Both frozen processed fruit and vegetables and shelf stable fruit and vegetables saw a major spike in demand in 2020 as consumers were cooking at home more due to being home-bound as a result of COVID-19 restrictions. This provided a boost to the unit volumes of flexible plastic used in frozen products and metal food cans used for shelf stable goods in this year.
The rate of growth in demand for processed fruit and vegetables packaging accelerated sharply during 2020. COVID-19 led many local consumers to stock up on kitchen essentials, particularly those with a long shelf life that are easy to store, such as shelf stable beans and vegetables.
There was a significant increase in demand for frozen processed fruit and vegetables packaging during 2020, with flexible plastic the only significant pack type. Frozen processed potatoes dominate retail volume sales of frozen processed fruit and vegetables, and demand for packaging for this product saw the fastest rate of growth in processed fruit and vegetables during 2020, as consumers spent more time at home and foodservice outlets were closed for an extended period.
Demand for processed fruit and vegetables packaging will continue to grow over the forecast period, albeit at slower rates than in 2021 and, in particular, 2020. As the threat posed by COVID-19 begins to fade, consumers will spend less time at home and prepare and eat fewer meals there.
The performance of metal food cans in processed fruit and vegetables will be modest over the forecast period, after the spike in demand seen due to the pandemic in in 2020. There have been limited packaging innovation and marketing campaigns to promote these products, which will continue holding back growth in this category.
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