Retail in Spain

May 2026
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Overview:

Understand the latest market trends and future growth opportunities for the Retail industry in Spain with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.

Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.

Data and analysis in this report provides further detailed coverage dedicated to the following key categories, where applicable:

  • Convenience Stores
  • Discounters
  • Hypermarkets
  • Supermarkets
  • Traditional Grocery Retailers
  • Apparel and Footwear Specialist Retailers
  • Electronics and Appliance Specialist Retailers
  • Health and Beauty Specialist Retailers
  • Home and Garden Specialist Retailers
  • Department Stores
  • Variety Stores
  • Warehouse Clubs
  • Direct Selling
  • Homeshopping
  • Vending

If you're in the Retail industry in Spain, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.

The Retail in Spain report includes:

  • Analysis of key retail trends
  • Detailed segmentation of offline and online retail sales
  • Historic channel sizes (retail value sales, outlet counts, and selling space)
  • Company and brand market shares (retail value sales and outlet counts)
  • Five year forecasts of market trends and market growth
  • Robust and transparent research methodology, conducted in-country

This report answers:

  • What is the market size of Retail in Spain?
  • Which are the leading retailers in Retail in Spain?
  • How are products distributed in Retail in Spain?
  • How is the rise of e-commerce and the expansion of modern grocery retail impacting traditional retail?
  • How significant are discounters and private label in Spain?
  • To what extent are sales shifting towards digital channels?​
  • What is the long-term outlook for bricks-and-mortar? 
  • How is macroeconomic and political uncertainty affecting the retail industry?​
  • What types of retailers are seeing the fastest growth in digital sales?​
  • What is the future of retail?

Retail in Spain

Dia’S New Private Label Focus Lifts Value-Driven Retailing

Key Data Insights

Chart 1 Key Industry Trends for Retail
Dia’S New Private Label Focus Lifts Value-Driven Retailing
Primor’S Immersive Flagship Embodies Reconceptualisation of the Physical Space Trend
Chart 2 Primor Opens New Flagship Store in Barcelona
Chart 3 Value Sales 2020-2030
Chart 4 Value Sales by Category 2025
Retail E-Commerce Benefits From an Omnichannel Approach and Logistics Integration
Chart 5 Analyst Insight for Retail
Retailers Drive Faster, Sustainable Delivery
Chart 6 Forecast Value Sales 2020-2030
Chart 7 Forecast Value Sales by Category 2025-2030
Mercadona Maintains Leadership through Targeted Investments
Significant Innovation in Retail Concepts in 2025
Chart 8 Big Fish Autonomous Store Concept
Chart 9 Carrefour Introduces Clubia, a Conversational Ai Assistant
Chart 10 Company Shares 2025
Chart 11 Brand Shares 2025
Informal Retail
Opening Hours for Physical Retail
Summary 1 Standard Opening Hours by Channel Type 2025
Seasonality
Christmas
January Sales
Summer Sales
Chart 12 Economic Context for Retail
Chart 13 Real Gdp Growth 2020-2030
Chart 14 Inflation 2020-2030
Chart 15 Consumer Context for Retail
Chart 16 Population 2020-2030
Chart 17 Population by Generation 2025

Convenience Retailers in Spain

Key Data Insights

Carrefour Expands Small Format Stores to Capture Urban Shoppers
Chart 18 Key Industry Trends for Convenience Retailers
Carrefour Expands Small Format Stores to Capture Urban Shoppers
Chart 19 Carrefour Launches New Convenience Store Format
Convenience Stores Gain Momentum as the Demand for Proximity Shopping Rises
Carrefour Boosts Consumer Loyalty with Sustainable Private Label Packaging
Chart 20 Value Sales 2020-2030
Chart 21 Value Sales by Category 2025
Convenience Stores to Broaden Ready-To-Eat Ranges to Capture the "No-Cooking" Generation
Forecourt Retailers to Sustain Lead While Convenience Stores Drive Growth
Chart 22 Analyst Insight for Convenience Retailers
Digital and Sustainability Developments to Add Dynamism to Convenience Retailers' Networks
Chart 23 Forecast Value Sales 2020-2030
Chart 24 Forecast Value Sales by Category 2025-2030
Spar Accelerates Sustainability-Led Expansion to Consolidate Leadership
Primaprix Gains with Aggressive Store and Range Expansion
Chart 25 Company Shares 2025
Chart 26 Brand Shares 2025
Chart 27 Economic Context for Convenience Retailers
Chart 28 Real Gdp Growth 2020-2030
Chart 29 Inflation 2020-2030
Chart 30 Consumer Context for Convenience Retailers
Chart 31 Population 2020-2030
Chart 32 Population by Generation 2025

