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2025 Developments
Retail in Argentina witnessed a strong recovery in 2025, supported by a sizeable drop in inflation to 42%, marking a sharp turnaround from the previous year’s contraction. Although the inflation rate remained one of the highest globally, Argentina's retail landscape benefited from the easing of import restrictions, a more stable policy environment, and the entry of international brands. The ongoing shift towards smaller, frequent purchases, growth in proximity-based formats, and the proliferation of private label products, together with the acceleration of retail e-commerce and a wave of new international players, are driving change and raising the bar for consumer engagement and operational agility.
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Overview:
Understand the latest market trends and future growth opportunities for the Retail industry in Argentina with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to the following key categories, where applicable:
- Convenience Stores
- Discounters
- Hypermarkets
- Supermarkets
- Traditional Grocery Retailers
- Apparel and Footwear Specialist Retailers
- Electronics and Appliance Specialist Retailers
- Health and Beauty Specialist Retailers
- Home and Garden Specialist Retailers
- Department Stores
- Variety Stores
- Warehouse Clubs
- Direct Selling
- Homeshopping
- Vending
If you're in the Retail industry in Argentina, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Retail in Argentina report includes:
- Analysis of key retail trends
- Detailed segmentation of offline and online retail sales
- Historic channel sizes (retail value sales, outlet counts, and selling space)
- Company and brand market shares (retail value sales and outlet counts)
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Retail in Argentina?
- Which are the leading retailers in Retail in Argentina?
- How are products distributed in Retail in Argentina?
- How is the rise of e-commerce and the expansion of modern grocery retail impacting traditional retail?
- How significant are discounters and private label in Argentina?
- To what extent are sales shifting towards digital channels?
- What is the long-term outlook for bricks-and-mortar?
- How is macroeconomic and political uncertainty affecting the retail industry?
- What types of retailers are seeing the fastest growth in digital sales?
- What is the future of retail?
Retail in Argentina
2025 Developments
Key Data Insights
Chart 1 Key Industry Trends for Retail
Budget Pressures Force Underlying Changes in Shopping Behaviour
Small Local Grocers Capture Daily Spend as Shoppers Seek Proximity
E-Commerce Retailers Reshape Shopping Habits through Regulatory Change
Chart 2 Retailers Accelerate Digital Transformation
Chart 3 Value Sales 2020-2030
Chart 4 Value Sales by Category 2025
Mercadolibre and Decathlon Reshape Competition as Global Brands Enter
Mercadolibre Drives Digital Transformation as E-Commerce Surges
Supermarkets and Discounters Expand Private Label Amid Ongoing Price Sensitivity
Chart 5 Forecast Value Sales 2020-2030
Chart 6 Forecast Value Sales by Category 2025-2030
Chart 7 Analyst Insight for Retail
Mercadolibre Srl?Accelerates Share Gains as Carrefour Argentina Looks to Exit
Cheaf App Launches in Bid to Tackle Food Wastage Issue
Chart 8 Cheaf App Launches in Argentina to Cut Food Waste and Offer Consumers Low-Cost Surplu
Apparel and Footwear Specialist Reinvents Second-Hand Clothing with 'Buy-By-Weight' Model
Chart 9 La Kilo Vintage Reinvents Second-Hand Fashion with a “Buy-By-Weight” Model in Buenos
Chart 10 Company Shares 2025
Chart 11 Brand Shares 2025
Informal Retail
Opening Hours for Physical Retail
Chart 12 Standard Opening Hours by Channel Type 2025
Seasonality
Christmas
Back to school
Mother’s Day
Father’s Day
Children’s Day
Wise Men Day
Chart 13 Economic Context for Retail
Chart 14 Real Gdp Growth 2020-2030
Chart 15 Inflation 2020-2030
Chart 16 Consumer Context for Retail
Chart 17 Population 2020-2030
Chart 18 Population by Generation 2025
Convenience Retailers in Argentina
Key Data Insights
Convenience Retailers Summary
Chart 19 Key Industry Trends for Convenience Retailers
Volatile Economic Conditions Prompt Changing Consumer Behaviour and Strategic Rethinking
Chart 20 Carrefour Plans to Exit Argentine Retail Market
Economic Volatility Triggers a Strong Emphasis on Frequent Small-Basket Shopping
Chart 21 Value Sales 2020-2030
