In 2021, Chinese consumers were returning to a more normal way of life, following the effects of the COVID-19 pandemic in 2020, due to better control of the virus as well as the country’s vaccination programme in 2021, which saw the easing of restrictions for a large part of the year in most parts of the country. Shelf stable fruit therefore recorded strong growth in 2021, benefiting the unit volumes of glass jars and metal food cans used in the packaging of shelf stable fruit.
Rising demand for processed fruit and vegetables in the Chinese market had been supported in recent years by consumers’ growing health consciousness and, in particular, the role of nutrition in maintaining physical and mental wellbeing. This has driven growth in the packaging solutions required for such products.
China underwent a lockdown in the first half of 2021, which saw consumers choosing to stockpile processed fruit and vegetables over fresh fruit and vegetables, given their longer shelf stable. This benefited the unit volumes of glass jars and metal food cans used in the packaging of processed fruit and vegetables in 2021.
While processed fruit and vegetables is set to struggle to remain relevant in the context of evolving consumer demand, manufacturers are working to make their products more compatible with modern lifestyles and preferences. For example, it is popular in China to have a cup of milk tea with mashed taro blended into it, especially during the winter.
Packaging innovation is seen as a way of appealing to consumers, especially as the return to hectic modern lifestyles in the post-pandemic period should revive the demand for convenient, portable food options suited to on-the-go consumption, such as small packs including a spoon. On-the-go snacking is an area in which shelf stable fruit has the potential to present a relatively healthy image compared with alternatives, including chocolate confectionery and pastries.
Delivery:
Files are delivered directly into your account soon after payment is received and any tax is certification is verified (where applicable).
This report comes in PDF with additional info in Excel included.
Understand the latest market trends and future growth opportunities for the Processed Fruit and Vegetables Packaging industry in China with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Processed Fruit and Vegetables Packaging industry in China, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This report originates from Passport, our Processed Fruit and Vegetables Packaging research and analysis database.
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!