Retail in Ireland

June 2026
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Overview:

Understand the latest market trends and future growth opportunities for the Retail industry in Ireland with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.

Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.

Data and analysis in this report provides further detailed coverage dedicated to the following key categories, where applicable:

  • Convenience Stores
  • Discounters
  • Hypermarkets
  • Supermarkets
  • Traditional Grocery Retailers
  • Apparel and Footwear Specialist Retailers
  • Electronics and Appliance Specialist Retailers
  • Health and Beauty Specialist Retailers
  • Home and Garden Specialist Retailers
  • Department Stores
  • Variety Stores
  • Warehouse Clubs
  • Direct Selling
  • Homeshopping
  • Vending

If you're in the Retail industry in Ireland, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.

The Retail in Ireland report includes:

  • Analysis of key retail trends
  • Detailed segmentation of offline and online retail sales
  • Historic channel sizes (retail value sales, outlet counts, and selling space)
  • Company and brand market shares (retail value sales and outlet counts)
  • Five year forecasts of market trends and market growth
  • Robust and transparent research methodology, conducted in-country

This report answers:

  • What is the market size of Retail in Ireland?
  • Which are the leading retailers in Retail in Ireland?
  • How are products distributed in Retail in Ireland?
  • How is the rise of e-commerce and the expansion of modern grocery retail impacting traditional retail?
  • How significant are discounters and private label in Ireland?
  • To what extent are sales shifting towards digital channels?​
  • What is the long-term outlook for bricks-and-mortar? 
  • How is macroeconomic and political uncertainty affecting the retail industry?​
  • What types of retailers are seeing the fastest growth in digital sales?​
  • What is the future of retail?

Retail in Ireland

2025 Developments

Key Data Insights

Chart 1 Key Industry Trends for Retail
Deliveroo Shopping Expands Quick Commerce and Reshapes Consumer Expectations
Chart 2 Delivery Shopping Arrives in Ireland
Chart 3 Value Sales 2020-2030
Chart 4 Value Sales by Category 2025
Discount Retailers Respond to Value-Driven Shoppers with Affordable Quality
Omnichannel Investments Reshape Shopping Habits and Brand Loyalty
Chart 5 Analyst Insight for Retail
Ai and Analytics Drive Personalised Offers and Operational Gains
Chart 6 Forecast Value Sales 2020-2030
Chart 7 Forecast Value Sales by Category 2025-2030
Musgrave Strengthens Position as Discount Retailers Drive Pricing Pressure
Lidl and Currys Drive Innovation with Net Zero and Digital Concepts
Chart 8 Lidl Opens Ireland’S First Net-Zero Energy Supermarket in Maynooth
Chart 9 Currys Ireland Adds Store Mode and Digital Shelf Labels to Streamline Shopping
Chart 10 Company Shares 2025
Chart 11 Brand Shares 2025
Informal Retail
Opening Hours for Physical Retail
Chart 12 Standard Opening Hours by Channel Type 2025
Seasonality
Christmas
Easter
Chart 13 Economic Context for Retail
Chart 14 Real Gdp Growth 2020-2030
Chart 15 Inflation 2020-2030
Chart 16 Consumer Context for Retail
Chart 17 Population 2020-2030
Chart 18 Population by Generation 2025

Convenience Retailers in Ireland

Key Data Insights

Convenience Retailers Summary
Chart 19 Key Industry Trends for Convenience Retailers
Vendie Pioneers Vending-Only Retail as Shoppers Seek Value and Efficiency
Chart 20 Vendie Launches Ireland’S First Vending-Only Convenience Store
Applegreen and M&S Expand Partnership to Capture Commuter Demand
Chart 21 Applegreen and M&S Expand Partnership with 20 New Food Stores across Ireland
Retailers Invest in Private Label to Build Loyalty and Margin
Chart 22 Value Sales 2020-2030
Chart 23 Value Sales by Category 2025
Retailers Expand Own-Brand Ranges to Reinforce Shopper Loyalty
Convenience Stores Sustains Lead as Top-Up Shopping Grows
Larger Operators Diversify Formats to Meet Evolving Needs
Chart 24 Forecast Value Sales 2020-2030
Chart 25 Forecast Value Sales by Category 2025-2030
Chart 26 Analyst Insight for Convenience Retailers
Musgrave Expands Networks to Secure Share Gains
Circle K Drives Growth with Targeted Acquisitions
Chart 27 Company Shares 2025
Chart 28 Brand Shares 2025
Chart 29 Economic Context for Convenience Retailers
Chart 30 Real Gdp Growth 2020-2030
Chart 31 Inflation 2020-2030
Chart 32 Consumer Context for Convenience Retailers
Chart 33 Population 2020-2030
Chart 34 Population by Generation 2025