Supermarkets in Spain

Key Data Insights

A Stable Economic Environment Fosters Company Activity in Supermarkets
Chart 33 Key Industry Trends for Supermarkets
A Stable Economic Environment Fosters Company Activity in Supermarkets
Supermarkets Invest in Social Commerce and Ai-Powered Personalisation to Engage with Consumers
Chart 34 Carrefour Chooses Spain to Launch Its Ai Solution
Chart 35 Value Sales 2020-2030
Strategic Investments in Automation and Ai to Meet the Demand for Faster Delivery
Affordability and Premumisation to Gain Momentum among Consumer Purchasing Decisions
Chart 36 Forecast Value Sales 2020-2030
Mercadona Consolidates Leadership as Consum Continues Store Network Expansion
Chart 37 Analyst Insight for Supermarkets
Chart 38 Company Shares 2025
Chart 39 Brand Shares 2025
Chart 40 Economic Context for Supermarkets
Chart 41 Real Gdp Growth 2020-2030
Chart 42 Inflation 2020-2030
Chart 43 Consumer Context for Supermarkets
Chart 44 Population 2020-2030
Chart 45 Population by Generation 2025

Hypermarkets in Spain

Key Data Insights

Carrefour Reinvents Store Format to Address Shifting Consumer Preferences
Chart 46 Key Industry Trends for Hypermarkets
Carrefour Reinvents Store Format to Address Shifting Consumer Preferences
Chart 47 Carrefour Reinvents Hypermarket Concept in Valencia
Alcampo Invests in Logistics to Boost Omnichannel Convenience
Chart 48 Value Sales 2020-2030
Alcampo Closes Stores as Large Formats Lose Appeal
Chart 49 Analyst Insight for Hypermarkets
Carrefour and Alcampo Aim to Boost Consumer Loyalty through Experiential and Omnichannel Approaches
Chart 50 Forecast Value Sales 2020-2030
Carrefour Consolidates Leadership Despite Directing Investment Towards Smaller Formats
Chart 51 Company Shares 2025
Chart 52 Brand Shares 2025
Chart 53 Economic Context for Hypermarkets
Chart 54 Real Gdp Growth 2020-2030
Chart 55 Inflation 2020-2030
Chart 56 Consumer Context for Hypermarkets
Chart 57 Population 2020-2030
Chart 58 Population by Generation 2025

Discounters in Spain

Key Data Insights

Dia Accelerates Retail Consolidation in the Channel
Chart 59 Key Industry Trends for Discounters
Dia Accelerates Retail Consolidation in the Channel
Private Label Drives Value for Money Perception and Customer Loyalty
Chart 60 Dia’S New Dia Quality Private Label Line
Chart 61 Value Sales 2020-2030
Omnichannel Approach Gains Momentum to Increase Competitiveness
Chart 62 Analyst Insight for Discounters
Lidl and Dia Adopt Sustainability Measures to Cut Costs and Reduce Waste
Chart 63 Forecast Value Sales 2020-2030
Lidl Accelerates Regional Expansion as Dia Invests in Long-Term Restructuring
Chart 64 Company Shares 2025
Chart 65 Brand Shares 2025
Chart 66 Economic Context for Discounters
Chart 67 Real Gdp Growth 2020-2030
Chart 68 Inflation 2020-2030
Chart 69 Consumer Context for Discounters
Chart 70 Population 2020-2030
Chart 71 Population by Generation 2025

Small Local Grocers in Spain

Key Data Insights

Traditional Bakeries Leverage Authenticity and Quality to Sustain Premium Pricing
Traditional Bakeries Leverage Authenticity and Quality to Sustain Premium Pricing
Chart 72 Value Sales 2020-2030
Urban Shoppers Reward Premium Positioning with Loyalty and Purchasing Resilience
Chart 73 Analyst Insight for Small Local Grocers
Local Grocers Embrace Digital Platforms to Expand Reach and Competitiveness
Chart 74 Forecast Value Sales 2020-2030
Congelats Reunits and Santiveri Lead a Highly Fragmented Channel
Chart 75 Company Shares 2025
Chart 76 Brand Shares 2025
Chart 77 Economic Context for Small Local Grocers
Chart 78 Real Gdp Growth 2020-2030
Chart 79 Inflation 2020-2030
Chart 80 Consumer Context for Small Local Grocers
Chart 81 Population 2020-2030
Chart 82 Population by Generation 2025

