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Retail in Hong Kong, China

March 2023
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Overview:

Understand the latest market trends and future growth opportunities for the Retailing industry in Hong Kong, China with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.

Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.

Data and analysis in this report provides further detailed coverage dedicated to the following key categories, where applicable:

  • Convenience Stores
  • Discounters
  • Hypermarkets
  • Supermarkets
  • Traditional Grocery Retailers
  • Apparel and Footwear Specialist Retailers
  • Electronics and Appliance Specialist Retailers
  • Health and Beauty Specialist Retailers
  • Home and Garden Specialist Retailers
  • Department Stores
  • Variety Stores
  • Warehouse Clubs
  • Direct Selling
  • Homeshopping
  • Vending

If you're in the Retailing industry in Hong Kong, China, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.

The Retailing in Hong Kong, China report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volume and value sizes, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent research methodology, conducted in-country

This report answers:

  • What is the market size of Retailing in Hong Kong, China?
  • Which are the leading retailers in Retailing in Hong Kong, China?
  • How are products distributed in Retailing in Hong Kong, China?
  • How is the rise of e-commerce and the expansion of modern grocery retail impacting traditional retail?
  • How significant are discounters and private label in Hong Kong, China?
  • How has the impact of COVID-19 and national lockdown impacted consumer demand?
  • Which formats have benefited the most from stockpiling and enforced home seclusion?
  • How will the wider economic impact of COVID-19 shape the retail landscape in the future?
  • Where is future growth expected to be most dynamic?
Download Table of Contents

Retail in Hong Kong, China

Retail in 2022: The big picture
Northern Metropolis expansion opens up new retail opportunities
Retailers focusing on local consumption outperform the overall market
What next for retail?
Informal retail
Opening hours for physical retail
Summary 1 Standard Opening Hours by Channel Type 2022
Seasonality
China National Day (also known as Golden Week)
Christmas and New Year
Chinese New Year (Spring Festival)
Table 1 Sales in Retail by Retail Offline vs Retail E-Commerce: Value 2017-2022
Table 2 Sales in Retail by Retail Offline vs Retail E-Commerce: % Value Growth 2017-2022
Table 3 Sales in Retail Offline by Channel: Value 2017-2022
Table 4 Sales in Retail Offline by Channel: % Value Growth 2017-2022
Table 5 Retail Offline Outlets by Channel: Units 2017-2022
Table 6 Retail Offline Outlets by Channel: % Unit Growth 2017-2022
Table 7 Sales in Retail E-Commerce by Product: Value 2017-2022
Table 8 Sales in Retail E-Commerce by Product: % Value Growth 2017-2022
Table 9 Grocery Retailers: Value Sales, Outlets and Selling Space 2017-2022
Table 10 Grocery Retailers: Value Sales, Outlets and Selling Space: % Growth 2017-2022
Table 11 Sales in Grocery Retailers by Channel: Value 2017-2022
Table 12 Sales in Grocery Retailers by Channel: % Value Growth 2017-2022
Table 13 Grocery Retailers Outlets by Channel: Units 2017-2022
Table 14 Grocery Retailers Outlets by Channel: % Unit Growth 2017-2022
Table 15 Non-Grocery Retailers: Value Sales, Outlets and Selling Space 2017-2022
Table 16 Non-Grocery Retailers: Value Sales, Outlets and Selling Space: % Growth 2017-2022
Table 17 Sales in Non-Grocery Retailers by Channel: Value 2017-2022
Table 18 Sales in Non-Grocery Retailers by Channel: % Value Growth 2017-2022
Table 19 Non-Grocery Retailers Outlets by Channel: Units 2017-2022
Table 20 Non-Grocery Retailers Outlets by Channel: % Unit Growth 2017-2022
Table 21 Retail GBO Company Shares: % Value 2018-2022
Table 22 Retail GBN Brand Shares: % Value 2019-2022
Table 23 Retail Offline GBO Company Shares: % Value 2018-2022
Table 24 Retail Offline GBN Brand Shares: % Value 2019-2022
Table 25 Retail Offline LBN Brand Shares: Outlets 2019-2022
Table 26 Retail E-Commerce GBO Company Shares: % Value 2018-2022
Table 27 Retail E-Commerce GBN Brand Shares: % Value 2019-2022
Table 28 Grocery Retailers GBO Company Shares: % Value 2018-2022
Table 29 Grocery Retailers GBN Brand Shares: % Value 2019-2022
Table 30 Grocery Retailers LBN Brand Shares: Outlets 2019-2022
Table 31 Non-Grocery Retailers GBO Company Shares: % Value 2018-2022
Table 32 Non-Grocery Retailers GBN Brand Shares: % Value 2019-2022
Table 33 Non-Grocery Retailers LBN Brand Shares: Outlets 2019-2022
Table 34 Forecast Sales in Retail by Retail Offline vs Retail E-Commerce: Value 2022-2027
Table 35 Forecast Sales in Retail by Retail Offline vs Retail E-Commerce: % Value Growth 2022-2027
Table 36 Forecast Sales in Retail Offline by Channel: Value 2022-2027
Table 37 Forecast Sales in Retail Offline by Channel: % Value Growth 2022-2027
Table 38 Forecast Retail Offline Outlets by Channel: Units 2022-2027
Table 39 Forecast Retail Offline Outlets by Channel: % Unit Growth 2022-2027
Table 40 Forecast Sales in Retail E-Commerce by Product: Value 2022-2027
Table 41 Forecast Sales in Retail E-Commerce by Product: % Value Growth 2022-2027
Table 42 Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space 2022-2027
Table 43 Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2022-2027
Table 44 Forecast Sales in Grocery Retailers by Channel: Value 2022-2027
Table 45 Forecast Sales in Grocery Retailers by Channel: % Value Growth 2022-2027
Table 46 Forecast Grocery Retailers Outlets by Channel: Units 2022-2027
Table 47 Forecast Grocery Retailers Outlets by Channel: % Unit Growth 2022-2027
Table 48 Non-Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space 2022-2027
Table 49 Non-Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2022-2027
Table 50 Forecast Sales in Non-Grocery Retailers by Channel: Value 2022-2027
Table 51 Forecast Sales in Non-Grocery Retailers by Channel: % Value Growth 2022-2027
Table 52 Forecast Non-Grocery Retailers Outlets by Channel: Units 2022-2027
Table 53 Forecast Non-Grocery Retailers Outlets by Channel: % Unit Growth 2022-2027

