In early 2020, the COVID-19 pandemic prompted the Spanish authorities to implement strict national lockdown measures around the country, as well as subsequent local lockdowns throughout the year to continue to prevent the spread of the COVID-19 virus. The national lockdown measures, social distancing and the fear of infection as well as an uncertain future prompted consumers in Spain to stock up on products that they deemed essential.
In spite of already having recorded a very strong performance in 2020, shelf stable beans continued to see healthy unit volume growth in 2021, supported by the growing number of vegans and vegetarians in Spain. With shelf stable beans, which are frequently consumed as an alternative to meat or fish, performing well in 2021, this benefited the packaging unit volumes of glass jars, the main pack type, metal food cans and brick liquid cartons used in shelf stable beans 2021.
Faced with declining sales prior to the pandemic, companies involved in the manufacture of processed fruit and vegetables have been investing in making improvements to their packaging. It is increasingly important for them to differentiate their products and brands to present them as higher-quality, value-added options.
The consumer trends underpinning the latest developments in processed fruit and vegetables packaging are diverse. They include the increasing awareness of the importance of maintaining a healthy food intake, which has made it important for packaging and labelling to emphasise freshness, naturalness and the absence of preservatives.
As demographics change towards smaller or single-person households, companies are adding smaller and flexible packaging to meet consumer needs. For example, D’Aucy (processed vegetables) has launched a new 70g can format for households with a lower number of occupants.
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This report originates from Passport, our Processed Fruit and Vegetables Packaging research and analysis database.
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