Due to the continued strong increase in the amount of time Germans were spending at home, the number of meals prepared and cooked at home still remained higher than in more normal times, especially since foodservice operations were also restricted for months at a time. This meant that demand for frozen processed fruit and vegetables, despite declining slightly, remained at a high level in 2021 following the strong growth recorded in 2020.
The home seclusion that was in place during 2020, due to the outbreak of COVID-19, saw some consumers stockpiling frozen fruit and vegetable products. In response to reduced shopping visits to physical stores and the fear of supplies running low in essential grocery retailers, consumers purchased processed fruits and vegetables, given their longer shelf life.
Stand-up pouches continued to gain ground, in part due to their smaller and convenient size. Aluminium/plastic pouches witnessed strong growth during both 2020 and 2021, with 90g and 100g pouches seen as ideal for one-time consumption and easy disposal.
As more consumers move to vegetarian, vegan or flexitarian diets in Germany, they are aiming to replace meat with other products, including shelf stable beans. This will benefit the unit volumes of glass jars used in the packaging of shelf stable beans over the forecast period.
Sustainability issues are expected to increasingly influence manufacturers’ strategies when it comes to packaging for processed fruit and vegetables, with a focus on reducing plastic waste being a major topic on the agenda. For example, Frosta recently launched the first paper-based packaging for frozen processed vegetables and has stated its longer-term goal to replace all plastic packaging with paper-based alternatives.
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Understand the latest market trends and future growth opportunities for the Processed Fruit and Vegetables Packaging industry in Germany with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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This report originates from Passport, our Processed Fruit and Vegetables Packaging research and analysis database.
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