Wellness is driving growth and premium innovation in the home and garden industry. Discover more about the science of mood and hormones, and how with the impact of COVID-19, biophilic design is becoming increasingly popular with gardening habits on the rise worldwide. Understand how this trend is offering opportunities for growth in an otherwise stagnant sector.
In 2024, several major trends significantly influenced gardening in the United Arab Emirates, with an emphasis on sustainability and innovation. The no-lawn garden trend gained momentum, replacing traditional lawns with native plants and drought-resistant species to reduce water usage and maintenance costs. Smart garden technologies, including automated irrigation systems, smart lighting, and climate control, became popular for optimising garden care and enhancing convenience. Sustainable landsc
Home and garden in the United Arab Emirates recorded solid growth in 2024, although this is projected to experience a marginal slowdown in 2025. While the local economy is expected to continue expanding, challenges such as lower business confidence, global economic issues, and rising costs may contribute to this deceleration. However, the market is supported by government initiatives and rising incomes, which are likely to stabilise the slowdown. GDP in the United Arab Emirates is projected to g
The home and garden market in South Africa recorded robust growth in current value terms in 2024, although this was largely fuelled by rising prices. While inflation eased compared to 2023, it continued to erode consumer purchasing power, encouraging greater caution around discretionary spending. Despite this, the market continued to evolve, adapting to shifts in consumer lifestyles, priorities, and daily routines. Increasingly, households sought out products and solutions that offered greater f
While innovation in the gardening sector is both abundant and diverse – reflecting the wide range of product categories it encompasses – certain trends are emerging as dominant. This was particularly evident at the spoga+gafa trade fair, held on 24-26 June 2025, in Cologne.
Home and garden retail faces stagnant demand while consumers shift between offline experience and fast growing e commerce. Omnichannel, AI tools, social commerce and personalised digital journeys are reshaping how shoppers discover, design and buy. Retailers must innovate through tech, partnerships, curated assortments and convenience to stay competitive.
The home and garden industry reached USD1.3 trillion in 2025, declining 0.4% as macroeconomic headwinds, subdued home transactions and weak consumer confidence weighed on demand. A flat -0.03% CAGR is forecast to 2030, with growth shifting from mature markets to India, Turkey, Malaysia, the UAE and Brazil. Consumer preferences are changing and while growth is minimal at the top level, select subcategories are expected to see growth albeit at a slower pace.
Gardening in South Korea demonstrates strong resilience and growth, expanding by 6% in 2025 to reach KRW448 billion, notably outperforming regional counterparts that remain focused on outdoor activity, as urbanisation and apartment living drive a unique consumer landscape. This environment, marked by a declining population but robust consumer expenditure of KRW1,204,489,788 million, has made gardening attractive due to sustained demand for indoor plants, gifting occasions, and wellbeing, with ra
Home and garden in South Korea demonstrated resilience in 2025, recording retail sales of KRW15,727 billion with a 3% increase, outpacing regional pressures despite a slowdown from the prior year and modest real GDP growth of 1.0%. Urbanisation, stagnant population, and the shift toward compact flat living have reinforced consumer focus on maximising limited space, spurring robust demand for multifunctional, space-efficient solutions and container gardening, even as overall growth moderates. Wit
Spurred by macro uncertainty and the cross-pollination of clinical, illicit and wellbeing trends, transgressive wellness is prompting consumers to re-examine their relationships with emerging and taboo substances, disrupting existing consumption routines across FMCGs and rebalancing the USD3 trillion wellness industry.
While homewares in Ukraine registered healthy current value growth, constant sales remained unchanged, as inflation continued to bite. That being said, as many Ukrainians rebuilt or relocated, there was strong demand for kitchen and dining essentials. ranging from cookware and utensils to dinnerware and food storage. At the same time, rising interest in home cooking, wellness, and social rituals like shared meals has turned the kitchen into a focal point of daily life, prompting consumers to inv
Home furnishings in South Korea continued to record positive value growth in 2025, although momentum slowed following the post-pandemic surge seen in previous years. Demand remains supported by the need for solutions that address urban space constraints, resilient consumer spending on the home despite broader economic pressures, and opportunities for premiumisation and wellness-oriented upgrades. Companies that focus on made-to-fit storage, omnichannel integration and product innovation, particu
Self-care at home, as an aspect of the wellness trend, needs to be evaluated as a strategic planning priority as this will sit alongside sustainability long term as a core value pillar. This topic accelerated over the pandemic and keeps accelerating as an emotive counter-reaction inside the home to the instability and lack of control experienced outside of the home. Self-care is driving premium innovations, and this is one of few ways to credibly bond and create value emotionally with consumers.
