The primary packaging used for frozen processed potatoes and frozen processed vegetables continues to be flexible plastic, supported by the expanding variety of pack sizes available in this pack type. Flexible plastic remains a popular choice thanks to the low production costs associated with this pack type, which enable companies to keep prices low for Argentina’s price-sensitive consumers.
After a very strong performance in 2020, shelf stable fruit and vegetables recorded a decline in retail volume sales in 2021. The significant hoarding seen among the Argentinian population during the early stages of the COVID-19 pandemic was the major factor supporting the excellent results seen in shelf stable beans, shelf stable fruit, shelf stable tomatoes and shelf stable vegetables in 2020.
One significant trend that has harmed sales of processed fruits and vegetables in recent years is the Argentinian population's preference for fresh fruit and vegetables. The wider health and wellness trend, which has seen many people prioritise fresh fruit and vegetables over processed options due to the better nutritional benefits of fresh food, is underpinning this shift in consumer tastes.
Demand for processed fruit and vegetables is declining as Argentinian consumers are increasingly preferring fresh fruit and vegetables, which are perceived to be intrinsically healthier as well as offering better value for money. With many consumers embracing healthier diets and lifestyles, Argentinians are more inclined to choose fresh fruit and vegetables over processed fruit and vegetable products.
The ongoing economic turmoil in Argentina, characterised by rampant inflation and falling real incomes, has led many consumers to prioritise value for money above all other considerations when selecting packaged food products. This has helped private label products to gain popularity in this category as they generally provide quality that is comparable with the leading brands at far lower prices.
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Understand the latest market trends and future growth opportunities for the Processed Fruit and Vegetables Packaging industry in Argentina with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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This report originates from Passport, our Processed Fruit and Vegetables Packaging research and analysis database.
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