Retail in the United Arab Emirates

June 2023
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Overview:

Understand the latest market trends and future growth opportunities for the Retailing industry in United Arab Emirates with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.

Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.

Data and analysis in this report provides further detailed coverage dedicated to the following key categories, where applicable:

  • Convenience Stores
  • Discounters
  • Hypermarkets
  • Supermarkets
  • Traditional Grocery Retailers
  • Apparel and Footwear Specialist Retailers
  • Electronics and Appliance Specialist Retailers
  • Health and Beauty Specialist Retailers
  • Home and Garden Specialist Retailers
  • Department Stores
  • Variety Stores
  • Warehouse Clubs
  • Direct Selling
  • Homeshopping
  • Vending

If you're in the Retailing industry in United Arab Emirates, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.

The Retailing in United Arab Emirates report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volume and value sizes, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent research methodology, conducted in-country

This report answers:

  • What is the market size of Retailing in United Arab Emirates?
  • Which are the leading retailers in Retailing in United Arab Emirates?
  • How are products distributed in Retailing in United Arab Emirates?
  • How is the rise of e-commerce and the expansion of modern grocery retail impacting traditional retail?
  • How significant are discounters and private label in United Arab Emirates?
  • How has the impact of COVID-19 and national lockdown impacted consumer demand?
  • Which formats have benefited the most from stockpiling and enforced home seclusion?
  • How will the wider economic impact of COVID-19 shape the retail landscape in the future?
  • Where is future growth expected to be most dynamic?
Download Table of Contents

Retail in the United Arab Emirates

Retail in 2022: The big picture
New demographic mix and return of footfall strengthen retail’s performance
Digitisation of retail remains high on agenda
What next for retail?
Informal retail
Opening hours for physical retail
Summary 1 Standard Opening Hours by Channel Type 2022
Seasonality
Table 1 Sales in Retail by Retail Offline vs Retail E-Commerce: Value 2017-2022
Table 2 Sales in Retail by Retail Offline vs Retail E-Commerce: % Value Growth 2017-2022
Table 3 Sales in Retail Offline by Channel: Value 2017-2022
Table 4 Sales in Retail Offline by Channel: % Value Growth 2017-2022
Table 5 Retail Offline Outlets by Channel: Units 2017-2022
Table 6 Retail Offline Outlets by Channel: % Unit Growth 2017-2022
Table 7 Sales in Retail E-Commerce by Product: Value 2017-2022
Table 8 Sales in Retail E-Commerce by Product: % Value Growth 2017-2022
Table 9 Grocery Retailers: Value Sales, Outlets and Selling Space 2017-2022
Table 10 Grocery Retailers: Value Sales, Outlets and Selling Space: % Growth 2017-2022
Table 11 Sales in Grocery Retailers by Channel: Value 2017-2022
Table 12 Sales in Grocery Retailers by Channel: % Value Growth 2017-2022
Table 13 Grocery Retailers Outlets by Channel: Units 2017-2022
Table 14 Grocery Retailers Outlets by Channel: % Unit Growth 2017-2022
Table 15 Non-Grocery Retailers: Value Sales, Outlets and Selling Space 2017-2022
Table 16 Non-Grocery Retailers: Value Sales, Outlets and Selling Space: % Growth 2017-2022
Table 17 Sales in Non-Grocery Retailers by Channel: Value 2017-2022
Table 18 Sales in Non-Grocery Retailers by Channel: % Value Growth 2017-2022
Table 19 Non-Grocery Retailers Outlets by Channel: Units 2017-2022
Table 20 Non-Grocery Retailers Outlets by Channel: % Unit Growth 2017-2022
Table 21 Retail GBO Company Shares: % Value 2018-2022
Table 22 Retail GBN Brand Shares: % Value 2019-2022
Table 23 Retail Offline GBO Company Shares: % Value 2018-2022
Table 24 Retail Offline GBN Brand Shares: % Value 2019-2022
Table 25 Retail Offline LBN Brand Shares: Outlets 2019-2022
Table 26 Retail E-Commerce GBO Company Shares: % Value 2018-2022
Table 27 Retail E-Commerce GBN Brand Shares: % Value 2019-2022
Table 28 Grocery Retailers GBO Company Shares: % Value 2018-2022
Table 29 Grocery Retailers GBN Brand Shares: % Value 2019-2022
Table 30 Grocery Retailers LBN Brand Shares: Outlets 2019-2022
Table 31 Non-Grocery Retailers GBO Company Shares: % Value 2018-2022
Table 32 Non-Grocery Retailers GBN Brand Shares: % Value 2019-2022
Table 33 Non-Grocery Retailers LBN Brand Shares: Outlets 2019-2022
Table 34 Forecast Sales in Retail by Retail Offline vs Retail E-Commerce: Value 2022-2027
Table 35 Forecast Sales in Retail by Retail Offline vs Retail E-Commerce: % Value Growth 2022-2027
Table 36 Forecast Sales in Retail Offline by Channel: Value 2022-2027
Table 37 Forecast Sales in Retail Offline by Channel: % Value Growth 2022-2027
Table 38 Forecast Retail Offline Outlets by Channel: Units 2022-2027
Table 39 Forecast Retail Offline Outlets by Channel: % Unit Growth 2022-2027
Table 40 Forecast Sales in Retail E-Commerce by Product: Value 2022-2027
Table 41 Forecast Sales in Retail E-Commerce by Product: % Value Growth 2022-2027
Table 42 Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space 2022-2027
Table 43 Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2022-2027
Table 44 Forecast Sales in Grocery Retailers by Channel: Value 2022-2027
Table 45 Forecast Sales in Grocery Retailers by Channel: % Value Growth 2022-2027
Table 46 Forecast Grocery Retailers Outlets by Channel: Units 2022-2027
Table 47 Forecast Grocery Retailers Outlets by Channel: % Unit Growth 2022-2027
Table 48 Non-Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space 2022-2027
Table 49 Non-Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2022-2027
Table 50 Forecast Sales in Non-Grocery Retailers by Channel: Value 2022-2027
Table 51 Forecast Sales in Non-Grocery Retailers by Channel: % Value Growth 2022-2027
Table 52 Forecast Non-Grocery Retailers Outlets by Channel: Units 2022-2027
Table 53 Forecast Non-Grocery Retailers Outlets by Channel: % Unit Growth 2022-2027