Home and garden in Hong Kong, China experienced a decline in value in 2025, with retail sales dropping to HKD20,397 million, while most major markets in Asia Pacific showed stability or growth, underlining the particular pressure of economic caution and postponed discretionary spending locally. Despite this contraction, the industry remains highly consolidated and defensible for established players, as entrenched leaders benefit from certified health claims, agency-driven distribution, and prod
Join four of our leading experts as they delve into the evolving landscape of health and wellness, focusing on its expansion from a trend to a consumer lifestyle. Key topics include the Blurring of Wellness Concepts, Women’s Health, Self-Care at Home and the Evolution of Health-Conscious Eating.
In this article, we highlight three of the Top 10 Global Consumer Trends in 2022 that focus on sustainability: Climate Changers, Pursuit of Preloved and Rural Urbanites.
Dishwashing in Finland recorded modest retail value growth amid stable economic conditions with low inflation in 2025. Growth was driven mainly by automatic dishwashing tablets offering convenience and multifunctionality. The market is shaped by health and wellness trends, accelerating demand for natural formulations and premiumisation through advanced performance claims, while private label disruption leverages competitive pricing and eco-credentials. The landscape is concentrated, with Procter
Home products specialists in the United Arab Emirates posted a strong performance in 2025, with a 7% increase in value to AED14,583 million. This dynamic is driven by a rising expatriate population, expansion of store footprints, and rapid adoption of e-commerce models, making the retail channel highly attractive to brands seeking sustained growth opportunities. Competitive intensity remains pronounced, as international entrants, local conglomerates, and specialist operators alike respond to evo
Laundry care in Finland recorded modest retail value growth in 2025, driven by migration to liquid formats despite cost-of-living pressures that encouraged private label adoption and discounter preference. The market is shaped by evolving formats offering convenience and premiumisation through fabric-specific detergents, and sustainability-driven innovation with ecolabel led formulations. S-Group and Kesko retail dominance, routine grocery shopping preference and Nordic Swan Ecolabel recognition
Retail in Ireland demonstrated robust value expansion in 2025. Sales reached EUR45.9 billion, outpacing inflation and underpinned by 10% real GDP growth, which signalled resilience and a continued consumer focus on essential purchases. The environment is characterised by a combination of stable macroeconomic conditions, rapid innovation, and pronounced price sensitivity. This has led to dynamic competition—especially from discounters and international entrants—while technology and sustainability
Retail e-commerce in Switzerland demonstrated stable expansion in 2025, registering CHF15.3 billion in sales with year-on-year growth of 4%, outpacing the country's real GDP growth of 1% and benefiting from subdued inflation of 0.2%. The channel remains highly attractive due to resilient consumer spending, robust digital infrastructure, and broad adoption across everyday goods, while evolving consumer demands for convenience, transparency, and sustainability drive ongoing innovation and platform
Retail in the Philippines demonstrated strong momentum in 2025, reaching PHP 6.93 trillion and recording a 6% year-on-year growth, positioning it as one of the most attractive retail markets in Southeast Asia. This performance is underpinned by resilient economic fundamentals and evolving consumer preferences, which continue to support sustained expansion. At the same time, the competitive landscape is becoming increasingly dynamic, as discounters and digital-first operators drive notable shift
Although retail current value sales of cooking ingredients and meals remained strong in 2025, growth moderated. This was largely attributable to a weaker performance in edible oils, which make up the largest share of the category. Within edible oils, palm oil continued to dominate retail value sales, and the government is seeking to reduce the country’s reliance on imported edible oils by implementing measures aimed at increasing local production. Meanwhile, cooking ingredients and meals offerin
Retail in Mexico demonstrated resilience in 2025, achieving current value growth of 8% to reach MXN6,471.3 billion, outpacing both regional and global peers despite a subdued economic environment marked by 0.6% real GDP growth and inflation at 4%. The attractiveness of retail remains high due to its substantial contribution to national expenditure, with consumer spending accounting for 72% of GDP. Meanwhile, continued investment in digital transformation, omnichannel strategies, and value-led of
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