The reopening of society after the pandemic is beneficial for Cambodia retail. While the majority of consumers still shop in traditional outlets, the retail landscape in developed cities is being modernised.
The retail landscape in Cambodia’s capital city, Phnom Penh, is being modernised. Nine new developments were opened in the city in 2022, significantly increasing retail space to over 630,000sqm.
Informal retail is very common in Cambodia and the number of informal retailers vastly exceeds the number of formal retailing enterprises. Most informal enterprises are essentially unregistered individuals or families who operate as traditional grocery retailers.
The reopening of borders to international inbound tourism is expected to continue to drive demand and retail sales recovery in tourism-dependent sectors, such as jewellery and watch specialists, and apparel and footwear specialist retailers. Indeed, inbound tourism is expected to rise from 1million in 2022 to 6million in 2027.
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Understand the latest market trends and future growth opportunities for the Retailing industry in Cambodia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to the following key categories, where applicable:
If you're in the Retailing industry in Cambodia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Retail is the sale of new and used goods to consumers from a business for personal or household consumption from retail outlets, kiosks, market stalls, vending, direct selling and e-commerce. Retail is the aggregation of Retail Offline and Retail E-Commerce. Excludes specialist retailers of motor vehicles, motorcycles, vehicle parts. Also excludes fuel sales, foodservice sales, rental transactions, and wholesale sales (e.g. Cash and Carry). Sales value excluding or including VAT/Sales Tax. Retail also excludes the informal retail sector. Informal retailing is retail trade which is not declared to the tax authorities. Informal retailing encompasses (a) sales generated by unregistered and unlicensed retailers, i.e. retailers operating illegally, and (b) any proportion of sales generated by a registered and licensed retailer that is not declared to the tax authorities. Unregistered and unlicensed retailers operate predominantly (although not exclusively) as street hawkers or operate open market stalls, as these channels are harder for the authorities to monitor than permanent outlets. Activities in the illegal market, which is usually understood to refer to trade in illegal, counterfeit or stolen merchandise, are included within our definition of informal retailing. Activities in the “grey market”, which is usually understood to refer to trade in legal merchandise that is sold through unauthorized channels – for example cigarettes bought legally in another country, legally imported, but sold at lower prices than in authorized channels – will be included as informal retailing if no tax is paid on sale by the retailer. However if the retailer pays tax – for example on cigarettes bought legally in another country but sold at a lower price than standard – the sale is included within formal retail.See All of Our Definitions
This report originates from Passport, our Retailing research and analysis database.
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