Processed fruit and vegetables packaging experienced modest growth over 2018. This is a pattern that will continue as a result of increasing demand for natural and fresher fruit and vegetables.
Growth across shelf stable fruit and vegetable packaging was also minimal in 2018. Innovation was particularly conservative as demand for shelf stable fruit and vegetables remained discouraging.
In July 2018, new mandatory country of origin laws came into fruition which challenged manufacturers to make it easier to identify authenticity. This has become increasingly important for processed fruit and vegetable areas, particularly since the hepatitis A scandal in 2015, which highlighted the significant gap between packaging and transparency.
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