Stationery: Value 2020-2025
Table 91 Forecast Sales of Luxury Writing Instruments and Stationery: % Value Growth 2020-2025
Super Premium Beauty and Personal Care in the Netherlands
KEY DATA FINDINGS
2020 IMPACT
Store closures and lower consumer confidence result in decline in 2020
Fragrances benefit from new products and promotions
Chanel BV leads with new products, communication and promotions
RECOVERY AND OPPORTUNITIES
Marketing and new products to attract consumers to 2025
E-commerce to record further growth, supported by larger retailers
Rising interest in sustainable and natural products
CATEGORY DATA
Table 92 Sales of Super Premium Beauty and Personal Care by Category: Value 2015-2020Table 93 Sales of Super Premium Beauty and Personal Care by Category: % Value Growth 2015-2020
Table 94 NBO Company Shares of Super Premium Beauty and Personal Care: % Value 2015-2019
Table 95 LBN Brand Shares of Super Premium Beauty and Personal Care: % Value 2016-2019
Table 96 Distribution of Super Premium Beauty and Personal Care by Format: % Value 2015-2020
Table 97 Forecast Sales of Super Premium Beauty and Personal Care by Category: Value 2020-2025
Table 98 Forecast Sales of Super Premium Beauty and Personal Care by Category: % Value Growth 2020-2025
Why buy this report?
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.
Want to find out more about this report?
Request more informationComplete Catalogue
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Company Reports
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- Burberry Group Plc in Luxury Goods | Jul 2018
- Coach Inc in Luxury Goods | Mar 2015
- Compagnie Financière Richemont SA in Luxury Goods | May 2014
- Fifth & Pacific Companies Inc in Luxury Goods | Jul 2014
- Gucci Group NV in Luxury Goods | Nov 2010
- Hermès International SCA in Luxury Goods | Mar 2016
- Kering SA in Luxury Goods | Jan 2016
- LVMH Moët Hennessy Louis Vuitton SA in Luxury Goods | Mar 2018
- Moncler SpA in Luxury Goods | Jun 2014
- Polo Ralph Lauren Corp in Luxury Goods | May 2013
- PPR SA in Luxury Goods | Jun 2013
- Prada SpA in Luxury Goods | Mar 2016
- Ralph Lauren Corp in Luxury Goods | Jul 2019
- Richemont SA, Cie Financière in Luxury Goods | Mar 2015
- Salvatore Ferragamo SpA in Luxury Goods | Oct 2019
- Swatch Group Ltd, The in Luxury Goods | Jan 2011
- Tiffany & Co in Luxury Goods | Jun 2013
- Tory Burch Llc in Luxury Goods | Jun 2014
- Valentino Fashion Group SpA in Luxury Goods | Jan 2011
Complete Catalogue
Country Reports
- Luxury Goods in Argentina | Jan 2021
- Luxury Goods in Australia | Jan 2021
- Luxury Goods in Brazil | Jan 2021
- Luxury Goods in Canada | Jan 2021
- Luxury Goods in China | Jan 2021
- Luxury Goods in France | Jan 2021
- Luxury Goods in Germany | Jan 2021
- Luxury Goods in Hong Kong, China | Jan 2021
- Luxury Goods in India | Feb 2021
- Luxury Goods in Indonesia | Jan 2021
- Luxury Goods in Italy | Jan 2021
- Luxury Goods in Japan | Jan 2021
- Luxury Goods in Malaysia | Feb 2021
- Luxury Goods in Mexico | Jan 2021
- Luxury Goods in Poland | Jan 2021
- Luxury Goods in Romania | Jan 2021
- Luxury Goods in Russia | Jan 2021
- Luxury Goods in Singapore | Jan 2021
- Luxury Goods in South Africa | Feb 2020
- Luxury Goods in South Korea | Jan 2021
- Luxury Goods in Spain | Jan 2021
- Luxury Goods in Sweden | Jan 2021
- Luxury Goods in Switzerland | Jan 2021
- Luxury Goods in Taiwan | Jan 2021
- Luxury Goods in Thailand | Jan 2021
- Luxury Goods in the Philippines | Jan 2021
- Luxury Goods in the United Arab Emirates | Jan 2021
- Luxury Goods in the United Kingdom | Jan 2021
- Luxury Goods in the US | Jan 2021
- Luxury Goods in Turkey | Jan 2021
- Luxury Goods in Ukraine | Jan 2021
Strategy Reports
Company Reports
- Bulgari SpA in Luxury Goods | Jan 2011
- Burberry Group Plc in Luxury Goods | Jul 2018
- Coach Inc in Luxury Goods | Mar 2015
- Compagnie Financière Richemont SA in Luxury Goods | May 2014
- Fifth & Pacific Companies Inc in Luxury Goods | Jul 2014
- Gucci Group NV in Luxury Goods | Nov 2010
- Hermès International SCA in Luxury Goods | Mar 2016
- Kering SA in Luxury Goods | Jan 2016
- LVMH Moët Hennessy Louis Vuitton SA in Luxury Goods | Mar 2018
- Moncler SpA in Luxury Goods | Jun 2014
- Polo Ralph Lauren Corp in Luxury Goods | May 2013
- PPR SA in Luxury Goods | Jun 2013
- Prada SpA in Luxury Goods | Mar 2016
- Ralph Lauren Corp in Luxury Goods | Jul 2019
- Richemont SA, Cie Financière in Luxury Goods | Mar 2015
- Salvatore Ferragamo SpA in Luxury Goods | Oct 2019
- Swatch Group Ltd, The in Luxury Goods | Jan 2011
- Tiffany & Co in Luxury Goods | Jun 2013
- Tory Burch Llc in Luxury Goods | Jun 2014
- Valentino Fashion Group SpA in Luxury Goods | Jan 2011