General Merchandise Stores in Spain

Key Data Insights

Variety Stores Leverage Proximity and Affordability to Post the Fastest Growth in 2025
Chart 83 Key Industry Trends for General Merchandise Stores
Variety Stores Leverage Proximity and Affordability to Post the Fastest Growth in 2025
El Corte Inglés Reinvents the Retail Experience with Immersive Spaces as Ale-Hop Eyes an International Profile
Chart 84 El Corte Inglés Remodels Flagship Stores
Chart 85 Value Sales 2020-2030
Chart 86 Value Sales by Category 2025
Variety Stores to Make Gains through Expanded and Affordable Product Ranges
Chart 87 Analyst Insight for General Merchandise Stores
Chart 88 Forecast Value Sales 2020-2030
Chart 89 Forecast Value Sales by Category 2025-2030
El Corte Inglés Defends Its Dominance as Ale-Hop Gains Momentum
Chart 90 Ale-Hop Eyes International Expansion
Chart 91 Company Shares 2025
Chart 92 Brand Shares 2025
Chart 93 Economic Context for General Merchandise Stores
Chart 94 Real Gdp Growth 2020-2030
Chart 95 Inflation 2020-2030
Chart 96 Consumer Context for General Merchandise Stores
Chart 97 Population 2020-2030
Chart 98 Population by Generation 2025

Apparel and Footwear Specialists in Spain

Key Data Insights

Shift to E-Commerce and Omnichannel Approaches and Pre-Loved Items
Chart 99 Key Industry Trends for Apparel and Footwear Specialists
Shift to E-Commerce and Omnichannel Approaches and Pre-Loved Items
Specialist Retailers Are Turning to Ai to Gain a Competitive Edge
Chart 100 Zara Introduces Rfid-Based Tags
Chart 101 Value Sales 2020-2030
Shein and Temu Disrupt Traditional Retailers with Low-Cost Online Offers
Chart 102 Analyst Insight for Apparel and Footwear Specialists
Retailers Prioritise Sustainable and Second-Hand Fashion to Meet Eco-Conscious Demand
Chart 103 Forecast Value Sales 2020-2030
Zara Advances with Logistics Innovation and Designer Collaborations
Chart 104 Mango Stylist Ai-Powered Fashion Assistant
Chart 105 Company Shares 2025
Chart 106 Brand Shares 2025
Chart 107 Economic Context for Apparel and Footwear Specialists
Chart 108 Real Gdp Growth 2020-2030
Chart 109 Inflation 2020-2030
Chart 110 Consumer Context for Apparel and Footwear Specialists
Chart 111 Population 2020-2030
Chart 112 Population by Generation 2025

Appliances and Electronics Specialists in Spain

Key Data Insights

Specialist Retailers Show Resilience in a Shifting Landscape
Chart 113 Key Industry Trends for Appliances and Electronics Specialists
Specialist Retailers Show Resilience in a Shifting Landscape
Media Markt Transforms Retail Experience with Ai and Flagship Stores
Chart 114 Media Markt to Open Flagship Lighthouse Store in Barcelona in 2026
Chart 115 Value Sales 2020-2030
Retailers Accelerate Smart Device Adoption to Capture Premium Demand
Chart 116 Analyst Insight for Appliances and Electronics Specialists
Omnichannel Pioneers to Drive Loyalty with Seamless Service and Sustainability
Chart 117 Forecast Value Sales 2020-2030
Media Markt Accelerates Omnichannel Expansion While Rivals Stagnate
Chart 118 Company Shares 2025
Chart 119 Brand Shares 2025
Chart 120 Economic Context for Appliances and Electronics Specialists
Chart 121 Real Gdp Growth 2020-2030
Chart 122 Inflation 2020-2030
Chart 123 Consumer Context for Appliances and Electronics Specialists
Chart 124 Population 2020-2030
Chart 125 Population by Generation 2025

