Retail in Turkey

May 2026
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Overview:

Understand the latest market trends and future growth opportunities for the Retail industry in Turkey with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.

Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.

Data and analysis in this report provides further detailed coverage dedicated to the following key categories, where applicable:

  • Convenience Stores
  • Discounters
  • Hypermarkets
  • Supermarkets
  • Traditional Grocery Retailers
  • Apparel and Footwear Specialist Retailers
  • Electronics and Appliance Specialist Retailers
  • Health and Beauty Specialist Retailers
  • Home and Garden Specialist Retailers
  • Department Stores
  • Variety Stores
  • Warehouse Clubs
  • Direct Selling
  • Homeshopping
  • Vending

If you're in the Retail industry in Turkey, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.

The Retail in Turkey report includes:

  • Analysis of key retail trends
  • Detailed segmentation of offline and online retail sales
  • Historic channel sizes (retail value sales, outlet counts, and selling space)
  • Company and brand market shares (retail value sales and outlet counts)
  • Five year forecasts of market trends and market growth
  • Robust and transparent research methodology, conducted in-country

This report answers:

  • What is the market size of Retail in Turkey?
  • Which are the leading retailers in Retail in Turkey?
  • How are products distributed in Retail in Turkey?
  • How is the rise of e-commerce and the expansion of modern grocery retail impacting traditional retail?
  • How significant are discounters and private label in Turkey?
  • To what extent are sales shifting towards digital channels?​
  • What is the long-term outlook for bricks-and-mortar? 
  • How is macroeconomic and political uncertainty affecting the retail industry?​
  • What types of retailers are seeing the fastest growth in digital sales?​
  • What is the future of retail?

Retail in Turkey

Discounters Expand Private Label to Support Spending

Key Data Insights

Chart 1 Key Industry Trends for Retail
Discounters Expand Private Label to Support Spending
Online-First Retailers Use Exclusive Launches to Drive Digital Adoption
Open Markets Maintain Relevance as Formal Formats Gain Ground
Chart 2 Value Sales 2020-2030
Chart 3 Value Sales by Category 2025
Private Label and E-Commerce Set to Remain the Key Growth Drivers
Ai and M-Commerce Set to Win over Digital Natives
Chart 4 Forecast Value Sales 2020-2030
Chart 5 Forecast Value Sales by Category 2025-2030
Bim Strengthens Its Leadership as Uber Acquisition Reshapes Delivery Landscape
Chart 6 Uber Acquires Trendyol Go
Chart 7 Analyst Insight for Retail
Lululemon and Florentia Village Bring New Ideas to the Market
Chart 8 Lululemon Enters Turkey with a New Retail Concept
Chart 9 Company Shares 2025
Chart 10 Brand Shares 2025
Informal Retail
Opening Hours for Physical Retail
Chart 11 Standard Opening Hours by Channel Type 2025
Seasonality
Black Friday
Ramadan (Eid al Fitr)
Chart 12 Economic Context for Retail
Chart 13 Real GDP Growth 2020-2030
Chart 14 Inflation 2020-2030
Chart 15 Consumer Context for Retail
Chart 16 Population 2020-2030
Chart 17 Population by Generation 2025

Convenience Retailers in Turkey

Key Data Insights

Bonveno Launch Highlights the Shift to Organised Convenience
Chart 18 Key Industry Trends for Convenience Retailers
Bonveno Launch Highlights the Shift to Organised Convenience
Chart 19 Bonveno Launched by Metro Türkiye
Migros Drives Consolidation with Small-Format Expansion
Yildiz Leverages Manufacturing Scale to Win Value-Focused Shoppers
Chart 20 Value Sales 2020-2030
Chart 21 Value Sales by Category 2025
Bonveno Accelerates Expansion with Small Urban Store Formats
Players Are Expected to Strengthen Private Label Lines to Retain Loyalty
Chart 22 Forecast Value Sales 2020-2030
Chart 23 Forecast Value Sales by Category 2025-2030
Yildiz Drives Network Expansion
Chart 24 Analyst Insight for Convenience Retailers
Petrol Ofisi’S Strategic Leap into Modern Retail
Chart 25 Company Shares 2025
Chart 26 Brand Shares 2025
Chart 27 Economic Context for Convenience Retailers
Chart 28 Real GDP Growth 2020-2030
Chart 29 Inflation 2020-2030
Chart 30 Consumer Context for Convenience Retailers
Chart 31 Population 2020-2030
Chart 32 Population by Generation 2025

