Luxury Goods in Malaysia

Luxury Goods in Malaysia

EXECUTIVE SUMMARY

Drop in consumer confidence slows growth within luxury goods

Booming tourist numbers and retail developments boosting sales

International players continue to dominate sales

Monobrand outlets facing growing competition from internet retailers

Future luxury goods sales dependent on macroeconomic trends

MARKET INDICATORS

Table 1 Number of High Net Worth Individuals (HNWI): 2014-2019

MARKET DATA

Table 2 Sales of Luxury Goods by Category: Value 2014-2019
Table 3 Sales of Luxury Goods by Category: % Value Growth 2014-2019
Table 4 Inbound Receipts for Luxury Goods by Country of Origin: Value 2014-2019
Table 5 NBO Company Shares of Luxury Goods: % Value 2014-2018
Table 6 LBN Brand Shares of Luxury Goods: % Value 2015-2018
Table 7 Distribution of Luxury Goods by Format and Category: % Value 2019
Table 8 Forecast Sales of Luxury Goods by Category: Value 2019-2024
Table 9 Forecast Sales of Luxury Goods by Category: % Value Growth 2019-2024

SOURCES

Summary 1 Research Sources

Designer Apparel and Footwear (Ready-To-Wear) in Malaysia

HEADLINES

PROSPECTS

Leading brands invest in new store concepts to attract consumers

Growing interest in athleisure boosting sales

Leading brands increasingly targeting younger consumers

COMPETITIVE LANDSCAPE

Strong marketing and expansion ensure multinationals remain in pole position

Monobrand outlets continue to dominate distribution

Focus on personalisation and customisation to attract consumers

CATEGORY DATA

Table 10 Sales of Designer Apparel and Footwear (Ready-to-Wear) by Category: Value 2014-2019
Table 11 Sales of Designer Apparel and Footwear (Ready-to-Wear) by Category: % Value Growth 2014-2019
Table 12 NBO Company Shares of Designer Apparel and Footwear (Ready-to-Wear): % Value 2014-2018
Table 13 LBN Brand Shares of Designer Apparel and Footwear (Ready-to-Wear): % Value 2015-2018
Table 14 Distribution of Designer Apparel and Footwear (Ready-to-Wear) by Format: % Value 2014-2019
Table 15 Forecast Sales of Designer Apparel and Footwear (Ready-to-Wear) by Category: Value 2019-2024
Table 16 Forecast Sales of Designer Apparel and Footwear (Ready-to-Wear) by Category: % Value Growth 2019-2024

Experiential Luxury in Malaysia

HEADLINES

PROSPECTS

Booming tourist numbers and retail developments boosting sales

Leading brands targeting younger experience-focused consumers

Gradual improvement in luxury dining opportunities

COMPETITIVE LANDSCAPE

Leading brands embrace loyalty programmes

Discounting and seasonal deals help fuel interest and build brand awareness

Focus on personalisation and customisation in response to rising demand for luxury

CATEGORY DATA

Table 17 Sales of Experiential Luxury by Category: Value 2014-2019
Table 18 Sales of Experiential Luxury by Category: % Value Growth 2014-2019
Table 19 NBO Company Shares of Experiential Luxury: % Value 2014-2018
Table 20 LBN Brand Shares of Experiential Luxury: % Value 2015-2018
Table 21 Forecast Sales of Experiential Luxury by Category: Value 2019-2024
Table 22 Forecast Sales of Experiential Luxury by Category: % Value Growth 2019-2024

Fine Wines/Champagne and Spirits in Malaysia

HEADLINES

PROSPECTS

Growing popularity of luxury hotels helps to boost sales

Luxury whiskies remain highly popular among Malaysian consumers

Luxury alcohol and food pairings help leading brands attract consumers

COMPETITIVE LANDSCAPE

Strong promotional investment ensures international players lead sales

Drinks specialist retailers continue to benefit from extensive distribution networks

Growing competition from convenient online distributors

CATEGORY DATA

Table 23 Sales of Fine Wines/Champagne and Spirits by Category: Value 2014-2019
Table 24 Sales of Fine Wines/Champagne and Spirits by Category: % Value Growth 2014-2019
Table 25 NBO Company Shares of Fine Wines/Champagne and Spirits: % Value 2014-2018
Table 26 LBN Brand Shares of Fine Wines/Champagne and Spirits: % Value 2015-2018
Table 27 Distribution of Fine Wines/Champagne and Spirits by Format: % Value 2014-2019
Table 28 Forecast Sales of Fine Wines/Champagne and Spirits by Category: Value 2019-2024
Table 29 Forecast Sales of Fine Wines/Champagne and Spirits by Category: % Value Growth 2019-2024

Luxury Eyewear in Malaysia

HEADLINES

PROSPECTS

Booming demand for luxury sunglasses boosts sales

Leading brands offer discounts to attract consumers

New luxury brands help to stimulate consumer awareness

COMPETITIVE LANDSCAPE

Strong marketing ensures international luxury brands continue to lead sales

Optical stores benefit from offering professional service and wide product ranges