Chart 22 Value Sales by Category 2025
Strong Growth Accelerated by a New Wave of Private Label Investment
Voy Con Energía Expands as Low-Cost Forecourt Retailers Gain Traction
Chains Invest in Store Formats and Private Label to Defend Share
Chart 23 Forecast Value Sales 2020-2030
Chart 24 Forecast Value Sales by Category 2025-2030
Chart 25 Analyst Insight for Convenience Retailers
Ypf and Carrefour Expand Network
Chart 26 Company Shares 2025
Chart 27 Brand Shares 2025
Chart 28 Economic Context for Convenience Retailers
Chart 29 Real Gdp Growth 2020-2030
Chart 30 Inflation 2020-2030
Chart 31 Consumer Context for Convenience Retailers
Chart 32 Population 2020-2030
Chart 33 Population by Generation 2025
Supermarkets in Argentina
Key Data Insights
Supermarkets Summary
Chart 34 Key Industry Trends for Supermarkets
Challenging Period for Supermarkets as Monthly Shopping Habits Weaken
Chart 35 Convenience and Low Prices Attract Consumers to Asian Stores
Supermarkets Target Digital Growth, but Urban Reach Remains Limited
Chart 36 Value Sales 2020-2030
Asian Concept Stores Drive Growth through Direct Sourcing and Lower Prices
Chart 37 Forecast Value Sales 2020-2030
Carrefour Exits as La Anónima and Vea Expand Their Reach in Patagonia
Chart 38 Company Shares 2025
Chart 39 Brand Shares 2025
Chart 40 Economic Context for Supermarkets
Chart 41 Real Gdp Growth 2020-2030
Chart 42 Inflation 2020-2030
Chart 43 Consumer Context for Supermarkets
Chart 44 Population 2020-2030
Chart 45 Population by Generation 2025
Hypermarkets in Argentina
Key Data Insights
Hypermarkets Summary
Chart 46 Key Industry Trends for Hypermarkets
Coto Leverages Digital Discounts to Retain Cost-Conscious Shoppers
Cencosud Sa?Enters Wholesale Channel with Makro Acquisition to Diversify Growth
Chart 47 Cencosud Enters Argentina’S Wholesale Channel
Coto’S New Mar Del Plata Store Highlights the Evolving Role of Large-Format Stores
Chart 48 Value Sales 2020-2030
Carrefour Exits as Cencosud and Jumbo Expand Price-Focused Strategies
Private Label Expansion and Carrefour’S Exit Redefine Competitive Dynamics
Chart 49 Forecast Value Sales 2020-2030
Carrefour Argentina Sa?Leads as Libertad Sca?Accelerates Expansion
Chart 50 Company Shares 2025
Chart 51 Brand Shares 2025
Chart 52 Economic Context for Hypermarkets
Chart 53 Real Gdp Growth 2020-2030
Chart 54 Inflation 2020-2030
Chart 55 Consumer Context for Hypermarkets
Chart 56 Population 2020-2030
Chart 57 Population by Generation 2025
Discounters in Argentina
Key Data Insights
Discounters Summary
Chart 58 Key Industry Trends for Discounters
Dia Restructures Store Network and Faces Growing Threat From Convenience Stores
Dia Invests in Store Modernisation to Drive Loyalty and Efficiency
Chart 59 Dia Invests to Modernise Stores in Argentina
Dia Expands Private Label Portfolio to Strengthen Value Proposition
Chart 60 Value Sales 2020-2030
Dia Strengthens Network with 24-Hour Stores and Omnichannel Upgrades
Private Label Expansion and Store Modernisation Drive Consumer Loyalty
Chart 61 Forecast Value Sales 2020-2030
Dia Transforms Stores and Strengthens Franchise Network to Dominate Channel
Chart 62 Company Shares 2025
Chart 63 Brand Shares 2025
Chart 64 Economic Context for Discounters
Chart 65 Real Gdp Growth 2020-2030
Chart 66 Inflation 2020-2030
Chart 67 Consumer Context for Discounters
Chart 68 Population 2020-2030
Chart 69 Population by Generation 2025
Small Local Grocers in Argentina
Key Data Insights
Small Local Grocers Summary
Traditional Grocers Regain Ground as Price Controls End
Kiosks Lose Relevance as Convenience Retailers Expand Affordable Ranges
Chart 70 Value Sales 2020-2030
Chained Kiosks Attract Investors with Low Entry Barriers and Tech Upgrades
Digital Payment Adoption by Leading Chains Drives Customer Loyalty and Modernisation
Chart 71 Forecast Value Sales 2020-2030
Open 25 Hs Attracts Independents and Grows Presence in Key Locations
Chart 72 Company Shares 2025
Chart 73 Brand Shares 2025
Chart 74 Economic Context for Small Local Grocers
Chart 75 Real Gdp Growth 2020-2030
Chart 76 Inflation 2020-2030
Chart 77 Consumer Context for Small Local Grocers
Chart 78 Population 2020-2030
Chart 79 Population by Generation 2025
General Merchandise Stores in Argentina
Key Data Insights
General Merchandise Stores Summary
Chart 80 Key Industry Trends for General Merchandise Stores
Coppel Expands Store Network and Attracts Price-Sensitive Shoppers
