Select Country Report
2025 Developments
Retail in Canada demonstrated a robust performance in 2025, outpacing the previous year's performance with a value gain of 4% in current terms, reaching CAD546.3 billion despite subdued economic expansion and only modest improvement in consumer confidence. The market is being shaped by a pronounced shift towards value and digital integration, as consumers adapt to elevated living costs and interest rates by favouring discounters, warehouse clubs, and digital-first retailers. Established leaders like Loblaw and Wal-Mart retain a competitive advantage through national scale and advanced digital ecosystems. Success in this environment requires a dual focus on price competitiveness and digital agility. Brands need to invest in unified loyalty, advanced personalisation, flexible fulfilment, and service-led formats that cater to both value-driven and premium shoppers as well as the rising demand for convenience and hybrid experiences.
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Overview:
Understand the latest market trends and future growth opportunities for the Retail industry in Canada with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to the following key categories, where applicable:
- Convenience Stores
- Discounters
- Hypermarkets
- Supermarkets
- Traditional Grocery Retailers
- Apparel and Footwear Specialist Retailers
- Electronics and Appliance Specialist Retailers
- Health and Beauty Specialist Retailers
- Home and Garden Specialist Retailers
- Department Stores
- Variety Stores
- Warehouse Clubs
- Direct Selling
- Homeshopping
- Vending
If you're in the Retail industry in Canada, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Retail in Canada report includes:
- Analysis of key retail trends
- Detailed segmentation of offline and online retail sales
- Historic channel sizes (retail value sales, outlet counts, and selling space)
- Company and brand market shares (retail value sales and outlet counts)
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Retail in Canada?
- Which are the leading retailers in Retail in Canada?
- How are products distributed in Retail in Canada?
- How is the rise of e-commerce and the expansion of modern grocery retail impacting traditional retail?
- How significant are discounters and private label in Canada?
- To what extent are sales shifting towards digital channels?
- What is the long-term outlook for bricks-and-mortar?
- How is macroeconomic and political uncertainty affecting the retail industry?
- What types of retailers are seeing the fastest growth in digital sales?
- What is the future of retail?
Retail in Canada
2025 Developments
Key Data Insights
Chart 1 Key Industry Trends for Retail
Dollarama and Discounters Gain as Households Trade Down
Chart 2 Strong Shift to Discount-Focused Retailers
Retail E-Commerce Extends Reach as Shopping Habits Evolve
Loblaw and Dollarama Drive Value Revolution in Everyday Spend
Chart 3 Value Sales 2020-2030
Chart 4 Value Sales by Category 2025
Discounters and E-Commerce Accelerate as Mid-Market Shrinks
Chart 5 Analyst Insight for Retail
Ai-Powered Personalisation and Automation Widen the Performance Gap
Chart 6 Forecast Value Sales 2020-2030
Chart 7 Forecast Value Sales by Category 2025-2030
Amazon and Costco Gain as Mid-Market Banners Lose Ground
Chart 8 Ikea Canada’S Plan and Order Point in Gatineau: a Small-Format Planning Studio
Ikea and Staples Reshape Store Formats to Capture Urban Demand
Chart 9 Staples Canada Tests New Burlington Concept Store, Reimagining Working-And-Learning
Chart 10 Company Shares 2025
Chart 11 Brand Shares 2025
Informal Retail
Opening Hours for Physical Retail
Chart 12 Standard Opening Hours by Channel Type 2025
Seasonality
New Year’s Day
Valentine’s Day
Easter
Mother’s Day
Father’s Day
Canada Day
Back-to-School
Thanksgiving
Halloween
Black Friday
Cyber Monday
Christmas
Boxing Day
Chart 13 Economic Context for Retail
Chart 14 Real Gdp Growth 2020-2030
Chart 15 Inflation 2020-2030