DISCLAIMER

Summary 2 Research Sources

Convenience Retailers in the United Arab Emirates

KEY DATA FINDINGS

Convenience stores continues to grow as channel diversifies product offer
Convenience stores faces competition from hypermarkets and supermarkets
Outlet expansion continues to be driven by establishment of new fuel stations
Strong tourist activity to support convenience store sales
Convenience stores likely to further expand last mile delivery services
Increasing number of convenience retailers to invest in rewards programmes
Table 54 Convenience Retailers: Value Sales, Outlets and Selling Space 2017-2022
Table 55 Convenience Retailers: Value Sales, Outlets and Selling Space: % Growth 2017-2022
Table 56 Sales in Convenience Retailers by Channel: Value 2017-2022
Table 57 Sales in Convenience Retailers by Channel: % Value Growth 2017-2022
Table 58 Convenience Retailers GBO Company Shares: % Value 2018-2022
Table 59 Convenience Retailers GBN Brand Shares: % Value 2019-2022
Table 60 Convenience Retailers LBN Brand Shares: Outlets 2019-2022
Table 61 Convenience Retailers Forecasts: Value Sales, Outlets and Selling Space 2022-2027
Table 62 Convenience Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2022-2027
Table 63 Forecast Sales in Convenience Retailers by Channel: Value 2022-2027
Table 64 Forecast Sales in Convenience Retailers by Channel: % Value Growth 2022-2027