Chart 81 Coppel Dominates Argentina’S Department Store Landscape
Falabella and Coppel Accelerate Digital Integration to Reach New Shoppers
Chart 82 Value Sales 2020-2030
Chart 83 Value Sales by Category 2025
Falabella and Coppel to Drive Market Expansion
Rapid Growth of E-Commerce Spearheaded by Regulatory Changes
Chart 84 Forecast Value Sales 2020-2030
Chart 85 Forecast Value Sales by Category 2025-2030
Coppel Sa?Expands as Falabella Argentina Sa Re-Enters Market with Online-Only Business Model
Chart 86 Company Shares 2025
Chart 87 Brand Shares 2025
Chart 88 Economic Context for General Merchandise Stores
Chart 89 Real Gdp Growth 2020-2030
Chart 90 Inflation 2020-2030
Chart 91 Consumer Context for General Merchandise Stores
Chart 92 Population 2020-2030
Chart 93 Population by Generation 2025
Apparel and Footwear Specialists in Argentina
Key Data Insights
Apparel and Footwear Specialists Summary
Chart 94 Key Industry Trends for Apparel and Footwear Specialists
Shein and Temu Disrupt the Competitive Landscape as Imports Surge
Indian Market and Calvin Klein Drive International Investment and Brand Expansion
Chart 95 Arrival of New International Chains as the Business Economy Improves
Chart 96 Value Sales 2020-2030
International Retail Expansion to Drive Market Transformation
Chart 97 Forecast Value Sales 2020-2030
Chart 98 Analyst Insight for Apparel and Footwear Specialists
Players Invest in Omnichannel Integration in a Highly Fragmented Landscape
Chart 99 Company Shares 2025
Chart 100 Brand Shares 2025
Chart 101 Economic Context for Apparel and Footwear Specialists
Chart 102 Real Gdp Growth 2020-2030
Chart 103 Inflation 2020-2030
Chart 104 Consumer Context for Apparel and Footwear Specialists
Chart 105 Population 2020-2030
Chart 106 Population by Generation 2025
Appliances and Electronics Specialists in Argentina
Key Data Insights
Appliances and Electronics Specialists Summary
Chart 107 Key Industry Trends for Appliances and Electronics Specialists
Strong Rebound in Consumer Demand Propels Value Growth
Retailers Exit as Garbarino Closure Reshapes Store Landscape
Chart 108 Garbarino Closes Outlets in Argentina
Frávega and on City Drive Mobile-First Shopping Surge
Chart 109 Value Sales 2020-2030
Modest Outlook as Retailers Expand Financing Options to Attract New Buyers
Apple Leverages New Import Rules to Boost Virtual Store Sales
Chart 110 Forecast Value Sales 2020-2030
Chart 111 Analyst Insight for Appliances and Electronics Specialists
Frávega Sa Expands Logistics to Strengthen Sales Leadership
Chart 112 Company Shares 2025
Chart 113 Brand Shares 2025
Chart 114 Economic Context for Appliances and Electronics Specialists
Chart 115 Real Gdp Growth 2020-2030
Chart 116 Inflation 2020-2030
Chart 117 Consumer Context for Appliances and Electronics Specialists
Chart 118 Population 2020-2030
Chart 119 Population by Generation 2025
Home Products Specialists in Argentina
Key Data Insights
Home Products Specialists Summary
Chart 120 Key Industry Trends for Home Products Specialists
Easy Drives Sales Recovery through Promotions and Financing Offers
Chart 121 Promotions and Financing Drive Recovery for Home Product Specialists
Brazilian Player Casa Do Construtor Expands with Franchise Model as Ikea Shows Interest in the Argentine Market
Chart 122 Value Sales 2020-2030
Chart 123 Value Sales by Category 2025
Emergence of International Players and Access to Credit Will Stimulate Growth
Pet Shops Regain Share as Illicit Trade Recedes and Demand for Non-Essentials Rises
Chart 124 Forecast Value Sales 2020-2030
Chart 125 Forecast Value Sales by Category 2025-2030
Chart 126 Analyst Insight for Home Products Specialists
Easy Sa Accelerates Store Expansion and Financing to Strengthen Lead
Chart 127 Company Shares 2025
Chart 128 Brand Shares 2025
Chart 129 Economic Context for Home Products Specialists
Chart 130 Real Gdp Growth 2020-2030
Chart 131 Inflation 2020-2030
Chart 132 Consumer Context for Home Products Specialists
Chart 133 Population 2020-2030
Chart 134 Population by Generation 2025
Health and Beauty Specialists in Argentina
Key Data Insights
Health and Beauty Specialists Summary
Chart 135 Key Industry Trends for Health and Beauty Specialists
Farmacity, Look and Simplicity Drive Recovery with Private Label Strategies
Chart 136 Private Label Gains Ground as Consumers Perceive Quality to Be Comparable to Leading Brands
Pharmacies Retain Lead as Beauty Specialists Accelerate on Imported Offer
Juleriaque Fuses Retail Innovation with Experiential Shopping and Fashion
