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Luxury Goods in Malaysia

February 2021
USD 1,210
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Overview:

Understand the latest market trends and future growth opportunities for the Luxury Goods industry in Malaysia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.

Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.

Data and analysis in this report provides further detailed coverage dedicated to the following key categories, where applicable:

  • Experiential Luxury
  • Luxury Hotels
  • Fine Wines/Champagne
  • Premium and Luxury Cars
  • Personal Luxury
  • Designer Apparel and Footwear
  • Luxury Eyewear
  • Luxury Jewellery
  • Luxury Leather Goods
  • Luxury Portable Consumer Electronics
  • Luxury Timepieces
  • Luxury Writing Instruments and Stationery
  • Super Premium Beauty and Personal Care

If you're in the Luxury Goods industry in Malaysia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.

The Luxury Goods in Malaysia report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volume and value sizes, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent research methodology, conducted in-country

This report answers:

  • What is the market size of Luxury Goods in Malaysia?
  • Which are the leading brands in Luxury Goods in Malaysia?
  • How are products distributed in Luxury Goods in Malaysia?
  • How important is tourism in evaluating demand for Luxury Goods in Malaysia?
  • How is the rise of e-commerce changing the retail and competitive landscape?
  • How has COVID-19 and global recession impacted demand for luxury goods? What are the opportunities amidst the adversity?
  • Where is future growth expected to be most dynamic?

Luxury Goods in Malaysia

EXECUTIVE SUMMARY

COVID-19 impact on luxury goods
COVID-19 country impact
Company response
Retailing shift
What next for luxury goods?

MARKET INDICATORS

Table 1 Number of High Net Worth Individuals (HNWI): 2015-2020

MARKET DATA

Table 2 Sales of Luxury Goods by Category: Value 2015-2020 Table 3 Sales of Luxury Goods by Category: % Value Growth 2015-2020 Table 4 Inbound Receipts for Luxury Goods by Country of Origin: Value 2015-2020 Table 5 NBO Company Shares of Luxury Goods: % Value 2015-2019 Table 6 LBN Brand Shares of Luxury Goods: % Value 2016-2019 Table 7 Distribution of Luxury Goods by Format and Category: % Value 2020 Table 8 Forecast Sales of Luxury Goods by Category: Value 2020-2025 Table 9 Forecast Sales of Luxury Goods by Category: % Value Growth 2020-2025

DISCLAIMER

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

SOURCES

Summary 1 Research Sources

Experiential Luxury in Malaysia

KEY DATA FINDINGS

2020 IMPACT

Mandated border closures dampen growth in 2020
Country lockdown further dampened growth in 2020
Leading brands attempt to entice consumers with promotional campaigns

RECOVERY AND OPPORTUNITIES

Recovery of experiential luxury in the forecast period will be slow
Players expected to delay openings of experiential luxury outlets such as luxury hotels
Economic fallout of COVID-19 will further delay the recovery

CATEGORY DATA

Table 10 Sales of Experiential Luxury by Category: Value 2015-2020 Table 11 Sales of Experiential Luxury by Category: % Value Growth 2015-2020 Table 12 NBO Company Shares of Experiential Luxury: % Value 2015-2019 Table 13 LBN Brand Shares of Experiential Luxury: % Value 2016-2019 Table 14 Forecast Sales of Experiential Luxury by Category: Value 2020-2025 Table 15 Forecast Sales of Experiential Luxury by Category: % Value Growth 2020-2025

Luxury Hotels in Malaysia

KEY DATA FINDINGS

2020 IMPACT

Luxury hotels struggle under Malaysian lockdown in 2020
Luxury hotel players turn to promotional packages to entice consumers during reopening
2020 will be a lacklustre year for luxury hotels

RECOVERY AND OPPORTUNITIES

Slow recovery for luxury hotels in the forecast period due to dismal inbound tourism prospects
More affordable hotels will post stiff competition to luxury hotels in forecast period
Demand will stem from domestic tourism hotspots

