Retailing in Ethiopia

June 2022
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Overview:

Understand the latest market trends and future growth opportunities for the Retailing industry in Ethiopia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.

Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.

Data and analysis in this report provides further detailed coverage dedicated to the following key categories, where applicable:

  • Convenience Stores
  • Discounters
  • Hypermarkets
  • Supermarkets
  • Traditional Grocery Retailers
  • Apparel and Footwear Specialist Retailers
  • Electronics and Appliance Specialist Retailers
  • Health and Beauty Specialist Retailers
  • Home and Garden Specialist Retailers
  • Department Stores
  • Variety Stores
  • Warehouse Clubs
  • Direct Selling
  • Homeshopping
  • Vending

If you're in the Retailing industry in Ethiopia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.

The Retailing in Ethiopia report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volume and value sizes, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent research methodology, conducted in-country

This report answers:

  • What is the market size of Retailing in Ethiopia?
  • Which are the leading retailers in Retailing in Ethiopia?
  • How are products distributed in Retailing in Ethiopia?
  • How is the rise of e-commerce and the expansion of modern grocery retail impacting traditional retail?
  • How significant are discounters and private label in Ethiopia?
  • How has the impact of COVID-19 and national lockdown impacted consumer demand?
  • Which formats have benefited the most from stockpiling and enforced home seclusion?
  • How will the wider economic impact of COVID-19 shape the retail landscape in the future?
  • Where is future growth expected to be most dynamic?
Retailing in 2021: The big picture
Country background
Socioeconomic trends
Logistics/infrastructure
Informal retailing
What next for retailing?
Table 1 Sales in Retailing by Store-based vs Non-Store: Value 2016-2021
Table 2 Sales in Retailing by Store-based vs Non-Store: % Value Growth 2016-2021
Table 3 Sales in Store-Based Retailing by Channel: Value 2016-2021
Table 4 Sales in Store-Based Retailing by Channel: % Value Growth 2016-2021
Table 5 Store-Based Retailing Outlets by Channel: Units 2016-2021
Table 6 Store-Based Retailing Outlets by Channel: % Unit Growth 2016-2021
Table 7 Sales in Non-Store Retailing by Channel: Value 2016-2021
Table 8 Sales in Non-Store Retailing by Channel: % Value Growth 2016-2021
Table 9 Retailing GBO Company Shares: % Value 2017-2021
Table 10 Retailing GBN Brand Shares: % Value 2018-2021
Table 11 Store-based Retailing GBO Company Shares: % Value 2017-2021
Table 12 Store-based Retailing GBN Brand Shares: % Value 2018-2021
Table 13 Store-based Retailing LBN Brand Shares: Outlets 2018-2021
Table 14 Forecast Sales in Retailing by Store-based vs Non-Store: Value 2021-2026
Table 15 Forecast Sales in Retailing by Store-based vs Non-Store: % Value Growth 2021-2026
Table 16 Forecast Sales in Store-Based Retailing by Channel: Value 2021-2026
Table 17 Forecast Sales in Store-Based Retailing by Channel: % Value Growth 2021-2026
Table 18 Forecast Store-Based Retailing Outlets by Channel: Units 2021-2026
Table 19 Forecast Store-Based Retailing Outlets by Channel: % Unit Growth 2021-2026
Table 20 Forecast Sales in Non-Store Retailing by Channel: Value 2021-2026
Table 21 Forecast Sales in Non-Store Retailing by Channel: % Value Growth 2021-2026