DISCLAIMER

Summary 2 Research Sources

Convenience Retailers in Hong Kong, China

KEY DATA FINDINGS

Convenience store sales continue to grow in 2022
Consumption vouchers help drive Circle K sales
7-CAFÉ+ Always On opens and promotions on selected dates
China Resources Vanguard shifts its focus away from convenience stores
Development of e-commerce logistics
“Direct from Japan” trend likely to fade as travel resumes among Hong Kong consumers
Table 54 Convenience Retailers: Value Sales, Outlets and Selling Space 2017-2022
Table 55 Convenience Retailers: Value Sales, Outlets and Selling Space: % Growth 2017-2022
Table 56 Sales in Convenience Retailers by Channel: Value 2017-2022
Table 57 Sales in Convenience Retailers by Channel: % Value Growth 2017-2022
Table 58 Convenience Retailers GBO Company Shares: % Value 2018-2022
Table 59 Convenience Retailers GBN Brand Shares: % Value 2019-2022
Table 60 Convenience Retailers LBN Brand Shares: Outlets 2019-2022
Table 61 Convenience Retailers Forecasts: Value Sales, Outlets and Selling Space 2022-2027
Table 62 Convenience Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2022-2027
Table 63 Forecast Sales in Convenience Retailers by Channel: Value 2022-2027
Table 64 Forecast Sales in Convenience Retailers by Channel: % Value Growth 2022-2027

Supermarkets in Hong Kong, China

KEY DATA FINDINGS

Supermarkets back recording positive growth in 2022 after the dip in sales seen a year earlier
U select continues its fast expansion
Wellcome opening Wellcome Fresh outlets
DFI Retail’s strategic sourcing and pricing
ParknShop invests in enhancing the e-commerce experience
Northern Metropolis Development will drive new demand in the future
Table 65 Supermarkets: Value Sales, Outlets and Selling Space 2017-2022
Table 66 Supermarkets: Value Sales, Outlets and Selling Space: % Growth 2017-2022
Table 67 Supermarkets GBO Company Shares: % Value 2018-2022
Table 68 Supermarkets GBN Brand Shares: % Value 2019-2022
Table 69 Supermarkets LBN Brand Shares: Outlets 2019-2022
Table 70 Supermarkets Forecasts: Value Sales, Outlets and Selling Space 2022-2027
Table 71 Supermarkets Forecasts: Value Sales, Outlets and Selling Space: % Growth 2022-2027

