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2025 Developments
Retail in Ukraine achieved 17% current value growth in 2025, showing notable resilience in the face of persistent inflation, logistical pressures, and ongoing conflict. The market remained attractive for brands able to deliver affordability, digital convenience, and adaptability. Robust consumer demand for essentials and value options underpinned both volume sales and innovation, supported by targeted government interventions such as cashback on domestically produced goods. Leading players strengthened their positions through network expansion, digital ecosystems, and new delivery models. Meanwhile, product and store innovations, such as experiential discount formats and AI-enabled subscriptions, reflect evolving consumer priorities around convenience, community, and cost-effectiveness.
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Overview:
Understand the latest market trends and future growth opportunities for the Retail industry in Ukraine with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to the following key categories, where applicable:
- Convenience Stores
- Discounters
- Hypermarkets
- Supermarkets
- Traditional Grocery Retailers
- Apparel and Footwear Specialist Retailers
- Electronics and Appliance Specialist Retailers
- Health and Beauty Specialist Retailers
- Home and Garden Specialist Retailers
- Department Stores
- Variety Stores
- Warehouse Clubs
- Direct Selling
- Homeshopping
- Vending
If you're in the Retail industry in Ukraine, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Retail in Ukraine report includes:
- Analysis of key retail trends
- Detailed segmentation of offline and online retail sales
- Historic channel sizes (retail value sales, outlet counts, and selling space)
- Company and brand market shares (retail value sales and outlet counts)
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Retail in Ukraine?
- Which are the leading retailers in Retail in Ukraine?
- How are products distributed in Retail in Ukraine?
- How is the rise of e-commerce and the expansion of modern grocery retail impacting traditional retail?
- How significant are discounters and private label in Ukraine?
- To what extent are sales shifting towards digital channels?
- What is the long-term outlook for bricks-and-mortar?
- How is macroeconomic and political uncertainty affecting the retail industry?
- What types of retailers are seeing the fastest growth in digital sales?
- What is the future of retail?
Retail in Ukraine
2025 Developments
Key Data Insights
Chart 1 Key Industry Trends for Retail
Avrora Transforms Discount Shopping with Experiential Maxi Format
Supermarkets Consolidate Leadership as Atb and Ukrposhta Boost Reach
Avrora’S Experiential Discount Concept Redefines Value Shopping
Chart 2 From Shop to Experience Hub: Avrora’S New Maxi Format
Chart 3 Value Sales 2020-2030
Chart 4 Value Sales by Category 2025
Supermarkets Expand Mobile-First Shopping as Consumers Demand Convenience
Chart 5 Forecast Value Sales 2020-2030
Chart 6 Forecast Value Sales by Category 2025-2030
Chart 7 Analyst Insight for Retail
Atb-Market Accelerates Expansion While Varus and Nova Poshta Drive Digital Innovation
Chart 8 Nova Poshta Tests Next-Generation Parcel Lockers to Expand Delivery Opportunities
Chart 9 Company Shares 2025
Chart 10 Brand Shares 2025
Informal Retail
Opening Hours for Physical Retail
Chart 11 Standard Opening Hours by Channel Type 2025
Seasonality
Christmas & New Year
Chart 12 Economic Context for Retail
Chart 13 Real Gdp Growth 2020-2030
Chart 14 Inflation 2020-2030
Chart 15 Consumer Context for Retail
Chart 16 Population 2020-2030
Chart 17 Population by Generation 2025
Convenience Retailers in Ukraine
Key Data Insights
Convenience Retailers Summary
Chart 18 Key Industry Trends for Convenience Retailers
Spar Combo Leverages Hybrid Discounting to Attract Value-Seekers
Chart 19 Value Meets Variety: Spar Combo Enters the Market
Kyivkhlib’S Autonomous Stores Reduce Labour Needs and Boost Resilience
Chart 20 Smart Convenience: Kyivkhlib Advances Self-Service Store Expansion
Forecourt Retailers Expand Food Offerings to Retain Customer Engagement