Home Products Specialists in Spain

Key Data Insights

Cultural Shift Spurs Pet Shops and Superstores
Chart 126 Key Industry Trends for Home Products Specialists
Cultural Shift Spurs Pet Shops and Superstores
Retailers Transform Physical Space with Digital-First Formats and Experiential Zones
Chart 127 Ikea Launches Its “Diseña” Format in Spain
Chart 128 Value Sales 2020-2030
Chart 129 Value Sales by Category 2025
The Main Category Is Set to Rely on Digital Transformation While the Pet Parenting Trend Drives Sales for Pet Specialists
Chart 130 Analyst Insight for Home Products Specialists
Chart 131 Zara Home "Store Mode" Technology
Retailers Embrace Circularity and Transparency to Meet Evolving Consumer Values
Chart 132 Forecast Value Sales 2020-2030
Chart 133 Forecast Value Sales by Category 2025-2030
Leroy Merlin Accelerates Omnichannel and Circularity to Consolidate Leadership
Chart 134 Company Shares 2025
Chart 135 Brand Shares 2025
Chart 136 Economic Context for Home Products Specialists
Chart 137 Real Gdp Growth 2020-2030
Chart 138 Inflation 2020-2030
Chart 139 Consumer Context for Home Products Specialists
Chart 140 Population 2020-2030
Chart 141 Population by Generation 2025

Health and Beauty Specialists in Spain

Key Data Insights

Pharmacies Dominate While Beauty Specialists Make Gains
Chart 142 Key Industry Trends for Health and Beauty Specialists
Pharmacies Dominate While Beauty Specialists Make Gains
Ai-Powered Retail Transforms the In-Store Experience
Chart 143 Primor Opens New Flagship Store in Barcelona
Chart 144 Value Sales 2020-2030
Chart 145 Value Sales by Category 2025
Stable Economic Environment to Foster a Positive Growth Trajectory
Chart 146 Analyst Insight for Health and Beauty Specialists
Beauty Specialists Show Agility as Social Trends and Sustainability Reshape Strategies
Chart 147 Forecast Value Sales 2020-2030
Chart 148 Forecast Value Sales by Category 2025-2030
Druni Consolidates Its Leading Position in a Highly Fragmented Competitive Landscape
Chart 149 Company Shares 2025
Chart 150 Brand Shares 2025
Chart 151 Economic Context for Health and Beauty Specialists
Chart 152 Real Gdp Growth 2020-2030
Chart 153 Inflation 2020-2030
Chart 154 Consumer Context for Health and Beauty Specialists
Chart 155 Population 2020-2030
Chart 156 Population by Generation 2025

Vending in Spain

Key Data Insights

Operators Drive Consumption with Foods Vending Innovation
Operators Drive Consumption with Foods Vending Innovation
Chart 157 Value Sales 2020-2030
Chart 158 Value Sales by Category 2025
Players to Heed High-Demand Categories and Shifts in Consumption Patterns
Operators Embrace Digitalisation to Optimise Consumer Experience, Stock Management and Drive Loyalty
Chart 159 Forecast Value Sales 2020-2030
Chart 160 Forecast Value Sales by Category 2025-2030
Ab Servicios Selecta España Retains Leadership in a Highly Fragmented Landscape
Chart 161 Company Shares 2025
Chart 162 Brand Shares 2025
Chart 163 Economic Context for Vending
Chart 164 Real Gdp Growth 2020-2030
Chart 165 Inflation 2020-2030
Chart 166 Consumer Context for Vending
Chart 167 Population 2020-2030
Chart 168 Population by Generation 2025

Direct Selling in Spain

Key Data Insights

Uneven Impact of Market Trends on Direct Selling Categories
Chart 169 Key Industry Trends for Direct Selling
Uneven Impact of Market Trends on Direct Selling Categories
Mary Kay Leverages Ai to Boost Digital Consumer Engagement and Drive Innovation
Chart 170 Mary Kay's New "Find Your Shade" Ai Tool
Chart 171 Value Sales 2020-2030
Chart 172 Value Sales by Category 2025
Subscriptions to Secure Repeat Purchases and Add Dynamism to Key Direct Selling Categories
Chart 173 Analyst Insight for Direct Selling
Omnichannel Strategies and Digital Tools Are Shaping the Outlook
Chart 174 Forecast Value Sales 2020-2030
Chart 175 Forecast Value Sales by Category 2025-2030
Vorwerk Strengthens Lead as Tupperware Exits
Chart 176 Company Shares 2025
Chart 177 Brand Shares 2025
Chart 178 Economic Context for Direct Selling
Chart 179 Real Gdp Growth 2020-2030
Chart 180 Inflation 2020-2030
Chart 181 Consumer Context for Direct Selling
Chart 182 Population 2020-2030
Chart 183 Population by Generation 2025