Chart 16 Consumer Context for Retail
Chart 17 Population 2020-2030
Chart 18 Population by Generation 2025
Convenience Retailers in Canada
Key Data Insights
Convenience Retailers Summary
Chart 19 Key Industry Trends for Convenience Retailers
Dollarama’S Discount Push Pulls Shoppers From Convenience Stores
Chart 20 Dollarama's Expansion Intensifies Competition
Forecourt Retailers Holds Largest Share as Convenience Stores Struggle
Circle K’S Meal Deals Redefine Convenience for Cost-Conscious Shoppers
Chart 21 Circle K Launches Cad5–Cad7 Meal Deals across Canada
Chart 22 Value Sales 2020-2030
Chart 23 Value Sales by Category 2025
Circle K Shifts to Urban Hubs as Demand for Top-Up and Fresh Food Rises
Chart 24 Analyst Insight for Convenience Retailers
Accelerating Parcel Collection and Delivery Partnerships to Meet Urban Demand
Diversifying Product Mix as Tobacco Income Declines
Chart 25 Forecast Value Sales 2020-2030
Chart 26 Forecast Value Sales by Category 2025-2030
Circle K Accelerates Store Expansion as 7-Eleven Defends Core Network
Chart 27 Company Shares 2025
Chart 28 Brand Shares 2025
Chart 29 Economic Context for Convenience Retailers
Chart 30 Real Gdp Growth 2020-2030
Chart 31 Inflation 2020-2030
Chart 32 Consumer Context for Convenience Retailers
Chart 33 Population 2020-2030
Chart 34 Population by Generation 2025
Supermarkets in Canada
Key Data Insights
Supermarkets Summary
Chart 35 Key Industry Trends for Supermarkets
Loblaw Drives Visible Value Tactics as Competition Intensifies
Metro Leverages Private Label Expansion to Capture Loyalty and Margin
Chart 36 Metro Expands Irresistibles and Selection Private Labels Covering Wider Range of Item
Chart 37 Value Sales 2020-2030
Loblaw Steers Shoppers to Value through Discount Formats and Digital Tools
Supermarkets Faces a Persistently Cautious Environment
Chart 38 Supermarket Players Targeting Consumer Value Consciousness
Chart 39 Forecast Value Sales 2020-2030
Chart 40 Competitive Landscape for Supermarkets
Subtle Shifts in Competitive Landscape
Chart 41 Company Shares 2025
Chart 42 Brand Shares 2025
Chart 43 Economic Context for Supermarkets
Chart 44 Real Gdp Growth 2020-2030
Chart 45 Inflation 2020-2030
Chart 46 Consumer Context for Supermarkets
Chart 47 Population 2020-2030
Chart 48 Population by Generation 2025
Hypermarkets in Canada
Key Data Insights
Hypermarkets Summary
Chart 49 Key Industry Trends for Hypermarkets
Walmart Accelerates Investment to Sustain Growth Despite Rising Costs
Chart 50 Wal-Mart Canada Doubles Down on “Everyday Low Price” as It Rolls Out New Supercenters
Walmart Reinforces Price Leadership as Value Competition Intensifies
Walmart’S Omnichannel Overhaul Redefines the Stock-Up Experience
Chart 51 Value Sales 2020-2030
Loblaw and Walmart Defend Value Leadership as Cautious Spending Persists
Northern and Northmart Sustain Essential Role in Remote Communities
Service-Rich Formats and Omnichannel Integration Enhance Trip Value
Chart 52 Walmart Refreshes Flagship Supercenter Formats with Expanded Pickup /Digital Services
Chart 53 Forecast Value Sales 2020-2030
Wal-Mart Canada Expands Supercenters and Outpaces Rivals in Value-Led Growth
Chart 54 Competitive Landscape for Hypermarkets
Chart 55 Company Shares 2025
Chart 56 Brand Shares 2025
Chart 57 Economic Context for Hypermarkets
Chart 58 Real Gdp Growth 2020-2030
Chart 59 Inflation 2020-2030
Chart 60 Consumer Context for Hypermarkets
Chart 61 Population 2020-2030
Chart 62 Population by Generation 2025
Discounters in Canada
Key Data Insights
Discounters Summary
Chart 63 Key Industry Trends for Discounters
No Frills and Maxi Drive Weekly Shop Shift with New Conversions
Freshco Leverages Expanded Ethnic and Ready-To-Eat Private Label Lines
Chart 64 Sobeys' Freshco Expands Compliments and Ethnic Private Labels to Stand Out
Chart 65 Value Sales 2020-2030
Freshco, Super C and Save-On-Foods Expand Fresh and Ethnic Lines to Drive Loyalty
Chart 66 Analyst Insight for Discounters
Digital Loyalty and Targeted Offers Sharpen Price Advantage for Discounter Banners