Chart 21 Value Sales 2020-2030
Chart 22 Value Sales by Category 2025
Mashket and Spar Accelerate Network Reach through Franchising
Okko-Retail and Ukrnafta Boost Margins with Private Label Innovation
Chart 23 Forecast Value Sales 2020-2030
Chart 24 Forecast Value Sales by Category 2025-2030
Fora Reinvents Brand as Mi Market and Blizen'ko Accelerates Expansion
Chart 25 Company Shares 2025
Chart 26 Brand Shares 2025
Chart 27 Economic Context for Convenience Retailers
Chart 28 Real Gdp Growth 2020-2030
Chart 29 Inflation 2020-2030
Chart 30 Consumer Context for Convenience Retailers
Chart 31 Population 2020-2030
Chart 32 Population by Generation 2025
Supermarkets in Ukraine
Key Data Insights
Supermarkets Summary
Chart 33 Key Industry Trends for Supermarkets
Retailers Strengthen Supply Chains and Loyalty as Shoppers Seek Value
Varus Leverages Subscription and Ai for Personalised Grocery Delivery
Atb-Market and Ukrposhta Remove Barriers to Essential Goods in Rural Areas
Chart 34 Groceries Anywhere: a New Model of Retail Convenience
Chart 35 Value Sales 2020-2030
Varus Accelerates Quick Commerce and Omnichannel to Meet Rising Demand for Ultrafast Delivery
Retailers Expand West and Invest in Local Sourcing to Secure Growth and Resilience
Chart 36 Forecast Value Sales 2020-2030
Atb-Market Targets Small Towns and Digital Growth to Extend Its Lead
Chart 37 Company Shares 2025
Chart 38 Brand Shares 2025
Chart 39 Economic Context for Supermarkets
Chart 40 Real Gdp Growth 2020-2030
Chart 41 Inflation 2020-2030
Chart 42 Consumer Context for Supermarkets
Chart 43 Population 2020-2030
Chart 44 Population by Generation 2025
Hypermarkets in Ukraine
Key Data Insights
Hypermarkets Summary
Chart 45 Key Industry Trends for Hypermarkets
Auchan Pivots to Pick-Up Points as Novus Expands with New Store Openings
Silpo Health Brings Supplements Offline to Drive Multifunctional Retail
Chart 46 Bringing Supplements Offline: Silpo Leads a New Grocery Retail Trend
Auchan Outlet Attracts Budget-Conscious Shoppers with Off-Price Treasure Hunt Concepts
Chart 47 Discount Appeal: Auchan Outlet Reinvents Off-Price Shopping in Ukraine
Chart 48 Value Sales 2020-2030
Auchan Expands Compact Stores and Digital Platforms to Offset Declining Footfall
Chart 49 Forecast Value Sales 2020-2030
Foodkom Tov Invests in the Modernisation and Expansion of Its Velmart Chain to Reinforce Leadership
Chart 50 Company Shares 2025
Chart 51 Brand Shares 2025
Chart 52 Economic Context for Hypermarkets
Chart 53 Real Gdp Growth 2020-2030
Chart 54 Inflation 2020-2030
Chart 55 Consumer Context for Hypermarkets
Chart 56 Population 2020-2030
Chart 57 Population by Generation 2025
Small Local Grocers in Ukraine
Key Data Insights
Small Local Grocers Summary
Kyiv Dismantles Kiosks to Reshape Urban Retail Landscape
Open Markets Provide Vital Access for Price-Sensitive Shoppers
Chart 58 Value Sales 2020-2030
Franchised Chains Capture Shoppers as Independents Face Closures
Digital Compliance and Logistics Reforms Accelerate Store Exits
Myasomarket and Moloko Vid Fermera Drive Format Shift
Chart 59 Forecast Value Sales 2020-2030
Chart 60 Economic Context for Small Local Grocers
Chart 61 Real Gdp Growth 2020-2030
Chart 62 Inflation 2020-2030
Chart 63 Consumer Context for Small Local Grocers
Chart 64 Population 2020-2030
Chart 65 Population by Generation 2025
General Merchandise Stores in Ukraine
Key Data Insights
General Merchandise Stores Summary
Chart 66 Key Industry Trends for General Merchandise Stores
Avrora Leverages Scale and Agility to Drive Rapid Value Gains
Biometric Checkout and Digitalisation Accelerate Convenience Transformation
Chart 67 Biometric Checkout as the New Norm Due to Avrora
Chart 68 From Shop to Experience Hub: Avrora’S New Maxi Format
Chart 69 Value Sales 2020-2030
Chart 70 Value Sales by Category 2025
Variety Stores Expand Reach as Affordability Drives Demand
Department Stores Focus on Digital and Experiential Differentiation
Technology and Local Partnerships Sustain Resilience and Efficiency
Chart 71 Forecast Value Sales 2020-2030
Chart 72 Forecast Value Sales by Category 2025-2030
Avrora’S Rapid Expansion Cements Dominant Lead as Rivals Lose Ground
Chart 73 Company Shares 2025