Chart 137 Value Sales 2020-2030
Chart 138 Value Sales by Category 2025
Farmacity Expands Simplicity to Offset Regulatory Barriers
Simplicity and Look Boost Private Label and Imported Beauty Offers
Chart 139 Forecast Value Sales 2020-2030
Chart 140 Forecast Value Sales by Category 2025-2030
Chart 141 Analyst Insight for Health and Beauty Specialists
Farmacity Leverages New Multi-Format Strategy as Competitors Expand Footprint
Chart 142 Company Shares 2025
Chart 143 Brand Shares 2025
Chart 144 Economic Context for Health and Beauty Specialists
Chart 145 Real Gdp Growth 2020-2030
Chart 146 Inflation 2020-2030
Chart 147 Consumer Context for Health and Beauty Specialists
Chart 148 Population 2020-2030
Chart 149 Population by Generation 2025
Vending in Argentina
Key Data Insights
Vending Summary
Vending Rebounds in Specific Locations Amid Strong Competition From Kiosks
Drinks and Tobacco Vending Expands Its Footprint but Faces Cultural Resistance
Chart 150 Value Sales 2020-2030
Chart 151 Value Sales by Category 2025
Small Players Drive Modernisation as Vending Remains a Niche Channel
Hot Drinks Vending Sustains Leadership, While Drinks and Tobacco Vending Accelerate in Secure Sites
Vending Channel Will Need to Innovate to Compete with Kiosks
Chart 152 Forecast Value Sales 2020-2030
Chart 153 Forecast Value Sales by Category 2025-2030
Chart 154 Economic Context for Vending
Chart 155 Real Gdp Growth 2020-2030
Chart 156 Inflation 2020-2030
Chart 157 Consumer Context for Vending
Chart 158 Population 2020-2030
Chart 159 Population by Generation 2025
Direct Selling in Argentina
Key Data Insights
Direct Selling Summary
Chart 160 Key Industry Trends for Direct Selling
Natura Enables Digital Resellers to Thrive Amid Easing Import Restrictions
Essen and Natura Use Omnichannel Sales to Reach New Consumers
Chart 161 Direct Selling Adapts through Omnichannel Strategies and Digital Transformation
Chart 162 Value Sales 2020-2030
Chart 163 Value Sales by Category 2025
Bright Outlook for Direct Selling Supported by Omnichannel Strategies
Natura and Avon Combine Catalogues to Reinforce Beauty Dominance
Thar and Essen Leverage Digital Innovation to Drive Future Growth
Chart 164 Forecast Value Sales 2020-2030
Chart 165 Forecast Value Sales by Category 2025-2030
Chart 166 Analyst Insight for Direct Selling
Natura Merges with Avon and Unifies Salesforce to Consolidate Share
Chart 167 Company Shares 2025
Chart 168 Brand Shares 2025
Chart 169 Economic Context for Direct Selling
Chart 170 Real Gdp Growth 2020-2030
Chart 171 Inflation 2020-2030
Chart 172 Consumer Context for Direct Selling
Chart 173 Population 2020-2030
Chart 174 Population by Generation 2025
Retail E-Commerce in Argentina
Key Data Insights
Retail E-Commerce Summary
Chart 175 Key Industry Trends for Retail E-Commerce
Mercado Libre and Falabella Attract Shoppers with Cross-Border Expansion
Retailers Harness Social Media to Drive Impulse Buying among Young Consumers
Chart 176 Value Sales 2020-2030
Chart 177 Value Sales by Category 2025
Chart 178 Marketplaces Expand Cross-Border Sales
Access to International Products Will Drive E-Commerce Growth
Shein and Temu Boost Cross-Border Sales with Aggressive Growth Strategies
Ai and Live Shopping Redefine Personalisation and Digital Experiences
Chart 179 Forecast Value Sales 2020-2030
Chart 180 Forecast Value Sales by Category 2025-2030
Chart 181 Competitive Landscape for Retail E-Commerce
Mercado Libre Invests in Logistics to Defend Share as Temu and Shein Accelerate Cross-Border Growth
Chart 182 Company Shares 2025
Chart 183 Brand Shares 2025
Chart 184 Economic Context for Retail E-Commerce
Chart 185 Real Gdp Growth 2020-2030
Chart 186 Inflation 2020-2030
Chart 187 Consumer Context for Retail E-Commerce
Chart 188 Population 2020-2030
Chart 189 Population by Generation 2025
Country Reports Disclaimer
The following categories and subcategories are included:
Retail
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- Convenience Stores
- Forecourt Retailers
- Supermarkets
- Hypermarkets
- Discounters
- Warehouse Clubs
- Food/Drink/Tobacco Specialists
- Small Local Grocers
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- Department Stores
- Variety Stores
- Apparel and Footwear Specialists
- Appliances and Electronics Specialists
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- Home Improvement and Gardening Stores
- Homewares and Home Furnishing Stores