Supermarkets in Turkey

Key Data Insights

Migros Expands Rapid Delivery to Drive Online Loyalty
Chart 33 Key Industry Trends for Supermarkets
Migros Expands Rapid Delivery to Drive Online Loyalty
Chart 34 Migros Launches Rapid Delivery Service
Macrocenter Captures Premium Shoppers with Gourmet Ready Meals
Chart 35 Value Sales 2020-2030
Digital Investment and Local Partnerships Should Drive Sustained Value Growth
Private Label Expansion Delivers Affordability and Loyalty Gains
Sustainability Initiatives and Local Sourcing Enhance Brand Reputation
Chart 36 Forecast Value Sales 2020-2030
Migros Accelerates Expansion as File Focuses on Hybrid Shoppers
Chart 37 Analyst Insight for Supermarkets
Chart 38 Company Shares 2025
Chart 39 Brand Shares 2025
Chart 40 Economic Context for Supermarkets
Chart 41 Real GDP Growth 2020-2030
Chart 42 Inflation 2020-2030
Chart 43 Consumer Context for Supermarkets
Chart 44 Population 2020-2030
Chart 45 Population by Generation 2025

Hypermarkets in Turkey

Key Data Insights

Migros Deepens Local Sourcing to Drive Value and Trust
Chart 46 Key Industry Trends for Hypermarkets
Migros Deepens Local Sourcing to Drive Value and Trust
Chart 47 Migros Invests in Local Sourcing
Chart 48 Value Sales 2020-2030
Migros Introduces Foodservice to Drive Shopper Engagement
Rising Inflation Prompts Shoppers to Favour Local and Affordable Choices
Chart 49 Forecast Value Sales 2020-2030
Migros Accelerates Digital Investment and Local Partnerships to Extend Lead
Chart 50 Company Shares 2025
Chart 51 Brand Shares 2025
Chart 52 Economic Context for Hypermarkets
Chart 53 Real GDP Growth 2020-2030
Chart 54 Inflation 2020-2030
Chart 55 Consumer Context for Hypermarkets
Chart 56 Population 2020-2030
Chart 57 Population by Generation 2025

Discounters in Turkey

Key Data Insights

Discounters Gain Share against a Backdrop of Economic Uncertainty
Chart 58 Key Industry Trends for Discounters
Discounters Gain Share against a Backdrop of Economic Uncertainty
Local Sourcing and Sustainable Practices Attract Shoppers
Chart 59 SOK Invests in Local Sourcing
Chart 60 Value Sales 2020-2030
Leading Players Set to Intensify Expansion Plans
Discounters Redefine Loyalty with Private Label Lines
Discounters to Blend Green Initiatives with Cost Focus
Chart 61 Forecast Value Sales 2020-2030
Market Becoming More Consolidated as Leaders Invest in Expansion
Chart 62 Analyst Insight for Discounters
Chart 63 Company Shares 2025
Chart 64 Brand Shares 2025
Chart 65 Economic Context for Discounters
Chart 66 Real GDP Growth 2020-2030
Chart 67 Inflation 2020-2030
Chart 68 Consumer Context for Discounters
Chart 69 Population 2020-2030
Chart 70 Population by Generation 2025

Small Local Grocers in Turkey

Key Data Insights

Discounters Capture Shoppers as Price Pressures Inform Purchasing Behaviour
Discounters Capture Shoppers as Price Pressures Inform Purchasing Behaviour
Chart 71 Value Sales 2020-2030
Yildiz Holding Leverages Franchising to Extend Local Reach and Boost Efficiency
Artisanal, Regional and Healthy Offerings Present a Path to Differentiation
Chart 72 Forecast Value Sales 2020-2030
Chart 73 Economic Context for Small Local Grocers
Chart 74 Real GDP Growth 2020-2030
Chart 75 Inflation 2020-2030
Chart 76 Consumer Context for Small Local Grocers
Chart 77 Population 2020-2030
Chart 78 Population by Generation 2025

