Luxury Goods in Italy

October 2023
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Overview:

Understand the latest market trends and future growth opportunities for the Luxury Goods industry in Italy with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.

Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.

Data and analysis in this report provides further detailed coverage dedicated to the following key categories, where applicable:

  • Experiential Luxury
  • Luxury Hotels
  • Fine Wines/Champagne
  • Premium and Luxury Cars
  • Personal Luxury
  • Designer Apparel and Footwear
  • Luxury Eyewear
  • Luxury Jewellery
  • Luxury Leather Goods
  • Luxury Portable Consumer Electronics
  • Luxury Timepieces
  • Luxury Writing Instruments and Stationery
  • Super Premium Beauty and Personal Care

If you're in the Luxury Goods industry in Italy, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.

The Luxury Goods in Italy report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volume and value sizes, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent research methodology, conducted in-country

This report answers:

  • What is the market size of Luxury Goods in Italy?
  • Which are the leading brands in Luxury Goods in Italy?
  • How are products distributed in Luxury Goods in Italy?
  • How important is tourism in evaluating demand for Luxury Goods in Italy?
  • How is the rise of e-commerce changing the retail and competitive landscape?
  • How has COVID-19 and global recession impacted demand for luxury goods? What are the opportunities amidst the adversity?
  • Where is future growth expected to be most dynamic?

Luxury Goods in Italy

Luxury goods in 2023: The big picture
2023 key trends
Competitive landscape
Retailing developments
What next for luxury goods?
Table 1 Sales of Luxury Goods by Category: Value 2018-2023
Table 2 Sales of Luxury Goods by Category: % Value Growth 2018-2023
Table 3 Inbound Receipts for Luxury Goods by Country of Origin: Value 2018-2023
Table 4 NBO Company Shares of Luxury Goods: % Value 2018-2023
Table 5 LBN Brand Shares of Luxury Goods: % Value 2019-2023
Table 6 Distribution of Luxury Goods by Format and Category: % Value 2023
Table 7 Forecast Sales of Luxury Goods by Category: Value 2023-2028
Table 8 Forecast Sales of Luxury Goods by Category: % Value Growth 2023-2028

DISCLAIMER

Summary 1 Research Sources

Experiential Luxury in Italy

KEY DATA FINDINGS

Experiential luxury on the rise in 2023 as tourists return
Luxury hotels records highest value increase within category overall in 2023
Leading chains of luxury hotels on the path to recovery in 2023 with Marriott International at the helm
Retail value sales expected to rise over forecast period
Luxury hotels is expected to see the best performance over the forecast period
Operators will need to adjust to the changing demands of consumers with a focus on wellbeing and sustainability
Table 9 Sales of Experiential Luxury by Category: Value 2018-2023
Table 10 Sales of Experiential Luxury by Category: % Value Growth 2018-2023
Table 11 NBO Company Shares of Experiential Luxury: % Value 2018-2023
Table 12 LBN Brand Shares of Experiential Luxury: % Value 2019-2022
Table 13 Forecast Sales of Experiential Luxury by Category: Value 2023-2028
Table 14 Forecast Sales of Experiential Luxury by Category: % Value Growth 2023-2028

Fine Wines/Champagne and Spirits in Italy

KEY DATA FINDINGS

Fine wines/champagne and spirits sees rising current retail value sales in 2023
Fine wines remains the most popular category due to strong local traditions
Moët Hennessy Italia SpA continues to lead in 2022
Positive outlook for fine wines/Champagne and spirits as consumers look for affordable indulgences
Fine wines expected to be the most dynamic category with sales benefiting from a growing focus on quality over quantity
Producers of fine wines likely to focus on producing “healthier” and more sustainable products
Table 15 Sales of Fine Wines/Champagne and Spirits by Category: Value 2018-2023
Table 16 Sales of Fine Wines/Champagne and Spirits by Category: % Value Growth 2018-2023
Table 17 NBO Company Shares of Fine Wines/Champagne and Spirits: % Value 2018-2022
Table 18 Distribution of Fine Wines/Champagne and Spirits by Format: % Value 2018-2023
Table 19 Forecast Sales of Fine Wines/Champagne and Spirits by Category: Value 2023-2028
Table 20 Forecast Sales of Fine Wines/Champagne and Spirits by Category: % Value Growth 2023-2028