Chart 74 Brand Shares 2025
Chart 75 Economic Context for General Merchandise Stores
Chart 76 Real Gdp Growth 2020-2030
Chart 77 Inflation 2020-2030
Chart 78 Consumer Context for General Merchandise Stores
Chart 79 Population 2020-2030
Chart 80 Population by Generation 2025
Apparel and Footwear Specialists in Ukraine
Key Data Insights
Apparel and Footwear Specialists Summary
Chart 81 Key Industry Trends for Apparel and Footwear Specialists
Sinsay and Global Players Drive Value-Led Expansion through Omnichannel Innovation
Chart 82 Sinsay’S Value-Driven Expansion in Ukraine
Chart 83 Value Sales 2020-2030
Digitalisation and Local Retailers Provide Promising Outlook
Stock Apparel and Second-Hand Clothing to Gain Traction
Chart 84 Forecast Value Sales 2020-2030
Sinsay Accelerates Store Expansion to Capture Wartime Demand
Chart 85 Company Shares 2025
Chart 86 Brand Shares 2025
Chart 87 Economic Context for Apparel and Footwear Specialists
Chart 88 Real Gdp Growth 2020-2030
Chart 89 Inflation 2020-2030
Chart 90 Consumer Context for Apparel and Footwear Specialists
Chart 91 Population 2020-2030
Chart 92 Population by Generation 2025
Appliances and Electronics Specialists in Ukraine
Key Data Insights
Appliances and Electronics Specialists Summary
Chart 93 Key Industry Trends for Appliances and Electronics Specialists
Focus on Energy Independence Sustains Demand Amid Macroeconomic Volatility
Citrus and Apple Zone Re-Imagine the In-Store Experience to Boost Engagement
Chart 94 Reimagining Retail Space through Premium Brand Zones
Allo Group Secures Brand Loyalty with Exclusive Roborock Showroom Launch
Chart 95 Premium Tech Brands Expand through Mono-Brand Retail
Chart 96 Value Sales 2020-2030
Shift to E-Commerce Will Accelerate Digital Investments
Foxtrot and Comfy Expand Trade-In and Refurbishment to Address Affordability
Chart 97 Forecast Value Sales 2020-2030
Comfy Trade Tov?Accelerates Modernisation and Omnichannel Investment to Extend Its Lead
Chart 98 Company Shares 2025
Chart 99 Brand Shares 2025
Chart 100 Economic Context for Appliances and Electronics Specialists
Chart 101 Real Gdp Growth 2020-2030
Chart 102 Inflation 2020-2030
Chart 103 Consumer Context for Appliances and Electronics Specialists
Chart 104 Population 2020-2030
Chart 105 Population by Generation 2025
Home Products Specialists in Ukraine
Key Data Insights
Home Products Specialists Summary
Chart 106 Key Industry Trends for Home Products Specialists
Epicentr Accelerates Ai Adoption to Boost Customer Engagement
Pet Retailers Leverage Omnichannel Innovation for Rapid Expansion
Chart 107 Online Petcare Retailers, Pethouse and Petslike, Go Offline
Chart 108 Value Sales 2020-2030
Chart 109 Value Sales by Category 2025
Moderate Outlook as Demand Surges for Resilient Home Solutions
Epicentr and Masterzoo Drive Digital and Omnichannel Transformation
Chart 110 Forecast Value Sales 2020-2030
Chart 111 Forecast Value Sales by Category 2025-2030
Epicentr K Tov?Pivots to Multi-Format Expansion as Rivals Gain Ground
Chart 112 Company Shares 2025
Chart 113 Brand Shares 2025
Chart 114 Economic Context for Home Products Specialists
Chart 115 Real Gdp Growth 2020-2030
Chart 116 Inflation 2020-2030
Chart 117 Consumer Context for Home Products Specialists
Chart 118 Population 2020-2030
Chart 119 Population by Generation 2025
Health and Beauty Specialists in Ukraine
Key Data Insights
Health and Beauty Specialists Summary
Chart 120 Key Industry Trends for Health and Beauty Specialists
Eva and Prostor Drive Omnichannel Expansion as Digital and Convenience Reshape Retail
Chart 121 Redefining Retail Convenience through Automated Pick-Up
Apteka 911 Accelerates Digital Pickup and Mobile Outreach to Transform Consumer Access
Chart 122 Restoring Access to Medicines through Mobile Pharmacies
Chart 123 Value Sales 2020-2030
Chart 124 Value Sales by Category 2025
Modest Outlook as Pharmacies Consolidate Leadership in Preventive Health
Digitalisation, Affordability and Sustainability Trends to Shape Future Outlook
Chart 125 Forecast Value Sales 2020-2030
Chart 126 Forecast Value Sales by Category 2025-2030
Rush Tov's Eva Accelerates Store Expansion and Digital Investment to Reinforce Lead
Chart 127 Company Shares 2025