General Merchandise Stores in Turkey

Key Data Insights

Ai Becoming a Key Tool in a Challenging Market
Chart 79 Key Industry Trends for General Merchandise Stores
Ai Becoming a Key Tool in a Challenging Market
Department Stores Dominate While Variety Stores Attract Value Seekers
Chart 80 Boyner Launches Ai Collection
Boyner Champions Sustainability and Local Identity to Build Brand Loyalty
Chart 81 Boyner Focuses on Local and Sustainable Initiatives
Chart 82 Value Sales 2020-2030
Chart 83 Value Sales by Category 2025
Younger Shoppers Set to Drive Ethical and Digital Transformation
Department Stores Retain Lead as Variety Stores Gain Momentum
Chart 84 Forecast Value Sales 2020-2030
Chart 85 Forecast Value Sales by Category 2025-2030
Boyner Cements Its Dominance through Its Focus on Innovation and Loyalty
Chart 86 Company Shares 2025
Chart 87 Brand Shares 2025
Chart 88 Economic Context for General Merchandise Stores
Chart 89 Real GDP Growth 2020-2030
Chart 90 Inflation 2020-2030
Chart 91 Consumer Context for General Merchandise Stores
Chart 92 Population 2020-2030
Chart 93 Population by Generation 2025

Apparel and Footwear Specialists in Turkey

Key Data Insights

Digital Strategies and In-Store Experiences Help Fuel Growth
Chart 94 Key Industry Trends for Apparel and Footwear Specialists
Digital Strategies and In-Store Experiences Help Fuel Growth
Interactive Screens and Self-Checkout Reshape In-Store Experiences
Chart 95 Inditex Introduces Self-Checkout Kiosks
Chart 96 Value Sales 2020-2030
Local Brands Adjust Pricing and Design to Outpace International Rivals
Mavi and Lufian Strengthen Trust with Sustainability and Local Sourcing
Chart 97 Forecast Value Sales 2020-2030
Lc Waikiki Leverages Store Growth and Digital Investment to Extend Its Lead
Chart 98 Analyst Insight for Apparel and Footwear Specialists
New Entrants Redefine Turkey’S Athleisure Scene
Chart 99 Adidas Introduces Interactive Screens
Chart 100 Company Shares 2025
Chart 101 Brand Shares 2025
Chart 102 Economic Context for Apparel and Footwear Specialists
Chart 103 Real GDP Growth 2020-2030
Chart 104 Inflation 2020-2030
Chart 105 Consumer Context for Apparel and Footwear Specialists
Chart 106 Population 2020-2030
Chart 107 Population by Generation 2025

Appliances and Electronics Specialists in Turkey

Key Data Insights

Retailers Attract Young and Affluent Shoppers with Interactive Store Experiences
Chart 108 Key Industry Trends for Appliances and Electronics Specialists
Retailers Attract Young and Affluent Shoppers with Interactive Store Experiences
Chart 109 Teknosa Invests in Interactive Store
Mediamarkt Drives Innovation with Ai-Powered Customer Engagement
Chart 110 Media Markt Launches Ai Initiatives
Shopping Malls Reposition for Technology and Community Engagement
Chart 111 Value Sales 2020-2030
New Housing Initiative Set to Drive Growth
Ai Integration and Sustainability Initiatives Accelerate Business Transformation
Chart 112 Forecast Value Sales 2020-2030
Chart 113 Analyst Insight for Appliances and Electronics Specialists
Beko and Arçelik Adapt Pricing While Media Markt/Saturn Invests in Digital Innovation
Chart 114 Company Shares 2025
Chart 115 Brand Shares 2025
Chart 116 Economic Context for Appliances and Electronics Specialists
Chart 117 Real GDP Growth 2020-2030
Chart 118 Inflation 2020-2030
Chart 119 Consumer Context for Appliances and Electronics Specialists
Chart 120 Population 2020-2030
Chart 121 Population by Generation 2025

Home Products Specialists in Turkey

Key Data Insights

Market Shows Resilience Despite Ongoing Economic Volatility
Chart 122 Key Industry Trends for Home Products Specialists
Market Shows Resilience Despite Ongoing Economic Volatility
Homewares and Home Furnishing Stores Benefit From Affordability and Versatility
Pasabahce Transforms In-Store Experiences to Inspire and Engage Turkish Shoppers
Chart 123 Pasabahce Launches Pop-Up Store
Chart 124 Value Sales 2020-2030
Chart 125 Value Sales by Category 2025
Leading Players Invest in Omnichannel Expansion and Eco-Driven Innovation
Eco-Certified Materials and Circular Design Win over Urban Consumers
Chart 126 Forecast Value Sales 2020-2030
Chart 127 Forecast Value Sales by Category 2025-2030
Pasabahce Sees Dynamic Growth with Cultural and Eco-Led Retail
Chart 128 Pesabahce Opening New Stores
Chart 129 Analyst Insight for Home Products Specialists
Chart 130 Company Shares 2025
Chart 131 Brand Shares 2025
Chart 132 Economic Context for Home Products Specialists
Chart 133 Real GDP Growth 2020-2030
Chart 134 Inflation 2020-2030
Chart 135 Consumer Context for Home Products Specialists
Chart 136 Population 2020-2030
Chart 137 Population by Generation 2025