Premium and Luxury Cars in Italy

KEY DATA FINDINGS

Sales rise within premium and luxury cars in 2023 as consumer confidence returns
Number of premium and luxury cars on the rise
Premium and luxury cars is led by Daimler AG in 2022 with Mercedes-Benz, Audi and BMW continuing to dominate sales
Premium and luxury cars likely to see strong growth
Online sales could play a greater role in the sales process as consumers and retailers go digital
Electric cars expected to drive growth
Table 21 Sales of Premium and Luxury Cars: Value 2018-2023
Table 22 Sales of Premium and Luxury Cars by Category: % Value Growth 2018-2023
Table 23 NBO Company Shares of Premium and Luxury Cars: % Value 2018-2023
Table 24 LBN Brand Shares of Premium and Luxury Cars: % Value 2019-2023
Table 25 Forecast Sales of Premium and Luxury Cars: Value 2023-2028
Table 26 Forecast Sales of Premium and Luxury Cars: % Value Growth 2023-2028

Personal Luxury in Italy

KEY DATA FINDINGS

Personal luxury sees an increase in current retail value sales in 2023 while producers focus on sustainability and ‘Made in Italy’ claims
Designer apparel (ready-to-wear) thriving as Italians return to the streets
Luxury eyewear sees rising value sales in 2023
The end of the pandemic brings the sparkle back to luxury jewellery in 2023
Luxury leather goods benefits from increased travel and a growing interest in these products as investments
Luxury wearables electronics sees value sales increase in 2023
Luxury timepieces ticking along nicely with collectors eyeing investments
Luxury writing instruments and stationery on the rise in 2023 but questions remain over the relevance of these products in an increasingly digital world
Rise in value sales of super premium beauty and personal care recorded in 2023
Guccio Gucci SpA holds the lead in personal luxury in 2022
Value sales look likely to increase in 2023 constant terms during the forecast period
Designer apparel and footwear (ready-to-wear) expected to remain the biggest category in value terms over the forecast period
Luxury wearables electronics is expected to be the most dynamic category as Italy goes digital
Table 27 Sales of Personal Luxury by Category: Value 2018-2023
Table 28 Sales of Personal Luxury by Category: % Value Growth 2018-2023
Table 29 NBO Company Shares of Personal Luxury: % Value 2018-2023
Table 30 LBN Brand Shares of Personal Luxury: % Value 2019-2023
Table 31 Distribution of Personal Luxury by Format: % Value 2018-2023
Table 32 Forecast Sales of Personal Luxury by Category: Value 2023-2028
Table 33 Forecast Sales of Personal Luxury by Category: % Value Growth 2023-2028
The following categories and subcategories are included:

Luxury Goods

    • Luxury Foodservice
    • Luxury Hotels
      • Fine Champagne
      • Other Fine Wine
      • Luxury Brandy and Cognac
      • Luxury Whiskies
      • Other Luxury Spirits
  • Premium and Luxury Cars
        • Men's Designer Apparel
        • Women's Designer Apparel
        • Designer Childrenswear
        • Designer Clothing Accessories and Hosiery
        • Children's Designer Footwear
        • Men's Designer Footwear
        • Women's Designer Footwear
      • Luxury Spectacle Frames
        • Men's Luxury Sun Glasses
        • Women's Luxury Sun Glasses
      • Luxury Costume Jewellery
        • Men's Luxury Fine Jewellery
        • Women's Luxury Fine Jewellery
        • Men's Luxury Bags and Small Leather Goods
        • Women's Luxury Bags and Small Leather Goods
      • Luxury Travel Goods
    • Luxury Wearables Electronics
      • Men's Luxury Timepieces
      • Women's Luxury Timepieces
    • Luxury Writing Instruments and Stationery
      • Super Premium Colour Cosmetics
      • Super Premium Fragrances
      • Super Premium Skin Care
      • Other Super Premium Beauty and Personal Care

Luxury Goods

This is an aggregation of: Personal Luxury, Fine Wines/Champagne and Spirits, Luxury Cars and Experiential Luxury.

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This report originates from Passport, our Luxury Goods research and analysis database.

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