Shelf stable fruit is expected to struggle over the forecast period due to rising health awareness. Health-conscious consumers are becoming increasingly wary of processed products, as fresh and natural products are perceived as offering greater nutritional value, a trend that was likely accelerated by health concerns emerging during the pandemic, as local consumers now pay greater attention to what they eat.
The demand for frozen processed fruit and vegetables is set to increase over the forecast period, as these products offer more favourable prices than fresh vegetables, while also being less processed than shelf stable fruit and vegetables. Apart from this, the products in frozen fruit and frozen processed vegetables also meet the increasing demand for convenient products, especially among people still working from home, as they only require simple heating prior to consumption, without having to drain the liquid, as in shelf stable fruit and vegetables, but can also be kept for much longer than fresh fruit and vegetables.
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Understand the latest market trends and future growth opportunities for the Processed Fruit and Vegetables Packaging industry in Japan with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Processed Fruit and Vegetables Packaging
This report originates from Passport, our Processed Fruit and Vegetables Packaging research and analysis database.
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