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Country Report

Luxury Goods in

Luxury Goods in Malaysia

Feb 2019

US$1,210

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Executive Summary

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Recovering appetite for luxury goods

Consumers and tourists in Malaysia are showing a recovering appetite for luxury goods. Younger generation consumers who are very brand-conscious comprise the main target audience for luxury goods, particularly more affordable entry-level brands such as Michael Kors, Coach, Armani, Mercedes-Benz and BMW, thanks to their rising disposable incomes.

Tax-free period boosts demand

In 2018, luxury goods posted a stronger performance in current value terms than in both 2016 and 2017. Major political events like the general election in May led to a new government abolishing the Goods and Services Tax (GST) from June 2018 onwards, with a Sales and Services Tax (SST) re-introduced in September of the same year.

International players continue to dominate sales

International luxury houses continued to dominate the industry in 2017, with the lading players including LVMH, Luxottica, Richemont and Kering in personal luxury, Mercedes-Benz and BMW in luxury cars and Marriott and Shangri-La International in experiential luxury. Luxury goods in Malaysia, however, is a highly fragmented industry, with a large number of multinational players aggressively competing against each other.

Standalone monobrand stores the leading distribution outlets

Many luxury goods players in Malaysia have chosen to take more control of their brands by operating their own monobrand stores. An increasing number of standalone brand stores were opened in 2018, for example Tom Ford Beauty, Yves Saint Laurent Beauté and Maison Christian Dior.

Macro environment to shape the future of luxury goods

The macro environment will play a vital role in shaping the future of luxury goods in Malaysia over the forecast period. Despite a rise in consumer confidence following the election of a new government in 2018, the country’s economic outlook is expected to remain gloomy due to a high level of national debt.

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Overview

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Overview

Discover the latest market trends and uncover sources of future market growth for the Luxury Goods industry in Malaysia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Luxury Goods industry in Malaysia, our research will save you time and money while empowering you to make informed, profitable decisions.

The Luxury Goods in Malaysia market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Luxury Goods in Malaysia?
What are the major brands in Malaysia?
How dynamic is the growth of Luxury Goods internet sales?
What is driving growth?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply function

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Luxury Goods in Malaysia

EXECUTIVE SUMMARY

Recovering appetite for luxury goods

Tax-free period boosts demand

International players continue to dominate sales

Standalone monobrand stores the leading distribution outlets

Macro environment to shape the future of luxury goods

MARKET DATA

Table 1 Sales of Luxury Goods by Category: Value 2013-2018
Table 2 Sales of Luxury Goods by Category: % Value Growth 2013-2018
Table 3 Inbound Receipts for Luxury Goods by Country of Origin: Value 2013-2018
Table 4 NBO Company Shares of Luxury Goods: % Value 2013-2017
Table 5 LBN Brand Shares of Luxury Goods: % Value 2014-2017
Table 6 Distribution of Luxury Goods by Format and Category: % Value 2018
Table 7 Forecast Sales of Luxury Goods by Category: Value 2018-2023
Table 8 Forecast Sales of Luxury Goods by Category: % Value Growth 2018-2023

SOURCES

Summary 1 Research Sources

Designer Apparel and Footwear (Ready-To-Wear) in Malaysia

HEADLINES

PROSPECTS

New store concepts

Athleisure trend continues to gain ground

COMPETITIVE LANDSCAPE

Multinationals lead the category

Standalone monobrand stores dominate sales

CATEGORY DATA

Table 9 Sales of Designer Apparel and Footwear (Ready-to-Wear) by Category: Value 2013-2018
Table 10 Sales of Designer Apparel and Footwear (Ready-to-Wear) by Category: % Value Growth 2013-2018
Table 11 NBO Company Shares of Designer Apparel and Footwear (Ready-to-Wear): % Value 2013-2017
Table 12 LBN Brand Shares of Designer Apparel and Footwear (Ready-to-Wear): % Value 2014-2017
Table 13 Distribution of Designer Apparel and Footwear (Ready-to-Wear) by Format: % Value 2013-2018
Table 14 Forecast Sales of Designer Apparel and Footwear (Ready-to-Wear) by Category: Value 2018-2023
Table 15 Forecast Sales of Designer Apparel and Footwear (Ready-to-Wear) by Category: % Value Growth 2018-2023