DISCLAIMER

2021 Developments
Prospects and Opportunities
Channel Data
Table 22 Modern Grocery Retailers: Value Sales, Outlets and Selling Space 2016-2021
Table 23 Modern Grocery Retailers: Value Sales, Outlets and Selling Space: % Growth 2016-2021
Table 24 Sales in Modern Grocery Retailers by Channel: Value 2016-2021
Table 25 Sales in Modern Grocery Retailers by Channel: % Value Growth 2016-2021
Table 26 Modern Grocery Retailers Outlets by Channel: Units 2016-2021
Table 27 Modern Grocery Retailers Outlets by Channel: % Unit Growth 2016-2021
Table 28 Modern Grocery Retailers GBO Company Shares: % Value 2017-2021
Table 29 Modern Grocery Retailers GBN Brand Shares: % Value 2018-2021
Table 30 Modern Grocery Retailers LBN Brand Shares: Outlets 2018-2021
Table 31 Modern Grocery Retailers LBN Brand Shares: Selling Space 2018-2021
Table 32 Modern Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space 2021-2026
Table 33 Modern Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2021-2026
Table 34 Forecast Sales in Modern Grocery Retailers by Channel: Value 2021-2026
Table 35 Forecast Sales in Modern Grocery Retailers by Channel: % Value Growth 2021-2026
Table 36 Forecast Modern Grocery Retailers Outlets by Channel: Units 2021-2026
Table 37 Forecast Modern Grocery Retailers Outlets by Channel: % Unit Growth 2021-2026
2021 Developments
Prospects and Opportunities
Channel Data
Table 38 Traditional Grocery Retailers: Value Sales, Outlets and Selling Space 2016-2021
Table 39 Traditional Grocery Retailers: Value Sales, Outlets and Selling Space: % Growth 2016-2021
Table 40 Traditional Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space 2021-2026
Table 41 Traditional Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2021-2026
2021 Developments
Prospects and Opportunities
Channel Data
Table 42 Non-Grocery Specialists: Value Sales, Outlets and Selling Space 2016-2021
Table 43 Non-Grocery Specialists: Value Sales, Outlets and Selling Space: % Growth 2016-2021
Table 44 Sales in Non-Grocery Specialists by Channel: Value 2016-2021
Table 45 Sales in Non-Grocery Specialists by Channel: % Value Growth 2016-2021
Table 46 Non-Grocery Specialists Outlets by Channel: Units 2016-2021
Table 47 Non-Grocery Specialists GBO Company Shares: % Value 2017-2021
Table 48 Non-Grocery Specialists GBN Brand Shares: % Value 2018-2021
Table 49 Non-Grocery Specialists LBN Brand Shares: Outlets 2018-2021
Table 50 Non-Grocery Specialists LBN Brand Shares: Selling Space 2018-2021
Table 51 Non-Grocery Specialists Forecasts: Value Sales, Outlets and Selling Space 2021-2026
Table 52 Non-Grocery Specialists Forecasts: Value Sales, Outlets and Selling Space: % Growth 2021-2026
Table 53 Forecast Sales in Non-Grocery Specialists by Channel: Value 2021-2026
Table 54 Forecast Sales in Non-Grocery Specialists by Channel: % Value Growth 2021-2026
Table 55 Forecast Non-Grocery Specialists Outlets by Channel: Units 2021-2026
Table 56 Forecast Non-Grocery Specialists Outlets by Channel: % Unit Growth 2021-2026
2021 Developments
Prospects and Opportunities
2021 Developments
Prospects and Opportunities
2021 Developments
Prospects and Opportunities
Channel Data
Table 57 Sales in E-Commerce (Goods): Value 2016-2021
Table 58 Sales in E-Commerce (Goods): % Value Growth 2016-2021
Table 59 Forecast Sales in E-Commerce (Goods): Value 2021-2026
Table 60 Forecast Sales in E-Commerce (Goods): % Value Growth 2021-2026
2021 Developments
2021 Developments
The following categories and subcategories are included:

Retailing

        • Convenience Stores
        • Forecourt Retailers
      • Supermarkets
      • Hypermarkets
      • Discounters
      • Warehouse Clubs
      • Foods/Drink/Tobacco Specialists
      • Small Local Grocers
        • Department Stores
        • Variety Stores
      • Apparel and Footwear Specialists
      • Appliances and Electronics Specialists
        • Home Improvement and Gardening Stores
        • Homewares and Home Furnishing Stores
        • Pet Shops and Superstores
        • Beauty Specialists
        • Pharmacies
        • Optical Goods Stores
        • Health and Personal Care Stores
        • Bags and Luggage Specialists
        • Jewellery and Watch Specialists
        • Sports Goods Stores
        • Traditional Toys and Games Stores
      • Other Non-Grocery Retailers
      • Fashion Vending
      • Health and Beauty Vending
      • Appliances and Electronics Vending
        • Alcoholic Drinks Vending
        • Hot Drinks Vending
        • Soft Drinks Vending
        • Tobacco Products Vending
      • Foods Vending
      • Home Products Vending
      • Other Products Vending
        • Apparel and Footwear Direct Selling
        • Personal Accessories Direct Selling
        • Eyewear Direct Selling
        • Beauty and Personal Care Direct Selling
        • Consumer Health Direct Selling
        • Tissue and Hygiene Direct Selling
        • Consumer Appliances Direct Selling
        • Consumer Electronics Direct Selling
        • Toys and Games Direct Selling
      • Drinks and Tobacco Direct Selling
      • Foods Direct Selling
        • Home Care Direct Selling
        • Home and Garden Direct Selling
        • Pet Care Direct Selling
      • Other Products Direct Selling
        • Apparel and Footwear E-Commerce
        • Personal Accessories E-Commerce
        • Eyewear E-Commerce
        • Beauty and Personal Care E-Commerce
        • Consumer Health E-Commerce
        • Tissue and Hygiene E-Commerce
        • Consumer Appliances E-Commerce
        • Consumer Electronics E-Commerce
        • Toys and Games E-Commerce
      • Drinks and Tobacco E-Commerce
      • Foods E-Commerce
        • Home Care E-Commerce
        • Home and Garden E-Commerce
        • Pet Care E-Commerce
      • Other Products E-Commerce
        • First-Party (1P) Marketplace E-Commerce
        • Third-Party (3P) Marketplace E-Commerce
      • Grocery E-Commerce
      • General Merchandiser E-Commerce
      • Apparel and Footwear Specialist E-Commerce
      • Appliances and Electronics Specialist E-Commerce
      • Home Products Specialist E-Commerce
      • Health and Beauty Specialist E-Commerce
      • Leisure and Personal Goods Specialist E-Commerce
      • Other E-Commerce Retailers

Retailing

Retail is the sale of new and used goods to consumers from a business for personal or household consumption from retail outlets, kiosks, market stalls, vending, direct selling and e-commerce. Retail is the aggregation of Retail Offline and Retail E-Commerce. Excludes specialist retailers of motor vehicles, motorcycles, vehicle parts. Also excludes fuel sales, foodservice sales, rental transactions, and wholesale sales (e.g. Cash and Carry). Sales value excluding or including VAT/Sales Tax. Retail also excludes the informal retail sector. Informal retailing is retail trade which is not declared to the tax authorities. Informal retailing encompasses (a) sales generated by unregistered and unlicensed retailers, i.e. retailers operating illegally, and (b) any proportion of sales generated by a registered and licensed retailer that is not declared to the tax authorities. Unregistered and unlicensed retailers operate predominantly (although not exclusively) as street hawkers or operate open market stalls, as these channels are harder for the authorities to monitor than permanent outlets. Activities in the illegal market, which is usually understood to refer to trade in illegal, counterfeit or stolen merchandise, are included within our definition of informal retailing. Activities in the “grey market”, which is usually understood to refer to trade in legal merchandise that is sold through unauthorized channels – for example cigarettes bought legally in another country, legally imported, but sold at lower prices than in authorized channels – will be included as informal retailing if no tax is paid on sale by the retailer. However if the retailer pays tax – for example on cigarettes bought legally in another country but sold at a lower price than standard – the sale is included within formal retail.

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This report originates from Passport, our Retailing research and analysis database.

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