Supermarkets in Ireland

Key Data Insights

Supermarkets Summary
Chart 35 Key Industry Trends for Supermarkets
Tesco Accelerates Investment to Meet Rising Demand for Convenience and Sustainability
Chart 36 Tesco Ireland Strengthens International Presence through Major Expansion in 2025
Sustainability Initiatives Drive Competitive Advantage as Retailers Respond to Shifting Consumer Values
Chart 37 Tesco Ireland Rolls Out Solar Panels across Stores to Advance Sustainability Goals
Chart 38 Value Sales 2020-2030
Bwg Foods Expands Store Network to Strengthen Value-Led Growth
Chart 39 Analyst Insight for Supermarkets
Retailers Invest in Digital and Sustainability to Drive Customer Loyalty
Chart 40 Forecast Value Sales 2020-2030
Supervalu Strengthens Leadership
Chart 41 Company Shares 2025
Chart 42 Brand Shares 2025
Chart 43 Economic Context for Supermarkets
Chart 44 Real Gdp Growth 2020-2030
Chart 45 Inflation 2020-2030
Chart 46 Consumer Context for Supermarkets
Chart 47 Population 2020-2030
Chart 48 Population by Generation 2025

Hypermarkets in Ireland

Key Data Insights

Hypermarkets Summary
Chart 49 Key Industry Trends for Hypermarkets
Tesco Reinvents In-Store Experience to Counter Discount Pressure
Chart 50 Tesco Ballina Relaunches with Eur5m Facelift to Reinvent In-Store Experience in Ireland
Chart 51 Value Sales 2020-2030
Adapting Product Mix and Pricing to Maintain Shopper Loyalty
Chart 52 Analyst Insight for Hypermarkets
Digital Rewards and In-Store Efficiency Shape Shopper Engagement
Chart 53 Forecast Value Sales 2020-2030
Tesco Expands Store Network and Digital Value to Reinforce Dominance
Chart 54 Tesco Investing to Reinforce Its Dominance
Chart 55 Company Shares 2025
Chart 56 Brand Shares 2025
No Further Distribution Shifts or Emerging Concepts Observed
Tesco Transforms Store Experience to Reinforce Shopper Loyalty
Irish Shoppers Embrace Private Label and Value-Led Formats
Chart 57 Economic Context for Hypermarkets
Chart 58 Real Gdp Growth 2020-2030
Chart 59 Inflation 2020-2030
Chart 60 Consumer Context for Hypermarkets
Chart 61 Population 2020-2030
Chart 62 Population by Generation 2025

Discounters in Ireland

Key Data Insights

Discounters Summary
Chart 63 Key Industry Trends for Discounters
Lidl Drives Value-Led Transformation as Shoppers Prioritise Affordability
Lidl Pioneers Sustainability with Net Zero Energy Store Innovation
Chart 64 Lidl Launches Ireland’S First Net Zero Energy Supermarket in Maynooth
Efficient Store Formats and Private Label Expansion Boost Shopper Loyalty
Chart 65 Value Sales 2020-2030
Players Extend Value Focus to Meet Evolving Shopper Needs
Mobile Integration and Loyalty Initiatives Drive Repeat Visits
Chart 66 Analyst Insight for Discounters
Sustainability Initiatives and Local Partnerships Underpin Brand Trust
Chart 67 Forecast Value Sales 2020-2030
Lidl Accelerates Expansion and Strengthens Lead through Major Investment
Chart 68 Lidl Ireland Expands Discount Appeal with New Ballysimon Store Opening
Chart 69 Company Shares 2025
Chart 70 Brand Shares 2025
Chart 71 Economic Context for Discounters
Chart 72 Real Gdp Growth 2020-2030
Chart 73 Inflation 2020-2030
Chart 74 Consumer Context for Discounters
Chart 75 Population 2020-2030
Chart 76 Population by Generation 2025