CATEGORY DATA

Table 16 Sales in Luxury Hotels: Value 2015-2020 Table 17 Sales in Luxury Hotels: % Value Growth 2015-2020 Table 18 Sales in Luxury Hotels by Country of Origin: % Value 2015-2020 Table 19 NBO Company Shares in Luxury Hotels: % Value 2015-2019 Table 20 LBN Brand Shares in Luxury Hotels: % Value 2016-2019 Table 21 Forecast Sales in Luxury Hotels: Value 2020-2025 Table 22 Forecast Sales in Luxury Hotels: % Value Growth 2020-2025

Fine Wines/Champagne and Spirits in Malaysia

KEY DATA FINDINGS

2020 IMPACT

Lockdown measures curb demand for fine wines/champagne and spirits in 2020
Players launch special initiatives to stimulate demand
Online channels provide a way around movement restrictions

RECOVERY AND OPPORTUNITIES

Luxury spirits on track to post a quicker recovery in the forecast period
Resumed restaurant and bar operations will support growth
E-commerce will continue gaining importance

CATEGORY DATA

Table 23 Sales of Fine Wines/Champagne and Spirits by Category: Value 2015-2020 Table 24 Sales of Fine Wines/Champagne and Spirits by Category: % Value Growth 2015-2020 Table 25 NBO Company Shares of Fine Wines/Champagne and Spirits: % Value 2015-2019 Table 26 LBN Brand Shares of Fine Wines/Champagne and Spirits: % Value 2016-2019 Table 27 Distribution of Fine Wines/Champagne and Spirits by Format: % Value 2015-2020 Table 28 Forecast Sales of Fine Wines/Champagne and Spirits by Category: Value 2020-2025 Table 29 Forecast Sales of Fine Wines/Champagne and Spirits by Category: % Value Growth 2020-2025

Premium and Luxury Cars in Malaysia

KEY DATA FINDINGS

2020 IMPACT

Demand for luxury cars is expected to rebound quickly in the second half of 2020
COVID-19 has forced many brands to focus on delivery services
Innovative financing offers help attract consumers

RECOVERY AND OPPORTUNITIES

Rising environmental consciousness will fuel recovery and demand for hybrid models in the forecast period
SUVs will continue to see booming demand
Partnerships with authorised car dealers will continue

CATEGORY DATA

Table 30 Sales of Premium and Luxury Cars: Value 2015-2020 Table 31 Sales of Premium and Luxury Cars: % Value Growth 2015-2020 Table 32 NBO Company Shares of Premium and Luxury Cars: % Value 2015-2019 Table 33 LBN Brand Shares of Premium and Luxury Cars: % Value 2016-2019 Table 34 Forecast Sales of Premium and Luxury Cars: Value 2020-2025 Table 35 Forecast Sales of Premium and Luxury Cars: % Value Growth 2020-2025

Personal Luxury in Malaysia

KEY DATA FINDINGS

2020 IMPACT

Personal luxury endures a negative effect from COVID-19 in 2020
Players engage in various marketing strategies amidst the pandemic
Online expansion became critical in 2020

RECOVERY AND OPPORTUNITIES

Recovery in the forecast period will vary based on demand
Discounts likely to continue in the forecast period
Players will continue turning to e-commerce

CATEGORY DATA

Table 36 Sales of Personal Luxury by Category: Value 2015-2020 Table 37 Sales of Personal Luxury by Category: % Value Growth 2015-2020 Table 38 NBO Company Shares of Personal Luxury: % Value 2015-2019 Table 39 LBN Brand Shares of Personal Luxury: % Value 2016-2019 Table 40 Distribution of Personal Luxury by Format: % Value 2015-2020 Table 41 Forecast Sales of Personal Luxury by Category: Value 2020-2025 Table 42 Forecast Sales of Personal Luxury by Category: % Value Growth 2020-2025

Designer Apparel and Footwear (Ready-To-Wear) in Malaysia

KEY DATA FINDINGS

2020 IMPACT

Demand lowered amidst the pandemic in 2020
Players engage in marketing strategies to stimulate sales
Online presence becomes increasingly important

RECOVERY AND OPPORTUNITIES

Slow recovery anticipated due to difficulties with international travel in the beginning of the forecast period
Players will continue engaging in discounts to entice consumers
Growing numbers of e-commerce channels expected

