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Learn moreApr 2020
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The performance of metal food cans in processed fruit and vegetables was close to stagnation in retail in 2019, with consumers cooking less at home. There have been limited packaging innovation and marketing campaigns to promote these products, which is keeping growth to a minimum in this category.
Like metal food cans, flexible plastic – used in frozen processed potatoes and frozen processed vegetables – was also seeing only very modest growth as consumers are cooking less at home and prefer to use fresh ingredients when doing so. Players have turned their focus to foodservice, in response, to limit their exposure to the high listing fees in retail when sales volumes are growing slowly.
Kawan Food Mfg Sdn Bhd launched Kawan Croquettes in frozen processed potatoes in May 2019. The use of folding cartons to package this product for the first time, compared to the usual flexible plastic, was meant to attract consumer attention.
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Discover the latest market trends and uncover sources of future market growth for the Processed Fruit and Vegetables Packaging industry in Malaysia with research from Euromonitor's team of in-country analysts.
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Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.