Small Local Grocers in Ireland

Key Data Insights

Small Local Grocers Summary
Discounters Attract Price-Sensitive Shoppers as Cost Pressures Mount
Shoppers Embrace Own-Label Premium Ranges to Offset Inflation
Chart 77 Value Sales 2020-2030
Community-Focused Digital Tools Support Resilience as Price Pressure Continues
Chart 78 Forecast Value Sales 2020-2030
Chart 79 Analyst Insight for Small Local Grocers
Holland & Barrett International Ltd Gains Ground as Niche Players Exit
Chart 80 Company Shares 2025
Chart 81 Brand Shares 2025
Chart 82 Economic Context for Small Local Grocers
Chart 83 Real Gdp Growth 2020-2030
Chart 84 Inflation 2020-2030
Chart 85 Consumer Context for Small Local Grocers
Chart 86 Population 2020-2030
Chart 87 Population by Generation 2025

General Merchandise Stores in Ireland

Key Data Insights

General Merchandise Stores Summary
Chart 88 Key Industry Trends for General Merchandise Stores
Growth in a Complex Environment
Department Store Players Introduce Experiential Retail to Counter Digital Competition
Chart 89 Choice Stores Opens in Tullamore
Normal Captures Value-Driven Shoppers with Affordable Essentials and Viral Marketing
Chart 90 Normal Opens First Store in Dublin’S Ilac Centre
Chart 91 Value Sales 2020-2030
Chart 92 Value Sales by Category 2025
Retailers Look to Omnichannel Platforms to Boost Loyalty and Margins
Department Store Players Enhance In-Store Experiences to Retain Footfall Amid Rising Competition
Variety Store Retailers Expand Private Label Ranges to Meet Value-Driven Demand
Chart 93 Forecast Value Sales 2020-2030
Chart 94 Forecast Value Sales by Category 2025-2030
Chart 95 Analyst Insight for General Merchandise Stores
Dunnes Stores and Eurogiant Invest in Modernisation to Reinforce Strength
Poundland’S Dealz Brand Drives Growth by Targeting Value-Focused Shoppers
Chart 96 Company Shares 2025
Chart 97 Brand Shares 2025
Chart 98 Economic Context for General Merchandise Stores
Chart 99 Real Gdp Growth 2020-2030
Chart 100 Inflation 2020-2030
Chart 101 Consumer Context for General Merchandise Stores
Chart 102 Population 2020-2030
Chart 103 Population by Generation 2025

Apparel and Footwear Specialists in Ireland

Key Data Insights

Apparel and Footwear Specialists Summary
Chart 104 Key Industry Trends for Apparel and Footwear Specialists
Penneys Refreshes Flagship to Drive Experiential Shopping and Loyalty
Arket Blends Retail and Lifestyle to Attract Urban Shoppers
Chart 105 Arket Opens First Store in Ireland, Bringing Scandinavian Lifestyle to Dublin
Boots and Comfort Styles Drive Footwear Ahead as Work Patterns Shift
Chart 106 Value Sales 2020-2030
Retailers Boost Digital Convenience to Capture Cautious Spending
Chart 107 Analyst Insight for Apparel and Footwear Specialists
Transparency and Circularity Reshape Purchasing as Ethics Go Mainstream
Chart 108 Forecast Value Sales 2020-2030
Penneys Invests in Flagship Upgrades as Rivals Struggle and New Entrants Reshape Consumer Choices
Chart 109 Penneys Invests Eur5m to Refresh O’Connell Street Flagship and Boost Experience
Chart 110 Company Shares 2025
Chart 111 Brand Shares 2025
Chart 112 Economic Context for Apparel and Footwear Specialists
Chart 113 Real Gdp Growth 2020-2030
Chart 114 Inflation 2020-2030
Chart 115 Consumer Context for Apparel and Footwear Specialists
Chart 116 Population 2020-2030
Chart 117 Population by Generation 2025