Health and Beauty Specialists in Turkey

Key Data Insights

Watsons and Gratis Drive Value Sales with Affordable Private Label Lines
Chart 138 Key Industry Trends for Health and Beauty Specialists
Watsons and Gratis Drive Value Sales with Affordable Private Label Lines
Pharmacies Dominate While Beauty Specialists Invest in Their Private Label Lines
Sephora Redefines Physical Retail While the Clean Beauty Trend Takes Hold
Chart 139 Sephora Launches "Core Concept” Flagship Store
Chart 140 Value Sales 2020-2030
Chart 141 Value Sales by Category 2025
Virtual Services and Flexible Payments Set to Reshape Shopper Engagement
Players Are under Pressure to Adapt as Competition Intensifies
Chart 142 Forecast Value Sales 2020-2030
Chart 143 Forecast Value Sales by Category 2025-2030
Gratis Expands Reach and Assortment to Reinforce Lead over Rivals
Unlocking Loyalty: Gratis’ Formula for Resilience and Growth
Chart 144 Group Rocher Sells Flormar
Chart 145 Company Shares 2025
Chart 146 Brand Shares 2025
Chart 147 Economic Context for Health and Beauty Specialists
Chart 148 Real GDP Growth 2020-2030
Chart 149 Inflation 2020-2030
Chart 150 Consumer Context for Health and Beauty Specialists
Chart 151 Population 2020-2030
Chart 152 Population by Generation 2025

Vending in Turkey

Key Data Insights

Smart Machines Present Opportunities for Expansion
Smart Machines Present Opportunities for Expansion
Foods Vending Retains a Key Role
Chart 153 Value Sales 2020-2030
Chart 154 Value Sales by Category 2025
Retailers to Embrace Digital Vending to Cut Costs and Expand Reach
Coffee Vending Leverages Digital Customisation to Attract On-The-Go Consumers
Operators Diversify Offerings and Locations to Maximise Convenience
Chart 155 Forecast Value Sales 2020-2030
Chart 156 Forecast Value Sales by Category 2025-2030
Tostmatik Expands Product Variety by Serving Hot Sandwiches on Demand
Chart 157 Company Shares 2025
Chart 158 Brand Shares 2025
Chart 159 Economic Context for Vending
Chart 160 Real GDP Growth 2020-2030
Chart 161 Inflation 2020-2030
Chart 162 Consumer Context for Vending
Chart 163 Population 2020-2030
Chart 164 Population by Generation 2025

Direct Selling in Turkey

Key Data Insights

Qnet Adopts Digital Tools to Empower Distributors and Drive Trust
Chart 165 Key Industry Trends for Direct Selling
Qnet Adopts Digital Tools to Empower Distributors and Drive Trust
Chart 166 QNET Integrates AI-powered Tools
Health and Beauty Brands Capture Demand for Wellness and Sustainability
Chart 167 Value Sales 2020-2030
Chart 168 Value Sales by Category 2025
Wellness Brands Elevate Premium Offerings as Inflation Stabilises
Ai-Powered Sales Support Reshaping Engagement and Loyalty
Chart 169 Forecast Value Sales 2020-2030
Chart 170 Forecast Value Sales by Category 2025-2030
Avon Accelerates Digital and Omnichannel Expansion to Capture Share
Chart 171 Company Shares 2025
Chart 172 Brand Shares 2025
Chart 173 Economic Context for Direct Selling
Chart 174 Real GDP Growth 2020-2030
Chart 175 Inflation 2020-2030
Chart 176 Consumer Context for Direct Selling
Chart 177 Population 2020-2030
Chart 178 Population by Generation 2025