Chart 67 Forecast Value Sales 2020-2030
Loblaw Expands Discount Banners to Maintain National Lead
Chart 68 Loblaw Expands No Frills and Maxi with New Openings and Conversions
Chart 69 Company Shares 2025
Chart 70 Brand Shares 2025
Chart 71 Economic Context for Discounters
Chart 72 Real Gdp Growth 2020-2030
Chart 73 Inflation 2020-2030
Chart 74 Consumer Context for Discounters
Chart 75 Population 2020-2030
Chart 76 Population by Generation 2025
Small Local Grocers in Canada
Key Data Insights
Small Local Grocers Summary
Independent Grocers Leverage Community Support to Offset Margin Pressure
Speciality Grocers Attract Loyal Customers While Generic Stores Decline
Loblaw Boycott Drives Renewed Support for Local Independents
Chart 77 Value Sales 2020-2030
Neighbourhood-Focused Independents Use Personalisation to Withstand Outlet Decline
Independent Grocers Leverage Digital Tools for Hyper-Local Reach and Loyalty
Wholesaler Caution and Tighter Credit Favour Well-Managed Independents
Chart 78 Forecast Value Sales 2020-2030
Chart 79 Competitive Landscape for Small Local Grocers
Speciality Grocers Attract Loyal Shoppers as Generics Lose Relevance
Chart 80 Company Shares 2025
Chart 81 Brand Shares 2025
Chart 82 Economic Context for Small Local Grocers
Chart 83 Real Gdp Growth 2020-2030
Chart 84 Inflation 2020-2030
Chart 85 Consumer Context for Small Local Grocers
Chart 86 Population 2020-2030
Chart 87 Population by Generation 2025
General Merchandise Stores in Canada
Key Data Insights
General Merchandise Stores Summary
Chart 88 Key Industry Trends for General Merchandise Stores
Dollarama Capitalises on Trading Down Amid Department Store Closures
Hudson’S Bay Closures Accelerate Shift to High-Throughput Discount Formats
Chart 89 Hudson’S Bay Liquidation Marks the End of the Traditional Canadian Department Store
Chart 90 Value Sales 2020-2030
Chart 91 Value Sales by Category 2025
Contrasting Outlook for Variety Stores and Department Stores
Chart 92 Analyst Insight for General Merchandise Stores
Dollarama and Giant Tiger Boost Private Label to Defend Margins
Chart 93 Forecast Value Sales 2020-2030
Chart 94 Forecast Value Sales by Category 2025-2030
Dollarama Expands Store Count as Competitors Exit, Consolidating Value Leadership
Chart 95 Dollarama and Other Dollar Chains Become the Default One-Stop Shop for Everyday Items
Chart 96 Company Shares 2025
Chart 97 Brand Shares 2025
Chart 98 Economic Context for General Merchandise Stores
Chart 99 Real Gdp Growth 2020-2030
Chart 100 Inflation 2020-2030
Chart 101 Consumer Context for General Merchandise Stores
Chart 102 Population 2020-2030
Chart 103 Population by Generation 2025
Apparel and Footwear Specialists in Canada
Key Data Insights
Apparel and Footwear Specialists Summary
Chart 104 Key Industry Trends for Apparel and Footwear Specialists
Lululemon and Aritzia Boost Store and Online Loyalty to Drive Resilient Sales
Aritzia Leverages Social Media-Driven Trends to Accelerate Sales Cycles
Chart 105 Aritzia Scales Social Media-Driven Drops and Styling Content to Support Sales
Winners and Mark’S Outperform as Value-Driven Shopping Reshapes Retail
Chart 106 Value Sales 2020-2030
Omnichannel Investment Transforms Stores into Logistics Hubs for Faster Fulfilment
Value-Focused Banners and Hybrid Models Retain Loyalty as Shoppers Demand More
Chart 107 Analyst Insight for Apparel and Footwear Specialists
Sustainability Shifts From Marketing to Behaviour as Repair and Resale Gain Traction
Chart 108 Forecast Value Sales 2020-2030
Winners and Marshalls Lift Value Share as Mall Chains Lose Ground
Chart 109 Lululemon Deepens Omnichannel Model in Canada with Stronger App and Loyalty Programmes
Chart 110 Company Shares 2025
Chart 111 Brand Shares 2025
Chart 112 Economic Context for Apparel and Footwear Specialists
Chart 113 Real Gdp Growth 2020-2030
Chart 114 Inflation 2020-2030
Chart 115 Consumer Context for Apparel and Footwear Specialists
Chart 116 Population 2020-2030
Chart 117 Population by Generation 2025