Supermarkets in the United Arab Emirates

KEY DATA FINDINGS

Product assortment, availability and omnichannel approach key for supermarkets to remain relevant
Grandiose Supermarket paces expansion in the United Arab Emirates
Choitrams supermarkets embrace developments on multiple fronts
Localisation and personalisation can offer new opportunities for supermarkets in the United Arab Emirates
Supermarkets to focus on both experiential and dark store functionalities
Price sensitivity likely to challenge supermarkets
Table 65 Supermarkets: Value Sales, Outlets and Selling Space 2017-2022
Table 66 Supermarkets: Value Sales, Outlets and Selling Space: % Growth 2017-2022
Table 67 Supermarkets GBO Company Shares: % Value 2018-2022
Table 68 Supermarkets GBN Brand Shares: % Value 2019-2022
Table 69 Supermarkets LBN Brand Shares: Outlets 2019-2022
Table 70 Supermarkets Forecasts: Value Sales, Outlets and Selling Space 2022-2027
Table 71 Supermarkets Forecasts: Value Sales, Outlets and Selling Space: % Growth 2022-2027

Hypermarkets in the United Arab Emirates

KEY DATA FINDINGS

Price freeze in hypermarkets in response to inflation
Leading grocery providers embrace new technologies
Influx of new residents continues to increase expansion opportunities
Hypermarkets to explore new supply chain channels
Digitisation will remain on the agenda
New residential landscape to bring new opportunities
Table 72 Hypermarkets: Value Sales, Outlets and Selling Space 2017-2022
Table 73 Hypermarkets: Value Sales, Outlets and Selling Space: % Growth 2017-2022
Table 74 Hypermarkets GBO Company Shares: % Value 2018-2022
Table 75 Hypermarkets GBN Brand Shares: % Value 2019-2022
Table 76 Hypermarkets LBN Brand Shares: Outlets 2019-2022
Table 77 Hypermarkets Forecasts: Value Sales, Outlets and Selling Space 2022-2027
Table 78 Hypermarkets Forecasts: Value Sales, Outlets and Selling Space: % Growth 2022-2027

Discounters in the United Arab Emirates

KEY DATA FINDINGS

Viva remains the only discounter in the United Arab Emirates
Viva remains competitive given its strong exclusive private label strategy
Proximity to residential areas remains key differentiator for discounters
Private label to gain prominence within grocery retailers
Prospects for discounters remain positive in the United Arab Emirates
Inflationary pressures and tendency to save amid uncertain economic environment to support discounters
Table 79 Discounters: Value Sales, Outlets and Selling Space 2017-2022
Table 80 Discounters: Value Sales, Outlets and Selling Space: % Growth 2017-2022
Table 81 Discounters GBO Company Shares: % Value 2018-2022
Table 82 Discounters GBN Brand Shares: % Value 2019-2022
Table 83 Discounters LBN Brand Shares: Outlets 2019-2022
Table 84 Discounters Forecasts: Value Sales, Outlets and Selling Space 2022-2027
Table 85 Discounters Forecasts: Value Sales, Outlets and Selling Space: % Growth 2022-2027

Small Local Grocers in the United Arab Emirates

KEY DATA FINDINGS

Small local grocers continues to grow in line with search for affordable prices
Location of small local grocers remains limited to traditional neighbourhoods
Product availability in small local grocers remains limited and varies between stores
Small local grocers to embrace non-cash payments
Local operators ready to embrace B2B digital solutions and online ordering
Localised service to sustain small local grocers in the long run
Table 86 Small Local Grocers: Value Sales, Outlets and Selling Space 2017-2022
Table 87 Small Local Grocers: Value Sales, Outlets and Selling Space: % Growth 2017-2022
Table 88 Small Local Grocers GBO Company Shares: % Value 2018-2022
Table 89 Small Local Grocers GBN Brand Shares: % Value 2019-2022
Table 90 Small Local Grocers LBN Brand Shares: Outlets 2019-2022
Table 91 Small Local Grocers Forecasts: Value Sales, Outlets and Selling Space 2022-2027
Table 92 Small Local Grocers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2022-2027