CATEGORY DATA

Table 43 Sales of Designer Apparel and Footwear (Ready-to-Wear) by Category: Value 2015-2020 Table 44 Sales of Designer Apparel and Footwear (Ready-to-Wear) by Category: % Value Growth 2015-2020 Table 45 NBO Company Shares of Designer Apparel and Footwear (Ready-to-Wear): % Value 2015-2019 Table 46 LBN Brand Shares of Designer Apparel and Footwear (Ready-to-Wear): % Value 2016-2019 Table 47 Distribution of Designer Apparel and Footwear (Ready-to-Wear) by Format: % Value 2015-2020 Table 48 Forecast Sales of Designer Apparel and Footwear (Ready-to-Wear) by Category: Value 2020-2025 Table 49 Forecast Sales of Designer Apparel and Footwear (Ready-to-Wear) by Category: % Value Growth 2020-2025

Luxury Eyewear in Malaysia

KEY DATA FINDINGS

2020 IMPACT

Movement restrictions hurt luxury eyewear sales in 2020
Travel restrictions further restricted demand
Retailers and players respond to COVID-19

RECOVERY AND OPPORTUNITIES

Entry-level pricing will support a swifter recovery of luxury eyewear
Gloomy economic recovery may limit sales
E-commerce will strengthen

CATEGORY DATA

Table 50 Sales of Luxury Eyewear by Category: Value 2015-2020 Table 51 Sales of Luxury Eyewear by Category: % Value Growth 2015-2020 Table 52 NBO Company Shares of Luxury Eyewear: % Value 2015-2019 Table 53 LBN Brand Shares of Luxury Eyewear: % Value 2016-2019 Table 54 Distribution of Luxury Eyewear by Format: % Value 2015-2020 Table 55 Forecast Sales of Luxury Eyewear by Category: Value 2020-2025 Table 56 Forecast Sales of Luxury Eyewear by Category: % Value Growth 2020-2025

Luxury Jewellery in Malaysia

KEY DATA FINDINGS

2020 IMPACT

COVID-19 and related restrictions slow growth in luxury jewellery in 2020
Different strategies enacted in response to the pandemic
Online presence becomes especially important for entry-level brands

RECOVERY AND OPPORTUNITIES

Women’s luxury fine jewellery will drive recovery in the forecast period
Strong marketing will drive sales
Players will continue with online expansions

CATEGORY DATA

Table 57 Sales of Luxury Jewellery by Category: Value 2015-2020 Table 58 Sales of Luxury Jewellery by Category: % Value Growth 2015-2020 Table 59 NBO Company Shares of Luxury Jewellery: % Value 2015-2019 Table 60 LBN Brand Shares of Luxury Jewellery: % Value 2016-2019 Table 61 Distribution of Luxury Jewellery by Format: % Value 2015-2020 Table 62 Forecast Sales of Luxury Jewellery by Category: Value 2020-2025 Table 63 Forecast Sales of Luxury Jewellery by Category: % Value Growth 2020-2025

Luxury Leather Goods in Malaysia

KEY DATA FINDINGS

2020 IMPACT

Demand slows amidst the global pandemic in 2020
Online distribution channels become especially significant
Players use price reductions to attract consumers

RECOVERY AND OPPORTUNITIES

Women’s luxury bags and small leather goods set to post quicker recovery
Luxury travel goods will struggle to recover
E-commerce will continue to gain importance

CATEGORY DATA

Table 64 Sales of Luxury Leather Goods: Value 2015-2020 Table 65 Sales of Luxury Leather Goods: % Value Growth 2015-2020 Table 66 NBO Company Shares of Luxury Leather Goods: % Value 2015-2019 Table 67 LBN Brand Shares of Luxury Leather Goods: % Value 2016-2019 Table 68 Distribution of Luxury Leather Goods by Format: % Value 2015-2020 Table 69 Forecast Sales of Luxury Leather Goods: Value 2020-2025 Table 70 Forecast Sales of Luxury Leather Goods: % Value Growth 2020-2025

Luxury Portable Consumer Electronics in Malaysia

KEY DATA FINDINGS

2020 IMPACT

Loss of international tourists hurts sales in 2020
Online shopping mitigates negative effects from border closures and movement restrictions
Minimal new launches seen in 2020 due to economic uncertainty