- Pet Shops and Superstores
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- Beauty Specialists
- Pharmacies
- Optical Goods Stores
- Health and Personal Care Stores
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- Bags and Luggage Specialists
- Jewellery and Watch Specialists
- Sports Goods Stores
- Traditional Toys and Games Stores
- Other Non-Grocery Retailers
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- Fashion Vending
- Health and Beauty Vending
- Appliances and Electronics Vending
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- Alcoholic Drinks Vending
- Hot Drinks Vending
- Soft Drinks Vending
- Tobacco Products Vending
- Foods Vending
- Home Products Vending
- Other Products Vending
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- Apparel and Footwear Direct Selling
- Personal Accessories Direct Selling
- Eyewear Direct Selling
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- Beauty and Personal Care Direct Selling
- Consumer Health Direct Selling
- Tissue and Hygiene Direct Selling
- Appliances and Electronics Direct Selling
- Drinks and Tobacco Direct Selling
- Foods Direct Selling
- Home Products Direct Selling
- Other Products Direct Selling
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- Apparel and Footwear E-Commerce
- Personal Accessories E-Commerce
- Eyewear E-Commerce
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- Beauty and Personal Care E-Commerce
- Consumer Health E-Commerce
- Tissue and Hygiene E-Commerce
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- Consumer Appliances E-Commerce
- Consumer Electronics E-Commerce
- Toys and Games E-Commerce
- Drinks and Tobacco E-Commerce
- Foods E-Commerce
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- Home Care E-Commerce
- Home and Garden E-Commerce
- Pet Care E-Commerce
- Other Products E-Commerce
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- First-Party (1P) Marketplace E-Commerce
- Third-Party (3P) Marketplace E-Commerce
- Grocery E-Commerce
- General Merchandiser E-Commerce
- Apparel and Footwear Specialist E-Commerce
- Appliances and Electronics Specialist E-Commerce
- Home Products Specialist E-Commerce
- Health and Beauty Specialist E-Commerce
- Leisure and Personal Goods Specialist E-Commerce
- Other E-Commerce Retailers
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Retail
Retail is the sale of new and used goods to consumers from a business for personal or household consumption from retail outlets, kiosks, market stalls, vending, direct selling and e-commerce. Retail is the aggregation of Retail Offline and Retail E-Commerce. Excludes specialist retailers of motor vehicles, motorcycles, vehicle parts. Also excludes fuel sales, foodservice sales, rental transactions, wholesale sales (e.g. Cash and Carry), and sales through cannabis dispensaries in markets where cannabis is sold legally. Sales value excluding or including VAT/Sales Tax. Retail also excludes the informal retail sector. Informal retailing is retail trade which is not declared to the tax authorities. Informal retailing encompasses (a) sales generated by unregistered and unlicensed retailers, i.e. retailers operating illegally, and (b) any proportion of sales generated by a registered and licensed retailer that is not declared to the tax authorities. Unregistered and unlicensed retailers operate predominantly (although not exclusively) as street hawkers or operate open market stalls, as these channels are harder for the authorities to monitor than permanent outlets. Activities in the illegal market, which is usually understood to refer to trade in illegal, counterfeit or stolen merchandise, are included within our definition of informal retailing. Activities in the “grey market”, which is usually understood to refer to trade in legal merchandise that is sold through unauthorized channels – for example cigarettes bought legally in another country, legally imported, but sold at lower prices than in authorized channels – will be included as informal retailing if no tax is paid on sale by the retailer. However if the retailer pays tax – for example on cigarettes bought legally in another country but sold at a lower price than standard – the sale is included within formal retail.
See all of our definitions
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This report originates from Passport, our Retail research and analysis database.
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