Growing competition from online retailers

CATEGORY DATA

Table 30 Sales of Luxury Eyewear by Category: Value 2014-2019
Table 31 Sales of Luxury Eyewear by Category: % Value Growth 2014-2019
Table 32 NBO Company Shares of Luxury Eyewear: % Value 2014-2018
Table 33 LBN Brand Shares of Luxury Eyewear: % Value 2015-2018
Table 34 Distribution of Luxury Eyewear by Format: % Value 2014-2019
Table 35 Forecast Sales of Luxury Eyewear by Category: Value 2019-2024
Table 36 Forecast Sales of Luxury Eyewear by Category: % Value Growth 2019-2024

Luxury Hotels in Malaysia

HEADLINES

PROSPECTS

Rising visitor numbers fuel demand for luxury hotels

Focus on Malaysian culture and heritage to attract visitors

Staycation and dining experience trends boosting demand

COMPETITIVE LANDSCAPE

International brands benefit from reputation for quality service

Focus on added value via unique dining experiences

Launch of new luxury brands in response to growing demand

CATEGORY DATA

Table 37 Sales in Luxury Hotels: Value 2014-2019
Table 38 Sales in Luxury Hotels: % Value Growth 2014-2019
Table 39 Sales in Luxury Hotels by Country of Origin: % Value 2014-2019
Table 40 NBO Company Shares in Luxury Hotels: % Value 2014-2018
Table 41 LBN Brand Shares in Luxury Hotels: % Value 2015-2018
Table 42 Forecast Sales in Luxury Hotels: Value 2019-2024
Table 43 Forecast Sales in Luxury Hotels: % Value Growth 2019-2024

Luxury Jewellery in Malaysia

HEADLINES

PROSPECTS

Entry-level pricing used to attract younger consumers

Majority of ranges continue to be targeted at female consumers

Leading brands focus on targeting millennials

COMPETITIVE LANDSCAPE

Strong marketing and new ranges key to success of international players

Consumers continue to prefer professional service of traditional retailers

Strong sales continue to attract new product launches and players

CATEGORY DATA

Table 44 Sales of Luxury Jewellery by Category: Value 2014-2019
Table 45 Sales of Luxury Jewellery by Category: % Value Growth 2014-2019
Table 46 NBO Company Shares of Luxury Jewellery: % Value 2014-2018
Table 47 LBN Brand Shares of Luxury Jewellery: % Value 2015-2018
Table 48 Distribution of Luxury Jewellery by Format: % Value 2014-2019
Table 49 Forecast Sales of Luxury Jewellery by Category: Value 2019-2024
Table 50 Forecast Sales of Luxury Jewellery by Category: % Value Growth 2019-2024

Luxury Leather Goods in Malaysia

HEADLINES

PROSPECTS

International players continue to attract consumers via strong marketing

Leading brands focus on younger consumers with smaller sized bags

New launches fuel demand for women’s luxury bags and small leather goods

COMPETITIVE LANDSCAPE

Wide product range ensures LVMH remains in pole position

Strong customer service ensures monobrand stores lead distribution

Focus on customisation to attract image conscious consumers

CATEGORY DATA

Table 51 Sales of Luxury Leather Goods: Value 2014-2019
Table 52 Sales of Luxury Leather Goods: % Value Growth 2014-2019
Table 53 NBO Company Shares of Luxury Leather Goods: % Value 2014-2018
Table 54 LBN Brand Shares of Luxury Leather Goods: % Value 2015-2018
Table 55 Distribution of Luxury Leather Goods by Format: % Value 2014-2019
Table 56 Forecast Sales of Luxury Leather Goods: Value 2019-2024
Table 57 Forecast Sales of Luxury Leather Goods: % Value Growth 2019-2024

Luxury Portable Consumer Electronics in Malaysia

HEADLINES

PROSPECTS

Strong growth continues to attract new brands and players

Strong competition from non-luxury brands

Producers target younger consumers with innovative technology

COMPETITIVE LANDSCAPE

Investment in development and marketing ensures international players lead sales

Specialised monobrand stores continue to grow in popularity due to excellent service

Growing competition from online players

CATEGORY DATA

Table 58 Sales of Luxury Portable Consumer Electronics by Category: Value 2014-2019
Table 59 Sales of Luxury Portable Consumer Electronics by Category: % Value Growth 2014-2019
Table 60 NBO Company Shares of Luxury Portable Consumer Electronics: % Value 2014-2018
Table 61 LBN Brand Shares of Luxury Portable Consumer Electronics: % Value 2015-2018
Table 62 Distribution of Luxury Portable Consumer Electronics by Format: % Value 2014-2019
Table 63 Forecast Sales of Luxury Portable Consumer Electronics by Category: Value 2019-2024
Table 64 Forecast Sales of Luxury Portable Consumer Electronics by Category: % Value Growth 2019-2024

Luxury Timepieces in Malaysia

HEADLINES

PROSPECTS

Demand for luxury timepieces slows following reintroduction of SST

Investment in new product development helps to attract consumers

Special promotional events help to boost awareness of luxury timepieces

COMPETITIVE LANDSCAPE

International players benefit from strong investment in marketing and development