General Merchandise Stores in the United Arab Emirates

KEY DATA FINDINGS

Day to Day becomes first variety store to accept cryptocurrency payments
Variety stores remains favoured by local female consumers and price-sensitive segments
Debenhams continues to grow in the United Arab Emirates, despite global closures
Variety stores to remain a dynamic channel in the local market
Lack of e-commerce capabilities among some variety stores
Luxury department stores to find new room for growth
Table 93 General Merchandise Stores: Value Sales, Outlets and Selling Space 2017-2022
Table 94 General Merchandise Stores: Value Sales, Outlets and Selling Space: % Growth 2017-2022
Table 95 Sales in General Merchandise Stores by Channel: Value 2017-2022
Table 96 Sales in General Merchandise Stores by Channel: % Value Growth 2017-2022
Table 97 General Merchandise Stores GBO Company Shares: % Value 2018-2022
Table 98 General Merchandise Stores GBN Brand Shares: % Value 2019-2022
Table 99 General Merchandise Stores LBN Brand Shares: Outlets 2019-2022
Table 100 General Merchandise Stores Forecasts: Value Sales, Outlets and Selling Space 2022-2027
Table 101 General Merchandise Stores Forecasts: Value Sales, Outlets and Selling Space: % Growth 2022-2027
Table 102 Forecast Sales in General Merchandise Stores by Channel: Value 2022-2027
Table 103 Forecast Sales in General Merchandise Stores by Channel: % Value Growth 2022-2027

Apparel and Footwear Specialists in the United Arab Emirates

KEY DATA FINDINGS

Apparel and footwear specialists launch new collections following a strong clearance season
Apparel and footwear e-commerce gains further momentum
Value for money and affordable luxury are active areas to explore
Fashion convergence and growth for modest fashion style and brands
Strong prospects for luxury fashion brands in the United Arab Emirates
Omnichannel approach will be key for apparel and footwear specialists
Table 104 Apparel and Footwear Specialists: Value Sales, Outlets and Selling Space 2017-2022
Table 105 Apparel and Footwear Specialists: Value Sales, Outlets and Selling Space: % Growth 2017-2022
Table 106 Apparel and Footwear Specialists GBO Company Shares: % Value 2018-2022
Table 107 Apparel and Footwear Specialists GBN Brand Shares: % Value 2019-2022
Table 108 Apparel and Footwear Specialists LBN Brand Shares: Outlets 2019-2022
Table 109 Apparel and Footwear Specialists Forecasts: Value Sales, Outlets and Selling Space 2022-2027
Table 110 Apparel and Footwear Specialists Forecasts: Value Sales, Outlets and Selling Space: % Growth 2022-2027

Appliances and Electronics Specialists in the United Arab Emirates

KEY DATA FINDINGS

Experiential stores to elevate brand presence
Sharaf DG strengthens overall lead of the channel in 2022
Anker Innovations opens first store in Dubai focused on connected home experience
Hypermarkets and general merchandise stores offer competition to channel
E-commerce to change the physical retail landscape for electronics specialists
Smart homes and gaming to be the next growth opportunities
Table 111 Appliances and Electronics Specialists: Value Sales, Outlets and Selling Space 2017-2022
Table 112 Appliances and Electronics Specialists: Value Sales, Outlets and Selling Space: % Growth 2017-2022
Table 113 Appliances and Electronics Specialists GBO Company Shares: % Value 2018-2022
Table 114 Appliances and Electronics Specialists GBN Brand Shares: % Value 2019-2022
Table 115 Appliances and Electronics Specialists LBN Brand Shares: Outlets 2019-2022
Table 116 Appliances and Electronics Specialists Forecasts: Value Sales, Outlets and Selling Space 2022-2027
Table 117 Appliances and Electronics Specialists Forecasts: Value Sales, Outlets and Selling Space: % Growth 2022-2027

Home Products Specialists in the United Arab Emirates

KEY DATA FINDINGS

High-end décor and home furnishing centre opens in Dubai
Demand for contemporary furnishings increases
Luxury furnishings enter United Arab Emirates, despite inflationary climate
Growing penetration of BNPL payment options to boost growth of home products specialists
Homewares and home furnishing stores likely to add design and consulting services
Growth in real estate development and favourable resident visa tenures to boost demand for home products
Table 118 Home Products Specialists: Value Sales, Outlets and Selling Space 2017-2022
Table 119 Home Products Specialists: Value Sales, Outlets and Selling Space: % Growth 2017-2022
Table 120 Sales in Home Products Specialists by Channel: Value 2017-2022
Table 121 Sales in Home Products Specialists by Channel: % Value Growth 2017-2022
Table 122 Home Products Specialists GBO Company Shares: % Value 2018-2022
Table 123 Home Products Specialists GBN Brand Shares: % Value 2019-2022
Table 124 Home Products Specialists LBN Brand Shares: Outlets 2019-2022
Table 125 Home Products Specialists Forecasts: Value Sales, Outlets and Selling Space 2022-2027
Table 126 Home Products Specialists Forecasts: Value Sales, Outlets and Selling Space: % Growth 2022-2027
Table 127 Forecast Sales in Home Products Specialists by Channel: Value 2022-2027
Table 128 Forecast Sales in Home Products Specialists by Channel: % Value Growth 2022-2027

