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Processed fruit and vegetables in general are not particularly popular in India as consumers prefer fresh fruit and vegetables over their processed counterparts. However, these products are offered by some of the leading brands in the country and have earned recognition for their quality and packaging.
Frozen processed fruit and vegetables in flexible plastic pack sizes from 250g to 1,000g performed well again in 2019. As small pack sizes tend to have high prices, consumers feel it is more economical to choose medium-sized and large packs, which are comparatively cheaper than small pack types.
See-through flexible packaging is enjoying an increasing uptake in processed fruit and vegetable packaging. Freshness is a key driver when buying fruits and vegetables, with visual freshness also playing a major role when consumers make buying decisions.
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Discover the latest market trends and uncover sources of future market growth for the Processed Fruit and Vegetables Packaging industry in India with research from Euromonitor's team of in-country analysts.
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If you're in the Processed Fruit and Vegetables Packaging industry in India, our research will save you time and money while empowering you to make informed, profitable decisions.
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Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.