Appliances and Electronics Specialists in Canada
Key Data Insights
Appliances and Electronics Specialists Summary
Chart 118 Key Industry Trends for Appliances and Electronics Specialists
Apple Drives Store-Led Growth as E-Commerce Reshapes Shopper Journeys
Best Buy Leverages Express Stores to Expand Digital Reach
Chart 119 Best Buy Rolls Out Best Buy Express Stores and Deepens Online-To-Store Integration
Apple and Best Buy Transform Stores into Experience-Led Destinations
Chart 120 Value Sales 2020-2030
Key Players Shifting Stores to Omnichannel Service Hubs
Chart 121 Apple and Best Buy Reposition Flagship Stores as Tech Experience Hubs
Chart 122 Forecast Value Sales 2020-2030
Chart 123 Competitive Landscape for Appliances and Electronics Specialists
Apple Extends Sales Lead as Best Buy Absorbs the Source
Chart 124 Company Shares 2025
Chart 125 Brand Shares 2025
Chart 126 Economic Context for Appliances and Electronics Specialists
Chart 127 Real Gdp Growth 2020-2030
Chart 128 Inflation 2020-2030
Chart 129 Consumer Context for Appliances and Electronics Specialists
Chart 130 Population 2020-2030
Chart 131 Population by Generation 2025
Home Products Specialists in Canada
Key Data Insights
Home Products Specialists Summary
Chart 132 Key Industry Trends for Home Products Specialists
Pet Valu, Mondou and Petsmart Drive Value Sales with Premium Positioning
Canadian Tire Leverages Exclusive Brands to Anchor Loyalty and Margins
Chart 133 Canadian Tire Scales up Exclusive Home and Pet Brands to Anchor Value and Loyalty
Chart 134 Value Sales 2020-2030
Chart 135 Value Sales by Category 2025
Home Depot and Ikea Expand Project-Based Offers to Capture Shifting Consumer Priorities
Chart 136 Home Depot of Canada Expands Project-Based Services and Same-Day Fulfilment
Pet Valu Deepens Ecosystem as Pet Shops Lead Future Growth
Chart 137 Analyst Insight for Home Products Specialists
Canadian Tire and Ikea Respond to Sustainability and Service-Led Demand
Chart 138 Forecast Value Sales 2020-2030
Chart 139 Forecast Value Sales by Category 2025-2030
Home Depot Sustains Leadership as Pet Valu Gains Share
Chart 140 Company Shares 2025
Chart 141 Brand Shares 2025
Chart 142 Economic Context for Home Products Specialists
Chart 143 Real Gdp Growth 2020-2030
Chart 144 Inflation 2020-2030
Chart 145 Consumer Context for Home Products Specialists
Chart 146 Population 2020-2030
Chart 147 Population by Generation 2025
Health and Beauty Specialists in Canada
Key Data Insights
Health and Beauty Specialists Summary
Chart 148 Key Industry Trends for Health and Beauty Specialists
Pharmacy Players Extend Reach through Banner Conversions and Digital Integration
Chart 149 Shoppers Drug Mart and Jean Coutu Accelerate Banner Conversions Squeezing Independents
Shoppers Drug Mart and Jean Coutu Drive Consolidation to Reshape Local Access
E-Commerce and Private Label Push Redefine Shopper Convenience and Value
Chart 150 Value Sales 2020-2030
Chart 151 Value Sales by Category 2025
Pharmacies Expand Health Services as Loyalty and Digitalisation Drive Growth
Beauty Specialists to Accelerate Upmarket Experiences and Digital Engagement to Outpace Rivals
Chart 152 Analyst Insight for Health and Beauty Specialists
Independent Operators Need to Adapt to Increasing Competitive and Margin Pressures
Chart 153 Forecast Value Sales 2020-2030
Chart 154 Forecast Value Sales by Category 2025-2030
Shoppers Drug Mart Leverages Digital and Loyalty Strength to Reinforce Its Lead
Chart 155 Shoppers Drug Mart Scales Nationwide Same-Day Delivery and Pc Health Integrations
Chart 156 Company Shares 2025
Chart 157 Brand Shares 2025
Chart 158 Economic Context for Health and Beauty Specialists
Chart 159 Real Gdp Growth 2020-2030
Chart 160 Inflation 2020-2030
Chart 161 Consumer Context for Health and Beauty Specialists
Chart 162 Population 2020-2030
Chart 163 Population by Generation 2025
Vending in Canada
Key Data Insights
Vending Summary
Employers Shift to Micro-Markets and Smart Fridges to Boost Spend per Visit