Health and Beauty Specialists in the United Arab Emirates

KEY DATA FINDINGS

Sephora remains an attractive partner to new brands in the United Arab Emirates
Leading Indian health and beauty specialist Nykaa partners with Apparel Group to establish presence in the United Arab Emirates
Players target wellness and preventive healthcare trends
Korean beauty brands to gain greater visibility in beauty specialists
Local pharmacies to extend prescription medicine delivery services
Social commerce becoming key channel for beauty products in the United Arab Emirates
Table 129 Health and Beauty Specialists: Value Sales, Outlets and Selling Space 2017-2022
Table 130 Health and Beauty Specialists: Value Sales, Outlets and Selling Space: % Growth 2017-2022
Table 131 Sales in Health and Beauty Specialists by Channel: Value 2017-2022
Table 132 Sales in Health and Beauty Specialists by Channel: % Value Growth 2017-2022
Table 133 Health and Beauty Specialists GBO Company Shares: % Value 2018-2022
Table 134 Health and Beauty Specialists GBN Brand Shares: % Value 2019-2022
Table 135 Health and Beauty Specialists LBN Brand Shares: Outlets 2019-2022
Table 136 Health and Beauty Specialists Forecasts: Value Sales, Outlets and Selling Space 2022-2027
Table 137 Health and Beauty Specialists Forecasts: Value Sales, Outlets and Selling Space: % Growth 2022-2027
Table 138 Forecast Sales in Health and Beauty Specialists by Channel: Value 2022-2027
Table 139 Forecast Sales in Health and Beauty Specialists by Channel: % Value Growth 2022-2027

Vending in the United Arab Emirates

KEY DATA FINDINGS

Healthy vending concept gains relevance in public policy to drive social change
Healthy FatBroccoli vending machines launch in the United Arab Emirates
Expansion of payment solutions for unattended services facilitates vending
Soft drinks and snacks to remain popular product categories in the channel
Cashless payments to become the norm for vending machines
New products and service innovation expected to continue in local market
Table 140 Vending by Product: Value 2017-2022
Table 141 Vending by Product: % Value Growth 2017-2022
Table 142 Vending GBO Company Shares: % Value 2018-2022
Table 143 Vending GBN Brand Shares: % Value 2019-2022
Table 144 Vending Forecasts by Product: Value 2022-2027
Table 145 Vending Forecasts by Product: % Value Growth 2022-2027

Direct Selling in the United Arab Emirates

KEY DATA FINDINGS

Stringent labour laws make it difficult to support a multi-marketing sales model
Thriving local business sector drives direct selling approach in initial years of operation
Direct selling remains a limited channel in the United Arab Emirates
Influencer marketing's drive towards social selling to reshape the channel
E-commerce and strong brand loyalty to remain clear challenges for direct selling
Lack of consumer trust to remain an issue
Table 146 Direct Selling by Product: Value 2017-2022
Table 147 Direct Selling by Product: % Value Growth 2017-2022
Table 148 Direct Selling GBO Company Shares: % Value 2018-2022
Table 149 Direct Selling GBN Brand Shares: % Value 2019-2022
Table 150 Direct Selling Forecasts by Product: Value 2022-2027
Table 151 Direct Selling Forecasts by Product: % Value Growth 2022-2027