Fine Wines/Champagne and Spirits in Malaysia

HEADLINES

PROSPECTS

Sales supported by the increasing number of luxury hotels

Malaysians appreciate luxury whiskies

COMPETITIVE LANDSCAPE

International players lead sales

Drinks specialist retailers

CATEGORY DATA

Table 16 Sales of Fine Wines/Champagne and Spirits by Category: Value 2013-2018
Table 17 Sales of Fine Wines/Champagne and Spirits by Category: % Value Growth 2013-2018
Table 18 NBO Company Shares of Fine Wines/Champagne and Spirits: % Value 2013-2017
Table 19 LBN Brand Shares of Fine Wines/Champagne and Spirits: % Value 2014-2017
Table 20 Distribution of Fine Wines/Champagne and Spirits by Format: % Value 2013-2018
Table 21 Forecast Sales of Fine Wines/Champagne and Spirits by Category: Value 2018-2023
Table 22 Forecast Sales of Fine Wines/Champagne and Spirits by Category: % Value Growth 2018-2023

Luxury Cars in Malaysia

HEADLINES

PROSPECTS

Environmental consciousness on the rise in Malaysia

Surging popularity of SUVs

COMPETITIVE LANDSCAPE

Mercedes-Benz remains the clear leader in luxury cars

Authorised car dealers

CATEGORY DATA

Table 23 Sales of Luxury Cars: Value 2013-2018
Table 24 Sales of Luxury Cars: % Value Growth 2013-2018
Table 25 NBO Company Shares of Luxury Cars: % Value 2013-2017
Table 26 LBN Brand Shares of Luxury Cars: % Value 2014-2017
Table 27 Forecast Sales of Luxury Cars: Value 2018-2023
Table 28 Forecast Sales of Luxury Cars: % Value Growth 2018-2023

Luxury Eyewear in Malaysia

HEADLINES

PROSPECTS

Price discounting used as a marketing strategy

Category witnesses the entry of new luxury brands

COMPETITIVE LANDSCAPE

Sales dominated by international luxury houses

Optical stores

CATEGORY DATA

Table 29 Sales of Luxury Eyewear by Category: Value 2013-2018
Table 30 Sales of Luxury Eyewear by Category: % Value Growth 2013-2018
Table 31 NBO Company Shares of Luxury Eyewear: % Value 2013-2017
Table 32 LBN Brand Shares of Luxury Eyewear: % Value 2014-2017
Table 33 Distribution of Luxury Eyewear by Format: % Value 2013-2018
Table 34 Forecast Sales of Luxury Eyewear by Category: Value 2018-2023
Table 35 Forecast Sales of Luxury Eyewear by Category: % Value Growth 2018-2023

Luxury Jewellery in Malaysia

HEADLINES

PROSPECTS

Entry-level pricing used to attract younger consumers

Millennials a new target audience

COMPETITIVE LANDSCAPE

International players lead sales

Popularity of jewellery specialist retailers

CATEGORY DATA

Table 36 Sales of Luxury Jewellery by Category: Value 2013-2018
Table 37 Sales of Luxury Jewellery by Category: % Value Growth 2013-2018
Table 38 NBO Company Shares of Luxury Jewellery: % Value 2013-2017
Table 39 LBN Brand Shares of Luxury Jewellery: % Value 2014-2017
Table 40 Distribution of Luxury Jewellery by Format: % Value 2013-2018
Table 41 Forecast Sales of Luxury Jewellery by Category: Value 2018-2023
Table 42 Forecast Sales of Luxury Jewellery by Category: % Value Growth 2018-2023

Luxury Leather Goods in Malaysia

HEADLINES

PROSPECTS

Smaller sized bags targeting younger generations

Women’s luxury bags and small leather goods remains the best performing category

COMPETITIVE LANDSCAPE

LVMH remains the leading player

Monobrand stores the leading outlets for luxury leather goods

CATEGORY DATA

Table 43 Sales of Luxury Leather Goods: Value 2013-2018
Table 44 Sales of Luxury Leather Goods: % Value Growth 2013-2018
Table 45 NBO Company Shares of Luxury Leather Goods: % Value 2013-2017
Table 46 LBN Brand Shares of Luxury Leather Goods: % Value 2014-2017
Table 47 Distribution of Luxury Leather Goods by Format: % Value 2013-2018
Table 48 Forecast Sales of Luxury Leather Goods: Value 2018-2023
Table 49 Forecast Sales of Luxury Leather Goods: % Value Growth 2018-2023