Small Local Grocers in Hong Kong, China

KEY DATA FINDINGS

Small local grocers channel manages to keep growing throughout the pandemic
Grocery chains introduce new retail offerings
Closure of bakeries due to the pandemic
Strategic developments at 759 Store
Increased competition expected from variety stores
The rapid growth of e-commerce channels to constrain the increase in offline sales
Table 72 Small Local Grocers: Value Sales, Outlets and Selling Space 2017-2022
Table 73 Small Local Grocers: Value Sales, Outlets and Selling Space: % Growth 2017-2022
Table 74 Small Local Grocers GBO Company Shares: % Value 2018-2022
Table 75 Small Local Grocers GBN Brand Shares: % Value 2019-2022
Table 76 Small Local Grocers LBN Brand Shares: Outlets 2019-2022
Table 77 Small Local Grocers Forecasts: Value Sales, Outlets and Selling Space 2022-2027
Table 78 Small Local Grocers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2022-2027

General Merchandise Stores in Hong Kong, China

KEY DATA FINDINGS

Department stores sales still declining in 2022 as variety stores again post positive growth
AEON’s private label lines show strong growth in 2022
Yata looking to improve its digital presence without losing its focus on the in-store experience
New Sogo department store planned to open at the Kai Tak Project
Japanese variety stores expected to continue outperforming department stores
AEON speeds up its expansion plan as it rides the “Direct from Japan” trend; Yata looking to become a leading department store player in Hong Kong
Table 79 General Merchandise Stores: Value Sales, Outlets and Selling Space 2017-2022
Table 80 General Merchandise Stores: Value Sales, Outlets and Selling Space: % Growth 2017-2022
Table 81 Sales in General Merchandise Stores by Channel: Value 2017-2022
Table 82 Sales in General Merchandise Stores by Channel: % Value Growth 2017-2022
Table 83 General Merchandise Stores GBO Company Shares: % Value 2018-2022
Table 84 General Merchandise Stores GBN Brand Shares: % Value 2019-2022
Table 85 General Merchandise Stores LBN Brand Shares: Outlets 2019-2022
Table 86 General Merchandise Stores Forecasts: Value Sales, Outlets and Selling Space 2022-2027
Table 87 General Merchandise Stores Forecasts: Value Sales, Outlets and Selling Space: % Growth 2022-2027
Table 88 Forecast Sales in General Merchandise Stores by Channel: Value 2022-2027
Table 89 Forecast Sales in General Merchandise Stores by Channel: % Value Growth 2022-2027

Apparel and Footwear Specialists in Hong Kong, China

KEY DATA FINDINGS

More strong growth recorded in 2022, but sales still well below 2018 levels
lululemon performing strongly and expanding
Pop-up stores an effective channel to promote sustainable fashion
Physical retail regains importance
Sportswear continues to outperform
Global online fashion player Farfetch has big plans for Hong Kong
Table 90 Apparel and Footwear Specialists: Value Sales, Outlets and Selling Space 2017-2022
Table 91 Apparel and Footwear Specialists: Value Sales, Outlets and Selling Space: % Growth 2017-2022
Table 92 Apparel and Footwear Specialists GBO Company Shares: % Value 2018-2022
Table 93 Apparel and Footwear Specialists GBN Brand Shares: % Value 2019-2022
Table 94 Apparel and Footwear Specialists LBN Brand Shares: Outlets 2019-2022
Table 95 Apparel and Footwear Specialists Forecasts: Value Sales, Outlets and Selling Space 2022-2027
Table 96 Apparel and Footwear Specialists Forecasts: Value Sales, Outlets and Selling Space: % Growth 2022-2027

Appliances and Electronics Specialists in Hong Kong, China

KEY DATA FINDINGS

Growth slows but remains positive in 2022, but sales remain well below 2018 levels
Fortress achieves exceptional online sales
Xiaomi continues to expand physical retail in Hong Kong
Xiaomi offering same-day delivery and interest-free instalment plans
Future developments at Fortress
Smart home appliances expected to drive sales
Table 97 Appliances and Electronics Specialists: Value Sales, Outlets and Selling Space 2017-2022
Table 98 Appliances and Electronics Specialists: Value Sales, Outlets and Selling Space: % Growth 2017-2022
Table 99 Appliances and Electronics Specialists GBO Company Shares: % Value 2018-2022
Table 100 Appliances and Electronics Specialists GBN Brand Shares: % Value 2019-2022
Table 101 Appliances and Electronics Specialists LBN Brand Shares: Outlets 2019-2022
Table 102 Appliances and Electronics Specialists Forecasts: Value Sales, Outlets and Selling Space 2022-2027
Table 103 Appliances and Electronics Specialists Forecasts: Value Sales, Outlets and Selling Space: % Growth 2022-2027

