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With their own plastic reduction targets in mind, retailers such as Morrisons and Waitrose are offering frozen fruit refills in selected stores. Although Lidl has been offering plastic-free dried fruit and nuts, plastic-free frozen fruit is a novelty in mainstream retailers.
For shelf stable fruit and vegetables, the rising demand for convenience and on-the-go consumption has meant an increase in product offerings in pouches, such as Dole shelf stable fruit, and thin wall plastic containers, such as Tesco and Del Monte fruit pots, as well as Heinz beans in thin wall plastic container multipacks. For frozen fruit and vegetables, the demand for convenience can be seen in the increase in zip closures on pouches as well as flexible pouches.
Alternative packaging attracts younger consumers, who see metal tins, traditionally used for shelf stable food, as outdated. However, for the environmentally conscious, metal tins continue to be important, as they are recyclable.
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