Luxury Portable Consumer Electronics in Malaysia

HEADLINES

PROSPECTS

Rising number of new brands

Strong competition from non-luxury brands

COMPETITIVE LANDSCAPE

Porsche becomes the leading player

Mix of retail channels

CATEGORY DATA

Table 50 Sales of Luxury Portable Consumer Electronics by Category: Value 2013-2018
Table 51 Sales of Luxury Portable Consumer Electronics by Category: % Value Growth 2013-2018
Table 52 NBO Company Shares of Luxury Portable Consumer Electronics: % Value 2013-2017
Table 53 LBN Brand Shares of Luxury Portable Consumer Electronics: % Value 2014-2017
Table 54 Distribution of Luxury Portable Consumer Electronics by Format: % Value 2013-2018
Table 55 Forecast Sales of Luxury Portable Consumer Electronics by Category: Value 2018-2023
Table 56 Forecast Sales of Luxury Portable Consumer Electronics by Category: % Value Growth 2018-2023

Luxury Timepieces in Malaysia

HEADLINES

PROSPECTS

Demand for luxury timepieces continues to recover

Luxury timepiece events help to boost sales

COMPETITIVE LANDSCAPE

Established international players lead sales

Watch specialist retailers

CATEGORY DATA

Table 57 Sales of Luxury Timepieces by Category: Value 2013-2018
Table 58 Sales of Luxury Timepieces by Category: % Value Growth 2013-2018
Table 59 NBO Company Shares of Luxury Timepieces: % Value 2013-2017
Table 60 LBN Brand Shares of Luxury Timepieces: % Value 2014-2017
Table 61 Distribution of Luxury Timepieces by Format: % Value 2013-2018
Table 62 Forecast Sales of Luxury Timepieces by Category: Value 2018-2023
Table 63 Forecast Sales of Luxury Timepieces by Category: % Value Growth 2018-2023

Luxury Writing Instruments and Stationery in Malaysia

HEADLINES

PROSPECTS

Slower growth

Ongoing premiumisation of traditional stationery brands

COMPETITIVE LANDSCAPE

Prestigious international brands lead sales

Individual monobrand outlets lead distribution

CATEGORY DATA

Table 64 Sales of Luxury Writing Instruments and Stationery: Value 2013-2018
Table 65 Sales of Luxury Writing Instruments and Stationery: % Value Growth 2013-2018
Table 66 NBO Company Shares of Luxury Writing Instruments and Stationery: % Value 2013-2017
Table 67 LBN Brand Shares of Luxury Writing Instruments and Stationery: % Value 2014-2017
Table 68 Distribution of Luxury Writing Instruments and Stationery by Format: % Value 2013-2018
Table 69 Forecast Sales of Luxury Writing Instruments and Stationery: Value 2018-2023
Table 70 Forecast Sales of Luxury Writing Instruments and Stationery: % Value Growth 2018-2023

Super Premium Beauty and Personal Care in Malaysia

HEADLINES

PROSPECTS

Entrance of more fashion brands

Super premium skin care in strong demand

COMPETITIVE LANDSCAPE

Estée Lauder remains the leading player

Omnichannel retailing

Promotional pricing

CATEGORY DATA

Table 71 Sales of Super Premium Beauty and Personal Care by Category: Value 2013-2018
Table 72 Sales of Super Premium Beauty and Personal Care by Category: % Value Growth 2013-2018
Table 73 NBO Company Shares of Super Premium Beauty and Personal Care: % Value 2013-2017
Table 74 LBN Brand Shares of Super Premium Beauty and Personal Care: % Value 2014-2017
Table 75 Distribution of Super Premium Beauty and Personal Care by Format: % Value 2013-2018
Table 76 Forecast Sales of Super Premium Beauty and Personal Care by Category: Value 2018-2023
Table 77 Forecast Sales of Super Premium Beauty and Personal Care by Category: % Value Growth 2018-2023

