The COVID-19 pandemic stimulated strong unit volume growth in processed fruit and vegetables in 2020. As consumers remained in home seclusion for much of the year, and consumer foodservice outlets were either closed or only offered limited services for much of the year, at-home consumption increased considerably.
Flexible packaging, in the shape of flexible plastic, remained the dominant pack type in frozen processed fruit and vegetables in 2021, although it recorded a slight decline in this year, as all areas of processed meat and seafood saw weaker year-on-year performances in 2021, following mostly stronger growth rates being seen in 2020. This pack type is considered lightweight, easy for storage and convenient, which are the main reasons for its popularity among both industry players and Saudi citizens.
The COVID-19 pandemic put an emphasis on health and wellness, leading many consumers to consider the importance of diet in maintaining a strong body and healthy immune system. As such, some consumers in Saudi Arabia adopted healthier diets and paid more attention to the nutritional value of the food they purchased as a preventative measure against COVID-19 infection.
Metal food cans is set to remain the dominant pack type in shelf stable fruit and vegetables over the forecast period. Although glass jars are popular in the category, many consumers have reservations about glass jars, which are seen as heavy and prone to breakage.
The COVID-19 pandemic will continue to have a negative impact on the Saudi economy over the forecast period. This will leave consumers with reduced spending power, prompting them to cut or prioritise their spending and look for smarter shopping habits that will help them to save money.
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Understand the latest market trends and future growth opportunities for the Processed Fruit and Vegetables Packaging industry in Saudi Arabia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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This report originates from Passport, our Processed Fruit and Vegetables Packaging research and analysis database.
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