Appliances and Electronics Specialists in Ireland

Key Data Insights

Appliances and Electronics Specialists Summary
Chart 118 Key Industry Trends for Appliances and Electronics Specialists
Currys Elevates Inclusivity through Digital-First Convenience Initiatives
Chart 119 Currys Partners with Welcome to Deliver Inclusive Shopping Experiences across Ireland
Did Electrical’S Expansion Captures Demand for Local Access
Euronics Boosts Customer Confidence with Omnichannel Transparency
Chart 120 Did Electrical Partners with Homevalue to Expand Appliance Availability in Ireland
Chart 121 Value Sales 2020-2030
Harvey Norman Leverages Green Tech and Digital Innovation to Strengthen Customer Engagement
Did Electrical Responds to Cautious Spending by Enhancing Digital Convenience and Sustainability
Chart 122 Forecast Value Sales 2020-2030
Chart 123 Analyst Insight for Appliances and Electronics Specialists
Harvey Norman Drives Share Gains with Omnichannel Expansion
Chart 124 Company Shares 2025
Chart 125 Brand Shares 2025
Chart 126 Economic Context for Appliances and Electronics Specialists
Chart 127 Real Gdp Growth 2020-2030
Chart 128 Inflation 2020-2030
Chart 129 Consumer Context for Appliances and Electronics Specialists
Chart 130 Population 2020-2030
Chart 131 Population by Generation 2025

Home Products Specialists in Ireland

Key Data Insights

Home Products Specialists Summary
Chart 132 Key Industry Trends for Home Products Specialists
Screwfix Enhances Convenience and Drives Home Improvement Sales with New Cork Store
Chart 133 Screwfix Strengthens Diy Retail Convenience with New Cork Store
Homebase Accelerates Digital Transformation with Dedicated Irish E-Commerce Platform
Chart 134 Homebase Launches Dedicated Irish E-Commerce Platform to Drive Diy Growth
Chart 135 Value Sales 2020-2030
Chart 136 Value Sales by Category 2025
Premium Pet Products and Sustainable Home Solutions Drive New Spending Priorities
Chart 137 Analyst Insight for Home Products Specialists
Chart 138 Forecast Value Sales 2020-2030
Chart 139 Forecast Value Sales by Category 2025-2030
Ikea Extends Lead, While Ogalas and Screwfix Strengthen Their Positions and Homebase Exits
Chart 140 Company Shares 2025
Chart 141 Brand Shares 2025
Chart 142 Economic Context for Home Products Specialists
Chart 143 Real Gdp Growth 2020-2030
Chart 144 Inflation 2020-2030
Chart 145 Consumer Context for Home Products Specialists
Chart 146 Population 2020-2030
Chart 147 Population by Generation 2025

Health and Beauty Specialists in Ireland

Key Data Insights

Health and Beauty Specialists Summary
Chart 148 Key Industry Trends for Health and Beauty Specialists
Pharmacies Continues to Dominate Sales
Boots Ireland Enhances Convenience and Access with Affordable Health Services
Chart 149 Boots Ireland Launches Affordable Health Mot to Enhance Retail Convenience
Chart 150 The Fragrance Shop Opens First Store in Ireland
Irish Consumers Drive Value with Health, Wellness and Premium Focus
Chart 151 Value Sales 2020-2030
Chart 152 Value Sales by Category 2025
Retailers Expand Eco-Friendly Packaging to Meet Demand for Transparency
Chart 153 Analyst Insight for Health and Beauty Specialists
Retailers Integrate Digital and Physical Touchpoints to Boost Personalisation
Discount Pharmacies Widen Private Label Ranges to Retain Price-Sensitive Shoppers
Chart 154 Forecast Value Sales 2020-2030
Chart 155 Forecast Value Sales by Category 2025-2030
Boots Makes Share Gains with Omnichannel Upgrades and Loyalty
Chart 156 Company Shares 2025
Chart 157 Brand Shares 2025
Boots Ireland Elevates Convenience with Health Services and Digital Integration
The Fragrance Shop’S Omnichannel Launch Brings Global Beauty Standards to Dublin
Boots Gains Share as Omnichannel and Value Drive Repeat Purchases
Chart 158 Economic Context for Health and Beauty Specialists
Chart 159 Real Gdp Growth 2020-2030
Chart 160 Inflation 2020-2030
Chart 161 Consumer Context for Health and Beauty Specialists
Chart 162 Population 2020-2030
Chart 163 Population by Generation 2025