Professional service ensures watch specialists continue to lead distribution

Growing competition from convenient online retailers

CATEGORY DATA

Table 65 Sales of Luxury Timepieces by Category: Value 2014-2019
Table 66 Sales of Luxury Timepieces by Category: % Value Growth 2014-2019
Table 67 NBO Company Shares of Luxury Timepieces: % Value 2014-2018
Table 68 LBN Brand Shares of Luxury Timepieces: % Value 2015-2018
Table 69 Distribution of Luxury Timepieces by Format: % Value 2014-2019
Table 70 Forecast Sales of Luxury Timepieces by Category: Value 2019-2024
Table 71 Forecast Sales of Luxury Timepieces by Category: % Value Growth 2019-2024

Luxury Writing Instruments and Stationery in Malaysia

HEADLINES

PROSPECTS

Development of competing technologies continues to slow growth

Ongoing premiumisation of traditional stationery brands boosts value sales

Themed multi-category launches help leading players raise brand awareness

COMPETITIVE LANDSCAPE

Leading international producers benefit from reputation for excellence

Strong consumer trust ensures monobrand outlets continue to lead distribution

Offering of customised ranges helps attract image conscious consumers

CATEGORY DATA

Table 72 Sales of Luxury Writing Instruments and Stationery: Value 2014-2019
Table 73 Sales of Luxury Writing Instruments and Stationery: % Value Growth 2014-2019
Table 74 NBO Company Shares of Luxury Writing Instruments and Stationery: % Value 2014-2018
Table 75 LBN Brand Shares of Luxury Writing Instruments and Stationery: % Value 2015-2018
Table 76 Distribution of Luxury Writing Instruments and Stationery by Format: % Value 2014-2019
Table 77 Forecast Sales of Luxury Writing Instruments and Stationery: Value 2019-2024
Table 78 Forecast Sales of Luxury Writing Instruments and Stationery: % Value Growth 2019-2024

Personal Luxury in Malaysia

HEADLINES

PROSPECTS

Demand continues to rise despite drop in consumer confidence

Re-introduction of SST increases consumer cautiousness

Leading brands look to attract consumers via price cuts

COMPETITIVE LANDSCAPE

International brands benefit from intensive marketing and distributing

Brands engage in strong price competition to attract cautious consumers

Convenient internet retailers continue to gain distribution sale share

CATEGORY DATA

Table 79 Sales of Personal Luxury by Category: Value 2014-2019
Table 80 Sales of Personal Luxury by Category: % Value Growth 2014-2019
Table 81 NBO Company Shares of Personal Luxury: % Value 2014-2018
Table 82 LBN Brand Shares of Personal Luxury: % Value 2015-2018
Table 83 Distribution of Personal Luxury by Format: % Value 2014-2019
Table 84 Forecast Sales of Personal Luxury by Category: Value 2019-2024
Table 85 Forecast Sales of Personal Luxury by Category: % Value Growth 2019-2024

Super Premium Beauty and Personal Care in Malaysia

HEADLINES

PROSPECTS

Booming demand attracting growing number of new fashion brands

Rising consumer image consciousness fuels demand for super premium skin care

Leading brands increasingly targeting men to expand consumer bases

COMPETITIVE LANDSCAPE

Strong promotional and development investment boosts international brands

Omnichannel facing growing competition from monobrand and online stores

Leading brands engage in widespread price discounting to attract consumers

CATEGORY DATA

Table 86 Sales of Super Premium Beauty and Personal Care by Category: Value 2014-2019
Table 87 Sales of Super Premium Beauty and Personal Care by Category: % Value Growth 2014-2019
Table 88 NBO Company Shares of Super Premium Beauty and Personal Care: % Value 2014-2018
Table 89 LBN Brand Shares of Super Premium Beauty and Personal Care: % Value 2015-2018
Table 90 Distribution of Super Premium Beauty and Personal Care by Format: % Value 2014-2019
Table 91 Forecast Sales of Super Premium Beauty and Personal Care by Category: Value 2019-2024
Table 92 Forecast Sales of Super Premium Beauty and Personal Care by Category: % Value Growth 2019-2024

Premium and Luxury Cars in Malaysia

HEADLINES

PROSPECTS

Rising environmental consciousness fuelling demand for hybrid models

SUVs continue to see booming demand

Innovative financing offers help attract consumers

COMPETITIVE LANDSCAPE

Mercedes-Benz benefits from reputation for excellence and strong marketing

Authorised car dealers

BMW introduces new Corporate Mobility Solutions programme

CATEGORY DATA

Table 93 Sales of Premium and Luxury Cars: Value 2014-2019
Table 94 Sales of Premium and Luxury Cars: % Value Growth 2014-2019
Table 95 NBO Company Shares of Premium and Luxury Cars: % Value 2014-2018
Table 96 LBN Brand Shares of Premium and Luxury Cars: % Value 2015-2018
Table 97 Forecast Sales of Premium and Luxury Cars: Value 2019-2024
Table 98 Forecast Sales of Premium and Luxury Cars: % Value Growth 2019-2024

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