Retail E-Commerce in the United Arab Emirates

KEY DATA FINDINGS

Retail e-commerce remains competitive channel in local market
Variety of payment options extends consumer profiles for online shopping
Mobile apps and convenient user experience key for retail e-commerce players
Loyalty programmes and subscriptions as tools to drive awareness and compete
Cross-border e-commerce set to strengthen
Last mile delivery becomes attractive area for investors
Table 152 Retail E-Commerce by Product and Category: Value 2017-2022
Table 153 Retail E-Commerce by Product and Category: % Value Growth 2017-2022
Table 154 Retail E-Commerce GBO Company Shares: % Value 2018-2022
Table 155 Retail E-Commerce GBN Brand Shares: % Value 2019-2022
Table 156 Forecast Retail E-Commerce by Product and Category: Value 2022-2027
Table 157 Forecast Retail E-Commerce by Product and Category: % Value Growth 2022-2027
The following categories and subcategories are included:

Retailing

      • Fashion Vending
      • Health and Beauty Vending
      • Appliances and Electronics Vending
        • Alcoholic Drinks Vending
        • Hot Drinks Vending
        • Soft Drinks Vending
        • Tobacco Products Vending
      • Foods Vending
      • Home Products Vending
      • Other Products Vending
        • Apparel and Footwear Direct Selling
        • Personal Accessories Direct Selling
        • Eyewear Direct Selling
        • Beauty and Personal Care Direct Selling
        • Consumer Health Direct Selling
        • Tissue and Hygiene Direct Selling
        • Consumer Appliances Direct Selling
        • Consumer Electronics Direct Selling
        • Toys and Games Direct Selling
      • Drinks and Tobacco Direct Selling
      • Foods Direct Selling
        • Home Care Direct Selling
        • Home and Garden Direct Selling
        • Pet Care Direct Selling
      • Other Products Direct Selling
        • Apparel and Footwear E-Commerce
        • Personal Accessories E-Commerce
        • Eyewear E-Commerce
        • Beauty and Personal Care E-Commerce
        • Consumer Health E-Commerce
        • Tissue and Hygiene E-Commerce
        • Consumer Appliances E-Commerce
        • Consumer Electronics E-Commerce
        • Toys and Games E-Commerce
      • Drinks and Tobacco E-Commerce
      • Foods E-Commerce
        • Home Care E-Commerce
        • Home and Garden E-Commerce
        • Pet Care E-Commerce
      • Other Products E-Commerce
        • First-Party (1P) Marketplace E-Commerce
        • Third-Party (3P) Marketplace E-Commerce
      • Grocery E-Commerce
      • General Merchandiser E-Commerce
      • Apparel and Footwear Specialist E-Commerce
      • Appliances and Electronics Specialist E-Commerce
      • Home Products Specialist E-Commerce
      • Health and Beauty Specialist E-Commerce
      • Leisure and Personal Goods Specialist E-Commerce
      • Other E-Commerce Retailers

Retailing

Retail is the sale of new and used goods to consumers from a business for personal or household consumption from retail outlets, kiosks, market stalls, vending, direct selling and e-commerce. Retail is the aggregation of Retail Offline and Retail E-Commerce. Excludes specialist retailers of motor vehicles, motorcycles, vehicle parts. Also excludes fuel sales, foodservice sales, rental transactions, and wholesale sales (e.g. Cash and Carry). Sales value excluding or including VAT/Sales Tax. Retail also excludes the informal retail sector. Informal retailing is retail trade which is not declared to the tax authorities. Informal retailing encompasses (a) sales generated by unregistered and unlicensed retailers, i.e. retailers operating illegally, and (b) any proportion of sales generated by a registered and licensed retailer that is not declared to the tax authorities. Unregistered and unlicensed retailers operate predominantly (although not exclusively) as street hawkers or operate open market stalls, as these channels are harder for the authorities to monitor than permanent outlets. Activities in the illegal market, which is usually understood to refer to trade in illegal, counterfeit or stolen merchandise, are included within our definition of informal retailing. Activities in the “grey market”, which is usually understood to refer to trade in legal merchandise that is sold through unauthorized channels – for example cigarettes bought legally in another country, legally imported, but sold at lower prices than in authorized channels – will be included as informal retailing if no tax is paid on sale by the retailer. However if the retailer pays tax – for example on cigarettes bought legally in another country but sold at a lower price than standard – the sale is included within formal retail.

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