Energy Drinks and Rtd Coffee Drive Growth as Traditional Volumes Decline
Chart 164 Value Sales 2020-2030
Chart 165 Value Sales by Category 2025
Operators Accelerate Digital Integration to Defend Profitability
Premium Beverages and Healthier Snacks Shift Spend to Higher Value
Hybrid Work and Consumer Expectations Reshape Unattended Retail
Chart 166 Forecast Value Sales 2020-2030
Chart 167 Forecast Value Sales by Category 2025-2030
Aramark Extends Lead as Concentration Increases
Chart 168 Company Shares 2025
Chart 169 Brand Shares 2025
Chart 170 Economic Context for Vending
Chart 171 Real Gdp Growth 2020-2030
Chart 172 Inflation 2020-2030
Chart 173 Consumer Context for Vending
Chart 174 Population 2020-2030
Chart 175 Population by Generation 2025
Direct Selling in Canada
Key Data Insights
Direct Selling Summary
Chart 176 Key Industry Trends for Direct Selling
Mary Kay Drives Digital Shift as Consultants Boost Online Engagement
Chart 177 Mary Kay Pushes Consultants toward Digital Parties and Personalised Online Store
Chart 178 Value Sales 2020-2030
Chart 179 Value Sales by Category 2025
Consultants Shift to Digital Acquisition as E-Commerce Integration Accelerates
Health and Beauty Direct Selling to Outpace Others as Wellness Focus Intensifies
Social Selling and Influencer Incentives Reshape Acquisition and Compliance
Chart 180 Forecast Value Sales 2020-2030
Chart 181 Forecast Value Sales by Category 2025-2030
Chart 182 Competitive Landscape for Direct Selling
Groupe Rocher and Melaleuca Leverage Wellness and Digital to Accelerate Share Gains
Chart 183 Company Shares 2025
Chart 184 Brand Shares 2025
Chart 185 Economic Context for Direct Selling
Chart 186 Real Gdp Growth 2020-2030
Chart 187 Inflation 2020-2030
Chart 188 Consumer Context for Direct Selling
Chart 189 Population 2020-2030
Chart 190 Population by Generation 2025
Retail E-Commerce in Canada
Key Data Insights
Retail E-Commerce Summary
Chart 191 Key Industry Trends for Retail E-Commerce
Amazon and Walmart Drive Online Spend with Marketplace Dominance
Chart 192 Amazon, Walmart and Temu Reshape Canadian Online Shopping through Marketplace Growth
Temu and Shein Accelerate Cross-Border Sales and Disrupt Incumbents
Walmart and Amazon Sharpen Fulfilment to Win Loyalty and Repeat Spend
Chart 193 Walmart and Amazon Sharpen the Battle for Speed with Smarter Fulfilment
Chart 194 Value Sales 2020-2030
Chart 195 Value Sales by Category 2025
Amazon Holds Anchor as Omnichannel Rivals Close Delivery Gap
Loblaw and Sobeys Fuel Online Grocery’S Rapid Value Gains
Chart 196 Analyst Insight for Retail E-Commerce
Ai-Driven Personalisation and Trust Standards Reshape Shopper Journeys
Chart 197 Forecast Value Sales 2020-2030
Chart 198 Forecast Value Sales by Category 2025-2030
Amazon Maintains Lead as Discount Rivals Disrupt Mid-Tier Players
Chart 199 Company Shares 2025
Chart 200 Brand Shares 2025
Chart 201 Economic Context for Retail E-Commerce
Chart 202 Real Gdp Growth 2020-2030
Chart 203 Inflation 2020-2030
Chart 204 Consumer Context for Retail E-Commerce
Chart 205 Population 2020-2030
Chart 206 Population by Generation 2025
Country Reports Disclaimer
The following categories and subcategories are included:
Retail
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- Convenience Stores
- Forecourt Retailers
- Supermarkets
- Hypermarkets
- Discounters
- Warehouse Clubs
- Food/Drink/Tobacco Specialists
- Small Local Grocers
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- Department Stores
- Variety Stores
- Apparel and Footwear Specialists
- Appliances and Electronics Specialists
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- Home Improvement and Gardening Stores
- Homewares and Home Furnishing Stores
- Pet Shops and Superstores
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- Beauty Specialists
- Pharmacies
- Optical Goods Stores
- Health and Personal Care Stores
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- Bags and Luggage Specialists
- Jewellery and Watch Specialists
- Sports Goods Stores