Retail E-Commerce in Turkey

Key Data Insights

Trendyol Leverages Influencer Content to Drive Record Online Sales
Chart 179 Key Industry Trends for Retail E-Commerce
Trendyol Leverages Influencer Content to Drive Record Online Sales
Chart 180 Influencers Fuel Online Success
Online Marketplaces Enable Rapid Scaling but Increase Merchant Risk
Social Commerce Transforms Discovery and Purchasing for Young Shoppers
Chart 181 Value Sales 2020-2030
Chart 182 Value Sales by Category 2025
Trendyol and Hepsiburada to Shape Digital Journeys as Rules Tighten
Younger Parents Attracted to Bundled Offers and Subscriptions
Chart 183 Forecast Value Sales 2020-2030
Chart 184 Forecast Value Sales by Category 2025-2030
Trendyol Increases Investment in Fintech and Delivery to Outpace Rivals
Chart 185 Trendyol Investing in New Data Centre
Chart 186 Analyst Insight for Retail E-Commerce
Hepsiburada Strives to Close the Gap on Trendyol
Chart 187 Company Shares 2025
Chart 188 Brand Shares 2025
Chart 189 Economic Context for Retail E-Commerce
Chart 190 Real GDP Growth 2020-2030
Chart 191 Inflation 2020-2030
Chart 192 Consumer Context for Retail E-Commerce
Chart 193 Population 2020-2030
Chart 194 Population by Generation 2025

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The following categories and subcategories are included:

Retail

      • Fashion Vending
      • Health and Beauty Vending
      • Appliances and Electronics Vending
        • Alcoholic Drinks Vending
        • Hot Drinks Vending
        • Soft Drinks Vending
        • Tobacco Products Vending
      • Foods Vending
      • Home Products Vending
      • Other Products Vending
        • Apparel and Footwear Direct Selling
        • Personal Accessories Direct Selling
        • Eyewear Direct Selling
        • Beauty and Personal Care Direct Selling
        • Consumer Health Direct Selling
        • Tissue and Hygiene Direct Selling
      • Appliances and Electronics Direct Selling
      • Drinks and Tobacco Direct Selling
      • Foods Direct Selling
      • Home Products Direct Selling
      • Other Products Direct Selling
        • Apparel and Footwear E-Commerce
        • Personal Accessories E-Commerce
        • Eyewear E-Commerce
        • Beauty and Personal Care E-Commerce
        • Consumer Health E-Commerce
        • Tissue and Hygiene E-Commerce
        • Consumer Appliances E-Commerce
        • Consumer Electronics E-Commerce
        • Toys and Games E-Commerce
      • Drinks and Tobacco E-Commerce
      • Foods E-Commerce
        • Home Care E-Commerce
        • Home and Garden E-Commerce
        • Pet Care E-Commerce
      • Other Products E-Commerce
        • First-Party (1P) Marketplace E-Commerce
        • Third-Party (3P) Marketplace E-Commerce
      • Grocery E-Commerce
      • General Merchandiser E-Commerce
      • Apparel and Footwear Specialist E-Commerce
      • Appliances and Electronics Specialist E-Commerce
      • Home Products Specialist E-Commerce
      • Health and Beauty Specialist E-Commerce
      • Leisure and Personal Goods Specialist E-Commerce
      • Other E-Commerce Retailers

Retail

Retail is the sale of new and used goods to consumers from a business for personal or household consumption from retail outlets, kiosks, market stalls, vending, direct selling and e-commerce. Retail is the aggregation of Retail Offline and Retail E-Commerce. Excludes specialist retailers of motor vehicles, motorcycles, vehicle parts. Also excludes fuel sales, foodservice sales, rental transactions, wholesale sales (e.g. Cash and Carry), and sales through cannabis dispensaries in markets where cannabis is sold legally. Sales value excluding or including VAT/Sales Tax. Retail also excludes the informal retail sector. Informal retailing is retail trade which is not declared to the tax authorities. Informal retailing encompasses (a) sales generated by unregistered and unlicensed retailers, i.e. retailers operating illegally, and (b) any proportion of sales generated by a registered and licensed retailer that is not declared to the tax authorities. Unregistered and unlicensed retailers operate predominantly (although not exclusively) as street hawkers or operate open market stalls, as these channels are harder for the authorities to monitor than permanent outlets. Activities in the illegal market, which is usually understood to refer to trade in illegal, counterfeit or stolen merchandise, are included within our definition of informal retailing. Activities in the “grey market”, which is usually understood to refer to trade in legal merchandise that is sold through unauthorized channels – for example cigarettes bought legally in another country, legally imported, but sold at lower prices than in authorized channels – will be included as informal retailing if no tax is paid on sale by the retailer. However if the retailer pays tax – for example on cigarettes bought legally in another country but sold at a lower price than standard – the sale is included within formal retail.

See all of our definitions
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This report originates from Passport, our Retail research and analysis database.

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