Vending in Ireland

Key Data Insights

Vending Summary
Reverse Vending Machines Incentivise Sustainable Behaviour through Deposit Returns
Chart 164 Value Sales 2020-2030
Chart 165 Value Sales by Category 2025
Deposit Return Scheme Drives Eco-Friendly Investment and Consumer Trust
Wellness-Driven Demand Reshapes Food and Beverage Offerings
Cashless Technology and Digital Engagement Boost Loyalty and Efficiency
Chart 166 Forecast Value Sales 2020-2030
Chart 167 Forecast Value Sales by Category 2025-2030
Coca-Cola Acquires Bds Vending to Expand Control and Reach
Chart 168 Company Shares 2025
Chart 169 Brand Shares 2025
Chart 170 Economic Context for Vending
Chart 171 Real Gdp Growth 2020-2030
Chart 172 Inflation 2020-2030
Chart 173 Consumer Context for Vending
Chart 174 Population 2020-2030
Chart 175 Population by Generation 2025

Direct Selling in Ireland

Key Data Insights

Direct Selling Summary
Chart 176 Key Industry Trends for Direct Selling
Consumers Shifting to Digital Channels
Farmasi Leverages Social Engagement to Capture Beauty-Conscious Consumers
Chart 177 Farmasi Launches Direct Selling Operations in Ireland to Expand Global Reach
Shifting Demand Drives Growth in Beauty, Resilience in Wellness, and Steep Decline in Other Products
Chart 178 Value Sales 2020-2030
Chart 179 Value Sales by Category 2025
Digital Tools and Social Commerce Transform Selling Approaches
Wellness-Focused Brands Capitalise on Rising Demand for Healthier Lifestyles
Personalised Engagement and Competitive Pricing Secure Customer Loyalty
Chart 180 Forecast Value Sales 2020-2030
Chart 181 Forecast Value Sales by Category 2025-2030
Chart 182 Analyst Insight for Direct Selling
Herbalife Leverages Digital Tools to Outpace Traditional Rivals
Chart 183 Company Shares 2025
Chart 184 Brand Shares 2025
Chart 185 Economic Context for Direct Selling
Chart 186 Real Gdp Growth 2020-2030
Chart 187 Inflation 2020-2030
Chart 188 Consumer Context for Direct Selling
Chart 189 Population 2020-2030
Chart 190 Population by Generation 2025

Retail E-Commerce in Ireland

Key Data Insights

Retail E-Commerce Summary
Chart 191 Key Industry Trends for Retail E-Commerce
Omnichannel and Digital Innovation Underpin Expansion
Amazon.Ie Removes Barriers for Local Sellers and Boosts Marketplace Growth
Chart 192 Amazon Launches Amazon.Ie to Transform Irish E-Commerce Landscape
Marks & Spencer Leverages Store-As-Hub Model to Drive Fulfilment Innovation
Chart 193 M&S Expands Click-And-Collect to Applegreen Cavan
Chart 194 Value Sales 2020-2030
Chart 195 Value Sales by Category 2025
Retailers Integrate Digital Touchpoints to Capture Omnichannel Loyalty
Marketplace Platforms Expand Reach as Discount Strategies Shape Growth
Chart 196 Analyst Insight for Retail E-Commerce
Sustainability and Circular Commerce Drive Platform Innovation
Chart 197 Forecast Value Sales 2020-2030
Chart 198 Forecast Value Sales by Category 2025-2030
Amazon Engages in Localised Expansion as Rivals Maintain Positions
Chart 199 Company Shares 2025
Chart 200 Brand Shares 2025
Chart 201 Economic Context for Retail E-Commerce
Chart 202 Real Gdp Growth 2020-2030
Chart 203 Inflation 2020-2030
Chart 204 Consumer Context for Retail E-Commerce
Chart 205 Population 2020-2030
Chart 206 Population by Generation 2025