- Traditional Toys and Games Stores
- Other Non-Grocery Retailers
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- Fashion Vending
- Health and Beauty Vending
- Appliances and Electronics Vending
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- Alcoholic Drinks Vending
- Hot Drinks Vending
- Soft Drinks Vending
- Tobacco Products Vending
- Foods Vending
- Home Products Vending
- Other Products Vending
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- Apparel and Footwear Direct Selling
- Personal Accessories Direct Selling
- Eyewear Direct Selling
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- Beauty and Personal Care Direct Selling
- Consumer Health Direct Selling
- Tissue and Hygiene Direct Selling
- Appliances and Electronics Direct Selling
- Drinks and Tobacco Direct Selling
- Foods Direct Selling
- Home Products Direct Selling
- Other Products Direct Selling
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- Apparel and Footwear E-Commerce
- Personal Accessories E-Commerce
- Eyewear E-Commerce
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- Beauty and Personal Care E-Commerce
- Consumer Health E-Commerce
- Tissue and Hygiene E-Commerce
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- Consumer Appliances E-Commerce
- Consumer Electronics E-Commerce
- Toys and Games E-Commerce
- Drinks and Tobacco E-Commerce
- Foods E-Commerce
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- Home Care E-Commerce
- Home and Garden E-Commerce
- Pet Care E-Commerce
- Other Products E-Commerce
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- First-Party (1P) Marketplace E-Commerce
- Third-Party (3P) Marketplace E-Commerce
- Grocery E-Commerce
- General Merchandiser E-Commerce
- Apparel and Footwear Specialist E-Commerce
- Appliances and Electronics Specialist E-Commerce
- Home Products Specialist E-Commerce
- Health and Beauty Specialist E-Commerce
- Leisure and Personal Goods Specialist E-Commerce
- Other E-Commerce Retailers
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Retail
Retail is the sale of new and used goods to consumers from a business for personal or household consumption from retail outlets, kiosks, market stalls, vending, direct selling and e-commerce. Retail is the aggregation of Retail Offline and Retail E-Commerce. Excludes specialist retailers of motor vehicles, motorcycles, vehicle parts. Also excludes fuel sales, foodservice sales, rental transactions, wholesale sales (e.g. Cash and Carry), and sales through cannabis dispensaries in markets where cannabis is sold legally. Sales value excluding or including VAT/Sales Tax. Retail also excludes the informal retail sector. Informal retailing is retail trade which is not declared to the tax authorities. Informal retailing encompasses (a) sales generated by unregistered and unlicensed retailers, i.e. retailers operating illegally, and (b) any proportion of sales generated by a registered and licensed retailer that is not declared to the tax authorities. Unregistered and unlicensed retailers operate predominantly (although not exclusively) as street hawkers or operate open market stalls, as these channels are harder for the authorities to monitor than permanent outlets. Activities in the illegal market, which is usually understood to refer to trade in illegal, counterfeit or stolen merchandise, are included within our definition of informal retailing. Activities in the “grey market”, which is usually understood to refer to trade in legal merchandise that is sold through unauthorized channels – for example cigarettes bought legally in another country, legally imported, but sold at lower prices than in authorized channels – will be included as informal retailing if no tax is paid on sale by the retailer. However if the retailer pays tax – for example on cigarettes bought legally in another country but sold at a lower price than standard – the sale is included within formal retail.
See all of our definitions
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