Chart 128 Brand Shares 2025
Chart 129 Economic Context for Health and Beauty Specialists
Chart 130 Real Gdp Growth 2020-2030
Chart 131 Inflation 2020-2030
Chart 132 Consumer Context for Health and Beauty Specialists
Chart 133 Population 2020-2030
Chart 134 Population by Generation 2025
Vending in Ukraine
Key Data Insights
Vending Summary
Smart Vending and Digitalisation Attracts New Investors
Chart 135 Value Sales 2020-2030
Chart 136 Value Sales by Category 2025
Easyvending Leverages Modernisation and Cashless Payments to Win Investment
Smart Food Vending and Micromarkets Drive Expansion through Technology
Operators Embrace Health Trends and Sustainability to Build Consumer Loyalty
Chart 137 Forecast Value Sales 2020-2030
Chart 138 Forecast Value Sales by Category 2025-2030
Kompaniya Liberty Ukraine Tov Defends Lead as Nestlé-Ukraine Tov Narrows Presence
Chart 139 Company Shares 2025
Chart 140 Brand Shares 2025
Chart 141 Economic Context for Vending
Chart 142 Real Gdp Growth 2020-2030
Chart 143 Inflation 2020-2030
Chart 144 Consumer Context for Vending
Chart 145 Population 2020-2030
Chart 146 Population by Generation 2025
Direct Selling in Ukraine
Key Data Insights
Direct Selling Summary
Chart 147 Key Industry Trends for Direct Selling
Robust Growth Is Supported by Branded Social Impact Initiatives
Chart 148 Amway, Mary Kay and Oriflame: Business with a Human Touch in Ukraine
Mary Kay and Oriflame Strengthen Loyalty through Offline Experiences and Beauty Services
Price Increases and Economic Pressures Reshape Spending Priorities and Channel Trust
Chart 149 Value Sales 2020-2030
Chart 150 Value Sales by Category 2025
Avon and Amway Leverage Hybrid Selling and Local Trust to Drive Expansion
Herbalife and Oriflame Tap into Health, Wellness and Eco Trends for Value Growth
Chart 151 Forecast Value Sales 2020-2030
Chart 152 Forecast Value Sales by Category 2025-2030
Amway Ukraine Retains the Lead through Innovation
Chart 153 Company Shares 2025
Chart 154 Brand Shares 2025
Chart 155 Economic Context for Direct Selling
Chart 156 Real Gdp Growth 2020-2030
Chart 157 Inflation 2020-2030
Chart 158 Consumer Context for Direct Selling
Chart 159 Population 2020-2030
Chart 160 Population by Generation 2025
Retail E-Commerce in Ukraine
Key Data Insights
Retail E-Commerce Summary
Chart 161 Key Industry Trends for Retail E-Commerce
Digitalisation and E-Commerce Expansion Drive Value Growth
Monomarket’S Rapid Expansion Redefines Competitive Dynamics
Chart 162 Monomarket From Monobank: a Rapidly Expanding Fintech-Driven Marketplace
Foxtrot and Uklon Deliver Speed and Trust for Digital Shoppers
Chart 163 Foxtrot Elevates Ultra-Fast Delivery with Uklon Taxi
Chart 164 Value Sales 2020-2030
Chart 165 Value Sales by Category 2025
Regulatory Alignment and Cross-Border Access Support E-Commerce Expansion
Loko and Glovo Drive Delivery Innovation with Hyper-Local Fulfilment
Mobile and Conversational Commerce Reshape Consumer Engagement
Chart 166 Forecast Value Sales 2020-2030
Chart 167 Forecast Value Sales by Category 2025-2030
Chart 168 Analyst Insight for Retail E-Commerce
Rozetka Accelerates Offline and Embraces Fintech to Reinforce Its Lead
Chart 169 Company Shares 2025
Chart 170 Brand Shares 2025
Chart 171 Economic Context for Retail E-Commerce
Chart 172 Real Gdp Growth 2020-2030
Chart 173 Inflation 2020-2030
Chart 174 Consumer Context for Retail E-Commerce
Chart 175 Population 2020-2030
Chart 176 Population by Generation 2025
Country Reports Disclaimer
The following categories and subcategories are included:
Retail
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- Convenience Stores
- Forecourt Retailers
- Supermarkets
- Hypermarkets
- Discounters
- Warehouse Clubs
- Food/Drink/Tobacco Specialists
- Small Local Grocers
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- Department Stores
- Variety Stores
- Apparel and Footwear Specialists
- Appliances and Electronics Specialists
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- Home Improvement and Gardening Stores
- Homewares and Home Furnishing Stores
- Pet Shops and Superstores
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- Beauty Specialists
- Pharmacies
- Optical Goods Stores