RECOVERY AND OPPORTUNITIES

Swift recovery expected in the forecast period
Online presence will continue to gain importance
Physical outlets will attract consumers once the pandemic is stabilised

CATEGORY DATA

Table 71 Sales of Luxury Portable Consumer Electronics by Category: Value 2015-2020 Table 72 Sales of Luxury Portable Consumer Electronics by Category: % Value Growth 2015-2020 Table 73 NBO Company Shares of Luxury Portable Consumer Electronics: % Value 2015-2019 Table 74 LBN Brand Shares of Luxury Portable Consumer Electronics: % Value 2016-2019 Table 75 Distribution of Luxury Portable Consumer Electronics by Format: % Value 2015-2020 Table 76 Forecast Sales of Luxury Portable Consumer Electronics by Category: Value 2020-2025 Table 77 Forecast Sales of Luxury Portable Consumer Electronics by Category: % Value Growth 2020-2025

Luxury Timepieces in Malaysia

KEY DATA FINDINGS

2020 IMPACT

Sales drop amidst the COVID-19 pandemic in 2020
Proactive approach taken towards the pandemic by retailers
Readily available alternatives hurt sales in 2020

RECOVERY AND OPPORTUNITIES

The forecast period is set to see a slow recovery
Online platforms will become increasingly important
Players will continue to make efforts to ease the purchasing process

CATEGORY DATA

Table 78 Sales of Luxury Timepieces by Category: Value 2015-2020 Table 79 Sales of Luxury Timepieces by Category: % Value Growth 2015-2020 Table 80 NBO Company Shares of Luxury Timepieces: % Value 2015-2019 Table 81 LBN Brand Shares of Luxury Timepieces: % Value 2016-2019 Table 82 Distribution of Luxury Timepieces by Format: % Value 2015-2020 Table 83 Forecast Sales of Luxury Timepieces by Category: Value 2020-2025 Table 84 Forecast Sales of Luxury Timepieces by Category: % Value Growth 2020-2025

Luxury Writing Instruments and Stationery in Malaysia

KEY DATA FINDINGS

2020 IMPACT

Country lockdown inhibits sales in 2020
Demand notably shrinks in 2020 due to COVID-19
Trading down further limits sales

RECOVERY AND OPPORTUNITIES

Slow recovery expected in the forecast period
Promotional strategies will remain crucial
Online players will continue emerging

CATEGORY DATA

Table 85 Sales of Luxury Writing Instruments and Stationery: Value 2015-2020 Table 86 Sales of Luxury Writing Instruments and Stationery: % Value Growth 2015-2020 Table 87 NBO Company Shares of Luxury Writing Instruments and Stationery: % Value 2015-2019 Table 88 LBN Brand Shares of Luxury Writing Instruments and Stationery: % Value 2016-2019 Table 89 Distribution of Luxury Writing Instruments and Stationery by Format: % Value 2015-2020 Table 90 Forecast Sales of Luxury Writing Instruments and Stationery: Value 2020-2025 Table 91 Forecast Sales of Luxury Writing Instruments and Stationery: % Value Growth 2020-2025

Super Premium Beauty and Personal Care in Malaysia

KEY DATA FINDINGS

2020 IMPACT

Performance was negatively affected by COVID-19 in 2020
External factors further limit demand
Engagement through online platforms becomes essential

RECOVERY AND OPPORTUNITIES

Recovery speed will vary in the forecast period
E-commerce will continue gaining importance
New product launches will revive demand

CATEGORY DATA

Table 92 Sales of Super Premium Beauty and Personal Care by Category: Value 2015-2020 Table 93 Sales of Super Premium Beauty and Personal Care by Category: % Value Growth 2015-2020 Table 94 NBO Company Shares of Super Premium Beauty and Personal Care: % Value 2015-2019 Table 95 LBN Brand Shares of Super Premium Beauty and Personal Care: % Value 2016-2019 Table 96 Distribution of Super Premium Beauty and Personal Care by Format: % Value 2015-2020 Table 97 Forecast Sales of Super Premium Beauty and Personal Care by Category: Value 2020-2025 Table 98 Forecast Sales of Super Premium Beauty and Personal Care by Category: % Value Growth 2020-2025
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This report originates from Passport, our Luxury Goods research and analysis database.

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