Home Products Specialists in Hong Kong, China

KEY DATA FINDINGS

Home products specialists channel already recovers to pre-COVID-19 sales levels
IKEA continues its expansion
Average unit prices increase
Consumers value the importance of a convenient location
Resumption of travel might draw consumers away from spending on home improvements
Customisation and multifunctionality could be important trends
Table 104 Home Products Specialists: Value Sales, Outlets and Selling Space 2017-2022
Table 105 Home Products Specialists: Value Sales, Outlets and Selling Space: % Growth 2017-2022
Table 106 Sales in Home Products Specialists by Channel: Value 2017-2022
Table 107 Sales in Home Products Specialists by Channel: % Value Growth 2017-2022
Table 108 Home Products Specialists GBO Company Shares: % Value 2018-2022
Table 109 Home Products Specialists GBN Brand Shares: % Value 2019-2022
Table 110 Home Products Specialists LBN Brand Shares: Outlets 2019-2022
Table 111 Home Products Specialists Forecasts: Value Sales, Outlets and Selling Space 2022-2027
Table 112 Home Products Specialists Forecasts: Value Sales, Outlets and Selling Space: % Growth 2022-2027
Table 113 Forecast Sales in Home Products Specialists by Channel: Value 2022-2027
Table 114 Forecast Sales in Home Products Specialists by Channel: % Value Growth 2022-2027

Health and Beauty Specialists in Hong Kong, China

KEY DATA FINDINGS

COVID-19 seriously impacts sales of beauty specialist retailers
Vita Green continues outperforming the overall channel
Bringing mainland Chinese e-commerce strategies to Hong Kong
Changing consumption patterns
Sustainability gains increasing attention among consumer and beauty brands
Ageing population will continue to drive growth in health specialists’ sales
Table 115 Health and Beauty Specialists: Value Sales, Outlets and Selling Space 2017-2022
Table 116 Health and Beauty Specialists: Value Sales, Outlets and Selling Space: % Growth 2017-2022
Table 117 Sales in Health and Beauty Specialists by Channel: Value 2017-2022
Table 118 Sales in Health and Beauty Specialists by Channel: % Value Growth 2017-2022
Table 119 Health and Beauty Specialists GBO Company Shares: % Value 2018-2022
Table 120 Health and Beauty Specialists GBN Brand Shares: % Value 2019-2022
Table 121 Health and Beauty Specialists LBN Brand Shares: Outlets 2019-2022
Table 122 Health and Beauty Specialists Forecasts: Value Sales, Outlets and Selling Space 2022-2027
Table 123 Health and Beauty Specialists Forecasts: Value Sales, Outlets and Selling Space: % Growth 2022-2027
Table 124 Forecast Sales in Health and Beauty Specialists by Channel: Value 2022-2027
Table 125 Forecast Sales in Health and Beauty Specialists by Channel: % Value Growth 2022-2027

Vending in Hong Kong, China

KEY DATA FINDINGS

Vending back to recording positive growth in 2022
Japanese cuisine, such as sushi, represents a popular offering via vending
Smart vending machines open up new growth opportunities with enhanced features
Vending expected to continue growing
Smart vending is getting smarter and smarter
Table 126 Vending by Product: Value 2017-2022
Table 127 Vending by Product: % Value Growth 2017-2022
Table 128 Vending GBO Company Shares: % Value 2018-2022
Table 129 Vending GBN Brand Shares: % Value 2019-2022
Table 130 Vending Forecasts by Product: Value 2022-2027
Table 131 Vending Forecasts by Product: % Value Growth 2022-2027

Direct Selling in Hong Kong, China

KEY DATA FINDINGS

Direct selling continues recording a positive (if modest) growth rate in 2022
Amway and Herbalife remain the top two players in direct selling
Direct sellers promote positive image through community services
Amway will continue leading direct selling
Social commerce is the future
E-commerce still represents a threat to direct selling
Table 132 Direct Selling by Product: Value 2017-2022
Table 133 Direct Selling by Product: % Value Growth 2017-2022
Table 134 Direct Selling GBO Company Shares: % Value 2018-2022
Table 135 Direct Selling GBN Brand Shares: % Value 2019-2022
Table 136 Direct Selling Forecasts by Product: Value 2022-2027
Table 137 Direct Selling Forecasts by Product: % Value Growth 2022-2027

