Luxury goods is seeing a strong recovery in 2022 with the Netherlands lifting the last of its COVID-19 restrictions. A more positive environment has encouraged some consumers to spend more time outside including returning to shopping in luxury retail stores.
Manufacturers are seeing a positive and sustained interest among Dutch consumers for designer and luxury lifestyles, with spending on luxury goods seen as a form of pampering. Some people were able to accumulate savings during the pandemic as they were unable to spend on holidays or eating out and thus they are in a stronger position to spend on luxury goods in 2022.
Luxury goods remains concentrated around leading global manufacturers such as LVMH and Richemont. These manufacturers continued to invest in new product development and advertising during the pandemic awaiting a recovery in demand.
Luxury goods continues to register a rapid shift towards e-commerce as a result of changing perceptions, with this being accelerated by the COVID-19 pandemic during which more retailers encouraged customers to buy their products online. Popular e-commerce portals in the Netherlands such as Bol.
Luxury goods should see a more positive outlook as a result of the reopening of the country and the lifting of restrictions in early 2022. The Dutch have a positive attitude towards spending on luxury goods with manufacturers expected to respond with advertising and an expansion of their product lines.
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Understand the latest market trends and future growth opportunities for the Luxury Goods industry in Netherlands with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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This is an aggregation of: Personal Luxury, Fine Wines/Champagne and Spirits, Luxury Cars and Experiential Luxury.See All of Our Definitions
This report originates from Passport, our Luxury Goods research and analysis database.
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