Luxury Hotels in Malaysia

HEADLINES

PROSPECTS

Rising demand for luxury hotels

Local culture and heritage a key point of differentiation

COMPETITIVE LANDSCAPE

Marriott International remains the leading player

Unique dining experiences

CATEGORY DATA

Table 78 Sales in Luxury Hotels: Value 2013-2018
Table 79 Sales in Luxury Hotels: % Value Growth 2013-2018
Table 80 Sales in Luxury Hotels by Country of Origin: % Value 2013-2017
Table 81 NBO Company Shares in Luxury Hotels: % Value 2013-2017
Table 82 LBN Brand Shares in Luxury Hotels: % Value 2014-2017
Table 83 Forecast Sales in Luxury Hotels: Value 2018-2023
Table 84 Forecast Sales in Luxury Hotels: % Value Growth 2018-2023

Personal Luxury in Malaysia

HEADLINES

PROSPECTS

Malaysia witnessing a recovering appetite for personal luxury goods

Sales boosted by tax-free holiday

COMPETITIVE LANDSCAPE

LVMH remains the leading player in personal luxury

Price competition

CATEGORY DATA

Table 85 Sales of Personal Luxury by Category: Value 2013-2018
Table 86 Sales of Personal Luxury by Category: % Value Growth 2013-2018
Table 87 NBO Company Shares of Personal Luxury: % Value 2013-2017
Table 88 LBN Brand Shares of Personal Luxury: % Value 2014-2017
Table 89 Forecast Sales of Personal Luxury by Category: Value 2018-2023
Table 90 Forecast Sales of Personal Luxury by Category: % Value Growth 2018-2023

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Country Report

Luxury Goods in Malaysia

New Report Guarantee

Executive Summary

New Report Guarantee

Recovering appetite for luxury goods

Tax-free period boosts demand

International players continue to dominate sales

Standalone monobrand stores the leading distribution outlets

Macro environment to shape the future of luxury goods

Overview

Why buy this report?

Samples (FAQs about samples):

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Table of Contents

Luxury Goods in Malaysia

EXECUTIVE SUMMARY

Recovering appetite for luxury goods

Tax-free period boosts demand

International players continue to dominate sales

Standalone monobrand stores the leading distribution outlets

Macro environment to shape the future of luxury goods

MARKET DATA

SOURCES

Designer Apparel and Footwear (Ready-To-Wear) in Malaysia

HEADLINES

PROSPECTS

New store concepts

Athleisure trend continues to gain ground

COMPETITIVE LANDSCAPE

Multinationals lead the category

Standalone monobrand stores dominate sales

CATEGORY DATA

Fine Wines/Champagne and Spirits in Malaysia

HEADLINES

PROSPECTS

Sales supported by the increasing number of luxury hotels

Malaysians appreciate luxury whiskies

COMPETITIVE LANDSCAPE

International players lead sales

Drinks specialist retailers

CATEGORY DATA

Luxury Cars in Malaysia

HEADLINES

PROSPECTS

Environmental consciousness on the rise in Malaysia

Surging popularity of SUVs

COMPETITIVE LANDSCAPE

Mercedes-Benz remains the clear leader in luxury cars

Authorised car dealers

CATEGORY DATA

Luxury Eyewear in Malaysia

HEADLINES

PROSPECTS

Price discounting used as a marketing strategy

Category witnesses the entry of new luxury brands

COMPETITIVE LANDSCAPE

Sales dominated by international luxury houses

Optical stores

CATEGORY DATA

Luxury Jewellery in Malaysia

HEADLINES

PROSPECTS

Entry-level pricing used to attract younger consumers

Millennials a new target audience

COMPETITIVE LANDSCAPE

International players lead sales

Popularity of jewellery specialist retailers

CATEGORY DATA

Luxury Leather Goods in Malaysia

HEADLINES

PROSPECTS

Smaller sized bags targeting younger generations

Women’s luxury bags and small leather goods remains the best performing category

COMPETITIVE LANDSCAPE

LVMH remains the leading player

Monobrand stores the leading outlets for luxury leather goods

CATEGORY DATA

Luxury Portable Consumer Electronics in Malaysia