Retail E-Commerce in Hong Kong, China

KEY DATA FINDINGS

Pandemic adds further momentum to e-commerce growth
HKTVmall faced unprecedented operational pressure
DFI Retail launches an e-commerce platform, but two other e-commerce platforms cease operations
Online shopping and omnichannel retail sales will be irreversible trends in the future
Local e-commerce needs to have a seamless offline/online advantage
Table 138 Retail E-Commerce by Channel: Value 2017-2022
Table 139 Retail E-Commerce by Channel: % Value Growth 2017-2022
Table 140 Retail E-Commerce by Product: Value 2017-2022
Table 141 Retail E-Commerce by Product: % Value Growth 2017-2022
Table 142 Retail E-Commerce GBO Company Shares: % Value 2018-2022
Table 143 Retail E-Commerce GBN Brand Shares: % Value 2019-2022
Table 144 Forecast Retail E-Commerce by Channel: Value 2022-2027
Table 145 Forecast Retail E-Commerce by Channel: % Value Growth 2022-2027
Table 146 Forecast Retail E-Commerce by Product: Value 2022-2027
Table 147 Forecast Retail E-Commerce by Product: % Value Growth 2022-2027
The following categories and subcategories are included:

Retailing

      • Fashion Vending
      • Health and Beauty Vending
      • Appliances and Electronics Vending
        • Alcoholic Drinks Vending
        • Hot Drinks Vending
        • Soft Drinks Vending
        • Tobacco Products Vending
      • Foods Vending
      • Home Products Vending
      • Other Products Vending
        • Apparel and Footwear Direct Selling
        • Personal Accessories Direct Selling
        • Eyewear Direct Selling
        • Beauty and Personal Care Direct Selling
        • Consumer Health Direct Selling
        • Tissue and Hygiene Direct Selling
        • Consumer Appliances Direct Selling
        • Consumer Electronics Direct Selling
        • Toys and Games Direct Selling
      • Drinks and Tobacco Direct Selling
      • Foods Direct Selling
        • Home Care Direct Selling
        • Home and Garden Direct Selling
        • Pet Care Direct Selling
      • Other Products Direct Selling
        • Apparel and Footwear E-Commerce
        • Personal Accessories E-Commerce
        • Eyewear E-Commerce
        • Beauty and Personal Care E-Commerce
        • Consumer Health E-Commerce
        • Tissue and Hygiene E-Commerce
        • Consumer Appliances E-Commerce
        • Consumer Electronics E-Commerce
        • Toys and Games E-Commerce
      • Drinks and Tobacco E-Commerce
      • Foods E-Commerce
        • Home Care E-Commerce
        • Home and Garden E-Commerce
        • Pet Care E-Commerce
      • Other Products E-Commerce
        • First-Party (1P) Marketplace E-Commerce
        • Third-Party (3P) Marketplace E-Commerce
      • Grocery E-Commerce
      • General Merchandiser E-Commerce
      • Apparel and Footwear Specialist E-Commerce
      • Appliances and Electronics Specialist E-Commerce
      • Home Products Specialist E-Commerce
      • Health and Beauty Specialist E-Commerce
      • Leisure and Personal Goods Specialist E-Commerce
      • Other E-Commerce Retailers

Retailing

Retail is the sale of new and used goods to consumers from a business for personal or household consumption from retail outlets, kiosks, market stalls, vending, direct selling and e-commerce. Retail is the aggregation of Retail Offline and Retail E-Commerce. Excludes specialist retailers of motor vehicles, motorcycles, vehicle parts. Also excludes fuel sales, foodservice sales, rental transactions, and wholesale sales (e.g. Cash and Carry). Sales value excluding or including VAT/Sales Tax. Retail also excludes the informal retail sector. Informal retailing is retail trade which is not declared to the tax authorities. Informal retailing encompasses (a) sales generated by unregistered and unlicensed retailers, i.e. retailers operating illegally, and (b) any proportion of sales generated by a registered and licensed retailer that is not declared to the tax authorities. Unregistered and unlicensed retailers operate predominantly (although not exclusively) as street hawkers or operate open market stalls, as these channels are harder for the authorities to monitor than permanent outlets. Activities in the illegal market, which is usually understood to refer to trade in illegal, counterfeit or stolen merchandise, are included within our definition of informal retailing. Activities in the “grey market”, which is usually understood to refer to trade in legal merchandise that is sold through unauthorized channels – for example cigarettes bought legally in another country, legally imported, but sold at lower prices than in authorized channels – will be included as informal retailing if no tax is paid on sale by the retailer. However if the retailer pays tax – for example on cigarettes bought legally in another country but sold at a lower price than standard – the sale is included within formal retail.

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