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Learn moreMar 2019
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Although overall demand for processed fruit and vegetables is set to remain flat over the forecast period, there are opportunities for producers and packaging manufacturers to increase their profits. In the context of the strong health and wellness trend in Germany, consumers will continue to favour fruit and vegetables in their diets, including processed, packaged formats, leading to ongoing demand for the relevant packaging materials.
Processed fruit and vegetables is a highly mature category, and these products are often regarded as somewhat old-fashioned by consumers, particularly shelf stable variants packaged in metal food cans.
Ongoing research and development over many years has resulted in innovative packaging types and formats for processed fruit and vegetables packaging, and it is therefore increasingly difficult for manufacturers of packaging products to launch true innovations. Closures, in comparison to primary and secondary packaging will, however, likely continue to offer opportunities.
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Discover the latest market trends and uncover sources of future market growth for the Processed Fruit and Vegetables Packaging industry in Germany with research from Euromonitor's team of in-country analysts.
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Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.