- Health and Personal Care Stores
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- Bags and Luggage Specialists
- Jewellery and Watch Specialists
- Sports Goods Stores
- Traditional Toys and Games Stores
- Other Non-Grocery Retailers
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- Fashion Vending
- Health and Beauty Vending
- Appliances and Electronics Vending
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- Alcoholic Drinks Vending
- Hot Drinks Vending
- Soft Drinks Vending
- Tobacco Products Vending
- Foods Vending
- Home Products Vending
- Other Products Vending
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- Apparel and Footwear Direct Selling
- Personal Accessories Direct Selling
- Eyewear Direct Selling
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- Beauty and Personal Care Direct Selling
- Consumer Health Direct Selling
- Tissue and Hygiene Direct Selling
- Appliances and Electronics Direct Selling
- Drinks and Tobacco Direct Selling
- Foods Direct Selling
- Home Products Direct Selling
- Other Products Direct Selling
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- Apparel and Footwear E-Commerce
- Personal Accessories E-Commerce
- Eyewear E-Commerce
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- Beauty and Personal Care E-Commerce
- Consumer Health E-Commerce
- Tissue and Hygiene E-Commerce
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- Consumer Appliances E-Commerce
- Consumer Electronics E-Commerce
- Toys and Games E-Commerce
- Drinks and Tobacco E-Commerce
- Foods E-Commerce
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- Home Care E-Commerce
- Home and Garden E-Commerce
- Pet Care E-Commerce
- Other Products E-Commerce
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- First-Party (1P) Marketplace E-Commerce
- Third-Party (3P) Marketplace E-Commerce
- Grocery E-Commerce
- General Merchandiser E-Commerce
- Apparel and Footwear Specialist E-Commerce
- Appliances and Electronics Specialist E-Commerce
- Home Products Specialist E-Commerce
- Health and Beauty Specialist E-Commerce
- Leisure and Personal Goods Specialist E-Commerce
- Other E-Commerce Retailers
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Retail
Retail is the sale of new and used goods to consumers from a business for personal or household consumption from retail outlets, kiosks, market stalls, vending, direct selling and e-commerce. Retail is the aggregation of Retail Offline and Retail E-Commerce. Excludes specialist retailers of motor vehicles, motorcycles, vehicle parts. Also excludes fuel sales, foodservice sales, rental transactions, wholesale sales (e.g. Cash and Carry), and sales through cannabis dispensaries in markets where cannabis is sold legally. Sales value excluding or including VAT/Sales Tax. Retail also excludes the informal retail sector. Informal retailing is retail trade which is not declared to the tax authorities. Informal retailing encompasses (a) sales generated by unregistered and unlicensed retailers, i.e. retailers operating illegally, and (b) any proportion of sales generated by a registered and licensed retailer that is not declared to the tax authorities. Unregistered and unlicensed retailers operate predominantly (although not exclusively) as street hawkers or operate open market stalls, as these channels are harder for the authorities to monitor than permanent outlets. Activities in the illegal market, which is usually understood to refer to trade in illegal, counterfeit or stolen merchandise, are included within our definition of informal retailing. Activities in the “grey market”, which is usually understood to refer to trade in legal merchandise that is sold through unauthorized channels – for example cigarettes bought legally in another country, legally imported, but sold at lower prices than in authorized channels – will be included as informal retailing if no tax is paid on sale by the retailer. However if the retailer pays tax – for example on cigarettes bought legally in another country but sold at a lower price than standard – the sale is included within formal retail.
See all of our definitions
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