Retail E-Commerce in Spain

Key Data Insights

Temu and Shein Capture Young Spenders While Marketplace E-Commerce Drives Structural Change
Chart 184 Key Industry Trends for Retail E-Commerce
Temu and Shein Capture Young Spenders While Marketplace E-Commerce Drives Structural Change
Chart 185 Shein Offers Superior Mobile User Experience
El Corte Inglés Transforms Store Experience through Digital-First Focus
Chart 186 Value Sales 2020-2030
Chart 187 Value Sales by Category 2025
Mobile-First Strategies and Ai Adoption Reshape Consumer Experience
Chart 188 Analyst Insight for Retail E-Commerce
Marketplace Platforms to Outpace Rivals While Health and Beauty Specialists Gain Momentum
Chart 189 Forecast Value Sales 2020-2030
Chart 190 Forecast Value Sales by Category 2025-2030
Amazon Expands Delivery Options as Temu Accelerates with Local Partnerships
Chart 191 Temu Marketplace Wins Consumers with Attractive Prices
Chart 192 Company Shares 2025
Chart 193 Brand Shares 2025
Chart 194 Economic Context for Retail E-Commerce
Chart 195 Real Gdp Growth 2020-2030
Chart 196 Inflation 2020-2030
Chart 197 Consumer Context for Retail E-Commerce
Chart 198 Population 2020-2030
Chart 199 Population by Generation 2025

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The following categories and subcategories are included:

Retail

      • Fashion Vending
      • Health and Beauty Vending
      • Appliances and Electronics Vending
        • Alcoholic Drinks Vending
        • Hot Drinks Vending
        • Soft Drinks Vending
        • Tobacco Products Vending
      • Foods Vending
      • Home Products Vending
      • Other Products Vending
        • Apparel and Footwear Direct Selling
        • Personal Accessories Direct Selling
        • Eyewear Direct Selling
        • Beauty and Personal Care Direct Selling
        • Consumer Health Direct Selling
        • Tissue and Hygiene Direct Selling
      • Appliances and Electronics Direct Selling
      • Drinks and Tobacco Direct Selling
      • Foods Direct Selling
      • Home Products Direct Selling
      • Other Products Direct Selling
        • Apparel and Footwear E-Commerce
        • Personal Accessories E-Commerce
        • Eyewear E-Commerce
        • Beauty and Personal Care E-Commerce
        • Consumer Health E-Commerce
        • Tissue and Hygiene E-Commerce
        • Consumer Appliances E-Commerce
        • Consumer Electronics E-Commerce
        • Toys and Games E-Commerce
      • Drinks and Tobacco E-Commerce
      • Foods E-Commerce
        • Home Care E-Commerce
        • Home and Garden E-Commerce
        • Pet Care E-Commerce
      • Other Products E-Commerce
        • First-Party (1P) Marketplace E-Commerce
        • Third-Party (3P) Marketplace E-Commerce
      • Grocery E-Commerce
      • General Merchandiser E-Commerce
      • Apparel and Footwear Specialist E-Commerce
      • Appliances and Electronics Specialist E-Commerce
      • Home Products Specialist E-Commerce
      • Health and Beauty Specialist E-Commerce
      • Leisure and Personal Goods Specialist E-Commerce
      • Other E-Commerce Retailers

Retail

Retail is the sale of new and used goods to consumers from a business for personal or household consumption from retail outlets, kiosks, market stalls, vending, direct selling and e-commerce. Retail is the aggregation of Retail Offline and Retail E-Commerce. Excludes specialist retailers of motor vehicles, motorcycles, vehicle parts. Also excludes fuel sales, foodservice sales, rental transactions, wholesale sales (e.g. Cash and Carry), and sales through cannabis dispensaries in markets where cannabis is sold legally. Sales value excluding or including VAT/Sales Tax. Retail also excludes the informal retail sector. Informal retailing is retail trade which is not declared to the tax authorities. Informal retailing encompasses (a) sales generated by unregistered and unlicensed retailers, i.e. retailers operating illegally, and (b) any proportion of sales generated by a registered and licensed retailer that is not declared to the tax authorities. Unregistered and unlicensed retailers operate predominantly (although not exclusively) as street hawkers or operate open market stalls, as these channels are harder for the authorities to monitor than permanent outlets. Activities in the illegal market, which is usually understood to refer to trade in illegal, counterfeit or stolen merchandise, are included within our definition of informal retailing. Activities in the “grey market”, which is usually understood to refer to trade in legal merchandise that is sold through unauthorized channels – for example cigarettes bought legally in another country, legally imported, but sold at lower prices than in authorized channels – will be included as informal retailing if no tax is paid on sale by the retailer. However if the retailer pays tax – for example on cigarettes bought legally in another country but sold at a lower price than standard – the sale is included within formal retail.

See all of our definitions
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This report originates from Passport, our Retail research and analysis database.

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