Frozen processed fruit and vegetables packaging total retail unit volume saw marginal decline in 2019 and during the review period as a whole, with this set to continue into the forecast period. Sales are suffering from consumers’ increasing preference for fresh produce, which is increasingly viewed as healthier, tastier and more nutritious than processed options.
Flexible packaging is increasingly being used for processed fruit and vegetables packaging, gaining ground from other primary pack types, with this trend likely to continue in the forecast period. As a result, flexible packaging is expected to overtake metal food cans as the most popular primary pack type in the forecast period.
A widening range of processed fruit and vegetables are being offered in stand-up pouches, particularly within frozen processed products but also within shelf stable beans and fruit. The fast emergence of stand-up pouches is linked to its high level of convenience.
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