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The following categories and subcategories are included:

Retail

      • Fashion Vending
      • Health and Beauty Vending
      • Appliances and Electronics Vending
        • Alcoholic Drinks Vending
        • Hot Drinks Vending
        • Soft Drinks Vending
        • Tobacco Products Vending
      • Foods Vending
      • Home Products Vending
      • Other Products Vending
        • Apparel and Footwear Direct Selling
        • Personal Accessories Direct Selling
        • Eyewear Direct Selling
        • Beauty and Personal Care Direct Selling
        • Consumer Health Direct Selling
        • Tissue and Hygiene Direct Selling
      • Appliances and Electronics Direct Selling
      • Drinks and Tobacco Direct Selling
      • Foods Direct Selling
      • Home Products Direct Selling
      • Other Products Direct Selling
        • Apparel and Footwear E-Commerce
        • Personal Accessories E-Commerce
        • Eyewear E-Commerce
        • Beauty and Personal Care E-Commerce
        • Consumer Health E-Commerce
        • Tissue and Hygiene E-Commerce
        • Consumer Appliances E-Commerce
        • Consumer Electronics E-Commerce
        • Toys and Games E-Commerce
      • Drinks and Tobacco E-Commerce
      • Foods E-Commerce
        • Home Care E-Commerce
        • Home and Garden E-Commerce
        • Pet Care E-Commerce
      • Other Products E-Commerce
        • First-Party (1P) Marketplace E-Commerce
        • Third-Party (3P) Marketplace E-Commerce
      • Grocery E-Commerce
      • General Merchandiser E-Commerce
      • Apparel and Footwear Specialist E-Commerce
      • Appliances and Electronics Specialist E-Commerce
      • Home Products Specialist E-Commerce
      • Health and Beauty Specialist E-Commerce
      • Leisure and Personal Goods Specialist E-Commerce
      • Other E-Commerce Retailers

Retail

Retail is the sale of new and used goods to consumers from a business for personal or household consumption from retail outlets, kiosks, market stalls, vending, direct selling and e-commerce. Retail is the aggregation of Retail Offline and Retail E-Commerce. Excludes specialist retailers of motor vehicles, motorcycles, vehicle parts. Also excludes fuel sales, foodservice sales, rental transactions, wholesale sales (e.g. Cash and Carry), and sales through cannabis dispensaries in markets where cannabis is sold legally. Sales value excluding or including VAT/Sales Tax. Retail also excludes the informal retail sector. Informal retailing is retail trade which is not declared to the tax authorities. Informal retailing encompasses (a) sales generated by unregistered and unlicensed retailers, i.e. retailers operating illegally, and (b) any proportion of sales generated by a registered and licensed retailer that is not declared to the tax authorities. Unregistered and unlicensed retailers operate predominantly (although not exclusively) as street hawkers or operate open market stalls, as these channels are harder for the authorities to monitor than permanent outlets. Activities in the illegal market, which is usually understood to refer to trade in illegal, counterfeit or stolen merchandise, are included within our definition of informal retailing. Activities in the “grey market”, which is usually understood to refer to trade in legal merchandise that is sold through unauthorized channels – for example cigarettes bought legally in another country, legally imported, but sold at lower prices than in authorized channels – will be included as informal retailing if no tax is paid on sale by the retailer. However if the retailer pays tax – for example on cigarettes bought legally in another country but sold at a lower price than standard – the sale is included within formal retail.

See all of our definitions
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This report originates from Passport, our Retail research and analysis database.

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